tourism new zealand trenz 2014 media conference – 19 may
TRANSCRIPT
Tourism New ZealandTRENZ 2014 Media Conference – 19 May
What is Tourism New Zealand doing to help achieve the Tourism
2025 aspirational goal of $41 billion in tourism revenue in 2025?
Grow sustainableair connectivity
Target for value
Drive value throughoutstanding visitorexperience
Productivityfor profit
Prioritise insight todrive and trackprogress
Target for value
More higher-value visitorsHigher value markets
Higher value market segments
Grow sustainable air connections
Formalised airline partnershipsCooperate with airport initiatives
Assist with government connections
Visitor experience
Qualmarki-SITE
China readySharing market insights
ProductivityCreate shoulder and off-peak demand
Distribute demand across segments and sectorsEnsure regional spread
Insight
Develop market insight Improve platforms for better industry access
Grow sustainableair connectivity
Target for valueDrive value throughoutstanding visitorexperience
Productivityfor profit
Prioritise insight todrive and trackprogress