turku university of applied sciences...ecosystem value co-creation project duration 1.11.2016 -...

Turku University of Applied Sciences DEEVA – Using Data and Experiences in Novel Ecosystem Value Co- Creation DEEVA project utilizes the opportunities of digitalization to create value from data and to develop new, customer driven service products and methods which support value co-creation and are based on deep understanding of customer experience. The research question is as follows: what kinds of means, modes and contexts combining data, emotions and experiences digitalization enables. The project is carried out with a large and versatile network of enterprises. The participating 20 companies vary in size and industry, e.g. energy, media, bank, ICT, real estate, commercial and service sectors are represented in the project. Multisectoral group of enterprises enhance both co-learning and gaining new insights into the research topic. The project is executed by a multidisciplinary research consortium of three universities: Tampere University of Technology, Turku University of Applied Sciences and Tampere University of Applied Sciences in co- operation with six international universities. In addition to knowledge and publications for diﬀerent target groups the project will create tools and applications for measuring customer experience and analyzing emotion data in real-time. The information provided by the tools and applications can be used in everyday activities of companies to support e.g. management of multi-channeled service environment and development of new service products and co-creative ecosystems. DEEVA – Using Data and Experiences in Novel Ecosystem Value Co-Creation Project duration 1.11.2016 - 30.4.2019 Operating sphere International Partners Tampere University of Technology Tampere University of Applied Sciences University of Exeter University of Bath Universita della Calabria St. Petersburg Polytechnic University Uclan Karlstadt University 20 Finnish companies Source of funding Tekes Companies and organisations involved Total funding 830 000 € TUAS budget 278 000 € Project website Contact information http://deeva.fi/ Harri Jalonen Yliopettaja Phone: 0449074964 Email: etunimi.sukunimi@ turkuamk.fi Unit: Business, ICT and Chemical Engineering, Business Administration, Part- Time studies, Bachelor's and Master's Degrees Jaakko Haltia http://www.tuas.fi/en/research-and-development/projects/deeva-using-data-and-experiences- novel-ecosystem-v/

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Turku University of Applied Sciences

DEEVA – Using Data and Experiences in Novel Ecosystem Value Co-Creation

DEEVA project utilizes the opportunities of digitalization to createvalue from data and to develop new, customer driven serviceproducts and methods which support value co-creation and arebased on deep understanding of customer experience.

The research question is as follows: what kinds of means, modesand contexts combining data, emotions and experiencesdigitalization enables.

The project is carried out with a large and versatile network ofenterprises. The participating 20 companies vary in size andindustry, e.g. energy, media, bank, ICT, real estate, commercialand service sectors are represented in the project. Multisectoralgroup of enterprises enhance both co-learning and gaining newinsights into the research topic. The project is executed by amultidisciplinary research consortium of three universities:Tampere University of Technology, Turku University of AppliedSciences and Tampere University of Applied Sciences in co-operation with six international universities.

In addition to knowledge and publications for different targetgroups the project will create tools and applications formeasuring customer experience and analyzing emotion data inreal-time. The information provided by the tools and applicationscan be used in everyday activities of companies to support e.g.management of multi-channeled service environment anddevelopment of new service products and co-creativeecosystems.

DEEVA – Using Data andExperiences in NovelEcosystem Value Co-Creation

Project duration1.11.2016 - 30.4.2019

Operating sphereInternational

PartnersTampere University ofTechnologyTampere University of AppliedSciencesUniversity of ExeterUniversity of BathUniversita della CalabriaSt. Petersburg PolytechnicUniversityUclanKarlstadt University20 Finnish companies

Source of fundingTekesCompanies andorganisations involved

Total funding830 000 €

TUAS budget278 000 €

Project website

Contact information

http://deeva.fi/

Harri Jalonen Yliopettaja Phone: 0449074964 Email: [email protected] Unit: Business, ICT andChemical Engineering,Business Administration, Part-Time studies, Bachelor's andMaster's Degrees

Jaakko Haltia

http://www.tuas.fi/en/research-and-development/projects/deeva-using-data-and-experiences-novel-ecosystem-v/

http://deeva.fi/