Tribal Education & OutreachConsortium (TEOC)

Overview

Diddy Nelson, Executive Director, Oklahoma City Area Inter-Tribal Health Board (OCAITHB)Dee Sabattus, THPS Director, United South and Eastern Tribes (USET)

TEOC Partners• Northwest Portland Area Indian Health Board

(NPAIHB)• California Rural Indian Health Board (CRIHB)• Oklahoma City Area Inter Tribal Health Board

(OKCAITHB)• United South and Eastern Tribes (USET)

Purpose

• Create materials for outreach and education to Tribes about Health Insurance Exchanges.

• Make it possible to adapt materials by changing photos, artwork, contact information.

Formative Research• Forum at TSGAC Annual Meeting• Forum at DST Annual Meeting• Focus groups

• American Indian men 21-35 y.o.• Clinic staff• Tribal leaders

• Individual interviews with consumers• Dissemination meeting

Logo and Brand for TEOC

• Native Exchange with X• Four colors: Indian feel• Not specific to any region, culture• Contemporary, bold• Stands out from other materials

Materials Developed by TEOC• Various media

• Print, video, web

• Intended use• Consumer• Training• Tools

• See list of products

Consumer Strategies• Message:

“Go to your clinic to see if you qualify.”

• Print materials• Target: 21-64 y.o., low insurance literacy

• Social media materials• Target: 21-35 y.o. men• Short, humorous videos (1-2 minutes)

Tribal Health Directors • Health Directors are key to

communicating with Tribal Council.• Give Health Directors tools for planning

• Video of Fond du Lac experience• Case studies of Tribal Sponsorship• Tool for cost/benefit analysis of Tribal

Sponsorship

Other Materials• Designed for use in context of training

• Not stand alone pieces• Combine with explanations from knowledgeable

individuals

• Indian health focus• Simplify complex issues• Multi-purpose• May need to be updated periodically

www.nativeexchange.org

• TEOC materials available to Tribal Health Directors on-line

• Website maintained by NPAIHB• Consumers re-directed to other sites• Password for Tribal Health Directors

Thank you!

2011 Canoe Journey participants, for photographs.