msc persuasive communication introduction new students

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Presentation held on 30-01-2014 for 80 new MSc students Persuasive Communication at the University of Amsterdam. I gave them an insight in the master's program and shared my experiences of the transition from university life to professional life and how this worked out for me thus far.

TRANSCRIPT

Page 1: MSc Persuasive Communication introduction new students
Page 2: MSc Persuasive Communication introduction new students

” P E O P L E D O N ’ T B U Y W H AT Y O U D O , T H E Y B U Y W H Y Y O U D O I T ”

S I M O N S I N E K

Page 3: MSc Persuasive Communication introduction new students
Page 4: MSc Persuasive Communication introduction new students

WHY

Page 5: MSc Persuasive Communication introduction new students

WHY HOW

S T R AT E G Y

M E S S A G E S T R A T E G I E S M E D I A S T R A T E G I E S

R E S E A R C H

R E S E A R C H M E T H O D S M A S T E R T H E S I S

Page 6: MSc Persuasive Communication introduction new students

WHY HOW WHAT

S T R AT E G Y

M E S S A G E S T R A T E G I E S M E D I A S T R A T E G I E S

P R A C T I C E

R E S E A R C H

R E S E A R C H M E T H O D S M A S T E R T H E S I S

Page 7: MSc Persuasive Communication introduction new students

WHY HOW WHAT

S T R AT E G Y

M E S S A G E S T R A T E G I E S M E D I A S T R A T E G I E S

P R A C T I C E

R E S E A R C H

R E S E A R C H M E T H O D S M A S T E R T H E S I S

Page 8: MSc Persuasive Communication introduction new students

WHY HOW WHAT

S T R AT E G Y

M E S S A G E S T R A T E G I E S M E D I A S T R A T E G I E S

P R A C T I C E

R E S E A R C H

R E S E A R C H M E T H O D S M A S T E R T H E S I S

M S C P E R S C O M

Page 9: MSc Persuasive Communication introduction new students

WHY HOW WHAT

S T R AT E G Y

M E S S A G E S T R A T E G I E S M E D I A S T R A T E G I E S

P R A C T I C E

R E S E A R C H

R E S E A R C H M E T H O D S M A S T E R T H E S I S

M S C P E R S C O M

R E S T O F Y O U R L I F E

Page 10: MSc Persuasive Communication introduction new students
Page 11: MSc Persuasive Communication introduction new students
Page 12: MSc Persuasive Communication introduction new students

J O R D A N B E L F O R T W H Y: T O B E C O M E A R I C H B A S TA R D

H O W : S T R A I G H T L I N E S A L E S S T R AT E G Y W H AT: C O L D C A L L I N G W I T H A S C R I P T

Page 13: MSc Persuasive Communication introduction new students

J O R D A N B E L F O R T W H Y: T O B E C O M E A R I C H B A S TA R D

H O W : S T R A I G H T L I N E S A L E S S T R AT E G Y W H AT: C O L D C A L L I N G W I T H A S C R I P T

Page 14: MSc Persuasive Communication introduction new students

J O R D A N B E L F O R T W H Y: T O B E C O M E A R I C H B A S TA R D

H O W : S T R A I G H T L I N E S A L E S S T R AT E G Y W H AT: C O L D C A L L I N G W I T H A S C R I P T

P R O S P E C T I N G B U Y E R - TA R G E T A U D I E N C E

Page 15: MSc Persuasive Communication introduction new students

J O R D A N B E L F O R T W H Y: T O B E C O M E A R I C H B A S TA R D

H O W : S T R A I G H T L I N E S A L E S S T R AT E G Y W H AT: C O L D C A L L I N G W I T H A S C R I P T

P R O S P E C T I N G B U Y E R - TA R G E T A U D I E N C EC H A N G I N G O R TA R G E T I N G T H E I R B E L I E F S

Page 16: MSc Persuasive Communication introduction new students

J O R D A N B E L F O R T W H Y: T O B E C O M E A R I C H B A S TA R D

H O W : S T R A I G H T L I N E S A L E S S T R AT E G Y W H AT: C O L D C A L L I N G W I T H A S C R I P T

P R O S P E C T I N G B U Y E R - TA R G E T A U D I E N C EC H A N G I N G O R TA R G E T I N G T H E I R B E L I E F S( A B ) U S I N G P E O P L E S E M O T I O N A L S TAT E S

Page 17: MSc Persuasive Communication introduction new students

J O R D A N B E L F O R T W H Y: T O B E C O M E A R I C H B A S TA R D

H O W : S T R A I G H T L I N E S A L E S S T R AT E G Y W H AT: C O L D C A L L I N G W I T H A S C R I P T

P R O S P E C T I N G B U Y E R - TA R G E T A U D I E N C EC H A N G I N G O R TA R G E T I N G T H E I R B E L I E F S( A B ) U S I N G P E O P L E S E M O T I O N A L S TAT E SM A K I N G U S E O F H E U R I S T I C S

Page 18: MSc Persuasive Communication introduction new students

J O R D A N B E L F O R T W H Y: T O B E C O M E A R I C H B A S TA R D

H O W : S T R A I G H T L I N E S A L E S S T R AT E G Y W H AT: C O L D C A L L I N G W I T H A S C R I P T

P R O S P E C T I N G B U Y E R - TA R G E T A U D I E N C EC H A N G I N G O R TA R G E T I N G T H E I R B E L I E F S( A B ) U S I N G P E O P L E S E M O T I O N A L S TAT E SM A K I N G U S E O F H E U R I S T I C S

Page 19: MSc Persuasive Communication introduction new students

J O R D A N B E L F O R T W H Y: T O B E C O M E A R I C H B A S TA R D

H O W : S T R A I G H T L I N E S A L E S S T R AT E G Y W H AT: C O L D C A L L I N G W I T H A S C R I P T

P R O S P E C T I N G B U Y E R - TA R G E T A U D I E N C EC H A N G I N G O R TA R G E T I N G T H E I R B E L I E F S( A B ) U S I N G P E O P L E S E M O T I O N A L S TAT E SM A K I N G U S E O F H E U R I S T I C S

T O C H A N G E A M E R I C A F O R W A R D C A M PA I G N B I G D A TA / S O C I A L / D 2 D

Page 20: MSc Persuasive Communication introduction new students

J O R D A N B E L F O R T W H Y: T O B E C O M E A R I C H B A S TA R D

H O W : S T R A I G H T L I N E S A L E S S T R AT E G Y W H AT: C O L D C A L L I N G W I T H A S C R I P T

P R O S P E C T I N G B U Y E R - TA R G E T A U D I E N C EC H A N G I N G O R TA R G E T I N G T H E I R B E L I E F S( A B ) U S I N G P E O P L E S E M O T I O N A L S TAT E SM A K I N G U S E O F H E U R I S T I C S

T O C H A N G E A M E R I C A F O R W A R D C A M PA I G N B I G D A TA / S O C I A L / D 2 D

P E R S U A S I O N I S A PAT T E R N ?

Page 21: MSc Persuasive Communication introduction new students

J O R D A N B E L F O R T W H Y: T O B E C O M E A R I C H B A S TA R D

H O W : S T R A I G H T L I N E S A L E S S T R AT E G Y W H AT: C O L D C A L L I N G W I T H A S C R I P T

P R O S P E C T I N G B U Y E R - TA R G E T A U D I E N C EC H A N G I N G O R TA R G E T I N G T H E I R B E L I E F S( A B ) U S I N G P E O P L E S E M O T I O N A L S TAT E SM A K I N G U S E O F H E U R I S T I C S

T O C H A N G E A M E R I C A F O R W A R D C A M PA I G N B I G D A TA / S O C I A L / D 2 D

} M E S S A G E S T R AT E G I E S

P E R S U A S I O N I S A PAT T E R N ?

Page 22: MSc Persuasive Communication introduction new students
Page 23: MSc Persuasive Communication introduction new students
Page 24: MSc Persuasive Communication introduction new students
Page 25: MSc Persuasive Communication introduction new students
Page 26: MSc Persuasive Communication introduction new students
Page 27: MSc Persuasive Communication introduction new students

1 + 1 = 3 | S Y N E R G Y

Page 28: MSc Persuasive Communication introduction new students

H O W C A N I R E A C H M Y TA R G E T A U D I E N C E ?

1 + 1 = 3 | S Y N E R G Y

Page 29: MSc Persuasive Communication introduction new students

H O W C A N I R E A C H M Y TA R G E T A U D I E N C E ?H O W D O E S A C H A N N E L A F F E C T S A U D I E N C E ?

1 + 1 = 3 | S Y N E R G Y

Page 30: MSc Persuasive Communication introduction new students

H O W C A N I R E A C H M Y TA R G E T A U D I E N C E ?H O W D O E S A C H A N N E L A F F E C T S A U D I E N C E ?D O C H A N N E L S T O G E T H E R A M P L I F Y E F F E C T S ?

1 + 1 = 3 | S Y N E R G Y

Page 31: MSc Persuasive Communication introduction new students

H O W C A N I R E A C H M Y TA R G E T A U D I E N C E ?H O W D O E S A C H A N N E L A F F E C T S A U D I E N C E ?D O C H A N N E L S T O G E T H E R A M P L I F Y E F F E C T S ? } M E D I A

S T R AT E G I E S

1 + 1 = 3 | S Y N E R G Y

Page 32: MSc Persuasive Communication introduction new students

G O O D S T R AT E G Y = G O O D R E S E A R C H

Page 33: MSc Persuasive Communication introduction new students

G O O D S T R AT E G Y = G O O D R E S E A R C H

R E S E A R C H M E T H O D S M A S T E R T H E S I S

Page 34: MSc Persuasive Communication introduction new students

G O O D S T R AT E G Y = G O O D R E S E A R C H

R E S E A R C H M E T H O D S M A S T E R T H E S I S

Page 35: MSc Persuasive Communication introduction new students

G O O D S T R AT E G Y = G O O D R E S E A R C H

R E S E A R C H M E T H O D S M A S T E R T H E S I S

T H E R E I S N O E S C A P I N G T O S TAT I S T I C S

Page 36: MSc Persuasive Communication introduction new students

E L E C T I V E # 1 - B R A N D C O M M U N I C AT I O N

Page 37: MSc Persuasive Communication introduction new students

E L E C T I V E # 1 - B R A N D C O M M U N I C AT I O N

Page 38: MSc Persuasive Communication introduction new students

E L E C T I V E # 2 - R E S I S TA N C E A N D P E R S U A S I O N

Page 39: MSc Persuasive Communication introduction new students

E L E C T I V E # 2 - R E S I S TA N C E A N D P E R S U A S I O N

Page 40: MSc Persuasive Communication introduction new students

E L E C T I V E # 2 - R E S I S TA N C E A N D P E R S U A S I O N

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Page 42: MSc Persuasive Communication introduction new students

H U U B S C H U I J N @ H S C H U I J N

E D U C AT I O N A L W O R L DP R O F E S S I O N A L W O R L D

Page 43: MSc Persuasive Communication introduction new students

H U U B S C H U I J N @ H S C H U I J N

E D U C AT I O N A L W O R L DP R O F E S S I O N A L W O R L D

Page 44: MSc Persuasive Communication introduction new students

H U U B S C H U I J N @ H S C H U I J N

E D U C AT I O N A L W O R L DP R O F E S S I O N A L W O R L D

Page 45: MSc Persuasive Communication introduction new students

H U U B S C H U I J N @ H S C H U I J N

E D U C AT I O N A L W O R L DP R O F E S S I O N A L W O R L D

Page 46: MSc Persuasive Communication introduction new students

H U U B S C H U I J N @ H S C H U I J N

F R E E L A N C E I N M A R K E T I N G S T R AT E G Y & D E S I G N B L O G : O V E R T U I G I N G S K R A C H T E N

E D U C AT I O N A L W O R L DP R O F E S S I O N A L W O R L D

Page 47: MSc Persuasive Communication introduction new students

H U U B S C H U I J N @ H S C H U I J N

F R E E L A N C E I N M A R K E T I N G S T R AT E G Y & D E S I G N B L O G : O V E R T U I G I N G S K R A C H T E N

E D U C AT I O N A L W O R L DP R O F E S S I O N A L W O R L D

Page 48: MSc Persuasive Communication introduction new students

H U U B S C H U I J N @ H S C H U I J N

F R E E L A N C E I N M A R K E T I N G S T R AT E G Y & D E S I G N B L O G : O V E R T U I G I N G S K R A C H T E N

E D U C AT I O N A L W O R L DP R O F E S S I O N A L W O R L D

Page 49: MSc Persuasive Communication introduction new students

H U U B S C H U I J N @ H S C H U I J N

F R E E L A N C E I N M A R K E T I N G S T R AT E G Y & D E S I G N B L O G : O V E R T U I G I N G S K R A C H T E N

E D U C AT I O N A L W O R L DP R O F E S S I O N A L W O R L D

Page 50: MSc Persuasive Communication introduction new students

H U U B S C H U I J N @ H S C H U I J N

F R E E L A N C E I N M A R K E T I N G S T R AT E G Y & D E S I G N B L O G : O V E R T U I G I N G S K R A C H T E N

E D U C AT I O N A L W O R L DP R O F E S S I O N A L W O R L D

Page 51: MSc Persuasive Communication introduction new students

E D U C AT I O N A L W O R L DP R O F E S S I O N A L W O R L D

B L O G

Page 52: MSc Persuasive Communication introduction new students

M A K E Y O U R S E L F V I S I B L E O N L I N E A N D O F F L I N E

N E T W O R K Y O U R A S S O F F A LWAY S D A R E T O A S K

Page 53: MSc Persuasive Communication introduction new students

O R , L I K E J O R D A N B E L F O R T S TAT E S I T, B E

C O N F I D E N T T H E E X P E RTE N T H U S I A S T I C

Page 54: MSc Persuasive Communication introduction new students

O N M O R E T H I N G

@ H S C H U I J N / H U U B S C H U I J N

Page 55: MSc Persuasive Communication introduction new students

O N M O R E T H I N G

O N LY T W O D AY S L E F T T O A P P LY F O R W E L C O M A C A D E M Y 2 0 1 4

J O I N A B R O A D N E T W O R K O F P R O F E S S I O N A L S G E T F R E E M A S T E R C L A S S E S F I N D G R E AT I N T E R N S H I P S

D I S C O V E R W H AT Y O U R TA L E N T S A R E M O N T H LY N E T W O R K I N G D R I N K S

mail me your resume and motivation: [email protected]

@ H S C H U I J N / H U U B S C H U I J N