tweakin’ on the fb platform

face of the app:name and icon

16x16 icon and name shows up in:

‣ minifeed/newsfeed

‣ invitation

‣ notification

‣ profile

program and viral flow

• reduce steps required for AARRR

• emphasize links/pages of importance through placement, styling, wording

• strong and varying calls to action

news feed optimizationmini-feed & feed tell a story..

• mini-feed: “what’s going on with me?”

• feed: “what’s going on with my peeps?”

• both are visible to your network & their friends

news feeddistribution & conversion

• how to create & publish messages to widest possible audience, w/o being spammy?

• how to optimize messages for conversion / get the highest possible CTR?

• where does click-thru take the user, and how can I optimize that page for best activation?

minifeed/newsfeed• publish relevant messages for

users• use each message as an

advertising opportunity with a specific CTA

• include text & icons to inform, brand, remind

• create a a well-designed CTA button with compelling text to increase CTR

• include narrative text to increase CTR

• include fb:name & other links to increase network visibility

minifeed/newsfeed

Users involved are mentioned in feed.•Include names of all involved friends

Images separate newsfeed item from other items•Emphasizes call to respond

Clear and concise call to action

invitations

Actionable “type” of request

Describe applicationCall to respond

notifications

Strong call to action

Action performed on user

profile

Clear and concise call to actionDashboard functionality

Provides social proofBadges