social media marketing via facebook apps sharing your brand on facebook
DESCRIPTION
Presentation on the 5th WebBar of the Web Marketing Group Barcelona - Encuentro de Marketing Online www.webbar.esTRANSCRIPT
Social Media Marketing vía Facebook Apps:
Sharing your brand on Facebook
Jordi Arias, Founder and Partner of bebabum
WebBar #5 – Encuentro de Marketingwww.webbar.es
...is a part of millions of people's lives all around the world providing unparalleled distribution potential
for applications and the opportunity to build a business that is highly relevant to people’s lives.
Facebook…
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Over 400 million active users on Facebook
Some facts & figures
More than 1.5 million businesses have active pages with more than 5.3 billion fans
How many users know your brand?
Average user has 130 friends on the siteand becomes a fan of 4 pages monthly
More than 250 applications have more than 1 million active users
You should claim your piece of the cake!
More than 500,000 applications – used by more than 70% of the users
Source: www.facebook.com, April 2010 3
An application is an interesting and funny, and moreover user-relevant platform in Facebook that enables advertisers to promote a brand and attract many worldwide users via viral marketing!
But what exactly is a Facebook application?
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Example of an application
MotoGPWho is your winner?
Users can choose their winner for the next MotoGP race and outwit their friends.
Outcome in only 4 days:≈ 2,000 Users in application≈ 1,800 User comments≈ 1,500 Users like this
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Joinsif relevant
Flowchart of the MotoGP application
Joinsif relevant
Joinsif relevant
Joinsif relevant
……
…
…Facebook User
Friends
Friends
Share
Share
Share
Joinsif relevant
…Share
Application
Application
Application
Application
Application
Info via:-MotoGP Website-MotoGP Facebook Page-Friend using the Application-Ads-Etc.
FriendsShare
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An application is your unique appearance in Facebook You can create brand awareness via viral marketing With a relevant but interesting application, users will be willing to share news about your brand You will be recommended in the most efficient and valid way: by friends that people trust Even if not everyone joins, friends of your users also get to know your brand And the best thing: It is almost free!
What are the advantages of an app?
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Community Manager
And here are some tips from us
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Facebook Ads
Posts by Brand
Incentives
360° communication“The best app needs anyhow the
right social media strategy to become a success story!”
Always think one step ahead!
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We are creators of innovative onlinesolutions with worldwide success.
We work in partnership with a variety of clients from start-ups to well-established companies, bringing innovative ideas to life. We analyse, optimise and guideexisting or new online projects to transform the ordinary into the extraordinary. Let’s be successful – together!
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