your annual marketing toolbox
TRANSCRIPT
The 54 Different Marketing Tasks You Need to Do Every
Year
The 54 Different Marketing Tasks You Need to Do Every Year
Send Out OVERSIZED Postcard – 12 months
Send Out Nuggets Postcard – 12 months
The 54 Different Marketing Tasks You Need to Do Every Year
Send Out E-Mail Newsletter – 12 months
The 54 Different Marketing Tasks You Need to Do Every Year
Send Out Referral Email to NEW customers – 12 months
The 54 Different Marketing Tasks You Need to Do Every Year
Send Out Lost Customer Reactivation Campaign – Every Quarter
The 54 Different Marketing Tasks You Need to Do Every Year
Send Out Themed Cash Flow Surge Campaign – Every Quarter
The 54 Different Marketing Tasks You Need to Do Every Year
12-Month Marketing & Implementation Calendar
The 54 Different Marketing Tasks You Need to Do Every Year
Your Ultimate Magnetic Offer Generator
The 54 Different Marketing Tasks You Need to Do Every Year
Massive Response Marketing Lead
Generations & Lead Magnets
$51K-Home-Page-Website Transformation
Massive Response Marketing Lead Generations & Lead Magnets
Things Marketers Should Automate
Massive Response Marketing Lead Generations & Lead Magnets
You have to use automation to
understand buyer intent, engage in your prospects’
interests and allow them to self-move
through their journey.
The Invasion of Advertising by Medium A Timeline
Massive Response Marketing Lead Generations & Lead Magnets
The only way to reach consumers now and in the future is to stop
interrupting what people want to consume.
Massive Response Marketing Lead Generations & Lead Magnets
How to Attract your Ideal Customer
How To Create A Lead Magnet Step-By-Step & "How to Attract Your Ideal Customer"
Interested In Becoming a Lead-Gen Specialist- Tools & Media’s
Massive Response Marketing Lead Generations & Lead Magnets
Here’s the first 3 to start with:
•Whitepaper•Case-study•Landing page
Interested In Becoming a Lead-Gen Specialist- Tools & Media’s
Massive Response Marketing Lead Generations & Lead Magnets
#1 Challenge is generating more leads. It starts with the PROSPECT!
The Motivating Sequence:
1. Attention- Headline that’s BENEFIT RICH2. Problem - Start the body copy with the
prospect’s problem or goal- Getting it to the front burner.
3. Solution - Explain Irresistible Offer4. Proof - Testimonials Offline and Online - Videos5. Action = CTA
Lead Magnets Checklist
Massive Response Marketing Lead Generations & Lead Magnets
Create a Lead Magnet That Captures Leads Work Sheet
Massive Response Marketing Lead Generations & Lead Magnets
Discover how to create a lead magnet quickly and efficiently in this helpful, step-by-step
guide.
Authority “Content Marketing”
A Content Marketing Strategy That Works
Authority “Content Marketing”
Authority comes from taking what
you know best and sharing it with
others fortheir benefit.
How to Create Content That Converts
Authority “Content Marketing”
How To Tell a Story Over Time that Transforms
an Audience Into Customer and
Clients
How to Effectively Promote Your Content
Authority “Content Marketing”
How To Use Alliances,
Competition, and Your Enemies to Get More Likes,
Shares, Links, and Traffic
Simplify Your Content Marketing Strategy with a One-Page Plan
Authority “Content Marketing”
The 5 Pillars of Successful Content Marketing
Authority “Content Marketing”
Learn why content marketing really works or why it’s important.
The Essentials of a Documented Content Marketing Strategy
Authority “Content Marketing”
Regardless of the format you use, this document will walk
you through the steps you need to
follow and the questions you need to ask as you create your
content marketing strategy.
Endless Funnels
2015 Lifecycle Marketing Planner
Endless Funnels
Use this planner to record ideas and
insights about the biggest
opportunities you see in your
marketing and sales.
10 Tips for Accelerating Your Pipeline
Endless Funnels
This white paper will walk you through ten ways that marketing automation can help you shorten thelength of your sales cycle — without the additionalinvestment in time and resources.
NO BS Direct Marketing System
Endless Funnels
Capture + Amplify + Maintain =
Perpetual Growth
20 Step Sales Funnel
Endless Funnels
Step 1: Create a powerful, unique marketing message (“a compelling story”) that separates you from your competition. This statement / offer needs to be a clear & concise reason to call you versus anyone else.
Step 2: Create your list of prospects. Starting with your existing database of past/current clients & Source of Income.
And So Much More….
Modern Marketing Circa
Endless Funnels
Discover Strategic Database Marketing
and How To Apply It.
Customer Journey Map
Endless Funnels
Empathy Map
Endless Funnels
The Machine-Process Map
Endless Funnels
Experience Map
Endless Funnels
Emotional Direct
Response Marketing
Why Direct Response Client Attraction Systems
Emotional Direct Response Marketing
A system designed to accelerate your business growth to
the next level by attracting more
clients, making more money and
multiplying your business.
How To Develop A Marketing SYSTEM
Emotional Direct Response Marketing
Key word: SYSTEM. By definition, a
system is organized, reliable and
consistent and there for capable of
delivering consistently
predictable results.
10 Rules of No BS Marketing Diet
Emotional Direct Response Marketing
Memorize them by heart so you can save time,
effort and money and become successful in
marketing anything under
the sun.
Do Marketing That Works
Emotional Direct Response Marketing
Do marketing that works and
avoidunproductive, unaccountable
advertising.
Essential Elements In Direct Response Marketing
Emotional Direct Response Marketing
Your guide and checklist to get
them to respond...
The 10 Money Making and Marketing Rules
Emotional Direct Response Marketing
1. There will always be an offer or offers.
2. There will always be a reason to respond now.
3.There will always be clear instructions on how to respond.
And More….
Effective Direct Response Marketing
Emotional Direct Response Marketing
Learn to effectively generate an immediate
response from consumers.
Marketer Cheat Sheet
Emotional Direct Response Marketing
• Marketing & Position• Lead Generation• Lead Conversion• Up-selling/Cross-sell• Client Fulfillment• Referrals
Defining Your Ideal Customer Resource
Emotional Direct Response Marketing
10 Profit TriggersBefore, During & After
Building Blocks to Grow Your Business Easier, Faster and SMARTER.
1. Narrowing Down And Choosing A Single Target Market (At A Time)
10 Profit Triggers
Before Building Blocks
2. Inspiring Your Perfect Prospects To Pursue You Rather Than You Pursuing Them
10 Profit Triggers
Before Building Blocks
3. Educating And Motivating Them So That They’re Anxious To Give You Money.
10 Profit Triggers
Before Building Blocks
4. Presenting Your Client Focused UNQUIE BENEFITS & Hidden Benefits
10 Profit Triggers
During Building Blocks
5. Delivering An Amazing Experience To Them. Executing Your WOW Factors
10 Profit Triggers
During Building Blocks
6. Providing Amazing Service “Benefits" After The Sale Has Been Finalized. Over Delivering is the Secret!ALWAYS OVER-DELIVER
10 Profit Triggers
During Building Blocks
7. Get Testimonial Online & Offline - While You Frequently Nurturing The Relationship
10 Profit Triggers
After Building Blocks
8. Orchestrate And Finely Tune Your Referral Processes, You Must Implement Accountable & Measurable Actions
10 Profit Triggers
After Building Blocks
9. Client RETENTION- What Do They Want Next?
10 Profit Triggers
After Building Blocks
10. Client REACTIVATION
10 Profit Triggers
After Building Blocks
USP- Unique Selling Proposition or
“Ultimate Strategic Positioning” statement
USP- Unique Selling Proposition
18 Reasons Presentation
• Can your USP create speed?
• Is what you say believable.
• Can you make a big promise in your USP?
And MORE….
USP- Unique Selling Proposition
Creating a Winning USP AMC + USP Media Idea Generator
Discover The Most Important And
Challenging Question You Will
Ever Answer About Your Business.
USP- Unique Selling Proposition
The 6 Step USP Builder Process
Learn the 6 simple tips
that will guide you
build a winning USP.
USP- Unique Selling Proposition
USP Builder Mindmap Questions + USP Ideas
A tested Mind map to build a
USP that stands a out plus tons of USP Ideas that
will surely inspire you
USP- Unique Selling Proposition
USP Breakthrough
Step 1: Choose Your Buyer.
Step 2: Choose What it is You’re Selling.
Step 3: Choose Your Unique Angle.
And MORE…
Fresh Hot Pizza in 30 Minutes of
Less.... Guaranteed!!!
Copywriting- Selling - One
to Many
Copywriting- Selling - One to Many
Headlines
LEARN HOW TO WRITE
ATTENTION GRABBING
HEADLINES THAT CONVERT
Copywriting- Selling - One to Many
Bullets
Fascinate, Tease & Shoot to Kill!
Learn How a Single Bullet Can Get a Customer
to Buy
Copywriting- Selling - One to Many
Stories SELL, Facts TELL
What really makes a good story that
sells? Discover How To Create Powerful Copywriting With
Simple Story Frames.
Newsletters & E-Letters
(Known as the #1 Media....)
Newsletters & E-Letters
Building a relationship encourages customer
retention... improving
lifetime values.
Referral
Referral
The Definitive Guide To Turning Casual ContactsInto Solid Sales Opportunities.
Endless Referrals
Referral
Flood Your Business with
NEW CUSTOMERS
The Ultimate NO B.S. Referral Machine
Referral
How To Get More Referrals &
Differentiate Yourself From The
Competition
Unique Sales Stories
Referral
Take Command of Your Referrals
Unstoppable Referrals
Sales Mountain &
Sales Scripts
Sales Mountain & Sales Scripts
How Scripts
Can Help You
Increase Sales
Sales Mountain & Sales Scripts
Sales Mountain
Sales Mountain & Sales Scripts
Secrets To Writing Killer Prospecting Scripts
Killer Scripts
That Converts
Sales Mountain & Sales Scripts
THE IMPORTANCE OF SALES SCRIPTS
Discover how this often-
misunderstood idea can
dramatically increase your sales results.
Sales Mountain & Sales Scripts
Writing An Effective Prospecting Sales Script
Convert Your
Audience in Clients