proximity is not the #1 local seo ranking factor; linkbuilding could be - pubcon vegas 2017
TRANSCRIPT
#pubcon#pubcon | Andrew Shotland | @localseoguide
Proximity Is NOT The #1 Local SEO Ranking
Factor…
Local Linkbuilding Could BePresented by:
Andrew ShotlandCEO, LocalSEOGuide.com
#pubcon#pubcon | Andrew Shotland | @localseoguide
Time To Get A New Job!
#pubcon#pubcon | Andrew Shotland | @localseoguide
What Can You Do Tomorrow?
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There Has To Be More To It…
#pubcon#pubcon | Andrew Shotland | @localseoguide
These Only Look Like They Are In Ascending Order…
#pubcon#pubcon | Andrew Shotland | @localseoguide
Where Were These Two?
#pubcon#pubcon | Andrew Shotland | @localseoguide
http://www.localseoguide.com/proximity-the-number-1-local-seo-ranking-sub-factor
#pubcon#pubcon | Andrew Shotland | @localseoguide
Trimodal Algo In One Screenshot!
http://www.localseoguide.com/trimodal-local-ranking-algo-one-screenshot/
#pubcon#pubcon | Andrew Shotland | @localseoguide
Local Link BuildingWhat Actually Works and How to Do It
#pubcon#pubcon | Andrew Shotland | @localseoguide
300+ Location Client w/ Microsites
#pubcon#pubcon | Andrew Shotland | @localseoguide
My Favorite Local Vietnamese Joint
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Be Careful When You ”Scale”
#pubcon#pubcon | Andrew Shotland | @localseoguide
Low Hanging Fruit
#pubcon#pubcon | Andrew Shotland | @localseoguide
What To Search For• “Company Name”• “Company Name” “State”• “Company Name” “City Serviced”• Site:edu “Company Name”• Site:gov “Company Name”• Site:org “Company Name”• “former company name”
#pubcon#pubcon | Andrew Shotland | @localseoguide
ProTip #1
https://chrome.google.com/webstore/detail/scraper/mbigbapnjcgaffohmbkdlecaccepngjd?hl=en
#pubcon#pubcon | Andrew Shotland | @localseoguide
ProTip #2
You can use several tools to gather email addresses. Here are our favorites:
Ninja OutreachScrapeBoxText Extraction With Screaming Frog
#pubcon#pubcon | Andrew Shotland | @localseoguide
Email Template (Text)“Hi <<name>>-
I represent <<Client Name>> and we noticed you mentioned us in your article <Title>> at <<URL>>. We appreciate that we were featured in your article! Would you mind adding a link to <<relevant URL>> so that your readers can more easily find us?
Let me know if you’re able to make the change! Either way, have a great rest of the week – and thanks in advance!
<<Your Name>><<Client Name>>”
#pubcon#pubcon | Andrew Shotland | @localseoguide
Email Template (Image)
“Hi <<name>> -
I represent <<Client Name>> and we noticed you included one of our images (<<Image Link>>) in you article where you mention us at <<Title>> at <<URL>>.
Would you mind adding a link to <<page where image is featured>> as a citation for where the image was found so your readers can more easily find out about us?
Let me know if you’re able to make the change! Either way, have a great rest of the week – and thanks in advance!
<<Your Name>><<Client Name>>”
#pubcon#pubcon | Andrew Shotland | @localseoguide
Email Template (Both)“Hi <<name>> -
I represent <<Client Name>> and we notived you included one of our images (<<Image Link>>) in your article where you mention us at <<Title> at <<URL>>.
Would you mind adding a link to <<page where image is featured>> as a citation for where the image was found so your readers can more easily find out about us?
Let me know if you’re able to make the change! Either way, have a great rest of the week – and thanks in advance!
<<Your Name>><<Client Name>>
#pubcon#pubcon | Andrew Shotland | @localseoguide
https://docs.google.com/spreadsheets/d/1rs-VohxSuHP9h2cSnFNKrB_JZg4CRrU2iCIfV7ZkgEU/edit?usp=sharing
Put this formula to put into column M to check for link. Will work if column H and D are filled in:
= if(H7="","", ArrayFormula( IF( ISNUMBER( FIND( D7 , concatenate(array_constrain(importxml(H7,"//a/@href"),99999,1)) ) ) , "Yes" , "No" ) ))
Andrew Shotland | @localseoguide
Here’s An Outreach List Template
#pubcon#pubcon | Andrew Shotland | @localseoguide
Client-Specific High Fruit• Sponsorships
Organizations frequently link back to their sponsors. Look for opportunities to sponsor things like local charities, fashion / beauty events.
• Content MarketingOffer to write up an article or case study for a well-regarded industry publication (could be engineering-related or it could be in a vertical that’s an end-user of the technology you are writing about) in exchange for a link to your site
• Reputable DirectoriesWhile many general directories are useless, established ones like Thomasnet and Best of the Web are worthwhile. Also look for curated local and industry-specific directories.
#pubcon#pubcon | Andrew Shotland | @localseoguide
Even More• Business Partners
Companies whose services you use and clients can all be a source of links• Resource Lists
Are there any resource lists that list your competitors? Ask to be included.• News Media Coverage
News media coverage can be a valuable source of links and publicity. You can also get this coverage by holding a charity or educational event and notifying the press.
• Professional OrganizationsMany of these link to their members. Join relevant / local/ professional organizations where applicable.
• Forums / Q&A SitesThese tend to be lower quality, but if they’re relevant in topic and/or location they may be worthwhile. Don’t be a “hit and run” poster – participate and try to be genuinely helpful!
#pubcon#pubcon | Andrew Shotland | @localseoguide
Little Leagues & Church Groups
https://searchenginewatch.com/2017/09/20/how-to-create-a-kickass-link-building-strategy-for-local-seo/
#pubcon#pubcon | Andrew Shotland | @localseoguide
The Leagues Aren’t So Little…
Links to Domain Links to GMB Landing Page
Mean 1,919,907 18,963
Median 1,264 24
Multi-location brands have ~200-300 citations per location.
At 500 locations that is 500,000 links pointed at their most important page template, their location pages.
#pubcon#pubcon | Andrew Shotland | @localseoguide
What Successful Content Marketing Looks Like:
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Critical For Your Process
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Successful Content Marketing Cont’d…
#pubcon#pubcon | Andrew Shotland | @localseoguide
Does Link Building Effect Rankings?
#pubcon#pubcon | Andrew Shotland | @localseoguide
Thank You!
@localseoguide.com
www.localseoguide.com/local-seo-ranking-factors
Presentation at www.localseoguide.com/pubconvegas17