track industria telco:digital telco approach
TRANSCRIPT
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DIGITAL TELCO APPROACH
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“ Being a successful digital business is about providing customer centric, secure, seamless, and context-aware experiences that result in a sustainable competitive advantage that is difficult to copy. These experiences are designed by playing to a firm’s strengths and leveraging people, processes, data and the Social Network of Things intelligently across the value chain.”
- NTT Innovation Institute Inc.
Nina Simosko – President and CEO
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People expectations are rising. We want technology to support us in more meaningful ways.
We’re seeing technology blurring the lines between our physical and digital experiences as new services and devices proliferate.
We seek digital experiences that are smarter, better and offer a more human touch.
By any measure of mobile device adoption, people’ inherent mobility is clear.
We do an extensive use of technology. We are always connected. More demanding, over-informed, Want personalized products and raise the buying process to an experiential level
The new reality
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TELCO DIGITAL CUSTOMER
Ubiquitous Services
Digital Care
Operating Model Shift Understanding the
telco digital customer, know what he needs, what he values and
what he requires
Assess how it should be the value proposition for the
customer and how the new business models of the telco
are reached
Establish models of pure digital customer relationship in every
touchpoint
Optimization of the whole telco value chain both in its
relationship with the customer and its
back-office processes
APPROACH THE CUSTOMER IS THE KEY
An e2e value proposition to support telco’s digital transformation, strengthening (and taking part) the adaptation of new schemes for sales, customer support, and operations
A new approach
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Runtime Environment
Systems of Insight
Systems of Engagement
Systems of Record
Digital Identity Management
Omni-Channel Commerce
Digital Sales & Marketing
Digital Assets & Content Mgmt
Integration Environment
API Management
Micro-Service Environment
Service Integration
Data Integration
Web Mobile
Social Retail Call Centre Wearables
Partners Dealers Internet of Things M2M
BI & Analytics
Mobile Delivery Platform
Core BSS Corporate
Digital Customer Care
Real-Time Decisioning
Container Management
Omni-Channel Customer
Interaction
Cloud Platform
DevOps Environment
Core OSS
Big Data Platform
Data Science Environment
Context Delivery Environment
Network and Services
Digital Telco Architecture DOWN TO THE GROUND
A modular architecture supporting an extremely agile time-to-market, where new modules & apps can be easly included to activate new digital product & services
Focus on streamlined and cost efficient operational processes
Focus on cross-channel engagement of customers, partners and employees
Supported by bespoke
development and specialized point
solutions
Digital accelerator
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A Leader in Transforming Business Processes
1 HfS Blueprint Report: Salesforce Services 2015 2 Salesforce. AppExchange. 3 Gartner Inc. “Magic Quadrant for CRM Service Providers, Worldwide,” November 10, 2014
to facilitate the business
transformation
with extensive senior level experience on, off and near-shore
with Salesforce, FinancialForce,
ServiceMax, Informatica, IBM, HP,
Microsoft
focused on decreasing
time to deployment and increasing ROI
in HfS Research “Winner’s Circle”1
Strong Tech Partnerships
Salesforce® Innovation Center
Selected as “High Performer”
Telco-focused Accelerators
Deep Consulting Bench
1 of 9 Global
Strategic Partners2
5th largest CRM services
provider3
700+ Salesforce
certifications
14 year Partnership with
Salesforce
3000+ Successful Salesforce
projects
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THANKS!!!