OUR NEW BEAUTY CONSULTANTTHE TOP TRENDS AND HOW TO WEAR THEM FOR SUMMER 2012

OURFASHION

QUIZWHAT'S YOUR SUMMER STYLE?

EXCLUSIVE

ANGIE THE MAKEUP ARTIST

STRAIGHT UP FASHION FOR REAL PEOPLE

MAY 2012

SIZZLING STYLES

STRAIGHT UP FASHION FOR REAL PEOPLE

MAY 2012

CONTENTS

JOIN REAL REWARDS TO RECEIVE TRENDSLATION AND OTHER PROMOTIONS, RIGHT IN YOUR INBOX! CLICK HERE TO SIGN UP AND SEE ALL THE BENEFITS.

Warm weather has arrived and it feels like we've barely worn our sweaters this winter! Oh well, the longer we can frolic in our summer gear the better, right? This issue we begin with our hot summer edition of What to Wear. We'll look at a few of the top trends and how to incorporate them into cute and stylish looks for any occasion and wardrobe.

Next, our new beauty consultant Angie the Makeup Artist will show us how to create the beautiful Mermaid Braid, perfect for a day at the beach or a night on the town! Be sure to check out our Trendwatch articles to get a bright tropical look to wear with that fabulous hair.

Finally, we are excited to now be available to you online through Pinterest! Follow and repin the Trendslation pinboards and keep up to date on our trends, tips and style tricks. Help us grow by repinning your favorite pages from the magazine!

Stay stylish,

Kristy LacroixTrendslation Editor

*Items featured in Trendslation may not be available in all stores. Contact your local store for more information. For store locator, click HERE. ©2012. All rights reserved. Trendslation Magazine is owned by Warehouse One Clothing Ltd. #1&2-1680 Notre Dame Avenue, Winnipeg MB, R3H 1H6. Printed in Canada. Issue #11. For permissions and reprint requests, please email: trendslation@warehouseone.com.

TRENDSLATION 2www.warehouseone.com

SUMMER EDITION

WHATTOWEAR

Pg. 3

FOLLOW TRENDSLATIONON

FOR THE BOYS

Pg.16

Pg. 10

Pg. 8

SummerStyleQuiz

Mermaid Braid

SIZZLING SUMMER STYLES

OUR TOP TRENDS FOR SUMMER

NO MATTER YOUR STYLE YOU WANT TO

LOOK YOUR BEST DURING A HEAT WAVE!

READ ON TO SEE OUR FAVORITES FOR THE

CURRENT TRENDS AND WHICH LOOKS WE

RECOMMENED TO MAKE THE MOST OF

YOUR FUN IN THE SUN.

TRENDSLATION 3www.warehouseone.com TRENDSLATION 3www.warehouseone.com

PIN

TH

IS P

AG

E

Style Tips

COOL BRILLIANCE

As seen on the runways, white is WHITE HOT this

summer! Create a youthful, bold contrast by pairing a

delicate white top with animal print sandals

(Note: Prints are also rocking the runways right

now). A cute denim skirt adds casual cool and gives

a fun and flirty twist to this outfit. Perfect for long

days in the sun, but don't forget your sunglasses!

Add a colorful pop to this clean, crisp look by accessorizing with a colorful scarf or some fun multi-color jewellery!

www.warehouseone.com

WHATTOWEARNOWP

IN T

HIS

PA

GE

TRENDSLATION 4www.warehouseone.com

TANGERINE DREAM

Style Tip

Also popular this year (and one of our personal favorites) are shades of orange. Now in no way are

we suggesting head-to-toe orange but a shirt in this color or accessories like jewellery or a bag will

brighten up any outfit. We love these orange shirts paired with dark wash denim shorts, so cute!

Believe it or not, turquoise looks great with orange. A turquoise ring or pair of earrings will make these shirts pop, since blue is the natural compliment of orange.

TRENDSLATION 5www.warehouseone.com

WHATTOWEARNOWWHATTOWEARNOWP

IN T

HIS

PA

GE

TRENDSLATION 5www.warehouseone.com

PATTERNS OR PRINTS

The beauty of a pattern or print is when

worn right, it can be used to draw attention away from

or to certain areas of the body. Right now we're

loving summery stripes in a long and loose fit

or fun, bold tropical prints. Denim capris provides

great alternative to shorts and give structure

and coverage while still looking cute and

fashionable!

WHATTOWEARNOW

Style TipA great way to work

this trend without overly committing to it is to wear accessories in a print, such as floral flip flops or polka dot sunglasses.

PIN

TH

IS P

AG

E

TRENDSLATION 6www.warehouseone.com

TRENDWATCH

Brighten Up!

CITR

US

SOR

BET

NATURALLY SWEET WITH A TANGY KICK, HIGH

SATURATION COLOURS ARE GROUNDED BY NAVY,

BLACK AND GREY. NATURAL DETAILS SUCH AS

EMBROIDERY AND FEMININE SILHOUETTES WITH

FLOWING VOLUME AND OPEN BACKS SOFTEN EDGEY

STRIPES.

A POP OF COLOUR CAN

GIVE NEW LIFE TO YOUR

WARDROBE AND LIFT YOUR

SPIRITS TOO! WHO LOVES

FUN? WE DO!

PIN

TH

IS P

AG

E

TRENDSLATION 7www.warehouseone.com

HAIRAPY

ANGIETHE MAKEUP ARTIST

PIN

TH

IS P

AG

E

TRENDSLATION 8www.warehouseone.com

From the age of fifteen, Angie Zachary knew she wanted to be ‘Angie the Makeup Artist.’ Starting as a model, Angie discovered her passion for beauty and style. 10 years in front of the camera and 10 behind, Angie knows what it takes to look your best. “This is my passion. I believe strongly that when you look good, you feel good. Which then allows your inner beauty to radiate outwards”. Angie has taught makeup workshops, worked as Key Artist for Lancome Paris, Chanel and NARS Cosmetics. Angie does make up for celebrities, high fashion campaigns and runway shows. “I am so excited to collaborate with Warehouse One. The trendy yet casual brand tries to help people look and feel their best, which is a perfect fit with me!” I can’t wait to share the latest trends in hair and makeup with the readers of Trendslation magazine! A

BOUT

You asked for more hair and beauty so we made it happen! We are very excited to introduce to you for the first time our official Trendslation correspondant on all things beauty and cosmetic, Angie the Makeup Artist!

PIN

TH

IS P

AG

E

TRENDSLATION 9www.warehouseone.com

HAIRAPY

The Mermaid Braid

Braids are back in a big way right now, and what could be better than this beach bohemian look for summer? Perfect for an evening out or a day in the sun, this sexy style is quick to put together and a gorgeously fun way to try wearing your hair. We love it and were thrilled when Angie showed us how to put it together ourselves!

"The Mermaid Braid is not as complicated as it looks," says Angie. "Since the goal is a casually undone look, you don't need to gather for a clean braid and you don't need to try to tame your hair with balms or serums."

1. Start with dry hair parted slightly off center (dry hair is important to help give

this look it's messy sexy appeal). Separate an inch of hair at the temple on either side of your head. Braid each section down the entire length of hair and secure both braids with clear elastics. Don't make the braid too tight at the top; we're going to tease the top sections a bit later!

2. You should now have two small braids at either temple. Take the ends of the

braids and bring them together at the base of the crown of your head. Secure them together with another clear elastic. Don't secure the braids too tightly, as we don't want the top of the hair to look 'squeezed'. Keeping it loose also gives it a more flattering bohemian feel.

Summer Edition

PIN

TH

IS P

AG

E

TRENDSLATION 10www.warehouseone.com

4. Keep the braid loose past the nape of your neck and continue the messy braid style down the

entire length of your hair. Secure the end of the braid with one more clear elastic. Tease out pieces at the top for volume and pull out a few small pieces from the braid for a messy, undone look. Spray any stray hairs backwards with hairspray and you're done (for a fuller look from the front braid slightly to the side of your head as opposed to straight down the back)! Voila! The Mermaid Braid!

3. Using the ends of the crown braids , begin to bring small pieces of hair (about a quarter

of an inch thick) from either side of your head and start a looser, smaller version of a French braid down the back of you head. Remember it doesn't have to be perfect by any means! The messier the better for this look.

HAIRAPY

Summer Edition

Angie Zachary the Makeup Artist

Visit Angie online at www.facebook.com/AngieTheMakeupArtist.

JUSTFORFUN

A. Long, loose, beachy waves

B. A cute and functional side-braid

C. Short and chic; a bob is much more

comfortable when it's hot out!

A. Spending the day at the beach, whether it's a lake or the coast.

B. Being surrounded by nature and enjoying the outdoors

C. Spending time in the city and enjoying all it has to offer

5. What is your favorite summer activity?

ANSWERS ON NEXT PAGES

PIN

TH

IS P

AG

E

TRENDSLATION 11www.warehouseone.com

4. Your signature hair this summer is...

A. Is people complementing you on your tan

B. Not much of anything; you don't get very good reception out here...

C. Is the sound of traffic and urban living; you don't like things too quiet!

3. During the summertime all you seem to hear...

A. My swimsuit

B. Shorts and a t-shirt

C. A sundress or capris

2. What do you wear all the time when it's finally warm out?

A. Bikinis, sunscreen and avoiding tan lines

B. Nature, bug spray and summer nights by a bonfire

C. Roof-top patios, festivals, Movies in the Park...

1. When you think of summer, what comes to mind?

WHAT'SYOURSUMMERSTYLE?FASHION QUIZ

THROW OFF those sweaters and grab your sunscreen: summer is here! We've put together a fun quiz to help define your signature summer style, whether you're an outdoorsy type or more of a city chic person. We'll help you figure it all out!

JUSTFORFUNP

IN T

HIS

PA

GE

TRENDSLATION 12www.warehouseone.com

IF YOU ANSWERED MOSTLY A'S....

SEA STAR CHIC

You enjoy a bronzed beach tan, the sound of waves and long sun-bleached hair. Whether you spend most of the summer by the Great Lakes or by an ocean, your most cherished items are your swimsuits and sun hats. Remember to bring a summer cover up so it's easy to peel off layers and transform your look to suit the temperature. And don't forget to bare those shoulders!

NON-ALCOHOLIC

WavebenderCOCKTAIL

4 oz orange juice2 oz lemon juice4 tsp grenadine syrup20 oz ginger ale

Pour the orange juice, lemon juice and grenadine into a cocktail shaker half-filled with ice cubes. Shake well and strain into a highball glass almost filled with ice cubes. Top with ginger ale, stir well, and enjoy! Makes about 4 servings.

A TWISTED

NUTTY BUDDYS'MORE 2 large marshmallows 2 graham cracker squares 1 peanut butter cup

Cook the marshmallows over an open flame or hot coals until they are browned outside, and soft all the way through. Place the marshmallows and peanut butter cup on top of one of the graham cracker squares. Top with the last graham cracker square and you have a new twist on a classic campfire confection!

JUSTFORFUNP

IN T

HIS

PA

GE

TRENDSLATION 13www.warehouseone.com

You love being outside and surrounded by nature, whether you're camping in a provincial park or hiking up in the Rocky Mountains. Hoodies by the campfire, cargo shorts with pockets and looser fitting clothing for exploring the wilderness in comfort are style staples in your wardrobe. Don't forget a baseball cap to keep the sun off. Leave the make-up at home; natural beauty never has to try very hard, if at all!

IF YOU ANSWERED MOSTLY B'S....

NATURAL BEAUTY

COOL N' CLASSY

City SlickerSMOOTHIE 1 cup mineral water1/2 cup plain yogurt1 tsp instant coffee1 tsp sugar1 dash ground cinnamon6 ice cubes

Combine all ingredients except ice cubes in blender container. Process, adding ice cubes one at a time, until smooth. Serve immediately.

JUSTFORFUNP

IN T

HIS

PA

GE

TRENDSLATION 14www.warehouseone.com

IF YOU ANSWERED MOSTLY C'S....

SOCIAL SIZZLER

As an urban fashionista, you spend your summer flitting from one activity to the next, never staying still for very long! With so much to enjoy locally, and so many events to attend, your look has to be polished but easy to maintain. It also has to be functional: you need to be able to grab an iced latte with your friends and later attend an outdoor concert in the evening. Ah, the demands of a hectic social life... so go LA casual by pairing a chunky sweater over a maxi dress.

Shell Accessories

Flor

al P

rint

s

HIGH SATURATION COLORS AND VIVIDLY BURSTING

BLOOM PRINTS WILL MAKE YOU FEEL LIKE

YOU'RE SOUTH OF THE BORDER EVEN

IF YOU'RE JUST STAYING HOME.

RACER BACKS GIVE A SPORTIER FEEL

TO THIS LOOK AND KEEP IT EDGY

AND FUN.

Crochet Details

TRENDWATCHP

IN T

HIS

PA

GE

TRENDSLATION 15www.warehouseone.com

TRENDBOARDFOR THE BOYS

TO TOP IT ALL OFF, WHY NOT

TRY A STRAW FEDORA? IT'S

A GREAT ALTERNATIVE TO A

BASEBALL CAP!

SUM

MER

PLA

IDS c

argo s

horts

neutrals and brights

beach necklaces

SUMMER 2012 IS ALL ABOUT ADVENTURE, SO THROW

ON THOSE CARGO SHORTS AND HIT THE TRAILS!

THIS LOOK HAS HINTS OF TOMB RAIDING ATTITUDE

MIXED WITH CASUAL "WEEKEND AT THE BEACH"

PIECES. CARGOS MIXED WITH PLAID SHIRTS AND

ACCESSORIES OR BRIGHT COLOURED TEES GIVE A

PERFECT SUMMER VACATION STYLE.

sense of adventure

PIN

TH

IS P

AG

E

TRENDSLATION 16www.warehouseone.com