tweaking your marketing toolbox
DESCRIPTION
Presented to the Advanced Marketing class at Kirkwood High School in September 2010.TRANSCRIPT
TWEAKING YOUR
MARKETING TOOLBOXMichael Biedenstein
Marketing SpecialistDes Peres Parks and Recreation
Overview Introduction / Background Tools I use for marketing
How marketing has changed Targeted marketing examples
Questions
Social Media is not a substitute for value. It’s a means of demonstrating value,
but value must be there first. (@hrbartender)
Michael Biedenstein
Kirkwood High School - Class of 2004 Southeast Missouri State University - B.S.
Recreation Des Peres Parks and Recreation
Intern - Summer 2008 Marketing Specialist - December 2008
Kirkwood Football Statistician - 2002 Season Social Media Director - May 2010
Marketing Tools - Des Peres
Marketing Tools - Des Peres
Marketing Tools - Des Peres
Marketing Tools - Des Peres
Marketing Tools - Kirkwood Football
Marketing Tools - Kirkwood Football
Marketing Tool - Managing Social Media
How has Marketing changed?
Time Delay vs. Instantaneous
Push Marketing vs. Pull Marketing
Mass Marketing vs. Targeted Marketing
Local Punt, Pass & Kick Competition
Target Audience: Boys and Girls (6-15) in or very near Des Peres
Activity Guide
Lodge Link email blast
Flyers at The Lodge
Large Poster at The Lodge
City and NFL webpages
Facebook and Twitter
posts
Summer “Dive-In” MovieTarget Audience: All Ages,
especially children and families
“Chalk” ads on the sidewalk
Lodge Link email blast
Flyers at The Lodge
Large signs on Lodge
perimeter
City webpage
Bulletin boards at The Lodge
Submitted to free web
calendars
Dodgeball LeagueTarget Audience: Men and
Women (16+) <10 miles from The Lodge
Lodge Link email blast
Flyers at The Lodge
Large Poster at The Lodge
Activity Guide and City
webpage
Facebook and Twitter posts
Kirkwood Football on FacebookTarget Audience: Facebook Users who are interested in Kirkwood Football
ANY QUESTIONS?
Michael BiedensteinMarketing Specialist
Des Peres Parks and Recreation314-835-6153