1. TOWS ANALYSIS OF BY SHIVANGI JANI (24) VAISHALI SOLANKI (25)

2. Type INTRODUCTION Founded Founder Name Created Headquarter : : : : KEY People : : : Industry : Website : Area Served Public 1946 Masaru Ibuka Akio Morita By combining Sonus(Sound and Sonic) and Sonny(Little Son) Japan Worldwide Kazuo Hirai(CEO), Sir Howard Stringer(Chairman of Board) Consumer Electronics Entertainment sony.net

3. MISSION To experience the joy of advancing and applying technology for the benefit of the public. vision To create exiting new digital entertainment experiences for consumer by bringing together cutting edge product with latest generation content and services.

4. The SWOT Matrix

5. Strengths: Weakness: Innovation Maintaining Quality Brand strength Product differentiation Wide cover spectrum over multiple market multiple function International expansion Product pricing Picture industry Corporate Governance Opportunities: Threats: Asset Light Competitors competition strategy T.V. category & gaming segment investing T.V. Business expansion Network initiative International market penetration Global economic recession Electronic network security Greening Standard Compliance

6. SWOT / TOWS Matrix To develop strategies that take into account the SWOT profile, a matrix of these factors can be constructed. The SWOT matrix, can be changed into what is known as the TOWS Matrix that is shown on the next slide:

7. SWOT / TOWS Matrix Strengths TOWS Analysis Opportunities S-O Weaknesses W-O Strategies Strategies Threats S-T W-T Strategies Strategies

8. Strengths: Innovation Quality Brand strength Product differentiation Wide cover spectrum over multiple market Opportunities: Asset Light strategy T.V. category & gaming segment investing T.V. Business expansion Network initiative International market penetration Threats: Competitors competition Global economic recession Electronic network security Greening Standard Compliance Weakness: Maintaining multiple function International expansion Product pricing Picture industry Corporate Governance

9. SWOT / TOWS Matrix S-O strategies pursue opportunities that fit well the company's strengths. W-O strategies overcome weaknesses to pursue opportunities. S-T strategies identify ways that the firm can use its strengths to reduce its vulnerability to external threats. W-T strategies make a defensive plan to prevent the firm's weaknesses from making it susceptible to external threats.

10. SWOT Interactions

11. CONCLUSION Although other electronics firms are taking market shares and profits, the innovative spirit and quest of excellence and perfection cannot be copied. Sonys main task is to integrate its talent by placing common goals and priority for this increasing competitive market. With strategy and luck, Sony could become a great firm as it was and will be.

12. SOURCES www.sony.co.in (15-07-2012) www.awardmarketingservices.com (15-07-2012) www.sonynet.com (15-07-2012) www.wikipedia.org/wiki/Sony (14-07-2012)