Training Games Experiential Learning

ACTION LEARNING SPECIALIST

Training Games started in 1995 with the initial

objective of developing games and simulations

to make training not only a more effective

experience but also more entertaining. We still

have the capacity to develop new products and

to custom-design courses.

In little more than one year, we went from

creating games that were complementary to

training and centred on content (1st generation)

to nuclear games centred on interrelationships

from where training conclusions are extracted

(2nd generation). After two years, our level of

technological development allowed us to

produce 3rd generation games. These games are

open and fundamentally based on simulators,

and their evolution depends on the decisions

made by the participants. No pattern or rules are

followed, not even a decision protocol. There is

only the action framework and an objective.

1

Synergy is our supreme exponent, where all

learning occurs around the analysis of the

evolution and maturity of a group.

Since the beginning we have specialised in

those areas where games and simulation offer

better results than other training methods.

Communication, teamwork, shared leadership,

creativity, entrepreneurship are without doubt

competences that are on the list of many

dictionaries. However, its development is not a

problem of understanding, not even depends on

agree. Depends on believe and that nothing

better than living it.

S y s t e m s , i n t e r r e l a t i o n s h i p s ,

interdependencies, complexity, change, uncertainty, are a whole set of concepts linked

to the global vision. The models explained through simulations are the ideal way to

understand and internalize that perspective of

whole .

A company with more than 15 years of experience applying gaming and simulation as experiential learning

methodology to the development of systemic competences.

Training Games

The formation of a new team of persons coming from different business areas, and even from other organisations, to take on a far-reaching project resulted in the need to develop a training program that would create a propitious environment for interpersonal knowledge and promote teamwork. But above all, it was necessary to clearly show the challenges and problems that we faced, which is the most novel aspect with respect to a training action. The experience with the Equilibrium Cone was simultaneously gratifying and successful, given that it combined fun aspects (games and simulators) and operational aspects (specific work projects) that satisfied the objectives of both cohesion and efficiency, respectively.”

Ricardo Alonso Fernández Director of Corporate Banking Global Banking & Markets Banco Santander Group

SIMULATION & GAMING

Training Games 2

Participants retain as much as 75% of the information obtained, because

they «listen, see, ask and act»

Simulation and games, used as learning

devices, facilitate the gathering of knowledge in a variety of scientific disciplines, making

complex realities easier to understand and combining inter-related focuses. They help

understand dynamic contexts and are thus

ideal for the acquisition of systematic skills.

Experimentation through games and simulation enables knowledge to be

integrated and automated and is particularly useful when applied to improving abilities

and even in transforming attitudes, something difficult to attain using other

methods.

The game plays upon the more excitable

nature of the participant and uses it as a

training tool. The game influences attitudes,

improves relationships, encourages cohesion

and team spirit and generates link networks

among the participants, creating affective

bonds between them.

The experiential learning cycle of Kurt Z. Lewin Field Theory in Social Sciences. New York: Harper & Row, 1951

The result is a process of learning, motivation and integration, far more efficient than with traditional

training methods. For the same reason, play can also be useful, on occasions, in overcoming the self-

induced block out produced by the fear that certain training situations bring out in us.

Custom courses

Unilever: Selling Out

LU: Merchandising

Lafarge: Clienting

Angelini: Coaching

Endesa: Sales techniques

Custom simulations

Danone: Milk Management

Inditex: Shop Management

Frigo: Selling Out

Generalitat: Entrepreneurship

La Caixa: Carterbanc

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OUR

ESPECIALIZATION

The model of development of Training Games is

structured around three dimensions: the training

on management skills or soft skills, the action

learning and in particular Gaming & Simulation

and activities of interrelationship either indoor or

outdoor. All the research and the process of

normalization are aimed at deepening our areas

of expertise and to develop the related

competences with the best methodologies.

Thus have a place from interrelation activities

with more playful methodologies until taught

courses or made to measure applications based

on simulators that represent the complex reality

of a company or part of it. All this in addition to

the development of games and simulators on

demand or the direct interventions in prestigious

international Business Schools.

I met Ricardo Zamora a few years ago. He presented a teamwork project to us that we were going to love. The truth is that, due to being novel and atypical, I have to confess, when the presentation was over my initial idea was to forget about it. However, we tossed the idea around and decided to send an elite group to take the training. It was a huge success, a total innovation within our training system, and the most wonderful thing is that the team had a good time and acknowledged having learned about subjects as important as communication, teamwork, work systems, etc. Over the last three years, our entire team of managers and middle managers has gone through this training, with excellent results when applying the acquired knowledge in their usual jobs.

Antonio Mateo Navarro Director of industrial relations and training Lafarge

Training Games 4

OUR OFFER Collaboration

Synergy and Synersim (Biothecmals, Petroworld

and Buble Guble): simulations used in attended

seminars guided to develop a cooperation model

in the whole organization.

Equilibrium Cone: an analysis workshop on the

impediments and weak points of an organisation

and an Action Plan

Leadership

Lead Wheel: an attended seminar oriented at

developing a distributed leadership model.

Active Leadership y Emotionally Active:

attended seminars with the objective of learning

the leadership basis and evaluating its

importance on the relationship within

collaborators.

Communication

EMOCOMM: an attended seminar based on

theatre techniques, oriented at developing the

participant’s communication capacity, emotional

connection and empathy.

Entrepreneurship

CEO: distance or attended training that uses a

simulator to develop our entrepreneurial

capacities.

Creativiteam: an attended seminar for learning

creative techniques that are applicable to

problem solving and team management.

Visual Mapping: an attended seminar for

learning the visual maps technique.

Systems Thinking

FNER: an attended seminar for developing global

vision and the system approach.

AMED and Majomia: distance or attended

training that uses simulations to comprehend the

mechanisms of trust, commitment, collaboration

and balance and their importance in win-win

strategies.

Sales Tools

5 Negotiation Steps: an attended negotiation

seminar that follows five specific phases of

analysis for preparing a negotiation, whether it is

collaborative or competitive.

Salesmanship: an attended seminar for learning

sales management.

Best Practice: a consultation action to identify

and specify the best commercial practices of a

company.

Selling Out: selling out techniques simulations

for mass consumption markets.

Outdoor

Geo Challenge and The 4 Elements: combined,

indoor-outdoor activities for developing

interrelationships and communication skills.

Events

TV Game: TV show simulator for big groups

motivation.

Fashion Day: Fashion Day is a teambuilding

action that reproduces the struggle of several

start-ups to obtain the financing of a set of

Business Angels.

Participating in SYNERGY was an intellectual challenge for me due to the different way of facing a known subject. The idea of breaking with schemes and not being anchored in traditional ones is perfectly clear. Learning to dominate my natural leadership in order to adapt it to good teamwork was another good practice.

Overall, an intense and very recommendable experience for people who want to learn different methodologies.

Jordi Ballesté Chief Executive Officer Angelini Group

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We deliver value to our clients through the

combination of experiences in both the academic and

professional learning spheres.

Ricardo Zamora MBA

Training Games Managing Director, ESADE associate professor

Juan Palacios PhD

Therapist & ESADE associate professor

Francisco Loscos MBA

Trainer & ESADE associate professor

Edward Gonsalves MSc & M. Ed

Visiting Professor Entrepreneurship European Business School,

Hermógenes del Real MBA

Trainer & UAM associate professor

Edoardo Gironi

Quare Consulting partner

Terry Mclean Msc Speech Sciences

MC, Presenter specialising in corporate events

Andi Roberts MBA

Trainer & OPEN Univ. associate professor

Ruben Segal

Trainer & theatre director

Moses Peng

Camp of Yourself Facilitation & Consulting Partner

Zhanwen Yi

Camp of Yourself Facilitation & Consulting Partner

FAC

ULT

Y

University Partners

ESADE: Management School of Business of Barcelona (Spain)

UTD: University of Texas Dallas

UAB: Universtat Autónoma de Barcelona

Mass Consumption

Cobega (Coca Cola Group), Dannon , LU (Dannon Group), Font Vella (Dannon Group), Heineken, Puleva

Food, Mahou-San Miguel, Grupo Siro, Bimbo (Sara Lee Bakery Group), Unilever, Frigo (Unilever

Group), Nestlé, Arbora & Ausonia (Procter & Gamble Group)

Technology

Telefónica, Hewlett Packard, Thales Information Systems, Adbraintage, Astra, T-System

Pharmaceutics

AstraZeneca, BDF - Beiersdorf, Boehringer Ingelheim, Farma-Lepori (Angelini Group), CibaVision (A No-

vartis Company), Novartis, Roche Diagnostics, Pfizer, Chefaro , Lilly, Medichem

Finances

Santander Group, Banco de Sabadell, Deutsche Bank, BBVA, Caixa de Catalunya, La Caixa

Construction, Real Estate

Ferrovial-Agroman, Acieroid, Lafarge-Asland, Inmobiliaria Colonial

Health

Sanitas, Sanitas Residential, Mutua del Carme, Asepeyo

Chemicals

Kao Corporation, BASF, AKZO Chemicals

Utilities

REE (Red Eléctrica de España), ENDESA, UNIÓN FENOSA,AGBAR Group

Textile, Fashion

INDITEX, Dimodes, Nike, Venilia (grupo Solvay)

Logístics

DHL

CUSTOMERS

TRAINING GAMES 17 Cox’s Ground Oxford OX2 6PX T. +44 (0) 203 026 5376

www.traininggames.com