What is the value of a video game?“It’s the new way to advertise”Using games to promote and brand is extremely alternative and “fresh”.

“People will want to play it”This advertising medium is extremely appealing to a very large and diverse market segment.

“It creates a competitive advantage”Many (if not all) of your competitors will not have a competing product.

“It will enhance your brand image”Interactivity creates the perception of innovation, technical prowess, customer connection & overall quality.

“It will be a gateway to your campaign”An interactive game can be a “lightning rod” and attract customers to focused information.

“It’s effective & cheaper than other forms of advertising”An interactive game is scalable & adaptive to all budgets. When comparing costs, a game is much more affordable than the standard approaches (ie. TV, Radio, Print, Outdoor).

What is the purpose of this game?Promotion, education or brand enhancement?

Who is the Target Market?Kids, families, students, teens?

Where do you want it to be available?PC, Mobile Devices, Consoles?

Do you have a specific “image” in mind?How does the game look and feel?

What game genre(s) do you prefer to use?So many options! See the previous page...

What is the timeline?When do you want it completed?

How “deep” do you want the game to be?How many levels, versions, characters, etc.?

Can “gamers” interact with each other?Online, person to person, real time?

What is your budget?We will make it happen!

The Perfect Game ChecklistWe will help you find answers to the following questions: