trulia training room
TRANSCRIPT
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Tweet Up
eAgentC Technology Training Room
Sponsored by
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Presenters
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Rudy Bachraty
Trulia.com
@Trulia
Jonathan Osman
Team Leader
Charlotte House Hunter Group
@ResideCharlotte
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How to Use Twitter for Real Estate
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Be Informative
1. Link to timely real estate information
a. Local Real Estate Articles
b. Real Estate Blog Posts
2. Retweet Relevant & Useful Info
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How to Use Twitter for Real Estate
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You’re Tweeting Your Brand
1.Edit your tweets!
1.Your Tweets are a public reflection of your brand
2.Is your brand worth following?
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How to Use Twitter for Real Estate
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Monitor What Other Say About You
1. Example: Kevin Smith & Southwest Airlines
2. Watch the lists your profile is associated with
3. Respond quickly to problems
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How to Use Twitter for Real Estate
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Advertise Your Listings & Events
1. Open Houses
2. New Listings
3. Buyer & Seller Events
a. Use the relevant hashtags for
your area & event type
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How to Use Twitter for Real Estate
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Connect with Clients
1. Host a Tweetup in your very town
2. Follow local influential people
3. Follow influential companies
4. Make Yourself Known for
what you do
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How Trulia Uses Twitter
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Percent of Americans own a cell phone
80% of people on twitter are using a mobile device
Mobile
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Brand Building
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Always be monitoring
Reputation Management
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Proactive
Reactive
Customer Service
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Track & Measure
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Thanks for Being Here!
Don’t forget to complete your evaluation!
KW Tweet Up 2010
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