1. Table Of Contents 3 All Your Needs Success Stories Marketing Plan 6 Dine-In Menus Take-Out Menus Menu On Demand Direct Mail Printed Promotional Items Online Ordering 16 Email Program Email On Demand Reward/Gift Card Program24 Custom Web Design Hosting Domain Name Purchase Search Engine Optimization Internet Marketing Template Web Design30 Annual Marketing Plan Revenue Analysis 2009 Total Loyalty Solutions. This catalog is the property of Total Loyalty Solutions. Reproducing and/or using any of its contents is strictly prohibited. All rights reserved. Any reproduction of this document in whole or part, or any other unauthorized use without the express permission of Total Loyalty Solutions is prohibited by and will constitute a violation of the copyright and trademark laws of the United States and other countries. All materials copyrighted.21-877-509-7070 | www.totalloyalty.com

2. All Your Needs We specialize in success! With countless marketing opportunities we ARE your one-stop shop for all your advertising needs, providing the most powerful tools in professional marketing under one roof. Total Loyalty Solutions (TLS) is comprised of: The Menu Co.: delicious-looking, full-color dine-in and take-out menus The Loyal Customer Club: customer-retention email program Clipper Web Development: web-design serviceWhether you are a restaurant, retail shop or specialty service provider, we have the tools and services that will produce a positive impact on your image and business success. Total Loyalty Solutions 2009 3 3. Success Stories The Loyal Customer Club began providing email marketing for Fuddruckers in October 2007. A little over a year later what began as a modest fanbase has grown to more than 146,000 members with the Fudds Club membership continuing to grow daily. We feel that with The Loyal Customer Clubs help, we have not only targeted our most loyal of guests, but have reached an untapped market who have since become Fudds Club members and dedicated Fudds fans.Fuddruckers Austin, TX The emails we send through the Loyal Customer Club have helped increase our customer base, spur repeat traffic and bring customers through the front door during the times that used to be our slow times. Weve been able to advertise special events, offer limited- time promotions and even introduce the opening of a Left-right; Dine-in menu, Loyal Customer Club email second restaurant. Our club members love the birthday and anniversary coupons we send them, too! TW & FriendsHowell, MI Great for a multi-unitI have been in the restaurant business for many years & franchisesand thought my business had reached its full potential until I called upon The Menu Company. With a newly We have the skills and tools to handle redesigned menu and a custom direct-mail campaign, big business. Whether you are a part my business has increased by 20%. Impressed with what of a franchise or a corporation, we can The Menu Company had done, I happily signed up offer you limitless possibilities at afor the Loyal Customer Club. I was amazed by another very competitive price. increase in sales. Thanks to the wonderful people at The Menu Company and the Loyal Customer Club, I have reintroduced my restaurant to many new and existing customers. Caf AntonioMorrisville, PA 41-877-509-7070 | www.totalloyalty.com 4. Marketing Plan The cost of not updating your marketing According to the National Restaurant Association, the annual food and labor inflation rate is 4.5%. This rate has a huge effect on not only large restaurants as shown below, but small restaurants as well. It is important to take into consideration when adjusting for the high costs of food and gas to adjust for the inflation as well.A restaurant that does not regularly update its food prices is losing potential profits. The cost of creating and printing new menus is small when compared to the profit lost for not adjusting prices.We know the impact of inflationon a restaurants bottom line$ Volume Per WeekAnnual Food & Annual Lost Profits Average Cost 100 Labor Inflation New Dine-in Menus$10,0004.5% $23,400$1,700$15,0004.5% $35,100$1,700$25,0004.5% $58,500$1,700$50,0004.5% $117,000 $1,700$75,0004.5% $175,500 $1,700* Food & Labor Inflation Rate as Identified by The National Restaurant Association for 2008. Take advantage of our FREE Menu & Marketing Revenue Analysis Total Loyalty Solutions 2009 see page 315 5. www.TheMenuCo.com 1-888-963-6826 61-877-509-7070 | www.totalloyalty.com 6. Dine-in and take-out menu samples The menu is the most underrated, yet most important tool in the restaurant industry. It is the first thing your customers look at when choosingSpecialties take-out, or when they dine in and order. You want the best for your business, and your menu should speak volumes. Why Dine-In Menu not have the best possible menu? With the right mix of menuTake-Out Menu design and engineering, you can increase your sales and profitsMenu On Demand by attracting new customers, increase the frequency of return customers visits, all while retaining your existing customers and Direct Mail encouraging them to spend more.Printed Promotional Items We have the best recipe in the industry to makeOnline Ordering YOUR menu a success. Total Loyalty Solutions 2009 7 7. Dine-In Caf covers Standard binding colors: burgundy, black or green Call for custom sizes, views and colors8.5 x 11" 4 View 8.5 x 11" 6 View 8.5 x 11" 8 View 8.5 x 14" 4 View 8.5 x 14" 6 View 8.5 x 14" 8 View Caf cover dine-in menu Call for your personalized quote! Dine-in perfectionThe Menu Company takes pride in designing some of the most professionalmenus in the industry. We design to brand your restaurant and showcase its mostprofitable items. Our full-color, dine-in menus can be either laminated or boundin a variety of classic or custom menu covers. Coordinate your menu covers tobrand your restaurant effectively with the same high-quality product and designof our dine-in menus, crafted specifically to highlight these special items: winelists, bar menus, dessert menus, express menus (quick-prep and early bird menus)and kids menus. The basics Standard Options: choose from our laminated or menu book Countless menu cover styles Other styles of menu books available No minimum print quantity on standard options 25 minimum on style options All standard sizes available 80# gloss card stock Setup charges starting at $125 8 1-877-509-7070 | www.totalloyalty.com 8. Laminated or syntheticAll Synthetic menus are 14milCall for custom sizes and views 8 x 11.5"4 View - 5mil laminate8 x 11.5"8 View - 5mil laminate, staple bound8.5 x 14"2 View Flat - 10mil laminate5.75 x 15" 4 View - 5mil laminate5.75 x 15" 8 View - 5mil laminate, staple bound11.5 x 17" 6 View 3 Fold - 3mil laminate11.5 x 17" 2 View Flat - 10mil laminate Call for your Laminated dine-in menupersonalized quote! Spiral bound laminated or synthetic Spiral bind is black unless specified All Synthetic menus are 14mil All Laminated menus are 10mil Call for custom sizes and views8 x 11.5" 4 View5.75 x 15" 4 View 8 x 11.5" 6 View5.75 x 15" 6 View 8 x 11.5" 8 View5.75 x 15" 8 View 8 x 15" 4 View6 x 11"4 View 8 x 15" 6 View6 x 11"6 View 8 x 15" 8 View6 x 11"8 ViewSpiral bound dine-in menuCall for your personalized quote! Total Loyalty Solutions 2009 9 9. Take-OutTake-out menu samplesTake-outis taking offThe Menu Company is revolutionizing the take-out menu! Our menu designswill create the best image possible for your restaurant. Printed in full coloron high-quality 80lb gloss paper, your menu will be one-of-a-kind!As low as 8 per menu! Price includes: Menu design,typesetting, three (3) proof revisions and printing. The best dining and foodgraphics available for your design. Quantity8.5 x 11"10.5 x 17"10.5 x 22" 5,000 $1,150 $1,350$1,550 10,000$1,450 $1,650$2,050 25,000$1,650 $2,100$2,550 50,000$2,250 $3,200$3,850 100,000 $3,450 $5,050$6,050 Above Prices Reflect A Single Menu Version. Printed full color, 80# gloss paper.10 1-877-509-7070 | www.totalloyalty.com 10. Menu On DemandWelcome to the future of restaurant menus Our MENU ON DEMAND online site is dedicated to providing you the most professional Take-Out and Dine-In menus in the industry. Our easy-to-use interface allows anyone to design and order menus online, 24/7, from the comfort of your home.Choose from our unlimited library of menus and images to create the best (i.e., most attention- grabbing) menu possible. Also, we can use YOUR logo and typeset for your menu. With our competitive prices, you wont get a low-quality laser printed menu, but an exceptional, high quality, professionally printed menu that is certain to impress your customers.Menu On Demand home page Separate yourself from your competition with one of the finest menus on the market.Menu on demand: take-out pricingQuantity 8.5 x 11"10.5 x 17" 10.5 x 22"5,000 $900$1,100 $1,30010,000 $1,200 $1,400 $1,80025,000 $1,400 $1,850 $2,30050,000 $2,000 $2,950 $3,600100,000$3,200 $4,800 $5,800Menu On Demand sampleDine-in menu pricing available, call for details. Total Loyalty Solutions 2009 11 11. Direct Mail Take-out menu postal side samples The power of direct mail for as low as 27 per piece plus cost of printing materialEnjoy the following: flexible mail dates, customer service representative to assist and remind you of your inventory, radius mapping of distribution, list rental of homes, apartments and businesses (CRT. occupant list), ink-jetting menus, postage, use of our permit, storage for 90 days, and insurance for storage. NOT INCLUDED: Due to high insurance, space rental cost, and an overwhelming inventory, we cannot store menus longer than 90 days without any mailings. Any menus that are requested from inventory require a shipping and storage charge. Once shipping and storage charges are paid, menus will be released. Also offering solo custom postcards fully customized plus cost of postage4 x 6" 5,000..............$395 10,000............$595 6 x 8" 5,000..............$595 10,000............$969 6 x 11" 5,000..............$795 10,000.........$1,475 12 pt. coated stock, one side. Full-color front/black and white back. Shipping additional. Design charges regularly $195 per postcard. Postage not included in the above postcard printing prices. 121-877-509-7070 | www.totalloyalty.com 12. Printed Promotional ItemsLeft-right; Door hanger, custom placemat, table tent and business card.Business card magnets as low as 11 each Leave a lasting impression Additional items2 x 3.5" high-gloss, full-color format magnet: overlaid on a full-sized, 2 x 3.5" Total Loyalty Solutions can imprint 1,000 minimum print quantity; setup charge $65 (waived with menu purchase) or emboss your logo on almost anything you can envision. Door hangers as low as 12 each Some products include:4.25 x 11", 100 lb. gloss cover, full-color format Placemats Mugs(additional sizes available) Table Tents Door Hangers1,000 minimum print quantity; setup charge $65 (waived with menu purchase) Logo Creation Scratch Cards Napkins PensOversized promotional magnets Matchbooks Apparel as low as 20 each Stationery Kits NotepadsAn enduring advertising medium for any type of business. Can be designed with calendars, coupons, etc. Reservation Books The possibilities are endless! Paper Napkin Holders 4 x 10", 80 lb. KromeKote, full-color format (with perforations) Call for quotes! 1-888-963-6826 2,500 minimum print quantity; setup charge $65 (waived with menu purchase)13 13. Online Ordering Maximize revenue by dramatically increasing online take-out, delivery, curbside pickup, and catering orders.Your menu can be placed in ourpartner network to increase yourrestaurants visibility and producenew revenue for your business.14 1-877-509-7070 | www.totalloyalty.com 14. Be part of our online community,where millions of hungry customers are shopping for their nextmeal through The Menu Company and its affiliate partner network. Orders can be sent directly to your fax machine,e-mail and/or text message to your mobile phone Eliminate mistakes caused by inefficientand inaccurate phone orders Increase customer loyalty and generate larger and more frequent orders Eliminate the risk of no-shows with online payment Free up staff to focus on in-house customers Completely secure transactions Offer your customers a convenient,easy way to order and pay online Valuable feedback surveys from customersOnline orders average outto be 23% higher than youraverage phone-in order.One time programming and setup fee of $199 Total Loyalty Solutions 200915 15. www.LoyalCustomerClub.com 1-866-509-0022 16 1-877-509-7070 | www.totalloyalty.com 16. Email samples 80% of your business will come from 20% of your loyal clientele, and that 20% spends 18% more on average than your casual customers! Why not reward them with the Loyal Customer Club, a full service email marketing provider?Expertise Give your customers VIP status by offering Email Program information on special events, coupons and news, all distributed through the power of Email On Demand permission based email.Reward/Gift Card Program We create strong, effective emails for you to send to your loyal customers; organize and maintain your email database; provide you with monthly reports gauging the effectiveness of each email message; and give you a great return on investment for your marketing dollars. Total Loyalty Solutions 2009 17 17. Email ProgramEmail samplesStart-up kit includes A collection box and cards customized with your look and logo. Postage-paid envelopes to return the completed sign up cards. Data entry of your completed sign-up card. A trained Client Solutions Coordinator (CSC)who is assigned to your account. High-quality designs and distribution of your email and coupons. HTML coding for your webmaster, providing for an onlinesign-up page. Customers can join your loyalty email marketingprogram directly from your website. Obtain subscriber names,email addresses, and even birthday and anniversary dates.Data is automatically added to your client database. Ongoing support A CSC contacts you each month to assist withthe email creation and posting. Maintaining your database as it grows. Reports measuring email advertisings effectiveness. Replenish postage-paid envelopes andsign-up cards upon request. Sign-up cards and collection box 181-877-509-7070 | www.totalloyalty.com 18. Full service program ProgramPricing* & Sends CriteriaOur template program consists of the selection of one Template $99/month* email chosen from our themed monthly designs from1 monthly send our extensive and constantly updated template library. Our Custom Program consists of the creation of one Custom $129/month* custom monthly email, designed around your current1 monthly send branding, in addition to access to our template library. If your needs require sending more than your program Extra Emails $79 custom allows, you can send extra emails at a discounted price.$50 template Please discuss your needs with your sales rep for more details.Automated reminder email add-on packages ProgramPricing* Criteria$10 ea. per month Welcome A special add-on email custom designed to help welcome your best customers to your loyalty program. Every new member receives an auto-generated email thanking them for joining your email program. BirthdayCelebrate your customers birthdays by offering them exclusive savings on their special days Anniversary Celebrate your customers anniversaries by offering them exclusive savings on their memorable occasion * One-time activation fee per location (non-refundable) $100. Total Loyalty Solutions 2009 19 19. Email On DemandLoyal Customer Club is paving the way of futureemail marketing...EMAILON DEMAND!Our new online application is dedicated toproviding you the most professional do-it-yourselfemails in the industry. Create and send emails atyour convenience - 24 hours a day, 7 days a week! -through our convenient, user-friendly system.We create custom email templates for your business,letting YOU send the coupon offers, information andnews you want to share with your loyal customers -when you want to share it! Theres no better, moreeconomical way to stay in touch with your bestcustomers. Email On Demand home pageCustomized do-it-yourself email marketing program $79 /month Unlimited emails including 5000 email address sends/month. Additional charge for each additional 5000 purchased.Automated reminder email add-on packages Program Pricing*Criteria $10 ea. per month WelcomeA special add-on email custom designed to help welcome your best customers to your loyalty program. Every new member receives an auto-generated email thanking them for joining your email program. Celebrate your customers birthdays by offering them Birthday exclusive savings on their special daysAnniversary Celebrate your customers anniversaries by offering them exclusive savings on their memorable occasion * One-time activation fee per location (non-refundable) $100. 20 1-877-509-7070 | www.totalloyalty.com 20. Keeping in touch withyour loyal customers hasnever been easier Total Loyalty Solutions 200921 21. Rewards/Gift Card Program Loyalty Rewards cards/gift cardsRewards programIncrease your consumer loyalty with a card-based retention program! The LoyaltyRewards Card (that doubles as a gift card) rewards your repeat customers withcoupons and special announcements delivered via email. Typically promoted throughsign-up cards, the newly introduced Rewards Cards bring the program to the nextlevel. Cards are swiped with a card reader machine at the point of sale and yourcustomer is rewarded for each purchase.More than 80% of marketers send targeted email campaigns.Datran Media, Marketing & Media Survey (2008).Our electronic marketing programs Countless ways to tailor your rewards plan for maximum response. Increases your customer database. Identifies your top customers by spending levels. Lets you reward them based on purchase behavior. Generates monthly emails to your customers. Notifies customers by email upon earning a reward. Includes gift card application on same card. Exclusive fundraising models to build communitymarketing campaigns available.USB swiper, card reader terminal 221-877-509-7070 | www.totalloyalty.com 22. Loyalty Rewards cards/gift cards ProgramPricingCriteriaGift Card$49/month Unlimited transactions Gift & Rewards $99/month Unlimited transactions Gift & Rewards $179/monthUnlimited emails with a maximum of 5,000 email w/Email On Demandaddress sends per month Gift & Rewards $199/monthUp to five (5) Not for Profit (NFP) Tracking accounts included. w/ Fundraising ModuleAdditional NFPs billed at $10/month per location. Gift & Rewards $259/monthUnlimited emails with a maximum of 5,000 email address w/ Fundraising Modulesends per month. Up to five (5) Not for Profit (NFP) and EmailTracking accounts included. Additional NFPs billed at$10/month per location. Cards and terminals additional cost. Call for pricing.PACKAGE PRICINGAVAILABLE Call Today www.TLSRewards.com 1-877-509-7070 Total Loyalty Solutions 2009 23 23. www.ClipperWebDev.com 1-888-569-5100 241-877-509-7070 | www.totalloyalty.com 24. Website samples Experienced in serving rapidly growing, sales-driven businesses. Clipper Web Development excels at staying on the cutting edge of its profession. Were continuously training our designers, Capabilities expanding their expertise, and ensuring they are always up Custom Web Design on the latest industry standards. While invariably delivering dynamically driven content and visual appeal, our sites feature Hosting elegant, intuitive designs for a smoother operation. We takeDomain Name Purchase pride in being able to seamlessly integrate our website design with your marketing and advertising strategy. Search Engine Optimization Best of all, our Web Department adheres toInternet Marketing our umbrella philosophy of offering moreTemplate Web Design for a lower price than the competition. Total Loyalty Solutions 2009 25 25. Custom Web DesignCustom web design as low as $2,500We start by educating ourselves about you and your business to better understandthe goals you wish to accomplish with your website. Then, working alongside you,our talented designers make your vision a reality in graphic form. Once the design isconcrete, our developers execute building the foundations, data systems and front-end application of your site. The result is a website that will engage your visitors witha simple, elegant design, visual appeal, and cutting-edge functionality, culminatingin a high level of satisfaction for you and your customers.Identify and Branding Web Design Flash AnimationSearch Engine Optimization Content Management SystemsE-Commerce Newsletters Internet Marketing26 1-877-509-7070 | www.totalloyalty.com 26. Hosting/Domain Name Custom designed website samples Hosting as low as $19.95 per month Web Hosting Plans - Affordable, secure web hosting with 99% uptime. Windows- based servers with ASP, PHP and Coldfusion options installed. Microsoft SQL Server and mySQL available at no additional charge. Domain name purchase as low as $9.99 per year No Hidden Fees - Maintenance fees only charged on work rendered, upon your request. All substantial website updates will be quoted prior to any work being completed, so you know what youre paying up front. We make planning your advertising budget easy. Search Engine Optimization and Internet Marketing available. Call today for details. Total Loyalty Solutions 2009 27 27. Template Web Design Template web design as low as $1,299 Clipper Web Development is pleased to offer complete website development and hosting services at reasonable prices. Our Standard Service includes everything you need to establish a vibrant and dynamic website, complete with unlimited pages, and free email accounts while allowing you the opportunity to make changes to your own site at any time. 28 1-877-509-7070 | www.totalloyalty.com 28. Template website samplesService encompasses all stagesof development, including: Initial member contact Consultation/Q&A sessions with the design team DNS/IIS setup Email account setup of your five (5) free accounts Site development- business logo web optimization- ad copy and menu integration- assistance with creation of up to 10 unique pages- one supplied image per page (color correct, crop, resize) Final approval/taking site live Domain name purchasing available for an additional fee. Total Loyalty Solutions 200929 29. Annual Marketing PlanTLS has staying power Sample of potential yearly marketing plan Whether it is next month, next year or five years from now, we will be here to serve you. TLS offers many avenues for your advertising and marketing enterprises from direct-mail coupon and advertising magazines to intensive graphic designs and media services.uen M ing m ter ing zine conuCaetn ga er. ing e ut/ ar k sig a pp tMM De rd srMcli Lise- ine-O ailape on Ad in k eb ew ip upDTaEmWRClco RL & U JANxx xxx SOLO FEB xMAILxxxxMARxxxx MENU APRx INSERT xMAYxxxxJUNxxxxJULY xxxxSOLO AUG xMAILxxxxSEPT xxxxOCTxxxx MENU NOVx x INSERT xDECxxxx 301-877-509-7070 | www.totalloyalty.com 30. Revenue Analysis Take a Free Marketing & Menu Analysis Athttp://marketinganalysis.cmag.com What ROI can you anticipate? Sample of potential revenue impactDine-in menu impacts Email marketing impact New dine-in menu impact$76,800.00Monthly mailings$75,600.00 5 to 9 pricing impact$14,262.86Take-out menu impact Rewards programs Internal Marketing $96,000.00Increase casual diners average $120,000.00 External direct mail $42,000.00by 1 time per monthOnline ordering impact Market average $96,000.00 Revenue Impacts $520,662.86 Total Loyalty Solutions 200931 31. 1-877-509-7070 | www.totalloyalty.com All prices are subject to change without notice. Should any pricing error occur, we reserve the right to use our correct price list upon notification at the time your order is received. Information contained in this catalog is believed to be reliable but neither accuracy nor completeness is guaranteed. Not responsible for typographical errors. Terms are subject to change without notice. Some restrictions apply.