track industria telco:digital telco approach

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DIGITAL TELCO APPROACH

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Page 1: Track Industria Telco:Digital telco approach

DIGITAL TELCO APPROACH

Page 2: Track Industria Telco:Digital telco approach

“ Being a successful digital business is about providing customer centric, secure, seamless, and context-aware experiences that result in a sustainable competitive advantage that is difficult to copy. These experiences are designed by playing to a firm’s strengths and leveraging people, processes, data and the Social Network of Things intelligently across the value chain.”

- NTT Innovation Institute Inc.

Nina Simosko – President and CEO

Page 3: Track Industria Telco:Digital telco approach

People expectations are rising. We want technology to support us in more meaningful ways.

We’re seeing technology blurring the lines between our physical and digital experiences as new services and devices proliferate.

We seek digital experiences that are smarter, better and offer a more human touch.

By any measure of mobile device adoption, people’ inherent mobility is clear.

We do an extensive use of technology. We are always connected. More demanding, over-informed, Want personalized products and raise the buying process to an experiential level

The new reality

Page 4: Track Industria Telco:Digital telco approach

TELCO DIGITAL CUSTOMER

Ubiquitous Services

Digital Care

Operating Model Shift Understanding the

telco digital customer, know what he needs, what he values and

what he requires

Assess how it should be the value proposition for the

customer and how the new business models of the telco

are reached

Establish models of pure digital customer relationship in every

touchpoint

Optimization of the whole telco value chain both in its

relationship with the customer and its

back-office processes

APPROACH THE CUSTOMER IS THE KEY

An e2e value proposition to support telco’s digital transformation, strengthening (and taking part) the adaptation of new schemes for sales, customer support, and operations

A new approach

Page 5: Track Industria Telco:Digital telco approach

Runtime Environment

Systems of Insight

Systems of Engagement

Systems of Record

Digital Identity Management

Omni-Channel Commerce

Digital Sales & Marketing

Digital Assets & Content Mgmt

Integration Environment

API Management

Micro-Service Environment

Service Integration

Data Integration

Web Mobile

Social Retail Call Centre Wearables

Partners Dealers Internet of Things M2M

BI & Analytics

Mobile Delivery Platform

Core BSS Corporate

Digital Customer Care

Real-Time Decisioning

Container Management

Omni-Channel Customer

Interaction

Cloud Platform

DevOps Environment

Core OSS

Big Data Platform

Data Science Environment

Context Delivery Environment

Network and Services

Digital Telco Architecture DOWN TO THE GROUND

A modular architecture supporting an extremely agile time-to-market, where new modules & apps can be easly included to activate new digital product & services

Focus on streamlined and cost efficient operational processes

Focus on cross-channel engagement of customers, partners and employees

Supported by bespoke

development and specialized point

solutions

Digital accelerator

Page 6: Track Industria Telco:Digital telco approach

A Leader in Transforming Business Processes

1 HfS Blueprint Report: Salesforce Services 2015 2 Salesforce. AppExchange. 3 Gartner Inc. “Magic Quadrant for CRM Service Providers, Worldwide,” November 10, 2014

to facilitate the business

transformation

with extensive senior level experience on, off and near-shore

with Salesforce, FinancialForce,

ServiceMax, Informatica, IBM, HP,

Microsoft

focused on decreasing

time to deployment and increasing ROI

in HfS Research “Winner’s Circle”1

Strong Tech Partnerships

Salesforce® Innovation Center

Selected as “High Performer”

Telco-focused Accelerators

Deep Consulting Bench

1 of 9 Global

Strategic Partners2

5th largest CRM services

provider3

700+ Salesforce

certifications

14 year Partnership with

Salesforce

3000+ Successful Salesforce

projects

Page 7: Track Industria Telco:Digital telco approach

THANKS!!!