trulia q4 2012 investor deck

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Copyright Trulia, Inc. 2012

Fourth Quarter 2012 Financial Highl ights

February 12, 2013

®




Safe harbor statement

This presentation contains “forward-looking” statements that are based on our management’s beliefs and assumptions and on information

currently available to management. Forward-looking statements include information concerning our possible or assumed future results of

operations, business strategies, financing plans, competitive position, industry environment, potential growth opportunities, potential

market opportunities and the effects of competition.

Forward-looking statements include all statements that are not historical facts and can be identified by terms such as “anticipates,”

“believes,” “could,” “seeks,” “estimates,” “intends,” “may,” “plans,” “potential,” “predicts,” “projects,” “should,” “will,” “would” or similar

expressions and the negatives of those terms. Forward-looking statements involve known and unknown risks, uncertainties and other

factors that may cause our actual results, performance or achievements to be materially different from any future results, performance or

achievements expressed or implied by the forward-looking statements. For a discussion of these risks, you should read our filings with the

Securities and Exchange Commission, including our Quarterly Report on Form 10-Q for the three months ended September 30, 2012,which was filed with the Securities and Exchange Commission on November 13, 2012. Forward-looking statements represent our

management’s beliefs and assumptions only as of the date of this presentation. Except as required by law, we assume no obligation to

update these forward-looking statements publicly, or to update the reasons actual results could differ materially from those anticipated in

the forward-looking statements, even if new information becomes available in the future.

This presentation includes certain non-GAAP financial measures as defined by SEC rules. As required by Regulation G, we have provided

a reconciliation of those measures to the most directly comparable GAAP measures, which is available in the Appendix.

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441

629

768

842810

Q4'11 Q1'12 Q2'12 Q3'12 Q4'12

3

4

5

6 6

Q4'11 Q1'12 Q2'12 Q3'12 Q4'12

16

21

2325

24

Q4'11 Q1'12 Q2'12 Q3'12 Q4'12

Key metrics – consumer

3

* Source: Omniture, distinct count by month

Mobile Visitors Average monthly uniques (Millions*) User ContributionsNew additions per quarter (Thousands)Total Visitors Average monthly uniques (Millions*)

72%

58%

Y-o-Y

growth %

50%

50%

78%236%

141%

129% 119%

303%

28%

38%

68%84%

27%

Y-o-Y

growth %

Y-o-Y

growth %




118128

148154

172

Q4'11 Q1'12 Q2'12 Q3'12 Q4'12

17

2022

2324

Q4'11 Q1'12 Q2'12 Q3'12 Q4'12

Key metrics – agents

4

Number of Subscribers(Thousands)

Average Revenue Per User($)

* At end of period.

*

Y-o-Y

growth %

58%

46%34%

45%

67%

Y-o-Y

growth %

51%

56%45%

46%

41%

Added ~1,600subscribers in

Q4’12




11.7 12.2

16.8

18.5

20.6

Q4'11 Q1'12 Q2'12 Q3'12 Q4'12

76%

Revenue

5

($ Millions)

89% 75%

81%

75%Y-o-Y

growth %




4.43.5

5.8

6.7 6.7

7.3 8.7

11.0

11.9

13.9

Q4'11 Q1'12 Q2'12 Q3'12 Q4'12

Revenue detail

6

($ Millions)

Marketplace

Media

Y-o-Y

growth %

Y-o-Y

growth %

136%

43%

137%

119%

91%90%

6%36% 55% 51%

* Amounts rounded

*

*




-0.7

-2.5

-1.8

0.30.6

Q4'11 Q1'12 Q2'12 Q3'12 Q4'12

Adjusted EBITDA*

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* Adjusted EBITDA excludes stock-based compensation, non-cash warrant expenses, interest income, interest expense, taxes, and depreciation and amortization. See Appendix

for reconciliation of non-GAAP metric.

-20% -10% Adjusted EBITDA*

% of Revenue2% 3%-6%

($ Millions)




Opex components*

Q4’11 Q1’12 Q2’12 Q3’12 Q4’12

Revenue $11.7M $12.2M $16.8M $18.5M $20.6M

Gross Margin 85% 82% 85% 86% 87%

Sales & Marketing 46% 50% 54% 46% 49%

Technology 37% 38% 31% 28% 25%

G & A 16% 24% 18% 20% 19%

Stock-based Comp 3% 4% 3% 4% 4%

Depreciation & Amortization 7% 7% 5% 5% 5%

Adjusted EBITDA** -6% -20% -10% 2% 3%

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** Adjusted EBITDA margin excludes stock-based compensation, non-cash warrant expenses, interest income, interest expense, taxes, and depreciation and amortization. See

Appendix for reconciliation of non-GAAP metric.

* Amounts rounded




Q1’13 outlook

Low High

Revenue $20.8M $21.2M

Y-o-Y growth 71% 74%

Adjusted EBITDA* $0.8M $1.2M

% of revenue 4% 6%

9

* Adjusted EBITDA excludes stock-based compensation, non-cash warrant expenses, interest income, interest expense, taxes, and depreciation and amortization. See Appendix

for reconciliation of non-GAAP metric.




Q&A

10




Appendix

11




Key metrics

12

* Adjusted EBITDA excludes stock-based compensation, non-cash warrant expenses, interest income, interest expense, taxes, and depreciation and amortization. Pro forma net

loss per share excludes stock-based compensation. See Appendix for reconciliation of non-GAAP metrics.

Q1 '11A Q2 '11A Q3 '11A Q4 '11A Q1 '12A Q2 '12A Q3 '12A Q4 '12A

Consumer (Millions, unless stated)

Monthly unique visitors, average12.0 14.8 16.6 15.7 20.6 23.5 24.9 23.6

Y-o-Y % 82% 99% 86% 78% 72% 58% 50% 50%

Mobile unique visitors , average1.2 2.0 2.5 2.6 3.9 4.9 5.8 5.8

Y-o-Y % 281% 389% 350% 303% 236% 141% 129% 119%

UGC (thousands) 492 557 500 441 629 768 842 810

Y-o-Y % 218% 22% 22% 27% 28% 38% 68% 84%

Agent

Paying subscribers (thousands) 12.4 14.8 16.9 16.8 19.6 21.5 22.8 24.4

Y-o-Y % 90% 92% 75% 67% 58% 46% 34% 45%

ARPU (monthly) $85 $95 $106 $118 $128 $148 $154 $172

Y-o-Y % 54% 34% 31% 41% 51% 56% 45% 46%

Revenue ($ Millions)

Marketplace 3.7 5.1 6.2 7.3 8.7 11.0 11.9 13.9Y-o-Y % 166% 140% 124% 136% 137% 119% 91% 90%

Media 3.3 4.2 4.3 4.4 3.5 5.8 6.7 6.7

Y-o-Y % 58% 78% 51% 43% 6% 36% 55% 51%

Total 6.9 9.3 10.5 11.7 12.2 16.8 18.5 20.6

Y-o-Y % 101% 107% 87% 89% 75% 81% 76% 75%

Other ($ Millions, except for per share data)

Adjusted EBITDA * (0.6) (0.1) (0.4) (0.7) (2.5) (1.8) 0.3 0.6

% revenue -9% -1% -4% -6% -20% -10% 2% 3%

Net loss (1.7) (0.9) (1.5) (2.1) (4.2) (3.4) (1.7) (1.6)

% revenue -24% -10% -14% -18% -35% -20% -9% -8%

Pro forma net loss per share - basic and diluted ($) * (0.17) (0.10) (0.18) (0.25) (0.54) (0.41) (0.10) (0.03)

Weighted average shares outstanding - basic and diluted 6,552,492 6,579,642 6,720,268 6,772,664 6,882,065 7,017,449 8,805,722 27,328,415

Stock-based compensation 0.6 0.2 0.3 0.3 0.5 0.6 0.8 0.8

% revenue 9% 3% 3% 3% 4% 3% 4% 4%

Capex 1.1 1.5 1.7 0.5 1.1 1.0 1.2 2.1

% revenue 16% 16% 16% 4% 9% 6% 7% 10%

Deferred revenue 2.2 2.8 4.0 4.8 7.0 11.0 13.2 13.3

% revenue 32% 30% 38% 41% 58% 66% 71% 65%




Reconciliation of Adjusted EBITDA

(000s) Q1’11 Q2’11 Q3’11 Q4’11 Q1’12 Q2’12 Q3’12 Q4’12

Net loss attributableto commonstockholders

$(1,690) $(916) $(1,495) $(2,054) $(4,200) $(3,440) $(1,689) $(1,592)

Non-GAAPadjustments:

Interestincome

(3) (3) (4) (7) (3) (4) (3) (26)

Other expense 28 13 94 254 252 239 268 309

Depreciationandamortization

444 576 701 775 797 789 886 1,112

Change in fairvalue of

warrant liability

- - - 16 216 107 46 -

Stock-basedcompensation

598 239 304 343 465 551 793 761

Adjusted EBITDA $(623) $(91) $(400) $(673) $(2,473) $(1,758) $301 $564

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Reconciliation of pro forma net loss per share

Q1’11 Q2’11 Q3’11 Q4’11 Q1’12 Q2’12 Q3’12 Q4’12

Net loss attributable tocommon stockholders($000s)

$(1,690) $(916) $(1,495) $(2,054) $(4,200) $(3,440) $(1,689) $(1,592)

Stock-basedcompensation ($000s)

598 239 304 343 465 551 793 761

Net loss attributable tocommon stockholdersadjusted for stock-based

compensation ($000s)

(1,092) (677) (1,191) (1,711) (3,735) (2,889) (896) (831)

Weighted average sharesused in computing netloss per share attributableto common stockholder,basic and diluted

6,552,492 6,579,642 6,720,268 6,772,664 6,882,065 7,017,449 8,805,722 27,328,415

Net loss per shareattributable to commonstockholders, basic and

diluted ($)

(0.26) (0.14) (0.22) (0.30) (0.61) (0.49) (0.19) (0.06)

Pro forma net loss pershare attributable tocommon stockholders,basic and diluted ($)

(0.17) (0.10) (0.18) (0.25) (0.54) (0.41) (0.10) (0.03)

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trulia q4 2012 investor deck

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