By Kate F.,

Laura M., and

Julia Ha.

TUTORING WITH

VISUAL RHETORIC

Definition: The use of images as argument

Lets pictures speak for themselves through the use of

iconography and symbology recognizable by the viewers

thanks to a priori knowledge.

Translation?

Applications: conversation between elements on a

page/screen/board/canvas; use of fonts and colors;

significance of existing images and visuals

VISUAL RHETORIC

EXAMPLES OF VISUAL RHETORIC:

CONTEMPORARY ICONOGRAPHY

WHAT NOT TO DO

Balance

Contrast

Direction/Movement

Emphasis

Proportion

Scale

Repetition/Rhythm/Pattern

Unity

PRINCIPLES OF DESIGN

BALANCE

CONTRAST

DIRECTION/MOVEMENT

EMPHASIS

PROPORTION AND SCALE

REPETITION/RHYTHM/PATTERN

UNITY

Contrast draws the eye to the page

Repetition involves reusing design elements throughout a

document

A l ignment refers to how the elements on a page are lined up

with each other

Proximity refers to keeping related items together

PRINCIPLES OF DESIGN - a helpful

mnemonic

Using color rhetorically

Contrast draws attention

Colors have cultural associations

Context

Video and (fun) helpful resource, for you and for writers!

http://www.mariaclaudiacortes.com/colors/colors.html

COLOR THEORY

FONT PERSONALITIES

• Times New Roman – University Center for Writing-

based Learning

• Lucida Handwriting – University Center

for Writing-based Learning

• Comic Sans – University Center for Writing-based Learning

• Papyrus – University Center for Writing-based Learning

• Rockwell – University Center for Writing-based

Learning

• Impact – University Center for Writing-based Learning

• Courier New – University Center for

Writing-based Learning

Tutoring and Fellowing

First Year Writ ing Showcase Participants

Congratulate them first on their accomplishment!

Give them their Poster Board and go through the checklist

Brainstorm ideas

Everyday

Resumes

Digication portfolios

Multimodal projects

At the UCWbL

UCWbL Portfolios

Take advantage of the features provided by using an electronic platform

Enhance the concepts of your Tutoring Philosophy, Professional Development Activities, and other components by using images

UCWbL Init iatives

Create posters and other promotional media for the UCWbL

Get involved and participate in various, creative professional development activities

FROM THEORY TO PRACTICE

To ask the writer:

What is going on your board?

How will you communicate your main argument

Recommendation: invite writer to sketch out their board during the

tutorial

What are your talking points?

Natural, succinct, direct explanation of your argument

What are your handouts/takeaways?

Not required, but very much appreciated

PRIORITIZING THE TUTORIAL

USING THE CHECKLIST

Block, Stephan M. “Dos and Don’ts of Poster Presentations.”

Biophysical Journal 71 (1996): 3527-3529.

Cortes, Maria Claudia. “Color in Motion.” Rochester Institute of

Technology, 2003. Web.

Hess, George. Creating Effective Poster Presentations. NC State

University. Web.

Lost Principles of Design . Fuel Your Creativity, 2012. Web .

Poster Presentations. Stanford School of Medicine, 2011. Web.

Purdue OWL. Visual Rhetoric . Purdue University, 2012. Web.

REFERENCES & USEFUL RESOURCES

Lost Principles of Design:

http://www.fuelyourcreativity.com/the -lost-principles-of-

design/

Purdue OWL pages on visual rhetoric:

http://owl.english.purdue.edu/owl/section/1/7/

Color theory website:

http://www.mariaclaudiacortes.com/colors/Colors.html

NCSU page on poster presentations:

http://www.ncsu.edu/project/posters/NewSite/

HELPFUL LINKS

First Year Programs Writing Showcase

Cortelyou Commons, Lincoln Park Campus

Wednesday, May 16, 2012

5pm-7pm

Key Note Speaker: Doug

Hesse, University of Denver

PLEASE JOIN US!