Simplifying the way of people exploring the world

Tripresso

Jerry Hung 2014.05

Trip, what’s the meaning for you ?

The market we focus

Trip, what’s the meaning for you ?

But lots of preparing…

Needed the most …..

Needed the most …..Needed the most …..

That’s why they select packaged tour

That’s why we focus on packaged tour first

The situation customer faces ….

Source : 交通部觀光局 Jan/2014 , 雄獅、東南、可樂、燦星、易遊網

+2000114 家綜合旅⾏行社+2213家甲種旅⾏行社

Source : 交通部觀光局 , Jan/2014

Source : 雄獅、東南、可樂、燦星、易遊網, summary by Tripresso 2013

+500 unique trips to JP for cherry blossom viewing in April &May

3items most agent offers to help to filter trips

0No quantitive evaluation, no comparison mechanism

select agent

narrow down

candidates

compare trip

Current !process

• search agent!• check availability!• check reputation

• select 3 agents

• poor filter !• repeatedly check

tour detailed info • 1 agent has 10 tour in destination !• taking 5 min/per tour for detailed !• pick up 3 tour to compare!

• key in excel !• check real feedback

• taking 10 min to key in excel!• taking 5 min for each hotel/scene

feedback!• 3 hotel/ 3 scene per day!

20 min 150 min 435 min

Tripresso - Business model

Tripresso - value proposition

TripressoWe guard whole trip , you save best memory

TripressoWe guard whole trip , you save best memory

Find fitted trip Saving issue immediately

Feedback !&!

Rewards

The mechanism to deliver value

Find fitted trip

Unpack & disassemble to elementsGathering complete tour itinerary

Unpack & disassemble to elements

Unpack & disassemble to elementsScreen trip based on your demand

Guidance to help to choose

+ Real customer experience..

+ Preference : Scene property

+ Preference : tight v.s relaxed schedule

Find a fitted trip with less effort

Platform!itinerary gathering

Filter!Fit demand

�!Rank!Preference

select agent

narrow down

candidates

select trip

The quantitative value proposition

• Tour comparison!• Quantitative evaluation &

ranking

Current !process

• search agent!• check availability!• check reputation

• select 3 agents

• poor filter !• repeatedly check tour

detailed info • 1 agent has 10 tour in destination !• taking 5 min/per tour for detailed !• pick up 3 tour to compare!

• key in excel !• check real feedback

• taking 10 min to key in excel!• taking 5 min to check hotel/scene

feedback for each!• 3 hotel/ 3 scene per day!

20 min

5 sec*

150 min

55 min

• Smart & variety filter!• More quantitive values

• taking 5 min to adjust filter !• taking 5 min/per tour to check 10

recommend tour Using Tripresso

• 1 search cross 12 agents

* under 70% coverage

435 min

5 sec

Find fitted trip Saving issue immediately

Feedback !&!

Rewards

We listen and response during the trip

Saving issue immediately

Find fitted trip Saving issue immediately

Feedback !&!

Rewards

We value your opinions

Feedback !&!

Rewards

Tripresso - Business model

A channel offers effortless experience

Fitted trip - segment & lower dispute

Reduce communication cost

A platform creates values for both sides

Tripresso , why do we exist

Tripresso - vision , strategy & team

Tripresso - strategy plan

Packaged tour !e-channel

Itinerary data

Disassemble !elements

Preference!evaluation

Smart !filter

An effortless experience of fitted tour enjoying

Tripresso - competitive analysis

general !trip agent

large! trip agent

platform agent

platform!web portal

Ex. 2000+ agents

service!channel phone retail/phone/

web web/phone web web

selling product

• flight&hotel • packaged

tour

• flight&hotel • packaged

tour

• packaged tour

• flight&hotel • packaged

tour

• packaged tour

Rev. product sold product sold product sold CPC/CPA CPC/CPA

selling point convenient reputation /products

fitted trip searching lowest price convenient

Advantage customer accessibility

awareness / channel

data mapping data analysis

customer reach

Tripresso - thinking different

Tripresso - strategy plan (cont.)

Itinerary data

Disassemble !elements

Smart !filter

Packaged tour !e-channel

choose & order !process

Preference!evaluation

Mobile !Itinerary (APP)

An effortless experience of fitted tour enjoying

Packaged tour e-channel

Effortless experience!• Leverage the wisdom of crowd!• Optimized info !• UX design

Simplifying the way of people exploring the world

Tripresso - why do we exist

Tripresso - team compositionStrategy & Product plan 洪明楓 / Jerry Hung Faraday investment manager Qisda/BenQ product manager

Finance & Operation 卓彥銘 / Chris ChoAsus NB product manager Asus Eee PC product manager

Web development & IT 李振鳴 / Tom LeeI/O interconnect software manager Agenda technical manager

UX & Marketing 鄭宇棠 / Michael Cheng PayPal marketing manager Paypal UX manager

Business development 陳⼒力蓉 /Valerie Chang 3M sales manager AUO sales manager

TAM & SAM estimation (Rev.)

Industrial analysis

Independent

Flight,  Transporta0on,  Catering,  Entertainment  industry    航空業、運輸業、餐飲業、娛樂業

Corporate、retail、web、Foreign  client  企業⽤用⼾戶、⾨門市客⼾戶、網路客⼾戶、國外客⼾戶等

Supplier  供應商

Travel  industry旅⾏行業

Customer顧客

Ordering  system  定位系統

Pla=orm  web  網路平台

Supplier  Ordering  system    供應商定位系統

Tour  product  agent  旅遊產品代理商

Local  travel  agent  旅⾏行社

Source : 雄獅旅⾏行社財報, May/2013, Tripresso modified

vs. Packaged

Tripresso - packaged tour e-channel

Flight,  Transporta0on,  Catering,  Entertainment  industry  /  航空業、運輸業、餐飲業、娛樂業

Local  travel  agent/  綜合旅⾏行社

Corporate、web    client  企業⽤用⼾戶、網路客⼾戶等

Supplier  供應商

Travel  industry旅⾏行業

Customer顧客

Source : 雄獅旅⾏行社財報, May/2013, Tripresso modified

Local  travel  agent/  甲種旅⾏行社

Retail  client    ⾨門市客⼾戶

……… x 100家! ……… x 2000家!

Corporate、retail、web、Foreign  client  企業⽤用⼾戶、⾨門市客⼾戶、網路客⼾戶、國外客⼾戶等

Pla=orm  travel  agent   Tripresso

Industry with favorable conditions

Source : 雄獅旅⾏行社財報, May/2013, 業界訪談, Tripresso estimated

雄獅旅⾏行社康福旅⾏行社鳳凰旅⾏行社其他

Packaged tour supplier share Packaged tour channel share

TAM & SAM estimation

團體旅⾏行/⾃自由⾏行⼈人次分布

觀光旅遊總旅次 6,246,254  ⼈人次

團體旅⾏行 2,179,943  ⼈人次

⾃自由⾏行 3,154,358  ⼈人次

團體旅⾏行

⾃自由⾏行

未委託旅⾏行社

觀光旅遊商務探訪親友短期遊學

2012國⼈人旅遊出國旅遊⼈人次分布

出國旅遊總旅次 10,239,760  ⼈人次

觀光旅遊 6,246,254  ⼈人次

商務 2,011,294  ⼈人次

Source : “中華⺠民國101年國⼈人旅遊狀況調查”,交通部觀光局 Aug /2013, Tripresso estimated

TAM & SAM estimation (Rev.)

Source : “中華⺠民國101年國⼈人旅遊狀況調查”,交通部觀光局 Aug /2013, Tripresso estimated

團體旅⾏行

⾃自由⾏行

觀光旅遊總旅次 6,246,254  ⼈人次

團體旅⾏行 2,179,943  ⼈人次

⾃自由⾏行 3,154,358  ⼈人次

團體旅⾏行/⾃自由⾏行⼈人次分布

ASP (est.): NT$32,848/⼈人

未委託旅⾏行社

ASP (est.): NT$21,351/⼈人

Market Scale

團體旅⾏行 NT$71,606,751,450

⾃自由⾏行 NT$67,943,533,176

Tripresso - Business plan

Beta developing !

Beta !online !Mockup test ! Official

online!0%

25%

50%

75%

100%

Y13'Q2 Y13'Q3 Y13'Q4 Y14'Q1 Y14'Q2

JPEU

China!+!

HK

Thailand!+!

NA

AU!+!

New Zealand

Tripresso - Service scope

11 Travel agents +20 company’s 特約 雄獅旅⾏行社、東南旅⾏行社!良友旅⾏行社、鳳凰旅⾏行社!可樂旅遊、五福旅遊!喜鴻旅遊、⼭山富旅遊!⾦金⻯⿓龍旅遊、⼤大榮旅遊!易遊網、易飛網

華碩電腦、明基友達集團!⼤大同集團、1111⼈人⼒力銀⾏行!⼯工研院、聯合利華、Johnson&Johnson

Tripresso - Platform progress

Tripresso internal , till May/2014

Tripresso - Marketing plan

Y14’Q3 Y14’Q4 Y15’Q1 Y15’Q2 Y15’Q3

廣度

深度

企業福委會engaged (+10/M)

Facebook 粉絲團經營

PR marketing

聯播網廣告

⼝口碑討論區操作

關鍵字廣告

PR marketing

Tripresso - Marketing plan (cont.)

Y14’Q4 Y15’Q2 Y15’Q4 Y16’Q2 Y16’Q4

3000

new visitor/per month

4000

5000

5500

LTV v.s COCA (3:1)• NT$4386 (trip frequency 1/Y) vs. NT$ 3.7 (CPC)!• NT$3134 (trip frequency 1/2Y) vs. NT$ 2.6 (CPC)!• NT$2183 (trip frequency 1/3Y) vs. NT$ 2.3 (CPC)

Tripresso - Sales prediction (Q’ty)packaged tour independent tour

20142015 2016 2017

2014 2015 2016 2017Package trip sales 492 3,146 7,059 11,130

Independent trip sales 0 1,507 5,768 9,272

Tripresso estimated , May/2014

Tripresso - Revenue vs. operation cost

NT$0.00

NT$93,750,000.00

NT$187,500,000.00

NT$281,250,000.00

NT$375,000,000.00

NT$468,750,000.00

NT$562,500,000.00

NT$656,250,000.00

NT$750,000,000.00

銷貨收⼊入淨額 營業成本

2014 2015 2016 2017銷貨收⼊入淨額 16,330,933 171,503,541 468,209,456 731,939,188營業成本 15,677,696 163,251,338 444,028,877 693,761,058⽑毛利率 4.00% 4.81% 5.16% 5.22%

Tripresso estimated , May/2014

Tripresso - Revenue vs. OPEX

NT$67,500,000

NT$165,000,000

NT$262,500,000

NT$360,000,000

NT$457,500,000

NT$555,000,000

NT$652,500,000

NT$750,000,000

銷貨收⼊入淨額 營業費⽤用合計

2013 2014 2015 2016 2017銷貨收⼊入淨額 0 16,330,933 171,503,541 465,881,943 712,658,954營業費⽤用合計 3,609,707 8,827,133 17,435,309 23,884,047 25,050,160

Tripresso estimated , May/2014

Tripresso - Headcount plan

組織⼈人數 2013 2014 2015 2016 2017

產品規劃 1 2 2 2 2

營運管理 1 1 2 3 3

產品設計  &  前台開發 1 4 4 5 5

APP  &  後台開發 1 3 6 7 8

行銷業務 4 5 6 8 8

業務開發 1 1 2 2 2

公司總⼈人數 9 16 22 27 28

年薪資總額 2,950,147 7,115,653 14,795,421 21,050,099 22,186,212

Tripresso estimated , May/2014

Tripresso - Revenue vs. OPEX

(NT$10,500,000)

(NT$7,000,000)

(NT$3,500,000)

NT$0

NT$3,500,000

NT$7,000,000

NT$10,500,000

NT$14,000,000

本期稅前淨利

2013 2014 2015 2016 2017本期稅前淨利 (3,608,984) (8,229,181) (9,418,445) (33,856) 12,718,120淨利率(%) 0.00% -50.39% -5.49% -0.01% 1.44%

Tripresso estimated , May/2014

Seize opportunity with Tripresso - Invest series A funding

Tripresso plans to raise series A funding for NT$20M in Q3/2014!• Expand design & Development team !• Build APP team , develop travel itinerary & notices APP (iOS & Android)!• Double investment in marketing !

✦ packaged tour sales increase 6X times!✦ offering independent tour , and sales over 1000 Q’ty !

• Rev reaches NT$171M !• Add theme trip searching & customized packaged tour

Further information need , pls contact

Jerry Hung, jerry@tripresso, 0922-538-637

Trip + espresso Simplifying the way of people exploring the world