TRANSFORM YOUR BUSINESS

WITH A MARKETING AUTOMATION STRATEGY

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BUSINESS TRANSFORMATION

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@sarahwatz

“Today we have greater freedom because we can work fast and efficiently

from where ever we are in the world as long as we have Internet access.

Now that we have “customer delight” service on autopilot, we have more time to spend

helping those who need extra attention.”

Marcus & Lotta, RTC

@sarahwatz #ConversionDay

One-to-many email marketing is quickly coming to an end.

We are moving fast forward to one-to-few and one-to-one

email marketing.

@sarahwatz #ConversionDay

The use of software that streamlines, automates and measures marketing processes like customer

segmentation, customer data integration, and campaign management to increase operational

efficiency and grow revenue faster.

Marketing Automation makes processes that would have been performed manually much more

efficient, and makes new processes possible.

MARKETING AUTOMATION

@sarahwatz #ConversionDay

LIFECYCLE MARKETINGMARKETING AUTOMATION STRATEGY IN 3

STAGES

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ATTRACT STRATEGY

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SELL STRATEGY

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WOW STRATEGY

´

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@sarahwatz #ConversionDay

@sarahwatz #ConversionDay

@sarahwatz #ConversionDay

@sarahwatz #ConversionDay

LIFECYCLE MARKETINGMARKETING AUTOMATION STRATEGY IN 3

STAGES

@sarahwatz #ConversionDay

Think smallUse the 3 stages of lifecycle marketing

Re-think your processesLearn & revise

Implement more processes

5 take aways

@sarahwatz #ConversionDay

Connect with me: @sarahwatz | linkedin.com/in/sarahwatz

BUSINESS TRANSFORMATION