melange“Either write something worth reading or do something worth writing.” — BENJAMIN FRANKLIN

businessinsider.in

A collection of books that every MBA student recruiting for startups should have read to interview well and perform in his/her role.

1 The Hard Thing About Hard Things by Ben HorowitzGenreManagementIn his book, Horowitz, cofounder and partner at Andreessen Horowitz and one of Silicon Valley’s most respected entrepreneurs, provides insight into the challenging moments of running and leading a business, like hiring and

retaining the right people, laying employees off, and managing the politics that come with trying to simultaneously please investors, managers, executives and co-founders. The common theme throughout is that the hard thing to do and the right thing to do are usually one and the same.

2 Inspired: How To Create Products Customers Loveby Marty CaganGenre ProductWhile there are many fantastic books out there on product development, Inspired is recommended for several reasons. First, the book has been around for about seven years and therefore presents a proven perspective on product development. Furthermore, Cagan lays out concepts in a clear, intuitive manner while delivering content that is highly

practical and aimed at those operating in the real world. The book also covers all the non-product challenges that product managers face, such as managing the often opposing goals of engineering, sales, design, marketing, executives, customers, and other stakeholders.

3 Data Smart: Using Data Science to Transform Information into Insightby John ForemanGenre DataForeman is the Chief Data Scientist at MailChimp and his book Data Smart

really is the data science guide for MBAs. For starters, it teaches modern statistical approaches and algorithms using Excel. And it takes content that can

often be challenging and technical, and makes it accessible and understandable. Foreman focuses on the practical applications of data science techniques, rather than the theory behind them, giving the material a certain dimensionality that is often lacking in more technical sources. Importantly, Data Smart contains enough instruction to start running actual analyses right out the gate.

4 Crossing the Chasm: Marketing and Selling Disruptive Products to Mainstream Customersby Geoffrey A MooreGenre Growth

This is one of those books that everyone in Silicon Valley has read more than once. Moore shows how successful technology product adoption follows a pattern called the Technology Adoption Life Cycle. Beginning with the innovators and early adopters in a particular market, a deadly chasm separates the early majority, late majority and laggards.

After laying out this framework, Moore goes on to explain how companies have successfully “crossed the chasm” before and why those that failed, did so.The third edition of the book has been

updated to include more recent examples of high-tech companies that made this transition, such as Salesforce, VMware, and Mozilla.

5 Venture Deals: Be Smarter Than Your Lawyer and Venture Capitalistby Brad Feld, Jason MendelsonGenre FinanceIn Venture Deals, Feld and Mendelson explain the ins and outs of venture capital from the perspective of the entrepreneur, demystifying the term sheet and explaining the tradeoffs

between economic value and control.In addition to

covering the technical aspects of venture, the book covers the various participants in the fundraising process and how the capital

structure of a venture backed fi rm is meant to align and protect their respective interests.

Karl Marx1818-1883

“Last words are for fools who haven’t said enough.”

Night out Last week, Videocon heir Aniruddh Dhoot and wife Pooja were spotted with a friend at a luxury hotel in South Mumbai.

Up in the air Fellow Hyderabadis — tennis

star Sania Mirza (right) and vice-chairman GVK, G V Sanjay Reddy (below) — were snapped

at Mumbai’s domestic airport last week.

Award affairNeerja Birla was seen at the recent annual Aditya Vikram Birla Sangit Kala Kendra awards at Nehru Centre.

spotted

rashmi.menon@timesgroup.com

During Microsoft’s recent Future Unleashed conference, while speak-ing about the banking sector using digital tools to stay updated and relevant to their customers, Shikha Sharma put for-ward an interesting case study in her speech. The Axis Bank MD and CEO revealed how her maid from West Bengal used to send mon-ey through a money order. But this meant that she would have to pay broker-age fee.

Yet now, with the advent of technology, she now trans-fers money online. Well, there are some ad-vantages to work-ing for one of the top banking heads in the country.

Pay it forwardLast words of famous peoplePeople’s final statements are fascinating — some share a nugget of wisdom, while others throw in one last joke. These words end up capturing an essence of the person who uttered them. The supposed last words of famous people

separated@birth

Perry ‘Kissed a Girl’ to get 77.7 million followers, while Deschanel with 6.82 million followers is still the New Girl

THE MBA STARTUP READING LIST:::::: cover to cover

businessinsider.in

Charles Darwin1809-1882

Steve Jobs1955-2011

“OH WOW, OH WOW,

OH WOW.”

Coco Chanel1883-1971

“YOU SEE, THIS IS HOW YOU DIE.”

“This is no way to live.”

King Louis XIV1638-1715

“Why do you weep? Did you think I was immortal?”

Michel de Nostradamus

1503-1566

“You will not fi nd me alive

at sunrise.”

Sir Winston Churchill

1874-1965

“I’M BORED WITH IT ALL.”

Groucho Marx1890-1977

Bob Marley1945-1981

“MONEY CAN’T

BUY LIFE.”

“I am not the least afraid to die.”

etpanache@timesgroup.com

One of her influences, Amedeo Modigliani, has been in the news with his nude ‘Nu couché’ selling at $170 million at a recent auction. No doubt Modigliani will be part of Anjolie Ela Menon’s (inset) talk at Coomaraswamy Hall on the evening of November 30, where the famous contemporary artist discusses her life, her work, as well as what influences and inspires it.

The evening will also mark Menon’s return to Mumbai after almost ten years — after all, the 75-year-old artist also briefly

studied at the Sir JJ Institute of Applied Arts in the city when she was young. Since Menon says that “the narcissism of the early years has been transformed into a nostalgia for the past”, we’re ex-pecting Mumbai to pop up in her discussion.

One is lefty, the other a right-hander. One is from north India and the other from the south. Both are former India players entering the next phase of their lives. Both got engaged recently.

Soon after Yuvraj Singh announced his engagement with Hazel Keech, Robin Uthappa exchanged rings with girlfriend and former tennis player Sheetal Gautam. Both players posted goofy pictures with their fiancees on Twitter. The playful spirit will help in the long and sometimes rough road of marriage. — etpanache@timesgroup.com

AFTER YUVI, IT’S ROBIN

Ten year hiatus

Artwork by Menon

Katy Perry, pop star Zooey Deschanel, film & TV star

A round-up of those whose

worth went up or down today

TAKINGSTOCK

Sandeep GirotraUP Finnish phone maker Nokia appointed Sandeep Girotra as its Head of India as part of the planned merger of the company and Alcatel-Lucent.

Lindsay LohanDOWN

The Mean Girls actor was criticised on social media for putting up a picture of

herself dressed as actress and murder victim Sharon Tate on

her killer Charles Manson’s birthday.

Nico Rosberg

UPThe German

racing driver beat Lewis

Hamilton the second time in

a row to win the Brazilian

Grand Prix.

Suresh NarayananCEO, Nestle IndiaUPSnapdeal’s second sale of welcome kits of Maggi once again lasted only a few minutes. Their fi rst sale of Maggi last week saw the sale of 60,000 welcome kits within fi ve minutes.

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