engaging, persuasive communication | ed field | digino
DESCRIPTION
Enterprise Ireland eMarketing Event - Kilkenny 21st March 2013TRANSCRIPT
Engaging, persuasive communication to increase international sales.
Ed Field
Engaging, persuasive communication moves people.
Is marketing communications fundamental to your company achieving its potential?
Marketing is one of 4 essential elements in all businesses.
Approach to marketing is a science.
Tactics before strategy is the noise before defeat.
Chieftain Fabrics
Transforming their presentation.
Virtual Access
iSimplyConnect
7% conversion!!
Motivation
Safety Storage
Approach to marketing is a science.
The way.
1. Research 2. Purpose 3. Position 4. Pitch 5. Marketing strategy 6. Marketing plan 7. Raw materials 8. Create marcomms 9. Tactics
Research 3C’s Facts & insights
Purpose Why does the business exist?
Position What space do you want to own in the prospects mind?
Pitch Craft a short pitch. All comms will flow from this.
The way.
1. Research 2. Purpose 3. Position 4. Pitch 5. Marketing strategy 6. Marketing plan 7. Raw materials 8. Create marcomms 9. Tactics
Was that the path you took?
Time
Expertise
Objectivity
Pressure for quick fix
MD doesn’t see value
Go for it.
Be brave.
Stand out.
Engaging, persuasive communication increases sales.
087-699-7068
