Questions Advert Screen capture

1) Is your production fit for purpose? E.g. does it fulfil the codes and conventions of a TV advert? Is it 30-60seconds?

The advert is fit for the purpose of being a silly, stupid but memorable advert. The visuals are unrealistic but also depict the deals available in the package being advertised.

2) Compare with original intentions – have you achieved what you set out to? Refer to your pre-production; script, storyboard, shot list and shooting schedule.

Original intentions were to create a silly advert in the style of the 3 mobile adverts. The pre-production and script match the ideas in the advert. The script has a few locations that were inaccessible to us while filming. The shot list matches the shots used.

3) Technical qualities – are there any flaws in the filming or editing? Does the advert look professional?

The green screen clips are static and not moving so look slightly amateurish but could add to the cheesy nature of the advert.

4) Accessibility to Target Audience – does the show seem appropriate to the audience that you identified - how/why?

The audience is a young demographic who listen to music on their phone. The free spotify subscription in the package allows them to download music for free.

5) What were your contributions to the advert? How did you divide up the work? Did you feel like you worked well as a team?

The three of us had different research tasks to perform and we all helped with the filming. I wrote the script and drew the storyboards. The filming and editing was done by all of us and I felt we worked well as a team.

6) What have you learned from making your advert? Is there anything you would do differently next time?

I have learned that an advert must include the details of the package being offered and that simple motion graphics can be effective in advertising.Next time I would like to try an advert with more dialogue.