tracxn! - foodtech startup landscape

FOODTECHFeed Overview

Dec 2014

Deal Discovery Made Easy


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Tracxn tracks startups across 50+ sectors

Illustrative Sectors TrackedENTERPRISE

INFRASTRUCTUREENTERPRISE

APPLICATIONSMOBILE CONSUMER

TECH FINTECH EDUCATION HEALTHCARE

SECURITY

STORAGE

NETWORKING

MOBILITY

IT OPS

CLOUD INFRASTRUCTURE

API MANAGEMENT

BIGDATA INFRASTRUCTURE

SAAS

MOBILE-FIRST ENT. APPS

INTELLIGENT ENT. APPS

OPEN SOURCE

RETAIL TECH

MARKETING TECH

STEALTH MODE

VERTICAL SAAS

MOBILE COMMERCE

MOBILE PAYMENTS

MOBILE MARKETING

MOBILE DEV TOOLS

MOBILE HEALTH

MOBILE GAMING

MOBILE LEARNING

MOBILE COMMUNICATION

MARKETPLACES

SUBSCRIPTION COMM.

FOOD TECH

INTERNET FIRST BRANDS

UBER FOR X

SHARING ECONOMY

TRAVEL

GAMING

INTERNET OF THINGS

3D PRINTING

DRONES

BITCOIN

PAYMENTS

CROWDFUNDING

EDUCATION IT

SELF LEARNING

ED. MARKETPLACES

HEALTHCARE IT

DIGITAL HEALTH

MEDICAL DEVICES


FoodTech – Sector Overview

• Over $2.3B invested, ~$1.2B in 2014 alone

• 44 investments in just the last 6 months

• Most active investors

Inc

ub

ato

r YCInstacart, SpoonRocket, Zesty, DoorDash, ZeroCater, Goldbely, Munch

on Me, OrderAhead, Fooforo

500 StartupsChewse, Love With Food, Mile High Organics, Foodspotting, Ordr.in,

Goldbely, PlateJoy, HealthyOut

VC

Great OaksSprig, Plated, Eat Club, Sprig, EatStreet, Love With Food, Zesty, Drync,

Minibar

SV Angel Gobble, KitchenSurfing, ZeroCater, DoorDash, OrderAhead, PayDragon

A16Z Instacart, Caviar, AgLocal, Soylent, Wholeshare, Kitchit

Lerer Ventures Plated, Soylent, Cover, Food52, Resy


DINE OUT

RESTAURANT DISCOVERY

TABLE BOOKING

IN-RESTAURANT PAYMENTS

HOSTED BY CHEF

FoodTech – MarketMap

TECH FOR RESTAURANTS

COOK AT HOME

CONVENIENCE FOOD

SNACK BOX

GROCERY

RECIPE BOX

CHEF AT HOME

RECIPE AGGREGATOR

FOOD SUBSTITUTES

INTERNET FIRSTEAT AT HOME/OFFICE

ALCOHOL DELIVERY

ORDERING

Heavy Office Focus

ORDERING & DELIVERY

Heavy Office Focus

ASSET LIGHT

Subscription

Heavy Office Focus

ASSET HEAVY

Subscription

Heavy Office Focus


DINE OUT

RESTAURANT DISCOVERYEnables consumers to discover

restaurant menus by location and ratingsZomato ($114M), Foodspotting ($3.8M),

Chefs Feed ($1.8M)

TABLE BOOKINGAllows users to book tables at different

restaurants OpenTable ($48M), Quandoo ($39.5M),

Chope Group ($3.4M)

IN-RESTAURANT PAYMENTSMobile App to for payments at

restaurantsTabbedOut ($17.5M), Cover ($7M), Orderbird ($4.3M), Dash ($1.9M)

HOSTED BY CHEFPortal to book dining space with

home/professional chef at their placeEatWith ($9.2M), Feastly ($1.3M),

Bookalokal Inc. ($69k)

FoodTech – MarketMap

COOK AT HOME

CHEF AT HOMEMarketplace to book home/professional

chefs at own home to cook mealsKitchensurfing ($20M), Chef Surfing ($40k),

Kitchit

CONVENIENCE FOOD

SNACK BOXSubscription based and on-demand

delivery of snack boxesNatureBox ($29M), Love With Food

($2.1M), Graze ($1.4M)

GROCERYRetail/Marketplace Platform to buy grocery

and household itemsFreshDirect ($91M), Instacart ($55M),

RedMart ($32M)

RECIPE BOXDeliver meal kits with measured ingredients

for listed recipesHelloFresh ($68M), Blue Apron ($58M),

Plated ($21M)

RECIPE AGGREGATOROnline/Mobile platform to discover and

order from nearby restaurantsYummly ($7.9M), Foodily ($7.7M)

INTERNET FIRST

ASSET LIGHTBrands present only on the internet who do not own a kitchen. Food is prepared

in kitchens owned by restaurants/ chefs/ food trucks

RealFoodWorks ($375k), Zesty

ASSET HEAVYVirtual restaurants that cook and deliver

meals from own kitchensMunchery ($40M), SpoonRocket ($14M)

EAT AT HOME/OFFICE

ORDERINGOnline/Mobile platform to discover and

order from nearby restaurantsFoodpanda ($108M), Ele.me ($105M),

Just Eat ($80.5M)

ORDERING & DELIVERYOpen marketplace that enables online ordering from nearby restaurants and

picks up and delivers to customerDelivery Hero ($628M), GrubHub

($84M), Daojia ($50M)

ALCOHOL DELIVERYOnline/Mobile platform to discover,

order and have alcohol delivered homeLot18 ($45M), Drizly ($4.8M), Klink

($4.5M)


FOOD SUBSTITUTES

$122M

$100M

$31M

$11M

$379M

$901M

$58M

$70M

$375k $16M

$245M

$169M

$20M

$32M


Recently Funded Sub-sectors

EAT AT HOME - ORDERING• Delivery Hero - Germany (Raised $523M in Series E,F,G in 2014 from Insight VP, Vostok Nafta, Kite Ventures)• Foodpanda - Germany ($60M Series D, Aug 2014 from Rocket Internet)• OrderUp (LocalUp) - US ($7M Series A, Aug 2014 from Revolution Ventures)

EAT AT HOME - ORDERING & DELIVERY• Baedal Minjok – South Korea ($36M from Goldman Sachs in Nov 2014)• Daojia – China ($50M from Morningside Group, Jingdong in Sep 2014)• Caviar - US (Acquired by Square in Aug 2014)• DoorDash - US ($17M Series A, May 2014 from Sequoia Capital, Khosla Ventures, CRV)

INTERNET FIRST – ASSET HEAVY• SpoonRocket - US ($11M, Series A May 2014 from Y Combinator, FundersClub, Alexis Ohanian, Foundation Capital, General Catalyst)• Munchery - US ($28M, Series B in April 2014 from Spring Ventures, e.ventures, Menlo Ventures, Anthos Capital, Matt Mullenweg)• Sprig - US ($10M, Series A in April 2014 from Battery Ventures, MHS Capital, Ludlow Ventures, Great Oaks, Accel Partners, Greylock)

COOK AT HOME - GROCERY• Door to Door Organics – US ($25.5M from Greenmont Capital Partners, Arlon Group in Nov 2014)• Good Eggs - US ($21M Series B, Sep 2014 from Index Ventures)• RedMart - Singapore ($23M Series B, Jul 2014 from SoftBank Capital & Visionnaire Ventures)• Instacart - US ($44M Series B, Jun 2014 from A16Z, Sequoia Capital, Khosla Ventures, Canaan Partners)

COOK AT HOME - RECIPE BOX• Gousto - UK ($8M Series A, Sep 2014 from Unilever Ventures, MMC Ventures)• Plated - US ($15M Series A, Aug 2014 from Greycroft, Formation 8, ff VC, Lerer Ventures, Great Oaks VC)• HelloFresh - US ($50M Series D, Jun 2014 from Insight Venture Partners, Phenomen Ventures)


Active Investors

YCombinator

500 Startups

Great Oaks SV Angel A16ZLerer

VenturesKhosla

VenturesSequoia Capital

Founder Collective

Matrix Partners

Incubator VC

Din

e

Ou

t

Discovery FoodspottingZomato(India)

Eat

at

Ho

me

/Off

ice

OrderingOrderAhead,

GoldbelyHealthyOut,

ChewseEatStreet OrderAhead Tapingo

Ele.me(China)

Ele.me(China)

OrderAhead

Ordering + DeliveryDoorDash,

ZestyGoldbely Zesty DoorDash Caviar DoorDash DoorDash Postmates

Internet First Restaurants SpoonRocket Sprig

Co

ok

at h

om

e

Grocery InstacartMile High Organics

PayDragonInstacart,

WholeshareInstacart

Instacart,Good Eggs

Recipe Box PlateJoy Plated GobblePlated,Food52

Plated,Gobble

Chef at Home Kitchensurfing Kitchit Kitchensurfing


SELECT SUB-SECTOR DEEP DIVEIDEAL FOR SCANNING AFTER INITIAL PRIORITIZATION OF SUB-SECTORS

(ELSE CAN BE QUITE OVERWHELMING!)

DINE OUT COOK AT HOMEINTERNET FIRSTEAT AT

HOME/OFFICE

CONVENIENCE

FOOD


DINE OUT


TABLE BOOKING


HOSTED BY CHEF

Deep Dive – Dine Out


COOK AT HOME

GROCERY

RECIPE BOX

CHEF AT HOME

RECIPE AGGREGATOR

FOOD SUBSTITUTES


ALCOHOL DELIVERY

ORDERING

Heavy Office Focus

ORDERING & DELIVERY

Heavy Office Focus

ASSET HEAVY

Subscription

Heavy Office Focus

ASSET LIGHT

Subscription

Heavy Office Focus


HOME/OFFICE

CONVENIENCE

FOOD

CONVENIENCE FOOD

SNACK BOX


Company List: Dine Out (1/11)

Company Details Funding Investors

Zomato

Zomato [Gurgaon, 2008]: Zomato is an online and mobile restaurant discovery service, listing over 180,000

restaurants in 35 cities across 11 countries - India, UAE, UK, South Africa, Qatar, Sri Lanka, Turkey, Brazil,

Indonesia, New Zealand and the Philippines. Started by IIT Delhi alumni in July 2008 for Delhi NCR, Zomato has

expanded its services over a span of 5 years to 35 cities across 11 countries. Zomato has raised over $53 million

in funding, from Info Edge and Sequoia Capital, since 2010. Zomato has forayed into print as well, launching the

Citibank Zomato Restaurant Guide in 2012, and The Connoisseurs Guide to Eating Out in 2013. Has apps for all

platforms. Acquired restaurant guides Menumania (New Zealand, Jul 2014), Lunchtime.cz (Czech Republic, Aug

2014), Obedovat.sk (Slovakia, Aug 2014) and Gastronauci (Poland, Sep 2014) as part of its international

expansion plans. Launched in Toronto in Oct 2014, with a $10M investment into their operations in Canada.

$113.8MInfo Edge India Ltd, Sequoia

Capital, Vy Capital

Foodspotti

ng

Foodspotting [San Francisco, 2009]: Foodspotting is an app for finding and rating restaurant dishes. With this

visual guide to good food and where to find it, users can find the dish they want and see what's good at any

restaurant. Foodspotting was acquired by OpenTable in 2013.

$3.8M

Felicis Ventures, 500 Startups,

High Line Venture Partners,

Zelkova Ventures, 2020 Ventures,

BlueRun Ventures

Chefs

Feed

Chefs Feed [San Francisco, 2011]: Chefs Feed is a provider of unique and credible food-related

recommendations and content. The only people who can recommend a dish on the platform are the 600

professional chefs that make up the Chefs Feed roster of curators. A participating chef can recommend and

upload a photo of any dish, as long as its not one of their own. The resulting unique and dynamic content is being

monetized across a range of media distribution platforms including mobile/web, tv/video, and events.

$1.8M

CityHawk

CityHawk [London, 2012]: CityHawk is a restaurant app that enables diners to instantly discover and book tables

at local restaurants. Database of over 800 restaurants. Delivers a curated shortlist of most relevant restaurants

through a combination of user preferences and booking history, as well as reviews from other diners. Provides a

selection of London restaurants with available tables. In app bookings.

$1.6M

Food MafiaFood Mafia [Chicago, 2008]: Food Mafia offers credible restaurant reviews. Members are invited or approved by

the Food Mafia team. Customers can follow Food Mafia members with similar taste and get credible restaurant

recommendations from people with similar taste.

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Munch On

Me

Munch On Me [San Francisco, 2011]: Munch On Me is a food discovery portal that connects people with daily

deals on food in local communities. Took a smaller commission on their meals. Part of Y Combinator 2011

summer batch. Was present in 20 college towns in California, before being acquired by CollegeBudget in May

2012.

Y Combinator

GuestfulGuestful [Montreal, 2011]: Lists of restaurants curated by experts. Over 200 restaurants listed in Montreal as of

Nov 2014. Users can search restaurants by name or by neighbourhood. Real-time seating availability. One click

reservation

Fyne

Fyne [San Mateo, 2014]: Fyne is a mood based discovery platform for food. Fyne finds out the right restaurants

for the user's saved mood/context by understanding the dishes and vibe of the restaurants. Product by Fitsome

Inc. Incubated at Draper Incubator and has received funding from Tim Draper and senior executives from Sears

Holdings and Salesforce. Founder graduated from Draper University.

Go Zmenu

Go Zmenu [Burlingame, 2013]: ZMenu is an online food discovery platform that provides photos and rating at

individual dish level. The "featured dishes" showcases the best offering of a particular restaurant. Users can also

explore the full menu of a restaurant with dish photos, ratings and reviews. The "food journal" helps track your

tasting history and serve as your bookmark to those impressive food you tried before. Over time, the app learns

users' personal tastes and connects them with their favourite food and restaurants. The company claimed a 75%

growth month on month growth in active customers in Feb 2014. Incubated by Tandem Capital.

CibandoCibando [Roma, 2011]: Cibando is an iPhone application that makes it easy to find Rome, Milan, Florence and

other cities in Italy. claims to be the most restaurant downloaded discovery app in Italy.Point Nine Capital

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foodmento

foodmento [New York, 2012]: The Foodmento app allows users to save and rank favorite dishes and share that

information with friends. Foodmento then lets users of the app search for meals through a number of filters,

including location, price, cuisine, etc. Users can get Google Maps directions, put in a reservation on OpenTable,

or place an order on Seamless. Foodmento launched in August 2014 and has grown to have over 15,000 dishes

from 3,500 eateries in over 40 cities internationally on the platform.

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Company list: Dine Out (4/11)


OpenTable

OpenTable [San Francisco, 1998]: OpenTable is an online marketplace which allows customers to make online

reservations at restaurants. It provides an online table-booking management system to restaurant owners.

OpenTable has a customer base of over 30,000 restaurants in USA, Canada, Germany, Japan, Mexico and the

UK. Has mobile apps for all platforms to book tables and pay for the cheque in the restaurant. Went public in 2009

and acquired by Priceline in June 2014 for $2.6B.

$48M

Draper Richards, Venture Frogs,

Benchmark, Impact Venture

Partners, American Express, Zagat,

Comdisco Ventures, Integral

Capital Partners, Upstart Capital,

Orange France

Quandoo

Quandoo [Berlin, 2012]: Quandoo operates a marketplace that provides a real-time reservation platform for

restaurants from Michelin-starred restaurants to local favourites and makes it real-time accessible to customers

from online and mobile channels. In less than 1.5 years, Quandoo expanded into 75 markets across 8 countries

across Europe, APAC and Latin America and seated more than 1.5 million diners in 4,000+ restaurants. It

employees more than 180 people from 20 nations.

$39.5M

HV Holtzbrinck Ventures, Atlantic

Capital Partners, DN Capital, Piton

Capital

Chope

Group

Chope Group [Singapore, 2011]: Chope connect diners with Singapores top restaurants, allowing online

reservations via the company's website, mobile app and plug-ins for restaurant websites and Facebook pages.

Initially launched in Singapore in June of 2011 with just six restaurants, Chope has grown to over 200 restaurants

in Singapore, Hong Kong, Shanghai and Beijing. As of March 2014, more than 2.5 million diners have been

seated via Chope.

$3.38MInnosight Ventures, Singapore

Press Holdings

Tablelist

Tablelist [Boston, 2013]: Tablelist offers a mobile app for table booking in advance at clubs/restaurants in

Boston, New York and San Francisco. Tablelist generates revenue by taking from 15 to 25 percent of the profits of

every table booked through its app. Nightclub customers spend an average of between $350 and $500 for table

service at nightclubs in Boston. The app is backed by about $2,000,000 in angel funding. Domain changed from

tablelistapp.com to tablelist.com.

$2M

ResyResy [New York City, 2014]: Mobile app for buying advance table reservation at restaurants, running in beta on

iOS and Android. Company has partnered with restaurants for booking premium tables on specific days. For, say,

$25 per person on a Saturday night or $10 on a Tuesday you get to bypass the usual reservation runaround.

$2MVaynerRSE, Lerer Ventures, Slow

Ventures

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Reserve

Reserve [New York City, 2014]: Reserve.com is an upcoming online restaurant reservation solution, a Startup

by Garrett Camp, the founder of Uber and StumbleUpon. Other team members include Timothy Knight, a former

VP of Product at Fuse Networks, Josef Loria, who has worked at HBO and Joe Marchese, CEO of ad tech

company True[X]. Had test run in NYC, Launching in fall 2014. Backed by Google Ventures.

Google Ventures

TableheroTablehero [San Francisco, 2014]: Building a mobile app for making reservations at restaurants. Currently

operating in stealth mode. Team split between San Francisco and Bangalore, India.

Night Up

Night Up [New York City, 2012]: NightUp is a mobile & desktop app for event promoting, cover and bottle

purchasing, and transaction processing for night life activities in New York, having exclusive relationships with key

strategic venues in the area. The NightUp platform has a dedicated management portal for venues to give them

total control and visibility of guest lists, reservations/bookings and revenue reports.

Table8Table8 [San Francisco, 2011]: Table8 is a restaurant reservation service that lets users dine at the popular

restaurants without planning ahead. The company has teamed up with the leading restaurants in the industry to

offer peak seating times on short notice. It chargers users $-20-$25 for the booking service.

$4.6M Concur Technologies

Wriggle

Wriggle [Bristol, 2013]: Wriggle is a mobile app that helps bars and restaurants tackle excess capacity by

creating time-sensitive quantity-specific deals at the last minute. Wriggle works with a ‘handpicked’ selection of

independent businesses, and takes a 9.5% commission on each sale, which is usually significantly less than the

likes of Groupon. The company raised ~156,000 via equity crowd funding platform Seedrs. Wriggle is now part of

Seedcamp - a pan European incubator and accelerator. Based in Bristol, London.

$31.5k WebStart Bristol

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TabbedOut [Austin, 2009]: is a free mobile application for iPhone and Android that allows consumers to pay

their bar or restaurant tab from their phones. Customer payments is integrated with merchant's POS system which

updates payment information directly in POS systems. Additionally, TabbedOut has a merchant marketing

solution called Periscope which enables merchants to access customer data, marketing reports and the ability to

offer personalized special offers delivered straight to the customer’s smartphone.

$17.5MNEA, Morgan Creek, Trellis, Raven

VP

Cover

Cover [New York City, 2012]: iOS and Android app that lets users pay their bills at supported restaurants in New

York City and Bay Area. Launched publicly in Oct 2013. Diners can pay the bill using their payment cards,

including preferred tip settings and also allows groups to split the bill evenly between guests. Cover makes its

money on the back end, reducing the credit card rates that restaurants pay for transactions, in exchange for a

small service fee. Works with 45 NYC and 15 Bay area restaurants.

$7MLerer Ventures, Red Swan, O'Reilly

AlphaTech Ventures, Spark Capital

Dash

Dash [Brooklyn, 2011]: iOS Mobile app that lets users pay on phone at restaurants and bars. Dash utilizes a

proprietary API to connect patron mobile devices with merchant's point of sale systems. The app allows diners to

view, split-up and pay their check. Merchants benefit from increased efficiency, social media exposure, patron

loyalty, and a CRM for customer profiles. Currently available in select restaurants in NYC and Chicago including

Agave, Los Feliz, Edwards, Tammany Hall and Opal among others. Recently, Henry Lihn from Single Platform

and Thomas McNulty from ZocDoc have joined the core team.

$1.9M New York Angels

Settle

Settle [Kiev, 2014]: Settle is simple app to make an order and pay for a check at restaurants and bars.

Customers benefit form new hospitality and dining experience: order from a menu without a waiter, pay and go,

don’t wait for a check and get a cash back as a loyalty perk. Merchants benefit from payments settlement, strong

connection with customer, social media exposure and detailed analytics. Thanks to partnerships with a number of

Eastern European banks, the app connects directly to a users bank card without Settle having to store that card

information themselves. Currently operating in CIS countries and Europe.

$1.5M Life.SREDA

Preo

Preo [New York City, 2011]: Android and iOS app that lets users order and pay for food & drinks from their

phone and get a notification when the order is ready. Restaurants and bars get an online order management

system with receipt printer and wireless router and real-time promotions system in the app. Based in New York,

company testing the app in downtown Las Vegas restaurant and bar businesses.

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SpeedETa

b

SpeedETab [Boston, 2013]: SpeedETab is an iOS mobile application that lets users order & pay for drinks

at the bar from their smartphone. Allows bars/clubs to increase serving efficiency, provide users with real-time

announcements, events, specials, offer loyalty programs, and receive analytics on their customer base. Currently

in private beta.

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EatWith

EatWith [Tel Aviv, 2012]: EatWith is a community marketplace offering dining experiences in peoples homes

around the world. Through EatWith guests can connect with amazing hosts and enjoy home made cuisines.

There’s a third party $1M insurance plan for the keep hosts. The company has more than 500 hosts in 160 cities

and 30 countries around the world, as of Sept 2014.

$9.2MGenesis Partners, Greylock

Partners

Feastly

Feastly [Washington, 2012]: Feastly is an online P2P marketplace that connects users to home, semi-

professional and professional chefs nearby. Launched in private beta in January 2014, has seen 75% of all cooks

host multiple meals. Offers a $1 million insurance policy protecting cooks in cases of food illness or property

damage. Currently available in San Francisco, New York and Washington, D.C. Raised funding from investors

that include Tim Draper, Mike Walsh, Scott and Cyan Banister, Lisa Gansky, Adri Capital, and others.

$1.25M The Westly Group

Bookaloka

l Inc.

Bookalokal Inc. [New York City, 2012]: Bookalokal is a social dining platform that connects hosts and guests

through food events around the world. Their events include dinners, brunches, food tours, ice cream tastings,

cooking classes and other food events. Joined Entrepreneurs Roundtable Accelerator in 2014.

$69kEntrepreneurs Roundtable

Accelerator

PlateCultu

re

PlateCulture [Kuala Lumpur, 2013]: PlateCulture is a marketplace that connects people who love cooking

& hosting dinners with people who love eating authentic home cooked meals. Guests have an opportunity to

try an authentic home cooked meal at the hosts's home and hosts can showcase their culinary skills and meet

interesting people without leaving the comfort of their kitchen.

Suppersha

re

Suppershare [San Francisco, 2013]: Suppershare is a San Francisco based online platform where people can

host dinners at home and list themselves while guests can make a reservation. Company curates each member

by scheduling a home visit for photographing kitchen and rooms before listing them on the platform. Guests can

request a booking and pay after meal through the platform after getting a Suggested Donation Request from

hosts.

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Gastroma

ma

Gastromama [London, 2013]: Gastromama aims to connect travelers wanting to try real local cuisine with

residents who are passionate about baking, willing to cook for them and to host them at home. Gastromama

particularly intends to facilitate the contacts between travelers and local chefs who are following the same diet, or

who know it very well.

HomefedHomefed [Ontario, 2013]: Homefed connects users to a network of hosts who offer to cook meals for a price.

Travellers can accept or counter-offer on the price, and hosts are able to accept or reject you as a guest in their

house. Winner of Startup Weekend Kitchener-Waterloo (now Startup Weekend Waterloo Region) in April 2013.

Tabl MediaTabl Media [Brighton, 2013]: Tabl is a peer to peer social dining platform and community marketplace for pop-up

kitchens, supper clubs and other food adventures. Hosts can list their food activities with details to get booking on

the platform while guests can discover events and make payments online.

Cute Media Corporation

Traveling

Spoon

Traveling Spoon [San Francisco, 2013]: Online marketplace that connects travellers with authentic, vetted food

experiences in people's homes. Hosts can list their services online while guests can discover, choose and make

reservations for meals. Also offers in-home cooking classes as well as market tours as an extra add-on to many of

the meal experiences. Hosts are vetted to ensure a safe and delightful culinary experience. Currently the product

is in beta phase and the company focuses on South and Southeast Asia.

Cookapp

Cookapp [Buenos Aires, 2013]: Cookapp is a mobile app based peer-to-peer marketplace where people can

host meals at their home and invite friends, travellers and neighbours. Guests can search through the

marketplace for interesting home food experiences and request booking. Was incubated at NXTP Labs in Winter

2013.

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Meal

Sharing

Meal Sharing [Chicago, 2013]: Mealsharing is an online marketplace for travellers to discover and book culinary

events with local people in their homes. Guests can discover, choose and book a meal from a variety of listings at

the residence of a local host while hosts can list their services online. Has hosts in Chicago, Sao Paulo, Berlin,

Tel Aviv among 425+ other cities around the world.

The Impact Engine

MealTangoMealTango [Pune, 2013]: MealTango is an online marketplace to list, discover and book culinary events with

people in their homes. Guests can discover, choose and book a meal from a variety of listings at the residence of

a local host while hosts can list their services online.

Cozymeal

Cozymeal [San Francisco, 2013]: Cozymeal is a community marketplace where any one offer and discover

unique cuisines or gourmet dining experiences at people's homes. Hosts who like cooking can list their dining

events on the platform to invite people over with schedule and booking donation details. Foodies can browse

through offerings and request a booking for themselves or request a new date. They can comment and rate host's

profile after the event.

Supperclu

bbing

Supperclubbing [Berlin, 2012]: Online marketplace where people can search for private dinner, lunch, brunch

and breakfast events in their cities, called supper clubs and directly reserve a place for themselves. Alternatively

hosts can launch dinner events and advertise it on the online platform.

HomeDineHomeDine [San Francisco, 2012]: An open online platform that connect home-chefs with people who want a

new dining experience. Anyone can open a restaurant from their home, list oneself on homedine platform to invite

people over, and get paid for their services.

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ChefHost.k

itchen

ChefHost.kitchen [London, 2014]: ChefHost is an online community and marketplace connecting chefs with

customers for bespoke private dining experiences. Matches chef expertise and availability with customers’ interest

and requirements. Has 20 chefs on the platform across India and Hong Kong as of July, 2014. Has a distributed

team with founders located in London. Aiming to expand to China and Southeast Asia apart from India. Suresh

Selvaraj, the chief executive of the Asianet News Network is an angel investor in the company.

CookNmee

t

CookNmeet [Paris, 2013]: Online marketplace that connects travellers with authentic, vetted food experiences in

people's homes. Hosts can list their services online while guests can discover, choose and make reservations for

meals.

HEC Paris

MealMeetsMealMeets [Barcelona, 2012]: meets meal is a collaborative platform that that connects tourists looking for a real

dining experience on their trips to residents who want to demonstrate their culinary skills at home. Hosts can

create their profiles and meal offerings on the platform while guests can make bookings online.

Cookening

Cookening [Paris, 2012]: Cookening is a platform that allows users to connect with people from different cultures

by attending or hosting home-cooked meals. The startup provides travelers an opportunity to experience

authentic, local cuisine in the city they’re visiting, and for the hosts to meet new people. Cookening charges a

commission og 16.7% per meal. The company started in France and has since expanded to over 30 countries.

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TABLE BOOKING


HOSTED BY CHEF

Deep Dive – Eat at Home


COOK AT HOME

GROCERY

RECIPE BOX

CHEF AT HOME

RECIPE AGGREGATOR

FOOD SUBSTITUTES


ALCOHOL DELIVERY

ORDERING

Heavy Office Focus

ORDERING & DELIVERY

Heavy Office Focus

ASSET HEAVY

Subscription

Heavy Office Focus

ASSET LIGHT

Subscription

Heavy Office Focus

CONVENIENCE FOOD

SNACK BOX


HOME/OFFICE

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FOOD


Company list: Eat at Home (1/21)


Foodpand

a

Foodpanda [Berlin, 2012]: Foodpanda and its affiliated brands hellofood and Delivery Club(acquired Russian

marketplace) is an online and mobile marketplace for food delivery from more than 25k Restaurants. Consumers

choose their meal, Foodpanda processes the order to the restaurant that delivers to the doorstep. Vendors get

customer analytics. Services globally in over 40 countries.

$108M

Investment AB Kinnevik,

Phenomen Ventures, Rocket

Internet, iMENA Holdings

Ele.me

Ele.me [Shanghai, 2008]: Ele.me's website and apps enable users to search for restaurants nearby and make

orders. Users don’t have to register with the service for ordering food. Ele.me doesn't offer delivery support. Has

had 20,000 partner restaurants in 12 Chinese cities as of Nov 2013. Raised Series D funding in May 2014 from

Dianping (the Yelp of China).

$105MSequoia Capital, Matrix Partners,

Dianping

Just Eat

Just Eat [London, 2001]: Found in Denmark in 2001, and bootstrapped with UK launch in 2006, Just-Eat

provides an online platform to order takeaway food online from a variety of local restaurants and fast food joints.

Customers can browse list of all participating restaurants and food delivery places in their local area. Company

has presence across 13 countries today with more than 40k restaurants on their network including 12k+ in the UK

alone.

$80.5M

Index Ventures, Greylock Partners,

Redpoint Ventures, Vitruvian

Partners, Axon Partners Group

Takeaway.

com

Takeaway.com [London, 2000]: Takeaway.com BV, is a Dutch company specializing in online food ordering and

home delivery. Takeaway.com is an intermediary online portal between the customer and the restaurants, where

customers can order food online from restaurants’ menus, and have it delivered by the restaurants directly to their

home. The company claims to have over 20.000 members and with an average of 800,000 orders per month. IT

acquired Pizzaweb.nl in 2005. The company has since expanded its services internationally by launching its

website in several countries such as the United Kingdom, Germany, Britain, Belgium, Austria, France, Switzerland

and Denmark.

$16M Prime Ventures

Jinn

Jinn [London, 2013]: Mobile app startup to get on-demand delivery(within 1hour) from local restaurants and

stores like McDonalds which don't have delivery services. Targeting college students. Jinn deliveries are handled

by freelance couriers, with the app assigning each order according to proximity. Currently delivering in Kensington

and Chelsea, Westminster City, Camdem, Islington and Hackney. Founded by 3 Spanish students (earlier they

meant to start a ride-sharing app). According to founders, company did 600 deliveries in 3 months of launch. Part

of Ignite100 accelerator program in Oct 2013.

$0.2M Ignite100

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Tapingo

Tapingo [San Francisco, 2012]: Tapingo is a mobile shopping platform that allows consumers to discover

restaurants, browse menu, order and pay quickly in Android and iOS apps. Company is currently targeting college

campuses including NYU, USC, University of Arizona and others. Merchants get infrastructure for processing

orders. Headquartered in San Francisco and Tel Aviv, funded by Khosla Ventures and Carmel Ventures.

$14M Carmel Ventures, Khosla Ventures

Delivery

Club

Delivery Club [Moscow, 2009]: Delivery Club is a Russian online food delivery marketplace. Delivery Club says

that it currently processes more than 4,000 orders daily (claiming 30% of all online orders in Moscow and Saint

Petersburg) and that this is growing 20-30% every month, putting it on track to reach 7,000 daily orders by the end

of 2012. It's biggest competitor in Russia is Foodik.ru which merged with Delivery Hero recently.

$12MAddVenture, Guard Capital,

Phenomen Ventures

EatStreet

EatStreet [Madison, 2010]: EatStreet is an online and mobile food ordering service that streamlines commerce

between restaurants and diners. Diners enjoy the upside of fast, simple ordering from local restaurants on its iOS

and Android app. EatStreet offers restaurants online ordering, custom websites, mobile apps, Facebook

integration, and digital marketing services. Founded in 2010, the company has quickly expanded to over 5,000

restaurants in over 75 markets nationwide.

$11.9M

Cornerstone Angels, Great Oaks

Venture Capital, Independence

Equity, gener8tor

OrderUp

OrderUp [Baltimore, 2009]: OrderUp (formely known as LocalUp) provides restaurant food ordering services on

online and mobile devices in small towns in United States. Provides payment processing and partner in delivery

for restaurants not providing the service. Operates a franchise model through local entrepreneurs offering them

low start-up costs, rapid deployment and a clear revenue model. Operates some places itself. Headquarters in

Baltimore, operating in 35 towns. Raised $6.75M in Debt Round in Feb 2012. Opening offices in NYC and

Boulder, Colorado. Chris BrandenBurg (CTO at Millennial Media) and Tim O'Shaughnessy (Co-Founder of

LivingSocial) participated in the Series A round.

$7.35M Revolution Ventures

OrderAhea

d

OrderAhead [San Carlos, 2011]: OrderAhead is a free mobile and web app that allows people to quickly order

takeout from local restaurants. Users connect with their credit card, order the food they want to eat at a later point,

and then pick up the food with their name and phone number. OrderAhead focuses on takeout restaurants,

offering order-processing software to help them streamline the process and help customers avoid waiting in lines.

Investors include Adam D'Angelo, Eric Schmidt, Matrix Partners, Y Combinator etc.

$2.5M

Matrix Partners, Menlo Ventures,

Ignition Partners, CrunchFund, SV

Angel, Y Combinator, Red Swan

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HealthyOu

t

HealthyOut [New York City, 2012]: HealthyOut is a mobile-only restaurant food ordering platform delivering

healthy dishes at homes and offices in over 500 cities across the United States. Users can personalise meals by

dietary requirements - calories & points, nutrition tags like heart healthy and paleo. Curates the menus of

restaurants around the city that deliver, to come up with 10 meals a week. Subscription cost of $28 per month.

Has more than 1 Million mobile app downloads. The company was part of Blueprint Health, a health-focused

incubator based in New York.

$1.2M500 Startups, Blueprint Health LLC,

Scout Ventures

Foodtoeat

Foodtoeat [New York City, 2011]: New York based online food ordering service working with restaurants, food

trucks and caterers. Utilizing innovative GPRS printers, Foodtoeat helps small food businesses understand and

use the online food ordering process. Charges only 10 cents per order. Added more than 700 partners in just 13

months. In 2012, the company brought in $300k in revenues. 26-year founder, Deepti Kapur among Forbes 2013

"30 under 30" list for CEO of businesses.

$0.5M

FoodBoxFoodBox [London, 2011]: FoodBox.com is an online platform connecting restaurants to customers available for

cities in Poland, Europe. Users can review restaurants, check their menu, order online food delivery(or takeaway)

and reserve a table. Restaurants can manage their orders and offer deals through the platform.

$0.5M

Crunchbut

ton

Crunchbutton [Los Angeles, 2012]: Crunchbutton curates the best food items from the best restaurants within a

community, so users can order favourites online and via a phone with just one button. Crunchbutton saves the

order, delivery and payment info to make reordering easy for the user. Also offers a payments on the site(both

card and cash options) along with autotips for the delivery people.

$0.43M Betaspring

Foomanch

ew.com

Foomanchew.com [Brentwood, 2012]: Foomanchew is a marketplace for ordering Chinese food for pick up or

delivery to your doorstep from one of their qualified restaurant partners. Participating restaurants are identified,

qualified and selected based upon several factors including health department scores, food quality, delivery

performance and other criteria. Only the top 15% of Asian restaurants qualify to become part of the Foomanchew

network of restaurant partners.

$0.4M

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Langhar

Langhar [Delhi, 2012]: Langhar offers an online platform and a mobile application which allows people to buy

and sell home cooked food online made by housewives/hobbyists. It currently offers its services in Delhi

connecting food hobbyists, chefs and housewives to food enthusiasts and food lovers in the city. It raised $20K of

seed money from TLabs as part of its third batch in Feb 2013 and $150K from ARK Challenge accelerator

programme in Sep, 2013.

$0.17M Ark Challenge, TLabs

SgnamSgnam [Bologna, 2012]: Sgnam is an Italian network of online food marketplaces that offer home delivery. The

website highlights offers and facilitates a communication channel between the customer and the restaurant to

keep users updated with the expected delivery time.

$60k CII2, Nanabianca

Imly

Imly [Mumbai, 2013]: Imly is a marketplace to discover home chefs, a place to buy home-made delicacies served

from kitchens in the city. Through Imly, home chefs can create and manage digital storefronts of the dishes they

cook. Consumers can filter by category, taste and location across various cuisines (Bengali, Continental, Goan,

Maharashtrian), desserts, dips and sauces and filter dishes by taste (gluten-free, sugar-free, vegetarian, eggless

and others) to discover home chefs and purchase and pay for food online. The company is part of Microsoft

Accelerator Program 2014.

$16k NASSCOM, Microsoft Ventures

Push for

Pizza

Push for Pizza [New York City, 2014]: Developed by five teenagers, Push for Pizza is a minimalist iOS app for

ordering pizza. Offers two variants - cheese and pepperoni. Built on top of Ordr.in's ordering APIs to allow national

reach with over 1200+ pizzerias in USA. Received 7,000 orders on first day. Featured in top publications including

TechCrunch, Forbes, The New York Times, The Huffington Post, Mashable, The Verge among others. Plans to

expand reach and variants. Founders Maximillian Hellerstein (Co-founded 367 Productions), Cyrus Summerlin

(Co-founded 367 Productions), William Haack (MIT, Google), Demitri Nava (MIT) and Graham (Brown).

Local

Chefs

Local Chefs [Orange, 2012]: Local Chefs is developing a marketplace where consumers can purchase meals

from caterers, personal chefs and other professional chefs. They can also discover private food events or cooking

classes hosted by local chefs. Chefs can sign up to list events and get bookings online.

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Menu1

Menu1 [Irving, 2009]: Internet and mobile platform to connect online hungry customers and restaurants.

Menu1.com provides customers with web and mobile access to a list of thousands of participating local

restaurants. Customers can find local restaurants to order food online for carryout or delivery, see restaurant

reviews, and find special deals, discounts, and loyalty rewards. It also provides an online menu integration

solution to drive online customers directly restaurant website to place orders. The company plans to roll out apps

for mobile and tablets in the future. Menu1 is part of the Restaurant Services Group (RSG).

ForkableForkable [San Francisco, 2013]: Forkable is a marketplace for online food ordering from restaurants that aims to

provide affordable listing services through iPhone, Android and web apps. Charges 3% commission as opposed

to an average 13% that GrubHub charges. Based in San Francisco.

Eat24

Eat24 [San Bruno, 2008]: Eat24 offers an online platform (web, and apps for iOS, android and Chrome) that

enables the users to discover and order food online to get it home delivered. It offers a search engine to search

restaurants by cuisine and location. The company has listed over 25,000 restaurants in 1,500 cities in the US. It

had sales of ~$150M by Oct 2012

Hungry.dk

Hungry.dk [Aarhus, 2012]: Hungry.dk is a Danish start-up that gathers local takeaways to offer ordering service

through its web and mobile platforms. Launched publicly in 2013, as of Mar 2014 it is working with 800+ local

restaurants and serves thousands of customers monthly. Hungry.dk has a bonus system where every 11th order

a customer makes they get meal for free or at a significant discount. Founded by 3 former employees of Just-Eat

and Jesper Buch, the founder of Just-Eat is an investor.

eatabit.co

m

eatabit.com [Charleston, 2011]: Eatabit.com takes food orders over SMS and prints them inside restaurants.

Customers converse with their software and place their order in a few steps. Finished orders are sent to purpose-

built, cellular printers which we place inside restaurants.The company claims this method of food ordering is 50%

cheaper for restaurants. eatabit was Profiled in Inc. Magazine under the title 'Two Things that Make a Business

Idea Brilliant'.

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Delivery

For All

Delivery For All [Phoenix, 2013]: Delivery For All is an online network of restaurants where consumers can find

all the restaurants that deliver in their area, and easily order food online. It also gives restaurants a solution for

online ordering, as well as an added presence in their community. It only charges restaurants when it brings in

sales.

VerybiteVerybite [Hong Kong, 2013]: Verybite is a Hong-Kong based community marketplace for people to list, discover

and order home-cooked food. Wants to connect office dwellers who need healthy lunchboxes and talented

housewife chefs. Provides pick-up and paid delivery service.

Seamless

Seamless [New York City, 1999]: Online and mobile US food ordering service that lets users food for delivery or

take-out from restaurants through their web site or suite of mobile apps. Its e-commerce marketplace connects

12k restaurants serving over 4000 companies and have 2M+ registered members across 12 major US

metropolitan areas and London. Has got 600k+ user-ratings and reviews till date. Company merged with

Grubhub, another US food ordering service in Aug 2013. GrubHub Seamless portfolio now contains four brands:

GrubHub, Seamless, MenuPages (previously owned by Seamless) and Allmenus (previously owned by

GrubHub).

FoodNowFoodNow [San Francisco, 2014]: FoodNow, is an iPhone app that is available for free download in the iTunes

and New York City for now. The app uses a game-like matchmaking interface similar to dating apps to help

customers quickly find your next meal.

ForkedForked [Los Angeles, 2012]: Forked offers an easy way to order delivery & take-out meals from local

nearest restaurants. Customers can view restaurant menus, read reviews and place their order directly online.

Has 1200+ restaurants registered with it for ordering service. Available only in Los Angeles.

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Foodsby

Foodsby [Minneapolis, 2012]: Foodsby lets users place orders with restaurants that do not normally offer

delivery services. Customers place orders with Foodsby for partner restaurants. It then aggregates orders by

users living in the same locality and send the orders out to restaurants. Restaurants then send out a single

delivery with multiple orders. Restaurants can charge a maximum $1.50 fee per delivery.

Couchster

Couchster [New Orleans, 2012]: Couchster is an online and mobile marketplace which allows customers to

review menus and order takeout and delivery directly from a number of local restaurants. If a restaurant does

takeout, but not delivery Couchster delivers for them (11:00 AM to 2:00 PM for lunch, and 5:00 PM to 9:00 PM for

dinner). Couchsters payment system autonomously handles payments daily to both restaurants and Couchster’s

drivers, eliminating the cash flow problems inherent in other services

MobileTum

my

MobileTummy [Santa Clara, 2010]: Online and mobile app marketplace where users can search for nearby

restaurants, browse their menus, order and pay online/in the app for pick-up or delivery as available. Has Android

and iOS apps. Restaurants get presence online and can run offers through the platform. Also offers payment

kiosks for restaurants.

MunchemMunchem [Orlando, 2013]: MunchEm and we specialize in food ordering, designing websites for restaurants,

and making custom apps. Their food delivery platform currently serves the Orlando area, with about 35 local

restaurants to order from

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Fooda

Fooda [Chicago, 2011]: Fooda is an online marketplace for office lunch caterings. Fooda works with employers

to identify the best mealtime options for their group. Customers can check out what's on the menu via Fooda's

website, mobile app or daily email. Fooda-approved local restaurants serve, drop off or deliver food to the

customer's location. Fooda takes care of delivery, setup, cleanup, insurance requirements and easy payment of

its catering orders.

$7.8MLightbank, KGC Capital, Valor

Equity Partners

ezCater

ezCater [Boston, 2008]: ezCater is an online B2B marketplace that helps enterprises discover and order from

local caterers anywhere in USA. ezCater’s nationwide catering marketplace sells delivered food for corporate

events and private parties of roughly 10 to 2000 guests. ezCater works with caterers and other food providers to

enter their meal choices into the platform, which provides a standardized way of displaying menus. The site

combines reviews, ratings, and menus that help customers discover local caterers, and order online with

confidence. ezCater currently lists over 36,000 caterers in 50 states, and provides full menus and online ordering

for 1,600 caterers. The company has tripled its revenue for two years in a row. Clients include Uber, AT&T,

Yahoo, Microsoft etc.

$6.79M

Spinnaker Trust, Sidecar Angels,

LaunchPad Long Island, Breton

Capital Management

VmealsVmeals [Charlottesville, 2000]: Vmeals is an online marketplace for business people to order group meals for

meetings and events from local restaurants and caterers. Has 50k+ active customers. Vmeals subscribed the

$1.5M Series C Secured Convertible financing round in 2006.

$1.5M

ZeroCater

ZeroCater [San Francisco, 2009]: ZeroCater is a food catering service sourcing meals from a list of local pop-up

kitchens, gourmet food trucks, restaurants, private chefs and caterers. Provides logistics services in San

Francisco Bay Area and added New York in Apr 2013. Serves clients like Github, Sony, Foursquare, Rackspace,

Buzzfeed, Tumblr and Pivotal Labs. Y Combinator incubated and backed by Angel investors like Paul Buchheit,

Keith Rabois and Yuri Milner.

$1.5MSV Angel, Vaizra Investments,

Starling Ventures, Y Combinator

Chewse

Chewse [San Francisco, 2011]: Chewse is an online marketplace for corporate food where professionals enter

their search parameters and the engine yields relevant results. There are basic filters, including zip code, delivery

time and date, number of guests, and budget, but the listings can also be narrowed by specific types of cuisine,

dietary restrictions, and serving style. Orders can be made and paid for online, and Chewse will ensure one time

delivery. Corporate clients include PwC , USC, and Wells Fargo.

$1MInnoSpring, 500 Startups,

Telegraph Hill Capital

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GetQuik

GetQuik [Santa Clara, 2007]: GetQuik is an online catering network. Over 800 restaurants and caterers serving

the San Francisco Bay Area and Los Angeles, Enables customers to order from restaurants using the Internet,

mobile phones. It handles the rest of the ordering process while customers pay for orders through their GetQuik

accounts. Has processed over $20 million in catering orders since its launch in 2007

$0.2M

QuitchenQuitchen [Chicago, 2012]: Online and mobile(iOS/Android apps) platform for customers to discover, compare

and book catering deals from restaurants and caterers around them. Restaurants and caterers offer daily deals to

customers through coupons, discounts, gift certificate, or free menu items.

$100k

CaterCow

CaterCow [New York City, 2012]: Marketplace to find and book catering services from service providers like

restaurants, food trucks, local purveyors, chefs and bakeries who can market and sell their services from the

online platform. Signed up 400 partners after graduating from ER Accelerator in 2013 to launch in SF, LA and

Boston. Customers can also request bids from service providers. Co-founded by two early employees of Airbnb


Accelerator

FlavorPlea

se

FlavorPlease [San Francisco, 2013]: FlavorPlease is a marketplace for food truck booking in US. FlavorPlease

provides tools for food truck owners to grow and manage their catering business. Trucks available in San

Francisco, New York City and Los Angeles. Serve Google, AirBnb, Github, Nordstorm, Facebook among many

others.

Caterconci

erge

Caterconcierge [Boston, 2012]: Caterconcierge curates catering options to a hand picked selection of quality

caterers while allowing its clients to manage their total catering experience from menu selection to online

payment. Has a total of 50+ catering service restaurants on their platform. Available only in Boston.

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Foodify

Foodify [Charlottesville, 2013]: Foodify has the perfect tools to help businesses find the food their employees

want. Give caterers flexible control of the ordering process. Offers Account Tools for Large organizations to

administers food ordering for their own departments. Parent company VMeals working on converting its existing

customers to use the Foodify services in their corporate offices.

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Delivery

Hero

Delivery Hero [Berlin, 2010]: Delivery Hero is an online food-ordering service operating in 23 countries including

Sweden, UK, Australia, Finland, Poland, Switzerland, Germany, Austria, Denmark, Russia, Mexico, India, Korea

and China. The Delivery Hero platform has 75k+ restaurants across its worldwide network. It allows users to find

restaurants in their area, browse menus and order takeaway food free of an ordering surcharge for the customers.

Delivery Hero's restaurant partners generate more than one billion dollars in annual sales via online orders or

mobile applications and deliver more than 10 million meals every month. The Group has more than 1000

employees globally, with 440 working from its Berlin Headquarters. Raised $523M in 2014 alone.

$628M

Team Europe, Tengelmann

Ventures, Point Nine, Kite

Ventures, Phenomen Ventures, HV

Holtzbrinck Ventures, Point Nine

Capital, Kreos Capital, Insight

Venture Partners, Vostok Nafta

Investment Ltd

GrubHub

GrubHub [Chicago, 2004]: GrubHub is a web and mobile company where users can enter their address to find

all of the restaurants that deliver to their location or offer pickup. People can order online or over the phone. The

company has a customer service team operating 24/7, and there's always someone watching every online order

that goes through to make sure people get exactly what they ordered. Company merged with Seamless, another

US food ordering service in Aug 2013. GrubHub Seamless portfolio now contains four brands: GrubHub,

Seamless, MenuPages (previously owned by Seamless) and Allmenus (previously owned by GrubHub).

$84M

Origin Ventures, Leo Capital

Holdings, Amicus Capital,

Benchmark, DAG Ventures,

Lightspeed Venture Partners,

Greenspring Associates, Mesirow

Financial, T. Rowe Price

Daojia

Daojia [Shanghai, 2010]: Established in April 2010, Daojia is focused on online food ordering and delivery

services targeting China's middle-class urban population. Customers can order meals from a wide variety of local

restaurants through Daojia's website, mobile apps or call center, which will then be delivered by Daojia's self-

operated delivery team. Daojia currently covers the urban areas in eight cities, including Beijing, Shanghai and

Hangzhou. It has nearly a million users, and partners with more than 3,000 restaurants. It employs more than

1,000 delivery staff nationwide.

$50M Morningside Group, Jingdong

Baedal

Minjok

Baedal Minjok [Seoul, 2010]: The Baedal Minjok app launched in June 2010 and currently claims to be South

Korea’s largest online and mobile food delivery service, with more than 140,000 restaurants registered on the

platform and four million orders processed per month. Nearly all of Baedal Minjok’s orders, or more than 99

percent, are placed through its iOS or Android apps

$36M Goldman Sachs

Postmates

Postmates [San Francisco, 2012]: Postmates has built a mobile app(for Android and iPhone) and has a

logistical network of couriers, enabling customers to place orders in the app and have goods delivered generally

within an hour. The service is available in 5 US cities. Delivery charges $5+. People can sign-up to provide the

delivery service on the platform.

$23M

AngelPad, SoftTech VC, Matrix

Partners, Crosslink Capital,

Founders Fund, Expansion Venture

Capital, Spark Capital

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DoorDash

DoorDash [Palo Alto, 2013]: DoorDash enables small businesses to provide its customers with local delivery,

using its self-learning driver dispatch system and a smart technology around restaurant preparation time to

coordinate deliveries and reduce waiting time. It has online and mobile(iOS) platform where users can find

restaurants and make bookings. Made $10M in gross sales in 10 months operations in South Bay area. Currently

operating in Palo Alto, Mountain View, and San Jose but plans to expand nationwide and beyond food delivery

into new markets and verticals. Founded by four Stanford students who worked at Facebook, Square, Vevo, and

eBay.

$20M

Twitter, Khosla Ventures, Charles

River Ventures, SV Angel, Y

Combinator, Pejman Mar Ventures

Caviar

Caviar [San Francisco, 2012]: Caviar offers a marketplace for consumers and businesses to order food from

local eateries with the ability to live-track the order on a map. Caviar also enables customers to share a link with

their friends or coworkers to facilitate group ordering. To the restaurants, it offers food delivery service at $9.99 flat

delivery rate. Currently offers services in 3 US cities. Acquired by Square in Aug 2014 for a reported price of

$90M in stock.

$15M

Ironfire Capital, Winklevoss Capital

Management, Andreessen

Horowitz, Mixt Greens, Tiger Global

Management

Etaoshi

Etaoshi [Beijing, 2011]: Etaoshi.com owns and operates an online catering and food delivery portal. Offers

different kinds of services under brands of Etaoshi, Etaoding, Etaoke and Etaosong for online dinner booking,

take-out, reservation for food and drinks, and food distribution. Their B2B service helps traditional restaurants to

construct ecommerce platforms and analyze their data. Their B2C food ordering service processes around 4,000

orders in Beijing and over 7,000 orders nationwide per day (Nov 2013).

$10M Highland Capital Partners

Deliveroo

Deliveroo [London, 2012]: Deliveroo is a technology company focused on marketing, selling and delivering

premium restaurant meals to the household or offices in London. It's built its own online ordering and logistics

platform, including recruiting a fleet of drivers. Their technology platform optimizes food ordering and delivery by

integrating web and mobile consumers with restaurant tablet-based point-of-sale order management terminals

and our logistics optimization algorithm via our delivery driver smartphone software.

$4.6M Hoxton Ventures, Index Ventures

FoodyDire

ct

FoodyDirect [Menlo Park, 2011]: FoodyDirect delivers nationwide food from a curated list of restaurants in the

US. It. lets users select the date for delivery. Shipping costs range from $9.95-$29.95 depending on location and

perishability of items. The company claims that every food supplier featured on the site has been through a

vigorous selection process so customers only receive the best food.

$3M Plug & Play Ventures

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Goldbely

Goldbely [San Francisco, 2012]: Goldbely offers a curated online marketplace to discover various kinds of food

dishes from regional establishments and get them home delivered. Allows users to shop by region or by category

of food. The company also lets customers order regional food from anywhere in the US and the food is delivered

the next day, All of the products they feature are hand-selected by their team of food explorers. Provides payment

and delivery services. The company launched its iphone app in Nov 2014.

$3M

Intel Capital, 500 Startups, ACE &

Company, Y Combinator,

FundersClub

Favor

Favor [Austin, 2013]: Favor is an Austin, Texas-based on-demand app delivery service startup which delivers

goods from any local restaurant or store via a cashless transaction. Deliveries are run by freelance hourly

workers. Services in Central Austin and Boston. App available for iOS and Android. Graduate of Boost.VC and

backed by Tim Draper and Silverton Partners. Its earlier version was developed as Neighborfavor.

$2.6M Boost VC, Silverton Partners

Fluc

Fluc [Menlo Park, 2013]: Fluc(Food Lovers United Co) is an online food delivery service that lets people order

from its aggregated list of restaurants and menus and track the orders in real-time as it delivers. Fluc's business

model involves onboarding restaurants by snapping photos of menus and then using OCR to input that data into

its system. Fluc uses independent contractors to fulfill orders from the restaurants and charges a $6 flat rate for

each delivery while slightly inflating the menu prices to make a small margin on sales.

$2.3M WI Harper Group

FoodeeFoodee [Vancouver, 2011]: Foodee is a marketplace for ordering healthy office lunches, and delicious snacks

from curated local restaurants delivered straight to your door. It is developed by Invoke, the creators of HootSuite

and has customers like Builddirect, EY, Microsoft and Mozilla.

$0.85M

Growlab Ventures, Summit Capital,

Yaletown Venture Partners,

Business Development Bank of

Canada, Alliance of Angels

Meals

Meals [London, 2012]: Web and mobile app to order takeaway meal delivery from restaurants. Launched in

London in April 2014, after testing service in Bath and Bristol for a year with m-o-m customer growth of 30%

serving 5000 meals in total. Has its own technology called Marvin to manage orders, which uses GPS tracking to

select the most suitable driver for delivery. App will eventually let customers interact with the chefs and the person

delivering meals. Takes a delivery charge and a percentage of order value.

$0.5M Midven

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Fritter

Fritter [Mooresville, 2010]: Fritter allows its users to grab the best deals from their favourite local restaurants and

order from them online. Restaurants upload their menus, specials of the day, events, and promotions for

registered users to see. Fritter lets users order from any restaurant that lists their menu online with the option of

getting the food delivered. Fritter works with restaurants who do not offer a delivery service and pairs them up with

a qualified driver in a ‘driver-share’ program with other restaurants nearby. Users can group order at work, add

restaurants to their favourites list, and order from one or more restaurant on the same bill. Fritter's headquarters

are located in Mooresville, North Carolina.

$0.25M

Sinimanes

Sinimanes [Buenos Aires, 2011]: Sinimanes is an online food delivery company that links users to their local

neighbourhood restaurants. The site offers users choice of 2k+ restaurants and numerous cuisine types in

Argentina, Mexico and Chile. Sinimanes has delivered 100k+ orders and 30k+ people are frequent users of the

website. Funded by 500 Startups, Nxtp Labs and angel investors. Won the 2012 Geek Fantasy Camp, Santiago

de Chile - Best Business Model, 2012 Said Business School Venture Fund, University of Oxford, 2012 Start Up

Chile Winners and 2011 Buenos Aires Emprende.

$0.19M Start-Up Chile, NXTP Labs

BringMeTh

at

BringMeThat [New York City, 2013]: BringMeThat is an online food delivery service. The website works by

combining menus from local restaurants into one website and enables users to order food and pay for it online

without having to call the restaurants themselves. Users enter their ZIP code on the homepage, and then choose

from the list of the restaurants that deliver in the area. Shoppers can then click on the menu item they want and

even add special instructions. Incubated at Triangle Startup Factory.

$50k The Startup Factory

foodjunkyfoodjunky [Detroit, 2012]: Foodjunky is an online platform for small group of people to order food. Offers service

at home or at office. Takes orders for one person or a group varying with delivery charges. Raised $100k in debt

round in November, 2013. Available in Detroit only.

$40k

Ball Park

WaiterBall Park Waiter [San Francisco, 2012]: iPhone app that allows users at sports events to order food and

beverages from their seat. Charges a 20% mark-up on all deliveries.

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Delivery

Wow

Delivery Wow [Florida, 2012]: Delivery Wow provides restaurant food deliveries from the best restaurants. It

services the South Florida communities in Miami-Dade, Broward , Palm Beach, and Orlando Counties and the

greater Chicago area. DeliveryandToGo.com and CEO Deliveries, Inc. merged in 2012 to become Delivery Wow

Lish

Lish [Seattle, 2014]: Lih offers an iOS app for ordering meal delivery prepared by local chefs. Home-style dinner

for under $12 per meal, no extra delivery charges. The app's growing roster of chefs have varying degrees of

connection to the restaurant world inculding Shane Robinson and Garrett Doherty. Seattle-based food delivery

start-up by 2 former Amazon employees.

Snappy

Chow

Snappy Chow [Cincinnati, 2013]: Snappy Chow is an on demand multi-restaurant delivery service. Customers

can browse restaurants, place and track orders from the Snappy Chow mobile app. The company plans to have a

delivery time of 15-20 minutes for orders. The app is set to launch in Spring of 2015.

HolaChef

HolaChef [Mumbai, 2014]: HolaChef is a smartphone app along with a web platform that allows users to browse

through various dishes available and online order for home delivery. The company also serves as a martketplace

where chefs can signup and offer their services i.e sell the dishes they cook through the company. The marketing,

ordering and logistics process is completely automated and managed by the company.

hungryhou

se.co.uk

hungryhouse.co.uk [London, 2006]: hungryhouse.co.uk is an online takeaway portal that allows users to

search for local takeaway restaurants, view menus and place orders for their food online. Hungryhouse.co.uk now

has around 2,500 restaurant partnerships on the site, which and facilitates more than 200,000 worth of takeaway

orders every week and gives users access to more than 125,000 customer ratings. Hunryhouse.com was

acquired by Delivery Hero in 2013

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Omnom

Omnom [San Bruno, 2008]: Eat24 allows users to browse local restaurants menus, ratings and reviews and to

place order for delivery. Customers can search by cuisine type, read reviews, and see estimated delivery times.

Has over 25k+ restaurants registered for the service in 1.5k+ cities. Has more than 3 million mobile app

downloads. Gets more than 1 million unique visitors a month and generateed more than $150 million in sales in

2013.

GoWaiter

GoWaiter [Tallahassee, 2010]: GoWaiter, Inc is a Franchisor of Restaurant marketing and delivery services

throughout the United States with ~25 franchisees in 8 states. Customer can order food online onthe GoWaiter

website and their franchisees deliver takeout food to consumers at their home, office or hotel. GoWaiter

franchisees deliver up to 300 hot meals per day. Average cost of delivery is ~$5.

LAbite.co

m

LAbite.com [Culver City, 2000]: LAbite.com is an established network for restaurant delivery in Southern

California, partnering with hundreds of local restaurants, as well as national chain restaurants.LAbite.com

provides customers with a one-stop solution for everything from individual meals to drop-off catering for

businesses and sales events.

Bite Squad

Bite Squad [Minneapolis, 2012]: Bite Squad is a meal delivery service. Customers can place their order and

track delivery status via GPS and receive text alerts as Bite Squad drivers approach. Charges distance-based

delivery fees, collecting payments and reimbursing restaurants twice monthly. Currently employs 150 drivers in

the Twin Cities, works with 250 local eateries. For every order, the restaurant takes 75% of the profit, while Bite

Squad keeps the other 25%. Expanded to the Pacific Northwest and is branching out into gift, floral and liquor

deliveries

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Eat Club

Eat Club [Palo Alto, 2010]: Eat Club provides corporate catering services where each employee of customer

company can select their meals from daily choice of 15 meals. Takes orders online and in its mobile app. The

company makes some of its meals in-house and coordinates with restaurants for others. It has kitchens in San

Francisco, Santa Clara and now Los Angeles. Employs delivery fleet of hourly workers having their own vehicles

and delivering 40 or more meals per hour. Delivered 1.5 million meals to 2,000 offices as of July 2014. Has

customers like Chegg, IMVU and several Kaiser Permanente hospitals.

$16.5M

Siemer Ventures, First Round

Capital, Lightspeed Venture

Partners, LaunchCapital, Tekton

Ventures, August Capital, Great

Oaks Venture Capital, Trinity

Ventures

Goodybag

Goodybag [Austin, 2012]: Goodybag offers cater food from local restaurants for Corporate Offices. Customers

can choose from which restaurant to order. Goodybag takes care of food delivery to the office. Has more than 100

registered Restaurants on which orders can be placed. Customers include 115 corporate offices in Austin TX

ordering $300k/month in volume.

$1.3M

GoodLunc

h

GoodLunch [San Francisco, 2010]: Good Lunch is a specialty lunch delivery service for office workers in Bay

Area, USA. Customers can order online from its curated network of restaurants in San Francisco and Silicon

Valley like Limon Peruvian Rotisserie, Amber India, Barbacco, Bocadillos among others. Members can order and

pay online every-day from the menu of a restaurant selected by Good Lunch on rotation basis. Also offers on-

demand same day delivery in 60-90 minutes for lunch meetings serving up to 15 people.

CaterZoo

CaterZoo [Austin, 2013]: CaterZoo offers catering solutions for locally sourced meals, products and services

delivered to office. Their services cater to office meeting lunches, food truck bookings for company picnic, hire a

private chef to present a cooking class for the office team. They partner with the best local restaurants and food

entrepreneurs to serve companies with the custom ordered meals. Food options include a steady variety of

healthy, veggie, vegan, low-carb, and gluten-free dishes from every major cuisine.

Cater2me

Cater2me [San Francisco, 2010]: Cater2.me curates and connects local food vendors with companies and

groups requiring catering services. Office managers can order on its website with any specific needs. Then

Cater2.me handles all logistics, bringing in a rotating menu of food from a network of small restaurants and carts.

Its clients include start-ups like Yelp, Eventbrite, Tagged, Square, Dropbox, Twilio, Causes, Posterous, and

Heyzap. As of May 2013, company is profitably and has served 5M meals as of Sept 2014. Their daily meal

serving is 10k+. Operating from Chicago, New York and San Francisco.

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gDinegDine [Chicago, 2010]: gDine provides all the tools consumers need to plan and book any dining event.

Search for dining options by cuisine, location, and budget. gDine also enables your group to efficiently split the bill

beforehand via our Split-The-Check feature. Has more than 100 restaurants as partners.

$0.63M Lakshmi Capital

BopplBoppl [London, 2012]: Boppl is a mobile payments app for restaurant industry that allows customers to pre-order

food and drinks from mobile. They can also split bills and get loyalty rewards. Available for Android and iOS.

Named ME Top 50 Mobile Innovators 2013.

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Lot18Lot18 [New York City, 2010]: Lot18 is a marketplace for wineries and wine-sellers, where members can

purchase wine and epicurean products from coveted producers at attractive discounts.$44.5M

FirstMark Capital, New Enterprise

Associates, Accel Partners

Drizly

Drizly [Boston, 2012]: Drizly is an on-demand alcohol delivery mobile app. The app recommends liquors and

alcohols customers will enjoy and lets them buy with one click, and promises cash-free delivery between 20 and

40 minutes from ordering. The app also offers delivery tracking. Delivery drivers authenticate and validate IDs of

the users using Drizly technology. Drizly does not take a transaction fee from vendors but simply sets up a

licensing fee based on the quality of the store, the area they're delivering, etc. Launched in Boston, it has

expanded its network to NYC, Chicago and Los Angeles.

$4.8M

Atlas Venture, Breakaway

Ventures, Fairhaven Capital

Partners, Continental Investors,

RSE Ventures, Suffolk Equity

Partners

Klink

Klink [Orlando, 2013]: Klink is a web and mobile platform that allows users to have alcohol delivered right to their

doorsteps. Klink has established the legal foundation that allows a third-party tech company to offer alcohol

delivery service to customers. Users download the Klink Delivery iOS app from the App Store or browse the

website at KlinkDelivery.com to choose from a curated selection of the best and most popular beer, wine and

liquor available to local customers. Klink maintains a network of screened, trained and certified retail partners to

fulfill orders. Deliveries are done by industry-veteran drivers who are trained to authenticate customers’ photo IDs

and verify their age. Klink employs proprietary age verification processes that are more thorough than those used

by brick-and-mortar retailers, bars and nightclubs.

$4.5M

DryncDrync [Boston, 2008]: Drync allows users to scan, rate and purchase wine bottles through a mobile app for

Android and iOS. Matches wines from a database of over 3 million wines. Won MassChallenge competition in

2011. Plans to improve social recommendation feature with the latest $2.1M funding.

$3.9M

MassChallenge, Foundry Group,

KEC Ventures, Great Oaks Venture

Capital

Foxtrot

Foxtrot [Chicago, 2013]: Foxtrot offers an iPhone and iPad app for on-demand delivery from a curated selection

of beer, wine, drinks, snacks and everyday necessaries(aspirin, petfood etc). Enables gifting with flowers and gift

wrapping added. Ensures delivery within an hour. According to media sources, company uses 3rd party services

for delivery.

$50k

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Ultra

Ultra [New York City, 2012]: Ultra (formerly Qwiker Liquor) provides free online ordering, expert

recommendations and delivery of wine and liquor. Customers can log on to Ultra's website, type in their ZIP code,

scroll the beer, wine, and liquor options, order from the site and receive their orders within 1 hour. Customers pay

for the liquor online, and then Ultra distributes the money to the local liquor stores. The delivery people are

employees of the liquor stores. Ultra charges a $5 fee for every delivery regardless of the size. Currently operates

in NYC, Chicago and Washington DC and plans to launch in Boston and Los Angeles.

BrewDrop,

Inc.

BrewDrop, Inc. [Austin, 2013]: BrewDrop is a May 2014 launched mobile app available for iPhone that allows

you to send an instant order to local booze purveyors using an Uber-like interface. Users can browse inventory

from various partner stores who deliver the bottle themselves on receiving order for a $5 fee. Available in select

zipcodes in Texas. The team has raised a seed fund of $50,000 and they’re looking at $100,000 total in an

upcoming angel round.

ThirstieThirstie [New York City, 2013]: Thirstie is a spirits delivery service where customers order through its mobile

app. Search for your favourite brands, or discover new ones, and have them delivered to your door within the

hour. Charges retail price. Currently in NYC, LA, Chicago and Miami.

EeBriaEeBria [London, 2013]: EeBria.com is a UK based craft alcohol marketplace, enabling customers to buy direct

from the small independent producers in the country. Customers can browse through wide range of drinks and

producers from all over UK and buy online. Producers get their own webpage for showcasing drinks.

Minibar

Delivery

Minibar Delivery [New York City, 2013]: iOS app for free home-delivery of wine and liquor in New York City.

Delivers from local stores in Manhantten and Brooklyn within an hour. Partnered with 14 vendors as of Feb 2014.

Delivery by vendors themselves. Launched in fall 2013 in NYC.

Great Oaks Venture Capital

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Rewinery

Rewinery [San Francisco, 2012]: iOS app to order quality wine delivery within the hour in San Francisco area.

Rewinery partners with wineries to hand-pick bottles. 2 boutique wines for a $30 flat fee in San Francisco.

Rewinery seeks out good wines and negotiate enormous discounts. These discounts are passed on to the

customer, but because it’s important for a winery to protect its brand, they remove their label and add their own.

Club W

Club W [Manhattan Beach, 2011]: Club W is a customized, subscription based site for wine. Their team of

curators source wine from around the world and deliver 3 new bottles for $39 every month. They have direct

relations with vineyards and farmers. Their website uses an algorithm to give personalized wine

recommendations based on customer's tastes and purchasing histories. Hit revenue rate of $1M in first 12 weeks.

Sold over 100k bottles by 2013, before raising seed funding.

$3.6MCrosscut Ventures, 500 Startups,

Guild Capital, Siemer Ventures

FlaviarFlaviar [London, 2012]: Flaviar is an alcohol subscription service(GBP24.99/month) that delivers a curated

tasting pack consisting of 5 premium spirit flavours each month(Whisky, Rum, Cognac, Gin). Also allow direct

purchase on website. Started full-bottle sales in 2013.

$0.4M Speedinvest

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DINE OUT


TABLE BOOKING


HOSTED BY CHEF

Deep Dive: Internet First


COOK AT HOME

GROCERY

RECIPE BOX

CHEF AT HOME

RECIPE AGGREGATOR

FOOD SUBSTITUTES


ALCOHOL DELIVERY

ORDERING

Heavy Office Focus

ORDERING & DELIVERY

Heavy Office Focus

ASSET HEAVY

Subscription

Heavy Office Focus

ASSET LIGHT

Subscription

Heavy Office Focus

CONVENIENCE FOOD

SNACK BOX


HOME/OFFICE

CONVENIENCE

FOOD


Company list: Internet First (1/4)


Real Food

Works

Real Food Works [Philadelphia, 2012]: Real Food Works offers a subscription program featuring wholesome,

delicious, nutritionally optimized meals prepared by local independent restaurants and delivered fresh to

customers each week. Each partner creates dishes that reflect their own culinary vision yet still meet strict

nutritional requirements. Dishes are offered in a rotating weekly menu of 25 different options each week. Real

Food Works has over a dozen restaurant partners, hundreds of customers, and has served over 40,000 meals to

the Great Philadelphia area.

$0.375MFirst Round Capital, Benjamin

Franklin Technology Partners

Zesty

Zesty [San Francisco, 2013]: iOS and web app where users can order healthy meals from a curated list of

dishes from local restaurants in San Francisco. Provides services for personal home-delivery and group ordering

and catering services for companies. Zesty's in-house dietitian curates menu-options from partner restaurants and

decides how a meal is cooked. The app includes detailed dietary info on all of the menu items available, including

calorie count listed along with a photo of all dishes. There are also ratings and reviews for users to evaluate

different dishes, as well as to help Zesty figure out which dishes and restaurants are best, so it can continue to

improve its menu. The company's revenue grew 25X this year to $2.5 million a year. Incubated at Y Combinator.

Formerly known as Hasty. Sanford Dickert (Founder of Rawlings Atlantic) and Fabrice Grinda ( Founder of

Aucland / QXL) participated in the Seed round.

Y Combinator, Great Oaks Venture

Capital

Power

Supply

Power Supply [Washington DC, 2011]: Power Supply is a technology and logistics company that partners with

experienced chefs to create locally-sourced, healthy, ready-to-eat meals, which are then sold through its e-

commerce platform. Customers order and pay for between 3 and 10 meals a week , and then pick up their meals

from local gyms and yoga studios, which Power Supply outfits with branded commercial refrigerators. As of Dec

2013, it served 4,000 meals per week, had sold a total of 300,000 meals since its inception . The company serves

nearly 75 delivery locations with a network of 7 chefs. Founder Partick Smith has founded software companies

called Assist Match and Market Hardware, the latter of which he sold

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Munchery

Munchery [San Francisco, 2011]: Munchery produces a new menu each day and its chefs cook meals using

fresh ingredients in company-owned or rented kitchens. Customers order through a web or mobile app, and the

food is delivered to the location of choice. Both scheduled and on-demand deliveries, only evening deliveries. In

SF, makes 1500 deliveries/ day, including 5000 items per dinner. Charges around 25% commission. Recently

launched $39/yr unlimited delivery plan. Munchery donates a meal for each one ordered and uses eco-friendly

packaging. Started with a managed marketplace model for chefs, and then started operating its own kitchen

infrastructure.

$39.9M

Spring Ventures, e.ventures, Menlo

Ventures, Anthos Capital, Matt

Mullenweg, Howard Behar

SpoonRoc

ket

SpoonRocket [Berkeley, 2013]: SpoonRocket is a food delivery service which delivers locally sourced lunch

meals to customers in 10 minutes for a price of $8 per meal without additional delivery fees. The order can be

placed, either online or via mobile app. The food is produced in-house and drivers are able to carry around meals

for multiple customers at once, and hence SpoonRocket delivers the orders in time spans of 10 minutes or less.

$13.5M

Y Combinator, FundersClub, Alexis

Ohanian, Foundation Capital,

General Catalyst Partners

Sprig

Sprig [San Francisco, 2013]: Sprig is a mobile app for ordering home-delivery of locally-sourced, healthy,

seasonal meals at flat rate of $9/lunch and $11/dinner(+$2 for tax and tip). Assured delivery within 20 minutes.

Company has its own executive chef, Nate Keller(was executive chef at Google) and delivery team and currently

delivers in select areas of San Francisco. Founded by Gagan Biyani, founding member at education startup

Udemy.

$11.7M

Battery Ventures, MHS Capital,

Ludlow Ventures, Great Oaks

Venture Capital, Accel Partners,

Greylock Partners

Maple

Food Co.

Maple Food Co. [New York City, 2014]: Maple is a New York based food delivery app launching in early 2015.

David Chang (Founder and Head Chef at Momofuku) will create a menu just for the delivery service, and new,

seasonal dishes will rotate in everyday. The food will be sourced from the best from local farms and fields,

prepared by chefs who have worked in top restaurants. Maple aims to sell meals for less than $15, including taxes

and delivery fees, and hopes to be able to get meals to customers in fewer than 15 minutes. The company has

raised $4 million in seed funding ahead of launch, which was led by Thrive Capital

$4M

Thrive Capital, High Peaks Venture

Partners, Bessemer Venture

Partners

Z.E.N.

Foods

Z.E.N. Foods [Los Angeles, 2010]: Z.E.N. (Zero Effort Nutrition) delivers clean, healthy and tasty meals,

customized to clients’ specific dietary needs. Each customer receives a consultation going over their goals, plans,

allergens, etc. to make sure everything is uniquely tailored. Z.E.N. meals are crafted from clean food and are

designed to provide balanced nutrition. Every day, clients receive a cooler bag with a freshly prepared breakfast,

lunch, snack, dinner, and dessert. The company caters to a number of A-list celebrities including Zac Efron,

Shannon Tweed and Jesse Tyler Ferguson. Founder Rossano has significant experience in the diet food home

delivery industry having worked for two major companies including Burbank-based Freshology, which she helped

found and run

$1M

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Grain

Grain [Singapore, 2014]: Grain serves up ready-to-eat dishes at taxi stands near customer locations on-demand.

The meals are prepared in-house and delivered to drop off locations by company employees. The company offers

a choice of 2-3 meals to its customers daily. Meals are planned two weeks in advance, so the team can better

work out the sort of ingredients they need to order from suppliers.Other than healthy packed meals, Grain also

sells cold-pressed juices. The company claims to be breaking even and is not currently looking to raise funds.

OneFineM

eal

OneFineMeal [London, 2014]: OneFineMeal is a London based premium dinner delivery service by the fonders

of the peer to peer homemade food delivery service Eatro. They work with top London chefs to create a daily

rotating menu of wholesome dinners made with the organic ingredients. The meals are delivered by the firm's

couriers at a prearranged delivery slot between 5pm and 9pm. OneFineMeal also plans to have a pick up option

once it has its own kitchen. OneFineMeal employs four rotating chefs with distinct cooking styles and histories.

The Primal

Plan -

paleo meal

delivery

The Primal Plan - paleo meal delivery [Miami, 2011]: Primal Organic is a paleo diet plan that delivers fresh

gourmet meals to Miami residents. Primal Organic's chefs handcraft each of our client's gourmet meals

specifically using only paleo ingredients. The meals are than sealed and delivered that day so they arrive fresh,

never frozen, and always ready to eat.

Farm Hill

(formerly

Kincao)

Farm Hill (formerly Kincao) [San Francisco, 2013]: Farm Hill (formerly Kincao) is a healthy meal delivery

service that prepares healthy food & delivers it to customers. They use whole ingredients - fresh vegetables

& fruits, whole grains, sustainably-raised meats to prepare the meals. Farm Hill prepares meals each day in

their central kitchen. Delivery is free. As of October '14, the comapny was serving 1200-1400 meals per week,

generating $50k+ monthly revenue and growing

Klean LAKlean LA [Los Angeles, 2012]: Klean LA is a premium meal delivery service for the purpose of weight loss,

weight management and nutrition. Gluten, soy and preservative free meal made from local, sustainable and

organic ingredients in their own commercial kitchen and delivered every other day.

Diesel

Foods

Diesel Foods [Austin, 2012]: DieselFoods delivers healthy meals. Customers purchase an in-house customized

plan to help them reach their goals. DieselFoods then prepares, cooks, packages and delivers/ships the meals.

Their clientele include NFL players, WWE athletes, NCAA college coaches, amateur athletes, and diabetic clients

among others. Founder Frances Lee Smith has been a strength & conditioning coach at the University of

Texas and competing in bodybuilding.

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DeliverLea

n

DeliverLean [Boca Raton, 2011]: DeliverLean delivers healthy meals to customers. Meals are priced at $7.95,

and customers can mix and match dietary plans, choosing from six meal plans. Each DeliverLean package

includes a breakdown of a meals calories, protein and carbohydrates. The company had 1,500 subscribers in May

2014, and had plans to increase this number to 5,000. Since 2012, DeliverLean has gone from $2.9 million in

revenue to an expected $10 million by the end of 2014. More than 130 employees work the kitchens. The team

plans to expand to New York by the end of 2014 and Los Angeles by 2016

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DINE OUT


TABLE BOOKING


HOSTED BY CHEF

Deep Dive: Cook at Home


COOK AT HOME

GROCERY

RECIPE BOX

CHEF AT HOME

RECIPE AGGREGATOR

FOOD SUBSTITUTES


ALCOHOL DELIVERY

ORDERING

Heavy Office Focus

ORDERING & DELIVERY

Heavy Office Focus

ASSET HEAVY

Subscription

Heavy Office Focus

ASSET LIGHT

Subscription

Heavy Office Focus

CONVENIENCE FOOD

SNACK BOX


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Company list: Cook at home (1/18)


Yummly

Yummly [Redwood City, 2009]: Yummly is food discovery platform. The food-finding service aggregates

hundreds of thousands of recipes from around the web and lets users slice and dice that data in a variety of ways

to find appropriate dishes. Has monthly active user-base in excess of 15 million. Launched in UK in Jan 2014. Its

founding angel investors and advisory board include: Jeff Jordan (partner at Andreessen Horowitz), Bill Cobb

(CEO, H&R Block), Justin LaFrance (StumbleUpon), Marcia Hooper and Brad O’Neill (CEO, TechValidate).

$7.9M

Harrison Metal Capital, First Round

Capital, Intel Capital, Physic

Ventures, Unilever Ventures

FoodilyFoodily [San Francisco, 2010]: Foodily lets customers browse through the broadest selection of recipes online

and zero in on the ones that are right for them. It lets customers filter and compare recipes by cook time, calories,

and ingredients (even those that can fight cancer!) to come up with the best suggestions.

$7.7M Index Ventures

Fitsme

Fitsme [San Francisco, 2013]: Fitsme finds recipes based on a user's diet, bringing instructions on how to create

dishes from around the web to one place. Fitsme allows users to fill out a personality profile where they select

specific diets like pescetarian, restrictions or allergies like soy and cuisines like Italian. Their selections result in a

list with dishes from recipe websites meeting their dietary needs. Fisy opened in February 2013,and has grown to

over 2,200 users with an average 17% weekly growth rate.

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Fresh

Direct

Fresh Direct [New York City, 2002]: Fresh Direct is a fresh food and grocery delivery service, offering their

services primarily to customers in the NY metropolitan area. Orders are dispatched to the kitchen, bakery, deli as

well as fresh storage rooms, produce ripening rooms and production areas within the company's refrigerated

facility. All order components are custom-cut, packaged, weighed and priced. In the case of dry goods or frozen

foods, items are picked from storage before being placed inside bins that travel along conveyors to the sorting

area. In 2011 UK retailer Morrisons bought a 10% stake in the company in order to learn about online shopping in

order to launch its long awaited online shopping service in the UK

$91M

RedMart

RedMart [Singapore, 2011]: RedMart is an online and mobile-app based supermarket in Singapore that delivers

groceries and home essentials. Sells over 5000 products. On Redmart's platform manufacturers can engage

shoppers directly with marketing features(coupons, discounts etc.) and analyse sales data. Company has its own

warehouse and delivery team. Company showed 20 percent month-on-month revenue growth. Backed by

Facebook co-founder, Eduardo Saverin and Forrest Li, Founder and Group CEO of Garena. Redmart will use its

series B funding to expand its product range to include fresh food delivery. Headquartered in Singapore, hiring for

their dev center and technology office in Bangalore, India.

$32M

East Ventures, Golden Gate

Ventures, Garena, Visionnaire

Ventures, SoftBank Capital

KaleCart

#localfood

KaleCart #localfood [Los Angeles, 2013]: KaleCart provides urban residents and workers online grocery

shopping for local, organic, and natural foods and produce. KaleCArt will team up with local organic, natural food

retailers to deliver grocery orders.

Instacart

Instacart [San Francisco, 2012]: Instacart is a same-day grocery delivery startup. When users order groceries

from Instacart, the company summons a ‘personal shopper’ through its smartphone app to pick up the items from

a grocery store and deliver them to the customer. Focused on delivering groceries and home essentials, Instacart

has over 300,000 items from local stores in it’s catalog. Customers can choose from a variety of local stores and

can mix items from multiple stores into one order. Provides services in 10 cities across the US, plans to expand to

17 by the end of 2015. Revenue grew 15x from Oct 2013 to June 2014.

$55M

Khosla Ventures, Canaan Partners,

FundersClub, Sequoia Capital, Y

Combinator, Andreessen Horowitz

RelayFood

s

RelayFoods [Charlottesville, 2009]: RelayFoods features products from over 100 local vendors like grocery

stores, bakeries, restaurants, and local farms. Enables users to buy any item from any of their vendors in a virtual

shopping cart, check out with a click, and pick up the next day at one of their 20+ convenient spots around town.

Gov. Terry McAuliffe says the expansion of Relay Foods’ fulfilment center accommodates increased local

demand and supports its entry into new markets. McAuliffe approved a $50,000 grant from the Agriculture and

Forestry Industries Development Fund for the project.

$14MBattery Ventures,

TomorrowVentures

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PayDragon

PayDragon [Los Angeles, 2012]: Mobile (iPhone/Android app) and web platform that allows merchants to offer

mobile ordering (including payment) and send push notifications when the item is ready for pickup. Started with

restaurant services, then expanded to include all eateries and grocery shopping along with home delivery

services handling fulfillment through a partner.

$1.4M Rustic Canyon Partners, SV Angel

Burpy Inc.

Burpy Inc. [Austin, 2012]: Burpy is a service for same day delivery of groceries and home essentials from a

variety of local stores in Dallas, San Antonio, Houston and Austin in the United States. Consumers give orders

using their website or upcoming mobile apps, which are shopped and delivered by individual personal shoppers.

Charges a flat delivery fee ranging from $15 to $26 and adds a 10-15% markup on prices. Founded by four

University of Texas students. Burpy has recently joined Techstars 13 week startup accelerator program. Burpy is

backed by a $500,000 investment from Azim Makanojiya, CEO of Houston-based WB Promotions Inc.

$0.5M Techstars

Jiffstore

Jiffstore [Bangalore, 2013]: mCommerce platform that helps small supermarkets and kirana stores to sell

grocery online. Stores can also manage customer loyalty, discounts, campaigns and get customer analytics.

Customers can view stores close to their location and order listed items on the go from the mobile app. Incubated

at Times Internet. Received undisclosed amount of funding from Unitus Seed Fund in May 2014.

$17k TLabs, Unitus Seed Fund

BigBarn

CIC

BigBarn CIC [Milton Keynes, 2010]: BigBarn is an online marketplace where consumers can buy food products

directly from local producers. The marketplace works with around 500 vendors selling 12,000 products, while

having 6,700 local food producers and small retailers on its local food map. Users can search local producers in

their area and buy products from them online.

$12k Crowdcube

WeGoSho

p.com

WeGoShop.com [Orange, 1999]: WeGoShop is a grocery shopping and delivery service. WeGoShop licenses

independent associate owners/agents to use its brand, website and marketing materials who will do shopping and

delivery for its customers. They shop at the stores and restaurants of consumer's choice and deliver it with the

store receipt with a reasonable shopping and delivery fee added. Customers can place orders over the phone or

on its website.

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HubbubHubbub [London, 2008]: Hubbub offers an online marketplace where users can browse and shop organic

produce and boutique food products sourced by local independent producers, farmers and retailers, and get them

home delivered.

Affordable

Grocery

Affordable Grocery [Philadelphia, 2012]: Affordable Grocery is an online marketplace where customers can

discover and order various groceries items at affordable rates while the company partners with local producers to

deliver groceries to their home at 20% mark-up over wholesale rate. Service available for Philadelphia region.

Envoy

Envoy [San Francisco, 2012]: With Envoy, customers can order groceries from local stores(Trader's Joe, Whole

Foods etc.) online and have them delivered to their doorstep through personal grocery shoppers called Envoys.

Each Envoy sees the customer every week and gets to know their preferences over time and delivers the ordered

items. Has a subscription based service model.

LocalBee

LocalBee [Brooklyn, 2012]: LocalBee is an online grocery marketplace and same-day delivery service where

customers can get fresh, organic produce and boutique food products sourced from a curated selection of local

retailers, regional farmers and artisan producers. Consumer log-on the website, order their purchase, then pick up

their goods delivered to designated nearby locations. Yaroslav Faybishenko, Founder of InfraSearch (acquired by

Sun Microsystems Inc.) made an angel investment in Localbee.

Wholeshar

e

Wholeshare [San Francisco, 2009]: Wholeshare offers a marketplace for collective purchasing groceries from

wholesalers, saving on costs as consumers bypass retail stores and get access to a broader range of products.

The marketplace allows people to discover collective purchasing options region-wise and place orders on the site.

Platform automatically aggregates individual orders and payment into one group order.

BoxGroup, Andreessen Horowitz

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RosieApp

RosieApp [Ithaca, 2012]: Rosie is an application for shopping groceries from local shops on mobile, tablet or

laptop for delivery or in-store pickup. Rosie has a predictive online platform that tracks items that customers buy

most and alerts them when they are running low and need to restock. Retailers partnering with the company get

targeted shopper marketing insights and a fast, smart, convenient shopping experience for customers. Cornell

University start-up, it is an eLab Incubator company(2012-13). Won $200k at New York State’s largest business

competition hosted by Startup Labs in 2013.

Wash.

Green

Grocer

Wash. Green Grocer [Washington DC, 1994]: Washinton's Green Grocer delivers organic and locally sourced

grocery each week. Customers are provided with a tentative list of groceries for the next weeks box on Saturday.

The boxes can then be customized if required. The company also offers a la carte vegetables and fruits and

recipe boxes.

MantryMantry [New York City, 2012]: Subscription service that captures America’s tastiest offerings - the best artisan

foods - and delivers them directly to customers. Geared towards men. Ships 6 full size American Artisan food

products every month in a signature wooden crate.

Handmade

Tea

Handmade Tea [Pittsburgh, 2011]: Monthly tea subscription service. Creates unique craft tea blends in small-

batches with ingredients like brussel sprouts, rhubarb, cacao nibs, tomatillo etc. Blends are created by

independent artists who partner with the company.

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Door to

Door

Organics

Door to Door Organics [Lafayette, 2007]: Door to Door Organics partners with organic farmers and creators of

natural food products to deliver boxes of groceries to its customers on a subscription basis. The company

primarily focuses on produce, but its offerings also include sustainably raised meat, eggs, artisan bread, and local

dairy. Customers can place and customize their orders online each week and get to choose the size of the box

and its contents. The company partners with multiple farms to diversify its inventory and can deliver to homes,

offices, and schools. The company has recipe suggestions as well as other suggested ingredients to prepare tasty

dishes.

$27.5MGreenmont Capital Partners, Arlon

Group

Farmigo

Farmigo [New York City, 2009]: Farmigo is an online farmer's marketplace connecting local farms to food

consuming communities like workplaces, schools, apartment complexes etc. for local, fresh-from-harvest food.

Members of each food community can pick and choose their preferred items, and then receive their orders weekly

to their food community site within 48 hours of harvest. Began with San Francisco and New York. Originally

founded in 2009 as cloud-based software system for farms to manage their CSA subscriptions, later included its

own distribution network connecting farms in 25 states to food-buying communities. Farmigo is a certified B

corporation.

$10M Sherbrooke Capital

Greenling

Greenling [Austin, 2005]: Greenling is an online grocery store that delivers all-organic, local food. Greenling

works with local producers to bring certified organic food to the doorsteps with the same prices as grocery stores

along with free delivery. Customers can shop online and build their own basket or choose from one of Greenling's

bundled baskets. The items are picked from a network of local farms and food artisans and are home-delivered.

$8.2M

Mile High

Organics

Mile High Organics [Boulder, 2010]: Mile High Organics is a USDA certified organic online grocer that delivers

more than 600 premium organic, non-genetically modified products from farms/regional suppliers to home and

office. Delivers in Denver and surrounding regions. Company ensures ethics and environment of produce and

delivers in reusable containers, insulation and ice packs.

$2.2M 500 Startups, TA Venture

Quinciple

Quinciple [New York City, 2012]: Partners with local farmers and other food, wine and drinks producers to

deliver food ingredients weekly to customers on a subscription basis. Customers can use its online platform to join

the subscription program. Its boxes contain 12-14 items - fruits, vegetables, dairy products, fish, grains etc. -

along with recipes. Currently available in New York. Provides home delivery via a bicycle rickshaw or allows pick-

up at select locations in Brooklyn. According to founders, its membership has increased 25-30 percent every

month.

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Sow Fresh

Organics,

LLC

Sow Fresh Organics, LLC [Middletown, 2012]: Sow Fresh Organics is an organic food delivery service offering

delivery of fresh, organic foods and products directly from local farms. Delivery is currently handled by the

founders.

CitySproutCitySprout [Northampton, 2011]: CitySprout is an online marketplace that connects consumers to local farmers

and local food. They help local farmers to compete in the industrial food era, and connect consumers to

affordable, healthy local goods.

Farmstr

Farmstr [Seattle, 2013]: Farmstr is an open online marketplace where small farmers, fishers and ranchers can

sell food direct to customers through a transaction based platform, while customers can access local farmers and

buy quality farm food for much less than it costs at the store. Sellers can set unit size, price, delivery date and can

choose from any number of drop-sites for delivery of food. Farmstr has farmers in WA and OR and is currently

serving customers in Western Washington.

From The

Farmer

LLC

From The Farmer LLC [Potomac, 2011]: Weekly farm-to-consumer delivery company with an emphasis on

fresh, high quality, local produced fruits and vegetables. Provides delivery of 6-10 seasonal items per week to

Washington D.C. and Baltimore area in United States.

Foodoro

Foodoro [San Francisco, 2008]: Foodoro is a marketplace where people can buy specialty and gourmet food

directly from artisanal foodmakers and farmers. Categories available include bakery, cheese & dairy, coffee,

tea, condiments, spices, syrups, etc. Also publishes content from food bloggers, including reviews and product

photos, with links to the food bloggers’ sites.

Y Combinator

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AgLocal

AgLocal [Mission, 2011]: Online marketplace for the buying and selling pasture-raised meats by local farmers in

the United States. Recently launched monthly subscription-based delivery program that brings sustainably

sourced meat products offered by family-operated farms to people's homes. Was earlier focused on businesses

like restaurants and chefs. It also provides online payment management and invoicing system. Currently delivers

to Arizona, California, Idaho, Oregon, Nevada, Utah, Washington and Wyoming. The boxes, which are sourced

from farms throughout California, Oregon and Washington, are packaged in the San Francisco warehouse.

Company was a part of 7 Startups' NewMe Accelerator in 2012.

$3.8M

Andreessen Horowitz, OPENAIR

Equity Partners, Artists and

Instigators, Dundee Venture

Capital, NewMe Accelerator,

Chicago Ventures

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Marley

Spoon

Marley Spoon [Berlin, 2014]: Marley Spoon offers seven new dishes, created by professional chefs, each week.

Users can order the recipes they like via the website or iPhone app, and the ingredients - together with cooking

instructions - will be delivered (in Germany as of now) on a Wednesday or Friday. Customers can order enough

food for up to four portions, and it costs EUR12 per serving. Co-founded by Fabian Siegel ex-CEO of Delivery

Hero

$5MGlobal Founders Capital, Point

Nine Capital

Chefmarke

t.ruChefmarket.ru [Moscow, 2012]: Offers home delivery of food products based on recipes from renowned Russian

and West-European chefs. Along with groceries, customers receive step-by-step photo instructions$0.3M AddVenture

Fitly

Fitly [Philadelphia, 2013]: Fitly provides customers with a weekly healthy meal planner. They can order their

groceries through Fitly's website, and Fitly sends the order to a nearby store. Groceries are delivered (for free)

every week to a pickup location like an office, school, or recreation center. The company charges $5.99 per meal.

Fitly's food comes from grocers that use its technology to fulfill the orders they get from it.

$100kBenjamin Franklin Technology

Partners, DreamIt Ventures

SHOPnCH

EF

SHOPnCHEF [San Mateo, 2014]: SHOPnCHEF.com enables users to order raw meal ingredients with recipes

based on their cuisine, diet, or religious preferences packaged in exact recipe quantities for same day delivery

from local sources (markets or other users) to cook at home.

Shuttlecoo

k

Shuttlecook [London, 2014]: Shuttlecook, a part of the Ignite100 accelerator, is a cook-at-home food delivery

service, which accepts orders as late as 3 PM for same-evening cooking. The company delivers portioned

ingredients, with a recipe card, to customers offices in time to take home. The company claims these recipes take

less than 30 minutes to cook.

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HelloFresh

HelloFresh [New York City, 2012]: HelloFresh is a grocery subscription service where customers receive a

weekly box containing three to five easy-to-cook recipes created by professional chefs and nutritionists with

instructions and related content. Charges $10/meal. Sources fresh seasonal and organic local food with no frozen

groceries. Users can swap a meal that they don't like with another. Operates in 75% of US and in Germany,

United Kingdom, Netherlands, Australia and Austria under a franchise model.

$68M

Rocket Internet, HV Holtzbrinck

Ventures, Investment AB Kinnevik,

Vorwerk Direct Selling Ventures,

Phenomen Ventures, Insight

Venture Partners

Blue

Apron

Blue Apron [New York City, 2012]: Blue Apron delivers meal kits including pre-measured ingredients and recipe

cards in refrigerated boxes to subscribed members for about $60 a week. Users choose from six recipes and the

recipes are changed each week. The service costs $10 per person for each meal. Blue Apron buys food in bulk

and splits it up among many subscribers. It aims to introduce home chefs to local, in-season ingredients

customers may not find in their neighbourhood groceries.

$58M

Bessemer Venture Partners, First

Round Capital, Graph Ventures,

BoxGroup, Stripes Group

Plated

Plated [New York City, 2012]: Plated offers a meal ingredient and recipe subscription service. The company

delivers meal boxes containing ingredients and instructions consumers need to cook meals at home. Each week

the menu features seven chef-designed recipes including four meat & fish options and three vegetarian

dishes. The recipes, developed by Plated staff and partner-chefs in company's own premises, use in-season and

regionally produced ingredients. The recipes are included as a hard copy within shipped meal boxes, and also

made available to users online, sometimes with an accompanying video cooking lesson. Customers subscribe for

a monthly membership ($10 per month) or an annual membership ($8 per month), and then pay $12 per person

per plate. The startup currently delivers to 80% of the US. Incubated at Techstars.

$21M

ff Venture Capital, Techstars,

Founder Collective, Lerer Ventures,

Great Oaks Venture Capital,

Greycroft Partners, Formation 8

Gousto

Gousto [London, 2012]: Gousto, the UK recipe kit subscription and grocery delivery service. Gousto operates a

recipe kit subscription service in the UK where you are sent three recipes per-week out of a choice of ten, along

with the required fresh ingredients needed. It differentiates itself from competitors mainly by offering the ability to

choose from a list of ten meals each week, rather than being more random, but also by using organic ingredients

and offering better prices. Currently delivering 100k+ meals per month.

$11MAngel CoFund, MMC Ventures,

Unilever Ventures

Chef Ami

Chef Ami [Gainesville, 2014]: Chef Ami delivers recipes with all of the necessary ingredients to make a home-

cooked meal. Each week, Chef Ami offers three new recipes, and each meal takes around 30 minutes to prepare

on average. The ingredients are delivered in refrigerated packing and come from local sources. Each package

comes with step-by-step instructions on how to prepare the meal.

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PeachDish

PeachDish [Atlanta, 2013]: PeachDish is an Atlanta-based e-commerce startup focusing on the delivery of fresh

ingredients and instructions to consumers homes so they can cook wholesome dinners with ease. For a monthly

subscription, the company mails a box of fresh food and recipe cards every week. There are two meals for two in

each box. It costs $50 a week for these two meals. The company uses Amazon for payments. Based in Atlanta it

has easy access to transportation hubs, local farms and food artisans.

Tomato

Sherpa

Tomato Sherpa [San Francisco, 2012]: Tomato Sherpa makes cooking at home easy by doing all the planning,

shopping, and portioning for our customers. They deliver creative recipe kits - all the ingredients and step-by-step

instructions to simplify cooking routines . Tomato Sherpa sources locally and outfits users with seasonal

ingredients when available. Offers free office delivery for recipe kit at $8.50-$10 per meal

Fresh

Routes

Fresh Routes [New York City, 2012]: Fresh Routes sells fresh food dinner kits for people on the go. Kits are

packed daily with fresh locally sourced ingredients, seasoning, & easy-to-read instructions. Meals can be

cooked at home in 30 minutes. Customers can choose to have the kits delivered to their home or office, or can

pick them up from pop-up brick-and-mortar locations.

AppetitesAppetites [El Segundo, 2011]: iOSapp that provides step-by-step cooking videos and instructions. Offers users

4-6 classes per week to buy. Started ingredients-on-demand delivery in March 2014. The app was part of Apple's

Best of the App Store list in 2011 and 2012.

My Meal

Maestro

My Meal Maestro [Los Angeles, 2013]: My Meal Maestro delivers meal kits in a refrigerated box at home with

pre-measured fresh ingredients, spices and an instruction sheet so customers can reproduce the unique signature

flavors, aromas, textures, and presentation of popular featured chefs.

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Saffron Fix

Saffron Fix [New York City, 2014]: Saffron Fix is a food ingredient delivery service that focuses on Indian

cuisine, sending spices, Naan/Roti, rice and chopped vegetables and meat along with a recipe card. Company

has launched a kickstarter campaign of $10k and plans to roll out the service through the use of a mobile and

web-based app.

Home Chef

Home Chef [Chicago, 2013]: Home Chef delivers meals once a week, and provides members with eight recipe

options based on dietary preferences (vegetarian, vegan, gluten-free, and dairy-free). Home Chef automatically

selects meals for users each week based on those preferences. Fresh, local ingredients and step-by-step

instructions delivered to the customer's door. Delivers to 60% of US from their Chicago distribution center. Cites

100% growth in June 2014.

Guild Capital

Gobble

Gobble [Palo Alto, 2010]: Gobble delivers recipe dinner kit including ingredients and recipes for a set number of

meals each week to its users. Takes care of the prep work, cleaning and cutting the vegetables, as well as

marinating the meat, to give its users a dinner kit that can be prepared in 10 minutes or fewer, with just one pan.

Gobble cycled through different models, including a marketplace for home-cooked food and a subscription meal

delivery service. Part of Y Combinator Winter 2014 class.

$1.2MFelicis Ventures, Founder

Collective, SV Angel, Thrive Capital

Fresh DishFresh Dish [Santa Monica]: Fresh Dish offers prepped meal kits, delivered to your home, ready to cook and

enjoy. Each delivery includes sliced and diced ingredients and simple-to-follow recipes that take 30 minutes or

less to prepare.

$0.5M Battery Ventures

0

Forkyoo [New York, 2013]: Connects users to cook restaurant food at home by helping them pick-up pre-

prepped and ready-to-cook meal kits for recipes from local restaurants and chefs. Restaurants receive orders

placed through Forkyoo platform and have to pack prepped portioned ingredients for pick-up. Starting delivery

options. Founder is a 20 yr NY restaurant veteran.

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Forage

Forage [San Francisco, 2014]: Forage delivers meal ingredients with gourmet recipes selected from famous

restaurants and chefs in San Francisco. Provides portioned ingredients for recipes, prepped in restaurant kitchens

that can be prepared under 20 min. Startup by founders behind Foodzie (Acquired by Joyous, video eCommerce

service) and Torbit (Acquired by Walmart Labs).

Madison &

Rayne

Madison & Rayne [Chicago, 2013]: Madison & Rayne designs delicious contemporary American dishes.

They prepare all of the ingredients in their kitchen and deliver them, ready to cook, to customers. Customers can

prepare the meals using step by step directions. The meals take from between 15 and 30 minutes from start to

table, using a minimal amount of pots, pans and utensils. Madison & Rayne meals are $14 to $16 per portion

ScratchDC

ScratchDC [Washington, 2012]: ScratchDC provides a daily dinner kit delivery service complete with a great

tasting recipe and all the fresh ingredients (local and organic when possible) users need to make the recipe.

These ingredients are measured, chopped, and packed into individual containers and also include basics like oil

and salt & pepper. The company claims that these meals can be cooked in under 30 minutes. Per bundle

prices range from about $25-$30

Sweet

Roots NYC

Sweet Roots NYC [New York City, 2012]: Sweet Roots NYC is a farm-to-table, healthy meal delivery service

that pairs personalized menu planning with organic, ready-to-cook ingredients. Its team of experts range from

cancer treatment to ultra-marathon training and offer choose the ingredients that go into every meal-kit.

Customers tell the company all about their taste preferences, and health goals. Every Friday, the company sends

the customer his/her menu. Customers can adjust their menu, number of servings and delivery window before the

confirmation deadline. A Sweet Roots rep will deliver the customer's bag right to his/her door during the 2-hour

window. Also provides recipes to cook the meals with the ingredients provided. Currently deliver in Manhattan and

Brooklyn.

Clear Cut

MealsClear Cut Meals [New York City, 2010]: Delivers custom-made recipes kits which include chopped, diced,

minced, blended, marinated ingredients. Claims cooking time is under 15 minutes. Has 100+ items on their menu.

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Gourmet

By

Numbers

Gourmet By Numbers [Austin, 2014]: Gourmet By Numbers provides ready-to-cook meal kits that let customers

prepare a gourmet meal at home in under 30 minutes. Each kit comes with all the ingredients (washed, chopped,

and measured) in the exact quantities needed and an easy-to-follow recipe

Chefday

Chefday [Brooklyn, 2012]: Delivers all the ingredients to cook recipes designed by top Chefs. All their recipes

comes with a step-by-step video of the chef in action. Chefday partners with the finest Chefs such as chef

Jehangir Mehta (finalist of Iron Chef), chef Chris Leahy (michelin starred chef) and chef Kevin Adey (rated best

restaurant in Bushwick). Customers can order all the ingredients - pre-measured and pre-washed. Ingredients are

100% organic and fresh.

gatheredta

ble.com

gatheredtable.com [Seattle, 2013]: Gatheredtable is an online service providing customized weekly menus and

grocery lists. Users set their preferences and can combine their own recipes with recipes recommended by

Gatheredtable to their list. Creates a grocery list based on what's available in customer's pantry and offers home

delivery from their partner grocers in select areas.

$3.8M Voyager Capital

Chicory

Chicory [New York City, 2013]: Chicory is a grocery-shopping platform that lets users discover recipes from

across the web and instantly create a complete shopping list with all needed ingredients and gets all the

ingredients and regular groceries delivered from their local online grocer. Chicory’s 'smart cart' calculates how

much of each ingredient is needed and orders the exact amount from local online grocers. Incubated at Colgate

University.


Accelerator

PlateJoy

PlateJoy [Cambridge, 2013]: PlateJoy provides weekly home delivery of personalized ready-to-cook dinner kits

with recipe infographics. Costs $79+/week. When users first join PlateJoy, the service asks them questions about

their diet, lifestyle, total members and shopping stores to personalise their meals. It partners with local grocery

stores like SafeWay, Whole Foods, and Peapod who deliver the necessary ingredients to prepare these meals to

the customer's doorstep. Company incubated at 500 Startups in 2013.

500 Startups

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Scrumpt,

Inc.

Scrumpt, Inc. [San Francisco, 2013]: Scrumpt provides busy parents with all of the portioned ingredients and

instructions needed to make healthy meals and snacks for their kids. Their primary product is the Scrumpt Lunch

Kit which contains all the components needed to make a week's worth of well-rounded and kid-friendly lunches.

Products are curated by a panel of physicians, nutritionists, and dedicated moms.

Green Chef [San Fransisco, 2014]: Green Chef delivers perfectly measured ingredients for 6 gourmet meals

(and recipe directions) weekly in a box. The meals are healthy and the ingredients are organic. The company

claims that recipes can be cooked in 30 minutes or less

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Kitchensur

fing

Kitchensurfing [Brooklyn, 2012]: Kitchensurfing is a marketplace for finding and booking professional chefs for

private events, teaching cooking etc. Payments online. Available in major cities of US and Berlin, Germany. Chefs

are professionals from culinary schools. Over 1000 chefs on the platform. Currently operating i n7 cities in the

US. Chris Dixon, David Karp, David Tisch, Joanne Wilson, Brian Sharples, David Barber, Ken Pelletier, Josh

Stylman, Peter Hershberg, and John Maloney. participated in the Seed Round.

$19.5M

SV Angel, Founder Collective,

BoxGroup, Spark Capital, Union

Square Ventures, Tiger Global

Management

Chef

Surfing

Chef Surfing [San Francisco, 2011]: Chef Surfing is a marketplace connecting independent chefs to local

customers using the internet, social networks and mobile communications. Chefs create their professional profile,

share their expertise and find jobs. Guests can post a request and receive custom proposals from chefs in their

city within a few days. They can select chefs based on their profile and reviews and contact them on the platform.

$40k Start-Up Chile

Kitchit

Kitchit [San Francisco, 2010]: Kitchit is an online marketplace for people to book professional chefs for home-

dining, event catering, cooking lessons etc. Boasts of a wide network of chefs that includes Beard Award winner

Tracy des Jardins. Currently serving in 4 cities of USA. Backed by angel investors like Dave McClure, Ling Xiao

among others. Founded by 3 Stanford grads. Seed funded by Andreessen Horowitz.

Andreessen Horowitz

Chefstro

Chefstro [San Francisco, 2013]: Chefstro is an online marketplace for finding and booking professional chefs in

their cities for home-dining events. Platform has 150+ hand-picked chefs, working in top restaurants and graduate

from culinary schools. Customers make requests with event and menu details, Chefstro recommends chefs,

customer make bookings online through credit card. Chefs take care of dining details from ingredients shopping to

clean-up. Founded in Harvard Innovation Lab.

Foodcloud

Foodcloud [Delhi, 2013]: Food Cloud.in is a gourmet meal marketplace where people enjoy a variety of culinary

experiences at their home by connecting them with local chefs who cook food from their home kitchens. On the

platform chefs can create their online stores while customers can discover a variety of chef options in their locality

for takeaways/home deliveries.

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Chef'd Up

Chef'd Up [Boston, 2012]: An online community marketplace for personal chef services. Chefs can create a

profile, sell their services, accept payments and receive reviews and hence credibility of their skills. Customers

can use the platform for discovering chefs, make their requests with required details, get bidding and book the

best chef services in Boston. A Harvard Start-up.

Chefmixer

Chefmixer [Minneapolis, 2013]: Chefmixer is an online marketplace where dinner hosts can search through

local chefs and their menus for booking personal chefs to cook at their home. It's geared primarily for parties of

four to eight at $30 to $100 a plate, while Chefmixer takes $5/plate. Chefs can create profiles and manage

bookings online. The platform has around 20 chefs signed till date and will launch in Jun 2014.

VanChefs

VanChefs [Amsterdam, 2013]: Vanchefs is an online marketplace to order catering from top-rated local chefs

where users can book chefs for events, teaching, home-cooking etc. Users just post their requirements which are

forwarded to chefs on the marketplace, get bids from various chefs with a variety of menus, book online and

review at the end of service.

SimpleeHo

st

SimpleeHost [London, 2013]: SimpleeHost is an online marketplace connecting consumers with chefs for in-

home dining experiences. SimpleeHost brings choice and transparency, listing priced-menus and chef reviews to

disrupt the private dining market. Their model systematises the operational support for the chefs, helping them

manage their cashflow as well as eliminating payment delays.

Feastastic

Feastastic [Vancouver, 2014]: Feastastic is a community marketplace for listing and discovering home cooked

food. Home cooks can offer to host a meal at their place, offer takeout or local delivery. Customers can browse

meals, book and pay for it on the platform. Currently running a public beta. Based in Vancouver, one of the

founders is in San Francisco.

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BookfoodsBookfoods [Enschede, 2012]: Bookfoods is an online marketplace where people can to book private chefs for

home-cooking of meals or home delivered food. Chefs can create their profiles on the platform and manage their

schedules and booking. Customers can discover chefs and make bookings online.

MaishefuMaishefu [Tokyo, 2012]: MyChef (Maishefu) is a personal chef services for women where they can ask for

discover personal chefs for cooking a variety of dishes at their homes. Services are currently available in Tokyo

only. Chefs on the other hand can sign up and create their accounts

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DINE OUT


TABLE BOOKING


HOSTED BY CHEF

Deep Dive: Convenience Food


COOK AT HOME

GROCERY

RECIPE BOX

CHEF AT HOME

RECIPE AGGREGATOR

FOOD SUBSTITUTES


ALCOHOL DELIVERY

ORDERING

Heavy Office Focus

ORDERING & DELIVERY

Heavy Office Focus

ASSET HEAVY

Subscription

Heavy Office Focus

ASSET LIGHT

Subscription

Heavy Office Focus

CONVENIENCE FOOD

SNACK BOX


HOME/OFFICE

CONVENIENCE

FOOD


Company list: Convenience Food (1/5)


NatureBox

NatureBox [San Carlos, 2012]: NatureBox is an online service for healthy snack food. NatureBox provides

subscribers with its branded food delivering it each month in a recyclable snack box. It currently offers more than

120 options for any taste from vegans to the gluten-conscious. Each NatureBox includes 15-20 servings of 4-6

items curated by a nutritionist based upon a seasonally based health and wellness theme. The snacks are

sourced from local growers and independent food suppliers across the U.S. The snacks are free from high

fructose corn syrup, hydrogenated oils, trans fats and artificial sweeteners, flavours, and colours. The company

experienced 20X growth in 2013 with 1 million orders shipped. The website receives over 1 million monthly

visitors, with 850K fans on the Facebook page.

$28.5M

General Catalyst Partners,

Redpoint Ventures, Plug & Play

Ventures, SoftBank Capital,

Canaan Partners

Love With

Food

Love With Food [San Mateo, 2011]: Online food discovery platform for consumers aiming to disrupt the $60B

gourmet food industry. It partners with food brands like General Mills, SoyJoy and Lindt Chocolates to provide a

monthly delivery service of sample snack boxes for $10+/month. For every box delivered, a meal is donate to food

banks across America. Made 100,000 deliveries in first 18 months. Makes 60% of its revenues from sales of its

subscription boxes, with another 20 percent coming from eCommerce of full-sized packages. Brands use the

platform to get assessment of customer response to new products and increase market reach.

$2.1M

500 Startups, TEEC Angel Fund,

Great Oaks Venture Capital, Scrum

Ventures, Kapor Capital

Graze

Graze [London, 2008]: Graze is a UK based company that manufactures and daily delivers letterbox-sized

parcels of healthy snacks to subscribers. Launched in America in Dec, 2013 and signed up 100,000 subscribers

across 48 states, Mar 2014. $70M turnover in 2013. Proprietary logistics solution. Currently employ around 250

people.

$1.4MOctopus, DFJ Esprit, JamJar

Investments

Peckish

Snacks

Peckish Snacks [Chicago, 2012]: Peckish works with nutritionists and deliver a wide variety of quality, delicious

and nutritious snacks from around the world at the office. Boxes are priced at $5.99 and customers can choose

from a variety of themes such as a "Nutrition Box" or a "Sweet Tooth" box.

SnackNati

on

SnackNation [Los Angeles, 2014]: Delivers healthy snacks to offices. Customers can choose from three

subscription plans based on number of employees. Snacknation is part of the American healthy vending machine

franchisor and food distribution company HUMAN Healthy Vending.

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Bestowed

Bestowed [New York City, 2012]: Bestowed delivers its monthly subscribers healthy food, snacks, beverages

and lifestyle products with expert health tips and recipes created by its in-house chef. For $17/month, customers

receive a box with samples of 8+ products. All products are hand-picked by celebrity nutritionist and author

Heather Bauer. Shipping throughout United States. Has its online marketplace for direct purchase.

$75k

The

Tasteful

Pantry

The Tasteful Pantry [Los Angeles, 2013]: Monthly subscription box containing snacks and sweets customized

for specialty diets: Gluten-free, dairy-free, vegan, soy-free, nut-free. Each Treat Box is especially crafted for

customer's dietary needs and prefrences. The company curates the best natural, minimally processed snacks and

sweets each month. Customers can buy snacks that they like at their online shop.

BoxteraBoxtera [West Palm Beach, 2012]: BoxTera delivers healthy all-natural snacks for $20 a month. The box

includes 15 to 20 servings of different snacks. The company gives customers the option of buying individual snack

packs and has a separate corporate pricing.

MunchPak.

com

MunchPak.com [Scottsdale, 2013]: Munchpak is a subscription box delivered to monthly. Their boxes are filled

with a variety of the most popular snacks from Ireland, UK, Australia, Japan, United States, Canada, and other

countries from all over the world. $21 and $39 per month packs. Customers can also order snacks using

thiemobile app -Push for Snacks -at $10 per box

SnackWall

a

SnackWalla [San Francisco, 2013]: SnackWalla delivers snacks to the workplace - automatically customized to

fit each company's unique eating preferences. The snacks are Restocked & organized every week.

Companies can set their snack budgets and preferences to receive customized snacks. The snacks are adjusted

and further customized based on ratings and requests

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Blissmo

Blissmo [San Francisco, 2010]: Monthy subscription box of organic healthcare and food products. Each month

Blissmo delivers a curated Blissmobox to your door packed with a selection of health conscious products. Brings

products from over 400 US brands. Started by entrepreneurs with background at eBay, Kiva, 1Bog and World of

Good. Snack boxes are are priced between $20 to $100.

UrthBox

UrthBox [San Francisco, 2013]: UrthBox is a monthly subscription service that helps consumers discover

healthy snacks. Each month, UrthBox members are shipped a box of up to 20 hand-picked food and beverage

products available in Standard, Gluten-Free, Diet, Vegan or Snacker options. Members may purchase more of

what they like in local stores or in the UrthBox shop at special discounts.

SnackItTo

Me! LLC

SnackItToMe! LLC [Chicago, 2013]: SnackItToMe! LLC sources wide array of healthy, all natural, additive free

snacks from small manufacturers. It then customizes and delivers these snack boxes to companies and

individuals.

Simpalo

Snacks

Simpalo Snacks [Denver, 2014]: Simpalo Snacks delivers healthy snacks to offices. Every month they hand-pick

a variety of healthy snacks that taste delicious and send them to companies for their employees to enjoy.

Customers can also choose which snacks they want delivered.

PaleoPaxPaleoPax [New York, 2011]: PaleoPax is an online health store dedicated to providing foods that stay within the

Paleo diet plan. Focusing on food that is naturally grown, without artificial sweeteners, additives, colorings, and

preservatives; PaleoPax is a monthly subscription service that delivers straight to customer's homesat $49 per kit.

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Snack

Town

Ventures

Snack Town Ventures [Boulder, 2014]: Delivers gluten free snacks for kids, handpicked by nutritionists ranging

from $29 to $59 a month.

WorkPerksWorkPerks [Miami, 2012]: Delivers nutritionist approved snacks to offices weekly. The subscription prices starts

from $149 for 75 snacks to $299 for 200 snacks. The company provides individualized workplace wellness

programs centered around healthy snacking and health education.

Yumvelope

Yumvelope [Libertyville, 2012]: Monthly Subscription-based snack delivery service. Yumvelope sends out 6+

all-natural full sized snacks - that the company claims aren'ttfound in regular grocery stores - monthly for $21 by

USPS. Since launching their custom site at the end of 2012, Yumvelope sales have more than doubled (Oct

2014).

The

Nutribox

The Nutribox [Sheffield, 2012]: Delivers gluten free snacks to the workplace. Containing approximately 50

individually-packaged items, their exclusive ‘Classic’ boxes start from GBP40 and include fruit crisps, mixed nuts,

olives and more. ‘Artisan’ boxes start from GBP48 and contain the same treats as above plus gluten-free energy

bars, vegetable crisps and raw chocolate brownies

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WatanutWatanut [Augusta, 2013]: Watanut is nut-focused snack subscription box with a curated collection of four snack

mixes that include nuts, fruits, and granola. Boxes are priced at $25.

Nourish

Snacks

Nourish Snacks [New York City, 2012]: Nourish provides non-GMO, gluten-free, and minimally processed

subscription-based snacks. each box costs $12.50 a week, and contains 5 snacks which are all less than 200

calories. The snacks are blends of dried nuts, veggies, and fruit. Snacks are prepared by Today Show Nutrition

Expert Joy Bauer

VaynerRSE

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