Name: Josh Brown

BTEC Creative Media Production

Advert Analysis

Name of Product: Velvet- Three Trees

Advert Details (what happens?):

Music & Sound Effects:

Text:

In the advert is shows a long clip of trees this is sto show the consumers that they take

care of the planet unlike other companies that use trees in their production. It also shows

us their product and tell us about the 3 layers the use in their toilet paper. Its shows a a

family walking throught the trees and a slug on the branch this shows that this is helping

everybody including the animals. To highlight the impact that planting trees sustainably

has on the landscape we shot the natural scenes in the forest, the wildlife habitats that

have been protected, and the family walks that are all the more beautiful surrounded and

promise to plant three trees for every tree used. At the end of the adver you see the

product on the kitchen side.

Non-Diagetic - Piano Instrumental this creates a soothing, comforting, reassuring, mood

music.

Sound effect- Running, growing of plant, birds, wind, Animals moving,

Voice over- Its not just the 3 luxturiously soft layers of tissue that makes velvet feel so

good. Its also the three trees we replace for every one we use. So far by choosing velvet

you have helped us plant 6 million extra trees around the world. Velvet luxury for you.

Trees for the planet.

Text- Luxury for you. Trees for the planet- they have used this slogan to indicate that this

product is going to be a luxury for you however at the same time it is helpin ghte environment.

Name: Josh Brown

Audience:

Message:

I think that the audience of this product is for most people that have a house, people that will

need to buy toilet roll for there use. This could mean for people aged 16+. I also so believe this

will appeal to people that care about the environment because they will want to do what they

can to be a helping hand.

I believe that the message of this advert is to indicate that the product is amazing and To

highlight the impact that planting trees sustainably has on the landscape the natural

scenes in the forest, the wildlife habitats that have been protected, and the family walks

that are all the more beautiful surrounded to show that buying this product will help create

this.