travel & tv - rtl...
TRANSCRIPT
TRAVEL &
TV
À l’État Sauvage
EDITORIP Network - Stéphane Coruble 45 boulevard Pierre FriedenL-1543 LuxembourgT. +352 42142 4721
PUBLISHING& COMMUNICATIONCarine [email protected]
Coraline [email protected]
Diane [email protected]
Lucie [email protected]
EDITORIAL STAFFJean-Baptiste [email protected]
Thomas [email protected]
Photography. Pechino Express ©Roger Lo GuarroÀ l’État Sauvage ©M6
Graphic Design. Emilie [email protected]
www.ip-network.com@ipnetwork_rtl
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Travel & TVTotal video content reaches yourtarget group on all devices at anytime,wherever they are.
Travel programmes, news, weather forecasts and sports events are ideal formats to gather viewers and potential targets. These genres are ideal for travel lovers. The variety of content adapted to different target groups is available on the TV channels, radio stations & websites of IP Network’s portfolio.
TV is watched 3h52 on average per day per individual in the EU. Linking up programmes with brands is a powerful way to reach potential tourists.
Dedicated solutions like optimized spots, special advertising or brand content will help you stand out and reach high affinity levels.
IP Network is your key partner to get the right broadcast environment for your communication.
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72%
RETE 4
79%
CANALE 5
90%
ITALIA 1
108% 101%
Who are European travel lovers?
FOCUS ON SPAIN
FOCUS ON ITALY
In Spain, as many men have travelled during the last 12 months as women
Italian people who travelled for tourism in the last 12 months are in affinity with Rai2 and Rai3
Spanish travellers are mainly aged 25-44 and 45-64
41%travellers are high or upper middle class
49% 51%
MEN
ADULTS 25-44
WOMEN
ADULTS 45-64
38% 30%
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FOCUS ON FRANCE
M6 viewers are in affinity with the ‘travel’ theme
M6 flagship programmes have a strong affinity with people who love travelling
33% heavy viewers of M6 are big travel consumers (vs 29% heavy viewers of TF1)
55%
heavy viewers of M6 like the idea to travel abroad (vs 49% heavyviewers of TF1)
102%
109%
108%
111%
113%
116%
Source: Spain: AIMC Marcas 2015 Inglés, Italy: TSSP SNT 2016B (May 2015-April 2016), France: TGI, October 2016.
AFFINITY WITH HEAVY CONSUMERS OF TRAVEL VS TOTAL POPULATION
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Inspiring contentfor travel lovers
UNITED KINGDOM
ITALY
SPAIN
CONTIGO AL FIN DEL MUNDO
FRANCE
5
5
BELGIUM
NETHERLANDS
Non-exhaustive list.
AUSTRIA
GERMANY
SWITZERLAND
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Male travel lovers watch sporting events
UNITED KINGDOMHIGHLIGHTS HIGHLIGHTS
FRANCE
AUSTRIA
SPAIN
ITALY
SWITZERLAND
QUALIFIERS
QUALIFIERS
QUALIFIERS
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7
BELGIUM
CLUB CALCIO
BOXING MAGAZINE RTL ELEVEN
NETHERLANDS
GERMANY
CROATIA
BOXING
HUNGARY
LUXEMBOURGFINAL OF
LUXEMBOURG FOOTBALL CUP
FINAL OF LUXEMBOURG
BASKETBALL CUP
QUALIFIERS
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News and weather programmes to reach upper class targets
NUMBER OF WEATHER BROADCAST PER WEEK
ITALYNews 20:00
25.5%Adults HH
73
NORTH BELGIUM
News 19:00
28.4%Individuals18-54 Soc. Gr.1-4
63
SOUTH BELGIUM
News 19:00
38.0%Individuals 18-54 Soc. Gr.1-4
28
SPAINNews 15:00
16.7%Individuals 16-54 ABC
34
FRANCENews 19:45
16.8%Individuals 15+in Upper Class
94
UNITED KINGDOM
News 18:30
14.2%Adults 16+ABC121
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9
January-December 2016. Source: UK: Eurodata TV | BARB / Kantar Media [United Kingdom]; France: My Eurodata TV, Médi-amétrie / Médiamat [France]; Spain: Eurodata TV, Kantar Media; Netherlands: My Eurodata TV, Stichting Kij kOnderzoek (SKO) [Netherlands, The]; Germany: AGF/GfK Fernsehforschung, TV Scope; N. Belgium: Eurodata TV, CIM / GfK Audimetrie [Belgium]; S. Belgium: Eurodata TV, Audimetrie Cim South; Croatia: AGB Nielsen Media Research; Hungary: Nielsen; Italy: Auditel; Austria: AGTT/GfK TELETEST; Evogenius Reporting; Switzerland: Kantar Media. Luxembourg: TNS-ILReS Plurimedia 2016-II. *FSLAB: Freie, Selbständige, Leitendende Angestellte, höhere Beamte (Freelancer, self-employed, managers, senior offi cers).
HUNGARYNews 19:20
18.7%Adults 18-49ABC PP
SWITZERLAND
News 19:45
3.1%Upper class target
News 18:45
7.2%Upper class target
75
94
GERMANY
News 18:45
19.6%Upper Employees75
NETHERLANDS
News 19:30
20.9%Individuals 20-49 AB1
162
LUXEMBOURG
News 19:30
16.7%Upper class target162
News 18:45
3%FSLAB*
75
AUSTRIA
CROATIANews 18:30
22%Working Middle-Upper Income
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Reach our ever connected audience through our multi-platforms news offerEXAMPLE OF GERMAN, DUTCH & ITALIAN NEWS CHANNELS
NETHERLANDS GERMANY ITALY
Media contacts diff used throughout the day with diff erent devicesGermany / Ind. 14-59
0
500
1000
1500
7:00
Smartphone
Tablet
DesktopLaptop
TV
23:0022:0021:0020:0019:0018:0017:0016:0015:0014:0013:0012:0011:0010:009:008:00
TV CHANNEL monthly reach
787,000 viewers
TV CHANNEL monthly reach
27.7M viewers
TV CHANNEL daily reach
2.8M viewers
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GERMANY
ITALY
NETHERLANDS
Source: Fourscreen Touchpoints, Base: total contacts. Netherlands: (TV): AdvantEdgeTechEdge Jan-Dec 2016, (Online) Comscore Jan-Dec 2016. Germany: AGOF digital facts 2016-10, (Unique User per month: Aug, Sep, Oct 2016); Basis: Mobile users and/or stationary off er (in the last 3 months); Google Analytics, Jan–Jul 2016. Italy: (TV) Auditel, Jan-Nov 2016,(Online) Comscore April 2016.
WEB (ALL DEVICES)
1.7Munique visitors per month
SMARTPHONE & TABLET
536M page views per month
9M video views per month
SMARTPHONE & TABLET
800,000 App downloads (Android,Apple & BB market)
SMARTPHONE
14.5M page views per month
442,800 video views per month
DESKTOP & LAPTOP
172M page views per month
4M video views per month
DESKTOP
7M page views per month
595,000 video views per month
TABLET
3M page views per month
558,000 video views per month
SPOTLIGHT ON A LEADING ONLINE WEATHER FORECAST PLATFORM
900,000 visits per day (all screens)
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BESPOKE SOLUTIONS
Premium Broadcast EnvironmentsBOOST THE IMAGE OF YOUR BRAND WITH PREMIUM VIDEO AND ONLINE CONTENT
OFF THE SHELFSOLUTIONS
If you already have the content, go for a pre-mium solution:
CONTENT SPLIT
Broadcast your spot in a split screen alongside brand-related editorial content (Weather fore-cast, Tips…).
If you don’t, we come up with the right tailor-made solution:
BRANDED CONTENT PARTNERSHIP
Extreme Roadtrip – Renault
RTL and Renault launched this unique digital multi-screen format to engage and inspire men 35-49, using RTL MCN talents.CONCEPT
2 talents on a road trip in the new Renault Kadjar to visit 10 beautiful extreme sports locations in a 10-weeks series.• Distinctive approach: a diff erent experience on each device• Focus on innovation, digital transformation, extreme sports• YouTube, RTL XL, www.extremeroadtrip.nl• RTL 5 weekly broadcast to support online devicesMARKET
MARKETS
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BESPOKE SOLUTIONS
VIRTUAL REALITY
RTL Television, Germany, Ich bin ein Star – Holt michhier raus!
Virtual reality can be a truly immersive experience for fans of a programme with the opportunity for them to dive in its environment.MARKET
NEW
CROSS-PLATFORM SPONSORSHIP
Splendor of the World with Stéphane Rotenberg (M6) - associate your brand to a travel magazine
Sponsored short programme (duration: 3 months)• Around 90 seconds• 2 X 6’’ billboards per broadcast• Online magazine with sponsored articles and
online video content
MARKET
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Travel-inspiring programmes in our portfolioNORTH BELGIUM
Met Vier in Bed
Peking Express
Ik Vertrek
SOUTH BELGIUM
La Grande BaladePairi DaizaCharleroi Airport
Young AdventurersTribus
Pekin ExpressLucie à la conquête de l’Ouest
FRANCE / SWITZERLAND
The IslandCapitalZone InterditeEnquête Exclusive À l’État sauvage
Les Marseillais/les Ch’tis
Départ Immédiat
Hôtels du monde
GERMANY / AUSTRIA / SWITZERLAND
Adam sucht EvaIch bin ein Star… Holt mir hier aus!Vermisst
Goodbye Deutschland! Die AuswandererEinmal Camping, immer CampingKitchen Impossible4 Hochzeiten und eine Traumreise
N-TV Ratgeber WeekendRatgeber: Freizeit & FitnessDeluxe – alles was Spass machtNational GeographicDokumentations
Woozle GoozleDie Weltentdecker
Die Camper
ITALY
Dreams Road
Pechino Express
KilimangiaroGeo
NETHERLANDS
SnowmagazineRTL Travel
Expeditie Robinson
Top TravelWie is de reisleiderRaw TravelEarth TrippingCoolest Places on Earth
SPAIN
Contigo Al Fin Del Mundo
Pekin Express
UK
I’m a Celebrity… Get Me Out Of Here!A Great British Adventure with Gryff Rhys JonesBarging Round Britain with John SergeantMore Tales from NorthumberlandBest Walks with a ViewWild France with Ray MearsThe Pennine Way
12 EUROPEAN COUNTRIESTo set up pan-European advertising campaigns
10 RTL GROUP PARTNERSRTL Deutschland, Groupe M6, RTL Belgium, RTL Nederland, AtresMedia...
100 TV CHANNELSMultiscreen portfolio with leading & competitive positions
4 EXTERNAL PARTNERSITV, Medialaan, A+E Networks & RAI
MORE THAN 300 DIGITAL PLATFORMS(MCNs, VOD and thematic platforms) to boost Total Video advertising campaigns
A WORLDWIDE PRESENCE15 IP Network offices & external agents across the globe
25 RADIO STATIONSIn 6 European countries
EXPERTISEFull marketing, research, media-planning & communication support
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Travel-inspiring programmes in our portfolio
IP Network,100% RTL Group
A UNIQUE & SIMPLIFIED ACCESS TO RTL TOTAL VIDEO NETWORK FOR INTERNATIONAL ADVERTISERS
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IP Network’s TV, digital & radio portfolioIP Network’s TV, digital
ITALY
GLOBAL
UK
SPAIN
SWITZERLAND
LUXEMBOURGFRANCE
C
CCNon-exclusive portfolio
AUSTRIA
BELGIUM NETHERLANDS GERMANY
HUNGARY
CROATIA
www.ip-network.com@ipnetwork_rtl
HEADQUARTERSStéphane Coruble – Christophe Loisel
+352 42 142 47 21 - 45 boulevard Pierre Frieden - 1543 Luxembourg – Luxembourg
MARKETING+49 175 43 17644 – [email protected]
COMMUNICATION+33 1 56 69 42 85 – [email protected]
FRANCE-SWITZERLAND+33 1 56 69 42 00 - [email protected]
UK–USA+44 (0)20 7438 9865 - [email protected]
NETHERLANDS-SCANDINAVIA+31 35 711 39 28 - [email protected]
AUSTRIA+49 221 456 21910 - [email protected]
GERMANY-EASTERN EUROPE+49 221 456 21930 - [email protected]
BELGIUM+32 2 337 63 80 - [email protected]
ITALY-UAE–SPAIN–TURKEY+39 02 36752 900 - [email protected]
SOUTH-EAST ASIA+66 (0) 2 104 9101 - [email protected]
Contacts
Broadcast & Digital Media SolutionsAmsterdam. Bangkok. Brussels. Cologne. Copenhagen. Dubai. Istanbul. London. Luxembourg. Madrid. Milan. New York. Paris. Seoul. Vienna. Zurich.