travelator media - explore canada campaign case study

British Columbia Canada

Spring Watch Case Study

#explorecanada June 2015

As at Oct 2015

Canada Springwatch Campaign - Background 4 travel bloggers from Travelator Media

Gary Bembridge, Kathryn Burrington, Zoë Dawes, Lucy Dodsworth visited BriAsh Columbia in June 2015

Campaign aim: In partnership with DesAnaAon Canada, to promote travel to BriAsh Columbia in spring, focused on bear viewing from

the ciAes close to nature: Victoria and Vancouver.

Kathryn Gary Lucy Zoë

25 arAcles with 15,000+ page views to date 12 videos with 21,000+ views to date

4 podcasts with 5,000+ downloads to date Social Media: 18 Million OpportuniAes to see

TwiQer: 666 posts | 8664 engagement | 17.9 M impressions Facebook: 535 posts | 3736 engagement | 144K impressions Instagram: 235 posts | 9663 engagement | 181K impressions

Campaign Stats - Summary

Gary: BriAsh Columbia Spring Watch

21 May 15

Apsfortravellers.com/briAsh-‐columbia-‐spring-‐watch/

Zoë: A quintessenAal corner of Canada in BriAsh Columbia

24 May 15

thequirkytraveller.com/2015/05/briAsh-‐columbia-‐quintessenAal-‐canada/

Lucy: Travel Future: City Life Meets Wildlife in

BriAsh Columbia, Canada 27 May 15

ontheluce.com/2015/05/28/future-‐briAsh-‐columbia-‐canada/

Published articles – pre-trip 1/2

Gary: What does Explore Canada Spring

Watch in BriAsh Columbia involve?

27 May 15

Apsfortravellers.com/canada-‐spring-‐watch-‐trip/

Kat: Introducing spring watch in BriAsh Columbia and the

Great Bear Rainforest 28 May 15

travelwithkat.com/2015/05/28/great-‐bear-‐

rainforest/

Published articles – pre-trip 2/2

Gary: The Other Side of Victoria: A look Beyond Whale-‐Watching in BriAsh Columbia

6 Jul 15

Apsfortravellers.com/victoria-‐

briAsh-‐columbia/

Kat: CiAes on the edge of nature – Victoria, BriAsh Columbia

13 Jul 15

travelwithkat.com/2015/07/13/victoria/

Lucy: A Weekender’s Guide to Victoria, BriAsh

Columbia 21 Jul 15

ontheluce.com/2015/07/21/victoria-‐briAsh-‐columbia/

Published articles – Victoria 1/2

Zoë: Exploring BriAsh Columbia’s cultural heritage in Victoria

28 Jul 15

thequirkytraveller.com/

2015/07/cultural-‐heritage-‐victoria-‐briAsh-‐columbia/

Kat: Where and what to eat in Victoria, BriAsh Columbia

8 Aug 15

travelwithkat.com/

2015/08/05/best-‐things-‐to-‐eat-‐in-‐victoria-‐bc/

Published articles – Victoria 2/2

Gary: How to explore Vancouver BriAsh Columbia without having to walk much.

4 Aug 15

Apsfortravellers.com/vancouver-‐Aps/

Kat: CiAes on the edge of Nature – Vancouver, in ever changing shades of green

12 Aug15

travelwithkat.com/2015/08/12/ciAes-‐on-‐the-‐edge-‐of-‐nature-‐vancouver-‐briAsh-‐columbia/

Published articles– Vancouver 1/2

Lucy: Food and art: Exploring two sides of Vancouver

17 Aug 15

ontheluce.com/2015/08/17/food-‐and-‐art-‐vancouver-‐canada/

Zoë: Enjoy 24 hours in Vancouver, Canada

25 Aug 15

thequirkytraveller.com/2015/08/enjoy-‐24-‐hours-‐in-‐vancouver-‐

canada/

Published articles– Vancouver 2/2

Zoë: Grizzly Bear Watching at Knight Inlet,

BriAsh Columbia 22 Aug 15

thequirkytraveller.com/2015/09/bear-‐watching-‐knight-‐

inlet-‐canada/

Published articles – Bear watching 1/3

Gary: The BriAsh Columbia Knight Inlet Lodge Experience

31 Aug 15

Apsfortravellers.com/knight-‐

inlet-‐lodge/

Kat: In Search of Grizzly Bears in the Great Bear

Rainforest 7 Sep 15

travelwithkat.com/

2015/09/07/grizzly-‐bear-‐watching-‐canada/

Lucy: Land of the Grizzly: Canada’s Great Bear

Rainforest 22 Sep 15

ontheluce.com/2015/09/14/canada-‐great-‐bear-‐rainforest/


Gary: A Novice’s Guide to Bear Watching in BriAsh Columbia. 10 Things You

Need To Know. 30 Sep 15

Apsfortravellers.com/bear-‐

watching-‐briAsh-‐columbia-‐Aps/

Kat: Photographing Grizzlies in the Great

Bear Rainforest 4 Oct 15

travelwithkat.com/

2015/10/04/bear-‐photography-‐Aps/

Zoë: A Digital Detox with the bears of BriAsh

Columbia 20 Oct 15

thequirkytraveller.com/

2015/10/digital-‐detox-‐with-‐bears-‐briAsh-‐columbia/


Lucy: Luxury in the wilderness at the Great

Bear Lodge 20 Oct 15

ontheluce.com/2015/10/12/wilderness-‐luxury-‐great-‐bear-‐

lodge-‐canada/

Gary: Victoria BriAsh Columbia Canada

Harbour Time Lapse 8 Jun 15

youtu.be/64jpWwRbhUA

Published videos – Victoria

Gary: Hotel Grand Pacific, Victoria, BriAsh Columbia, Canada

8 Jun 15

youtu.be/6HwEqDgEs6k

Zoë: Hotel Grand Pacific, Victoria, BriAsh Columbia

20 Jun 15

youtu.be/m8MPh4vZa_k

Zoë: Around Victoria

Harbour, BriAsh Columbia 3 Jul 15

youtu.be/MsBvJMMkMPM

Zoë: Images of Victoria

BriAsh Columbia 11 Jul 15

youtu.be/n-‐xVzs_xxO8

Published videos – Victoria

Gary: The Burrard Hotel,

Vancouver, Canada 8 Jun 15

youtu.be/v5WKB52eKKI

Gary: SeaVancouver

Vancouver Zodiac Tour Canada 10 Jun 15

youtu.be/qF7gzo7keGg

Published videos – Vancouver

Gary: Knight Inlet Lodge Bear Viewing (BriAsh Columbia, Canada)

9 Jun 15

youtu.be/jeTMa2SXdZU

Published videos – Knight Inlet

Gary: Knight Inlet Speedboat Tour (BriAsh Columbia, Canada)

10 Jun 15

youtu.be/aIQH0vyfEn0

Gary: Vancouver Island Air Float Plane (Campbell River to Knight Inlet, BriAsh Columbia,

Canada) 11 Jun 15

youtu.be/jsRiUcL59iQ

Gary: Comfort Inn and Suites,

Campbell River, BriAsh Columbia, Canada Room 314

8 Jun 15

youtu.be/moTTQJEObS8

Kat: GoPro: Zodiac Wildife Tour, BriAsh Columbia,

Canada 8 Jun 15

youtu.be/L4h-‐ngj-‐7WI

Published videos – Vancouver Island

535 Facebook posts by 4 bloggers on trip generaAng 3736 interacAons (clicks, likes, shares, comments) with reach of 144,000+ (Facebook insights)

Facebook - highlights

666 tweets by 4 bloggers on trip generaAng 8664 interacAons (RT, favourites, clicks) 2250 total tweets generaAng 17.9 Million impressions (Tweetreach Jun-‐Oct 15)

Twitter - highlights

235 photos by 4 bloggers on trip generaAng 9663 interacAons (likes, comments) est 181K impressions

Instagram - highlights

Pinterest- highlights 5 Pinterest board with 350 pins reaching 328K followers

With Canada/ BriAsh Columbia related arAcles to create a resource for trip planning and inspiraAon

45 pins/ 830 followers hQps://www.pinterest.com/heathercowper/canada-‐inspiraAon/ 109 pins/40 followers hQps://www.pinterest.com/travelatormedia/briAsh-‐columbia-‐canada/

22 pins/ 1.5K followers hQps://www.pinterest.com/lucydodsworth/canada-‐travel/ 40 Pins/ 325K followers hQps://www.pinterest.com/quirkytraveller/the-‐quirky-‐traveller/

135 pins / 608 followers hQps://www.pinterest.com/bembridge/briAsh-‐columbia-‐canada-‐spring-‐watch/

Storify board for BriAsh Columbia social media posts creaAng live stream of acAvity during the trip

hQps://storify.com/TravelatorMedia/briAsh-‐columbia-‐spring-‐watch-‐2015

Storify- highlights

Speaking

For further information visit TravelatorMedia.com

or contact

Gary Bembridge [email protected] [email protected]

For more information