Molecule History

Molecule Introduction e.g. class, characteristics, source,

pharmacology, chemical structure etc

Molecule MOA

Molecule Uses

Other & Adverse effects

Medical conditions/Indications e.g Introduction, etiology, symptoms,

other drugs used

Molecule effect in Medical conditions

Rational of Combination

Molecule comparisons (Direct & Indirect)

Reference

Product name, composition & punch line

Product attributes e.g. pack size, packaging, price etc

USPs

Product comparisons (Direct & Indirect)

Product Scopes

Target Customers

ORG data e.g. Molecule market, growth, top competitors etc

Competitor's Analysis

Product promotion Planning & Strategies e.g. Input calendar,

schemes, offers, CRM, Targets, budget etc

Incentives

Campaigns/Activities

Print Inputs with Detailing

Visual Aid with Detailing

Notes

Medical

Product

Marketing