KHADER NAWAZ KHAN ROAD

Tr e n d A n a l y s i s

Mid term Submission

LOCATIONMAP

OBJECTIVE

• To analyze the stores of KHADER NAWAZ KHAN ROAD.

• To find a particular trend amongst the stores in terms of color, silhouette, shape , visual merchandising etc.

METHODOLOGY

• The pictures of the store are taken with the permission of the owner or the managers.

• The pictures are then analyzed according to the colors, visual merchandising etc.

STORESBridal Wear

• OMG!! – Indian, Bridal and Western wear

• KALANIKETHAN – Ethnic and Bridal wear

• ANJALI BATAVIA – Ethnic and Bridal wear

• SOLES – Footwear

PASTEL COLORSA-LINE

SILHEOTTERED, ORANGE

COLORGOLDEN

EMBROIDERY

INTERIORS OF THE STORE

PASTEL COLORSA-LINE

SILHOUETTERED, GREEN , PINK, ORANGE

COLORGOLDEN WORK

INTERIORS OF THE STORE

PASTEL COLORSA-LINE

SILHOUETTERED, GREEN , PINK, ORANGE , BLUE COLOR

BEADS, GOLDEN AND SILVER WORK

INTERIORS OF THE STORE

YELLOW, BLUE, BLACK COLORBEADS,

GOLDEN AND

SILVER WORK

THE TRENDS WHICH ARE

SIMILAR

SILHOUETTE IS SAMEALMOST IN ALL

NET AND GEORETTE IS USED

RED COLOR

PINK COLOR

BLUE COLOR

GREEN COLOR

BEAD WORK

STONES AND EMBROIDERY

GLASS FAÇADEYELLOW

LIGHTNINGALMOST SIMILAR

FIXTURES INSIDE

DIFFERENT SIGNAGE

FINDINGS

• Colors: Red, Pink, Orange, Yellow

• Silhouette: A – line, Anarkali style

• Fabric: Net, Georgette, Chiffon

• Embroidery: Stonework and Threadwork. Sequins, dabka, zardozi etc. are also used.

• VM: Mannequins displaying the merchandise, glass façade, pigeon hole displays and side arm fixtures to hang clothes.

CONCLUSION

• All the stores having bridal wear follow almost same trend amongst them. The beautiful anarkali’s and lehengas are the main forte with almost similar colors and embroidery with green, pink , red most common between them.

• The VM of the stores is also similar with glass facades and similar fixtures.

REFERENCES

STORE MANAGERSGOOGLE MAPS

THANK YOU

BY,VANJUL

JAINMFM 2