access tourism and new zealand
DESCRIPTION
Access Tourism and New Zealand. Sandra Rhodda. Access Tourism is for. People with long term and temporary disabilities ( PwDs ) Seniors who may not be as agile as they once were Parents with pushchairs Pregnant women People with luggage Everyone!. - PowerPoint PPT PresentationTRANSCRIPT
![Page 1: Access Tourism and New Zealand](https://reader036.vdocuments.us/reader036/viewer/2022062422/56813f3c550346895da9e716/html5/thumbnails/1.jpg)
Access Tourism and New ZealandSandra Rhodda
![Page 2: Access Tourism and New Zealand](https://reader036.vdocuments.us/reader036/viewer/2022062422/56813f3c550346895da9e716/html5/thumbnails/2.jpg)
Access Tourism is for
•People with long term and temporary disabilities (PwDs)
•Seniors who may not be as agile as they once were
•Parents with pushchairs
•Pregnant women
•People with luggage
•Everyone!
![Page 3: Access Tourism and New Zealand](https://reader036.vdocuments.us/reader036/viewer/2022062422/56813f3c550346895da9e716/html5/thumbnails/3.jpg)
In 2006, 17% of the population of New Zealand reported a disability
![Page 4: Access Tourism and New Zealand](https://reader036.vdocuments.us/reader036/viewer/2022062422/56813f3c550346895da9e716/html5/thumbnails/4.jpg)
This percentage is bound to increase •Due to our aging population• Impairment increases with age
![Page 5: Access Tourism and New Zealand](https://reader036.vdocuments.us/reader036/viewer/2022062422/56813f3c550346895da9e716/html5/thumbnails/5.jpg)
![Page 6: Access Tourism and New Zealand](https://reader036.vdocuments.us/reader036/viewer/2022062422/56813f3c550346895da9e716/html5/thumbnails/6.jpg)
![Page 7: Access Tourism and New Zealand](https://reader036.vdocuments.us/reader036/viewer/2022062422/56813f3c550346895da9e716/html5/thumbnails/7.jpg)
![Page 8: Access Tourism and New Zealand](https://reader036.vdocuments.us/reader036/viewer/2022062422/56813f3c550346895da9e716/html5/thumbnails/8.jpg)
![Page 9: Access Tourism and New Zealand](https://reader036.vdocuments.us/reader036/viewer/2022062422/56813f3c550346895da9e716/html5/thumbnails/9.jpg)
•750 m - 1 billion PwDs• largest minority group
![Page 10: Access Tourism and New Zealand](https://reader036.vdocuments.us/reader036/viewer/2022062422/56813f3c550346895da9e716/html5/thumbnails/10.jpg)
Disabilities issue, or economic, or a tourism sustainability issue?
![Page 11: Access Tourism and New Zealand](https://reader036.vdocuments.us/reader036/viewer/2022062422/56813f3c550346895da9e716/html5/thumbnails/11.jpg)
Ageing Spending
Power
![Page 12: Access Tourism and New Zealand](https://reader036.vdocuments.us/reader036/viewer/2022062422/56813f3c550346895da9e716/html5/thumbnails/12.jpg)
Wealth Holders in Western Societies
– 4 million baby boomers– 20% of the population– hold 50% of all total net
household wealth
•25-39 year olds hold 19%
In Australia:
![Page 13: Access Tourism and New Zealand](https://reader036.vdocuments.us/reader036/viewer/2022062422/56813f3c550346895da9e716/html5/thumbnails/13.jpg)
80 million are over 45 and they: – hold 77% of all financial assets– account for 50% discretionary
spending– have about US$800 billion in DS– earn an estimated US$3 trillion p.a.USA Bureau of Labour Statistics August 2010
In the USA:
![Page 14: Access Tourism and New Zealand](https://reader036.vdocuments.us/reader036/viewer/2022062422/56813f3c550346895da9e716/html5/thumbnails/14.jpg)
Will ageing impact on tourism?
![Page 15: Access Tourism and New Zealand](https://reader036.vdocuments.us/reader036/viewer/2022062422/56813f3c550346895da9e716/html5/thumbnails/15.jpg)
Germany: Tourism Projection
German Ministry for Economy and Technology, 2009 http://www.bmwi.de/
![Page 16: Access Tourism and New Zealand](https://reader036.vdocuments.us/reader036/viewer/2022062422/56813f3c550346895da9e716/html5/thumbnails/16.jpg)
European Travel Commission + UNWTO July 2010
![Page 17: Access Tourism and New Zealand](https://reader036.vdocuments.us/reader036/viewer/2022062422/56813f3c550346895da9e716/html5/thumbnails/17.jpg)
Saturday
Amongst 9 main trends,
“Richer, older and going somewhere - demographic changeswill alter Western travel.”
http://www.amadeus.com/amadeus/documents/corporate/Travel-Gold-Rush-2020-EN.pdf
![Page 18: Access Tourism and New Zealand](https://reader036.vdocuments.us/reader036/viewer/2022062422/56813f3c550346895da9e716/html5/thumbnails/18.jpg)
What about PWDs?
Hagley Park Christchurch
![Page 19: Access Tourism and New Zealand](https://reader036.vdocuments.us/reader036/viewer/2022062422/56813f3c550346895da9e716/html5/thumbnails/19.jpg)
In Australia:• Australian PwDs 4.2 million2008-2009:• 88% take a holiday each year within Australia• This = 8.2 million trips• 7% travel overseas/year• Average group size is 4.1• Contribute cA$4 b/yr to Australian Tourism Gross
Value• = 14% total tourism GVA
![Page 20: Access Tourism and New Zealand](https://reader036.vdocuments.us/reader036/viewer/2022062422/56813f3c550346895da9e716/html5/thumbnails/20.jpg)
$220 billion discretionary spending p.a. (USBLN August 2010)
2002-2003 study showed:
• 31.7 million trips p.a.
• Spent $35US billion on Travel & Tourism p.a.
• Visited restaurants at least once a week spending $36 billion
• Would spend more on Travel & Tourism if more products were accessible
In the USA:
![Page 21: Access Tourism and New Zealand](https://reader036.vdocuments.us/reader036/viewer/2022062422/56813f3c550346895da9e716/html5/thumbnails/21.jpg)
European Commission Estimates for European citizens
•128 million PwDs•70% (89 m) are physically and financially able to travel
•Travel in groups so # requesting accessible tourism products and services est. = 133-360 million
•Expected revenues of €166 billion p.a.
![Page 22: Access Tourism and New Zealand](https://reader036.vdocuments.us/reader036/viewer/2022062422/56813f3c550346895da9e716/html5/thumbnails/22.jpg)
Other Facts about Boomers, Seniors, PwDs
• Inheritance•Retiring• Interest in travel• Increasing longevity/health• Increasing interest in “wellness tourism”, including medical tourism
•PwDs travel with companions •Elderly and children, or grandchildren
![Page 23: Access Tourism and New Zealand](https://reader036.vdocuments.us/reader036/viewer/2022062422/56813f3c550346895da9e716/html5/thumbnails/23.jpg)
Other Facts about Boomers, Seniors, PwDs
• Increasingly net savvy•Fewer outgoing expenses •Spend a greater percentage of their discretionary income on travelling
•Willing to spend•Off-peak•Baby Boomers in particular will demand appropriate services
![Page 24: Access Tourism and New Zealand](https://reader036.vdocuments.us/reader036/viewer/2022062422/56813f3c550346895da9e716/html5/thumbnails/24.jpg)
So, how does interest in the Silver and PwD market translate elsewhere?
![Page 25: Access Tourism and New Zealand](https://reader036.vdocuments.us/reader036/viewer/2022062422/56813f3c550346895da9e716/html5/thumbnails/25.jpg)
Myriad of online advisors etc
![Page 26: Access Tourism and New Zealand](https://reader036.vdocuments.us/reader036/viewer/2022062422/56813f3c550346895da9e716/html5/thumbnails/26.jpg)
![Page 27: Access Tourism and New Zealand](https://reader036.vdocuments.us/reader036/viewer/2022062422/56813f3c550346895da9e716/html5/thumbnails/27.jpg)
![Page 28: Access Tourism and New Zealand](https://reader036.vdocuments.us/reader036/viewer/2022062422/56813f3c550346895da9e716/html5/thumbnails/28.jpg)
![Page 29: Access Tourism and New Zealand](https://reader036.vdocuments.us/reader036/viewer/2022062422/56813f3c550346895da9e716/html5/thumbnails/29.jpg)
What about PwDs?
![Page 30: Access Tourism and New Zealand](https://reader036.vdocuments.us/reader036/viewer/2022062422/56813f3c550346895da9e716/html5/thumbnails/30.jpg)
•The United Nations, EEC, World Tourism Organisation, Asia Pacific Economic Cooperation Secretariat, national, regional, and local governments and interest groups etc.
•Undertake research and development; sponsorship of international conferences and meetings
•About 30 large international and national conferences on AT since 2001
![Page 31: Access Tourism and New Zealand](https://reader036.vdocuments.us/reader036/viewer/2022062422/56813f3c550346895da9e716/html5/thumbnails/31.jpg)
What about policies and strategies?
![Page 32: Access Tourism and New Zealand](https://reader036.vdocuments.us/reader036/viewer/2022062422/56813f3c550346895da9e716/html5/thumbnails/32.jpg)
![Page 33: Access Tourism and New Zealand](https://reader036.vdocuments.us/reader036/viewer/2022062422/56813f3c550346895da9e716/html5/thumbnails/33.jpg)
![Page 34: Access Tourism and New Zealand](https://reader036.vdocuments.us/reader036/viewer/2022062422/56813f3c550346895da9e716/html5/thumbnails/34.jpg)
• Some countries have used major events as lever to improve access for PwD tourists in legacy programmes
![Page 35: Access Tourism and New Zealand](https://reader036.vdocuments.us/reader036/viewer/2022062422/56813f3c550346895da9e716/html5/thumbnails/35.jpg)
![Page 36: Access Tourism and New Zealand](https://reader036.vdocuments.us/reader036/viewer/2022062422/56813f3c550346895da9e716/html5/thumbnails/36.jpg)
Some currently improving access around major events
The UK has included access planning since 2004 in the lead up to the 2012 London Olympics
![Page 37: Access Tourism and New Zealand](https://reader036.vdocuments.us/reader036/viewer/2022062422/56813f3c550346895da9e716/html5/thumbnails/37.jpg)
![Page 38: Access Tourism and New Zealand](https://reader036.vdocuments.us/reader036/viewer/2022062422/56813f3c550346895da9e716/html5/thumbnails/38.jpg)
Where doesNew Zealand
focus?
![Page 39: Access Tourism and New Zealand](https://reader036.vdocuments.us/reader036/viewer/2022062422/56813f3c550346895da9e716/html5/thumbnails/39.jpg)
• We seem to concentrate and talk about going after the youth traveller market. For example, this market was highlighted at the recent backpacker conference in spite of the fact that older backpackers are increasing
• We push adventure and thrill seeking despite the fact that adventure is way down the list of holiday motivators for both domestic and international visitors
• However, Domestic Tourism Market Segmentation Report……………….
![Page 40: Access Tourism and New Zealand](https://reader036.vdocuments.us/reader036/viewer/2022062422/56813f3c550346895da9e716/html5/thumbnails/40.jpg)
“Being There”
• 98% Leading Edge Baby Boomers
• NZ’s largest market segment• Comprises 22% of the NZ
population• Members are comparatively
asset rich• Money is less of a barrier to
travel than it is to members of other segments
![Page 41: Access Tourism and New Zealand](https://reader036.vdocuments.us/reader036/viewer/2022062422/56813f3c550346895da9e716/html5/thumbnails/41.jpg)
“Being There”
“Major barriers to travel are health and disability (their own or that of a travelling companion) as well as a lack of travelling companions”
![Page 42: Access Tourism and New Zealand](https://reader036.vdocuments.us/reader036/viewer/2022062422/56813f3c550346895da9e716/html5/thumbnails/42.jpg)
Where is the information about T+T in NZ for PwDs?
![Page 43: Access Tourism and New Zealand](https://reader036.vdocuments.us/reader036/viewer/2022062422/56813f3c550346895da9e716/html5/thumbnails/43.jpg)
TNZ website: Search for Disability, Disabled, Wheelchair, etc 20 September 2010
![Page 44: Access Tourism and New Zealand](https://reader036.vdocuments.us/reader036/viewer/2022062422/56813f3c550346895da9e716/html5/thumbnails/44.jpg)
20 September 2010
![Page 45: Access Tourism and New Zealand](https://reader036.vdocuments.us/reader036/viewer/2022062422/56813f3c550346895da9e716/html5/thumbnails/45.jpg)
20 September 2010
![Page 46: Access Tourism and New Zealand](https://reader036.vdocuments.us/reader036/viewer/2022062422/56813f3c550346895da9e716/html5/thumbnails/46.jpg)
……..Leads to newzealand.com which is a Tourism
NZ (govt) site
![Page 47: Access Tourism and New Zealand](https://reader036.vdocuments.us/reader036/viewer/2022062422/56813f3c550346895da9e716/html5/thumbnails/47.jpg)
•This kind of misinformation is also on such commercial websites as the NZ Tourism Guide……………….
![Page 48: Access Tourism and New Zealand](https://reader036.vdocuments.us/reader036/viewer/2022062422/56813f3c550346895da9e716/html5/thumbnails/48.jpg)
![Page 49: Access Tourism and New Zealand](https://reader036.vdocuments.us/reader036/viewer/2022062422/56813f3c550346895da9e716/html5/thumbnails/49.jpg)
Established February 2009, chaired by the Minister for Disabilities Issues - 23 September 2009 committee meeting, ministers agreed to: “encourage efforts underway in Auckland to make accessibility a more visible goal for all and to go beyond minimum requirements for the Rugby World Cup in 2011 to make it a very accessible event”
No way to search for
access information
Ministerial Committee on Disability Issues
![Page 50: Access Tourism and New Zealand](https://reader036.vdocuments.us/reader036/viewer/2022062422/56813f3c550346895da9e716/html5/thumbnails/50.jpg)
21 September 2010
• Identical information is given for each site
• Limited disabled parking facilities are available. Access details will be confirmed…in early 2011
![Page 51: Access Tourism and New Zealand](https://reader036.vdocuments.us/reader036/viewer/2022062422/56813f3c550346895da9e716/html5/thumbnails/51.jpg)
• Want to book a wheelchair spot or you have other disabilities?
• Telephone (!) or email “special needs” ticketing
• Customer service will fill it in for you on the phone
• Or you will receive a form in the mail or by email
• Cannot be filled in online as “non-special” forms can
• Must print the form, fill it in, scan it, and send it back, or post it
![Page 52: Access Tourism and New Zealand](https://reader036.vdocuments.us/reader036/viewer/2022062422/56813f3c550346895da9e716/html5/thumbnails/52.jpg)
![Page 53: Access Tourism and New Zealand](https://reader036.vdocuments.us/reader036/viewer/2022062422/56813f3c550346895da9e716/html5/thumbnails/53.jpg)
Visitor Ready Workshops
![Page 54: Access Tourism and New Zealand](https://reader036.vdocuments.us/reader036/viewer/2022062422/56813f3c550346895da9e716/html5/thumbnails/54.jpg)
Well-known Auckland tourism venue
![Page 55: Access Tourism and New Zealand](https://reader036.vdocuments.us/reader036/viewer/2022062422/56813f3c550346895da9e716/html5/thumbnails/55.jpg)
Thank you….