Unit 23 - Producing a TV Advert for SWS

SWS Banner

Scenario

• SWS have decided that they want to increase the number of business customers using their services. To do this, the Sales and Marketing department have decided to commission a television advert. This will be aired on a number of different digital television stations to try and gain maximum coverage.

• The advert will also be placed on the SWS website for people to watch. SWS hope that business managers and their staff will see the advert and decide to use its services.

What you have to do• You have been asked to design, create

and test an advert for SWS.

• It must be at least 45 seconds long and should contain an appropriate soundtrack, along with images/video showing some of the activities that can be organised (such as Formula 1 races, concerts, football matches, etc...).

• The advert must also contain some "sound-bites" from previous customers stating how they enjoyed using SWS and the benefits of doing so for their own business.

AO1- Review existing video clipsWatch and review the 3 video clips

To achieve a pass grade:

• List the good and not so good features of at least two different video clips.

To achieve a merit grade:

• Identify the aim of the video clip. • Give a detailed explanation of the good and not so

good features of at least two different video clips and suggest possible improvements.

To achieve a distinction grade:

• Identify the aim of the video clip. • Give a thorough explanation of the good and not so

good features of at least two video clips, and suggest a range of valid improvements to help the video clip meet its aims.

Unit 23 – Reviewing video clipsMovie trailers•www.sonypictures.com/homevideo/casinoroyale/index.html•www.apple.com/trailers/mgm/rockybalboa•http://www.allocine.co.uk/video/player_gen_cmedia=18738538&cfilm=112075.html

TV Adverts•www.newfabia.co.uk•http://www.aglassandahalffullproductions.com/?CMP=RAC-cadhpg•http://www.visit4info.com/details.cfm?adid=12223

Music Videos•http://www.virginradio.co.uk/music/artists/snow_patrol/article/401.html•http://www.virginradio.co.uk/music/artists/plain_white_t_s/videos/

Reviewing the video clips

• What is good about the clip? • What is not so good about the clip?• What is the purpose of the clip?• Suggest three different improvements that would

help the clip achieve its aim?• Explain how the improvements would help the

video achieve its aim.

• Type up a review for each of the videos we watched

AO2-Design a video clipDraw a plan or your movie

To achieve a pass grade:

• Describe the aim of the video clip. • A simple storyboard covering the main elements is

provided. • The design may lack structure.

To achieve a merit grade:

• Describe the aim and audience of the video clip. • A storyboard covering the main elements is provided. • The design has a clear structure.

To achieve a distinction grade:

• Write a thorough description of aim and audience for the video clip.

• A storyboard covering all elements is provided. • The design is well structured.

Storyboard

You need to answer these questions in as much detail as possible about your story board/movie:

What is the aim of your video clip/movie?Who is the audience for your video clip/movie?What images are you going to include in it?What type of music or name/s of music are you going to use?By adding transitions and music what effect will it have on the end

product?What effects do you think you might add to the movie?What transitions do you think will work best to combine your movie

clips?

AO3-Create a video clipUsing movie maker and video cameras

To achieve a pass grade:

• The video clip must be at least 45 seconds in length. • The video clip makes some use of: importing components, editing

clips, transitions and a soundtrack. Some elements may not work as intended.

• The video clip will be exported in a suitable file format.

To achieve a merit grade:

• The video clip must be at least 45 seconds in length. • The video clip must be appropriate. • The video clip makes good use of: importing components, editing

clips, transitions and effects, titles and a soundtrack. Most elements work as intended.

• The video clip will be exported in a suitable file format.

To achieve a distinction grade:

• The video clip must be at least 45 seconds in length. • The video clip must be appropriate and meets the identified aims. • The video clip makes good use of: importing components, editing

clips, splitting/trimming clips, transitions and effects, titles and a soundtrack/narration. All elements work as intended.

• The video clip will be exported in a suitable file format.

Sources of video clips or pictures used in your video

You must complete this table and say where you got the video clips/pictures from that you used in your

video.

Print screen the parts of your video

Show the storyboard on your video in Movie Maker

Print screen the parts of the movie and paste into this word document and write about the different elements.

AO4-Test the video clip

To achieve a pass grade:

• Test your video clip using a test table containing at least four tests, some are appropriate.

• Identify areas for improvement.

To achieve a merit grade:

• Test your video clip using a test table containing at least five tests covering the main areas of their video clip, most of which are appropriate.

• Identify areas for improvement and action one of them.

To achieve a distinction grade:

• Test your video clip using a test table containing at least six tests. The tests will cover all main areas of their video clip and will all be appropriate.

• Identify areas for improvement and action most of them.

Testing Table

Witness Statement

I need to see your video and sign a witness statement.

Suggest Improvements

• Suggest improvements that could be made to your video clip and write them down. Give explanations as to the effect the improvements will have on your video.

Merit and Distinction

• Carry out the improvements to your video and print screen what you have done, and annotate the print outs.

Saving and exporting your video

• Save your video in the correct file format.

• Export your video.

• Produce print screens to show how you saved the video with the correct format and how you exported the video.

• Attach the video file to an email and send to me jmason@ems.hartlepool.sch.uk