loyalty 2012 brochure

created by

www.terrapinn.com/loyalty

@LoyaltyWorld #lwconf

5 - 6 November 2012Hilton Metropole, London, UK

2012 sponsors

Europe’s largest customer engagement, experience and loyalty show

What happened in 2011?Busy conference room and buzzing networking areas! We had a terrific industry response to the event and attendance was significantly up on 2010 (almost 400 people at last count)!

For 4 action packed days, Loyalty World saw representatives from 49 countries and 250+ companies congregate to share insight, build connections and prepare and position their businesses for greater success in 2012.

What’s new for 2012Join over 400 senior marketers from the world’s biggest businesses!

More spaceWe know it got quite cosy this year so we’re moving to a bigger venue…big enough to accommodate 500+ attendees

More speakersWe’re bringing you over 100 expert industry speakers with more CEO-level speakers than ever before

More big namesBig name keynotes already confirmed include Jerry Greenfield, co-founder, Ben & Jerry’s, Richard Reed, co-founder, Innocent Drinks and Simon Calver, CEO, LoveFilm

More in-depth content2012 sees the launch of our Advanced Marketing Clinics – ‘how to’ workshops for more experienced marketing practitioners, led by big industry experts. We’ll also be giving our expert speakers more time – so you can really get to the juicy stuff!

More networkingAt the launch of the Loyalty World industry awards.

The 10th annual Loyalty World will once again equip senior marketers from the world’s biggest and most innovative brands with the strategies and intelligence they need to drive loyalty, increase customer engagement and retention, and make long term commercial gains.

It’s 2 days packed with best practice, great networking, and in depth case studies!

“An informative & inspirational conference!”

Director, Loyalty & Incentive Channel | Philips Consumer Lifestyle

@AimiaIncOur sincere thanks to @LoyaltyWorld - it was a great show in London last week! #lwconf #Aimia http://t.co/UYQKmUwA

@RapideUKAt #lwconf loyalty world 2011 - great talks from Sir Terry Leahy, Martha Rogers and Keith Abel.

Call Zoe Diggins + 44 (0)20 7092 1123 [email protected]


Senior marketing executives from the biggest companies in the world!

Job titles include:• CMO• Marketing Director• Head of Loyalty• Head of CRM• Head of Customer Experience • Head of Customer Insight

Head of Consumer Banking Abu Dhabi Commercial Bank Marketing Director Accor UK & Ireland Head of Marketing Services ADCB VP Customer

Marketing Air France and KLM Business Development Manager Ampersand Group CRM Insight and Analytics Manager AS Watson Head of

International Partnerships Avis Europe Head of Market Intelligence BancoPosta Associate Banque Accord Lead Communicator Belfast City Council Marketing Manager Loyalty Best Western Hotels Head of Online BMI Baby Head of PR BMI baby Marketing & Sales - BMW i Mobility

Services BMW Group BP CRM Rhine Marketing Team BP Europa Director of Loyalty & Customer Communications British Gas Digital Retention

& Engagement Specialist Bupa International Loyalty and Retention Marketing Manager Bupa International Senior Marketing Manager Bupa International Loyalty Service Manager BWIN Interactive Entertainment Visitors Services Canadian Museum of Civilization President & CEO

Canadian Vintners Association Loyalty Director Carrefour Head of Sales Cyprus Telecommunications Authority Manager Communication

and Marketing Deka markt Retention & Insight Manager East Coast Main Line Company EU Relationship Marketing Strategy Manager eBay

Head of Revenue Elavon Financial Services Head of Brand Marketing Emaar Hospitality Group Senior Loyalty & CRM Manager Eurostar International Online Sales & Operations Manager Facebook Director, Loyalty Marketing Fairmont Raffles Hotels International Senior Marketing

Executive Customer Lifecycle Europe Farnell Head of Customer Marketing FreeSat Group Head of CRM Gala Coral Group Commercial Manager Galp Energia Client Service Director GFK Slovakia Ltd Industry Head, Retail Google Head of CRM Groupon UK & Ireland Director of CRM Harrods Ltd Marketing Manager Hermes Airports Head of Loyalty and Customer Insight Homebase Membership Marketing Executie Institute of Directors

CEO International Airlines Group Compaign Manager J.P Boden & Co Head of CRM & Loyalty Jack Wills Head of Multi Channel John Lewis Director, Loyalty Marketing Jumeirah Group CMO Just-Eat Head of Mobile Lastminute.com Marketing Specialist Latvija Statoil CRM Manager L'EASY Senior Director, CRM LEGO Company VP, Consumer Experiences

LEGO Company Loyalty Program Manager IKEA Senior Manager, Duo Credit Cards Lloyds Banking GroupBusiness Leader Market Development MasterCard Europe Internationalization

& Operations Loyalty Programmes Manager Group Marketing Meliá Hotels Digital Communications Specialist Mercedes Benz & Smart Chairman & Co-Founder Metro Bank Head of

Strategic Planning Nectar Marketing Director Nectar Customer Retention Manager Net-A-Porter Director - Brand & Marketing NTUC Fairprice Co-Operative Limited Head of Loyalty

Marketing Orange Group Head of Customer Lifecycle Strategy Orange, France Telecom Group Head of Consumer Insights PepsiCo India Director Loyalty & Incentives / Travel Retail

Philips Consumer Lifestyle Director Customer Experience and NPS Philips International Social Media Manager Phones 4U Commercial Manager, Loyalty & Retention Research In Motion Senior Director - Loyalty & Retention Research In Motion Alternative Sales Channel Manager Europe Robert Bosch GmbH Head of Loyalty Royal Bank of Scotland

Head of Card Strategy and Planning Royal Bank of Scotland Group Residential Segment Management Section Manager Saudi Telecom Company Global CRM and CSC Coordinator

Shell Head of Marketing & Strategy Retail Loyalty Shell Loyalty & B2C Payment Alliance Coordinator Shell Deutschland Oil Country Sales Manager SIA Baltic Miles Senior Marketing

Communications Executive - Active Membership Simplyhealth Head of Contact Centre Services Specsavers Director Online marketing & CRM Spilgames Group Advertising & Communications

Manager Spinney's Payment Product Developer Statoil Fuel & Retail ASA Web & Digital Manager Statoil Fuel & Retail ASA Marketing Director Subway Subcard Programme Manager

Subway Director, Development & Account Suhde Oy Senior Project Manager Sumitomo Corporation Director of Department of retail products and marketing Svyaznoy Bank Senior Vice

President, Sales & Sourcing, Global Voice SolutionsTATA Communications Head of Business Intelligence Telefonica O2 Head of Customer Relationship Management Telekom Slovenije

Loyalty Manager TeliaSonera Marketing Director, Insight Tesco Clubcard Bluepoint Director Tesco Stores Senior Marketing Manager Tesco Stores CRM Manager The North Face

Executive Director, Consumer Engagement & D2C Marketing The Walt Disney Company SVP, Consumer Engagement & D2C Marketing The Walt Disney Company Head - Customer

Loyalty Titan Industries Value Added Services Manager Turk Telekomunikasyon Director, Global Media Innovation Unilever Manager, Loyalty Marketing and Customer Relationship VIA Rail Canada CRM Specialist - Emerging Markets Viasat Broadcasting Managing Director Virgin Insight Corporate Development & Strategy Manager Virgin Management Head of Bid

Marketing Strategy Virgin Trains Marketing Development Manager Virgin Trains SVP Merchant Analytics Visa Europe Former Head of Digital Visit Britain Marketing Manager CRM Vistaprint Strategy & Business Development Executive Woolworths Financial Services Head of Customer Marketing Division Woolworths Pty Sales Director Zain Sudan Head of Consumer Banking

@teleena_mobileFirst day of @LoyaltyWorld and already many interesting contacts. Looks promising for the rest of the days!! #lwconf

@OliverArscottGreat day so far at #LWconf, speakers going behind the 'big data' jargon to reveal real business value


Senior marketers come to Loyalty World and learn how to...

Build a cohesive, all-encompassing,

cross-channel customer

loyalty strategy

Interpret and use customer data

to forge greater customer

engagement and trust

Create a customer-centric

organisation and establish true

“brand love”

Understand how to capitalise on the explosion

of social media

Create a strategy for improving

the customer experience Leverage reward

programmes and drive measurable

business results

Explore innovations across multi-channels to

build trust and drive brand loyalty

The 2012 show at a glance

Monday 5th November

Tuesday 6th November

keynote programme

keynote programme

Track A

Track A

Track B

Track B

Advanced marketing

Clinics

Advanced marketing

Clinics

The 2012 show at a glance

keynote programme

keynote programme

Track A

Track A

Track B

Track B

Advanced marketing

Clinics

Advanced marketing

Clinics

Monday 5th November

Tuesday 6th November

“I just wanted to express my sincere thanks to the Team…for the way you looked after the Rapide guys at Loyalty World. You were all so conscientious, hard-working, professional but also fun to be around. … This has been a successful event for Rapide as we seek to raise our profile in this industry”

Managing Director | Rapide – The Moments of Truth Company | Sponsor of Loyalty World 2011


Do you sell solutions and technology to help businesses enhance, develop and implement their customer strategy? You need to be here.

Loyalty World is where senior marketing executives come to debate new strategy, technology and techniques over 3 days. All looking for vendors to help implement their customer strategy!

Consultants (Brand, Customer

and Loyalty)

Enterprise technology (CRM, Data

Mining, Business Intelligence)

Customer Experience technology

Web and customer analytics

Loyalty reward and coalition programmes

Card manufacturers and integrators

Social Media solutions

(consultants, SEO, Buzz Monitoring,

Marketing Agencies, ORM)

The Loyalty World Advantage

Sponsorship packages available

Build strong and valuable business contacts

Diamond Sponsor

Silver Sponsor

Exhibitor Sponsor

Platinum Sponsor

Clinic Sponsor

Dinner Sponsor

Gold Sponsor

Lunch Sponsor

Award category sponsor

Meet the top decision makers and influencers of European business

Use our networking manager to create meetings with key clients in the industry

Benefit from tailored solutions to meet the needs of your business

Take advantage of the year round marketing campaign to a global database

Demonstrate your solutions in front of senior decision makers

Sponsor packages can be seperately downloaded

The Loyalty World Advantage

Sponsorship packages available

Build strong and valuable business contacts

Diamond Sponsor

Silver Sponsor

Exhibitor Sponsor

Platinum Sponsor

Clinic Sponsor

Dinner Sponsor

Gold Sponsor

Lunch Sponsor

Award category sponsor

Sponsor packages can be seperately downloaded

Meet the top decision makers and influencers of European business

Use our networking manager to create meetings with key clients in the industry

Benefit from tailored solutions to meet the needs of your business

Take advantage of the year round marketing campaign to a global database

Demonstrate your solutions in front of senior decision makers

@fycayaGreat conference #lwconf. Thanks to all who came to see me afterwards. Truly means a great deal!

@SeanScannellAnother stream of valuable insight today! #lwconf

@DimeloCompelling #Marmite case study by @dkweinstein Unilever, engaging w/ 30 super fans --> reaching 750k. #lwconf http://blogs.terrapinn.com/customers

Loyalty World is much more than a 3 day industry conference;

it’s an intricate network, a vibrant community and a recognised

industry destination with 365 day presence. As the eyes and ears

of your industry, our portal ‘Customer Love’ is informed, ahead of

the curve and a genuine hub for the global loyalty market.

Content is King on Customer Love

Building upon 10 years of experience in customer engagement and

retention, Customer Love brings together those decision makers

with a serious focus on loyalty and marketing. Our community

spans the entire value chain from international powerhouse brands

to game changing start-ups, and all the key stakeholders in-

between.

Customer Love uncovers the hottest topics and most valuable

case studies and delivers this ‘gold dust’ via regular blogs,

podcasts, executive interviews, industry commentary, event

footage and video presentations.

Join your peers on Customer Love as we go social, take

campaigns viral, create a buzz about industry achievement

and promote your participation and presence at Loyalty World.

Customer Love is no ordinary blog, it’s a credible and visible

communication channel, so get involved at Loyalty World and let

Customer Love’s reputation and momentum do the talking for you.

the first clubINSTANT REWARDS BRANDED

2012 sponsors confirmed

Past sponsors include


Diamond sponsor package


High value sponsorship packages to suit all budgets…

Before the show• Your logo to feature on the event brochure, website and marketing as Diamond sponsor • Personalised emailing of conference brochures to sponsor’s wish-list of clients offering registration discounts of 15% courtesy of the sponsor (up to a maximum of 250 names) • 5 passes for sponsor staff including speakers• Use of Networking manager to pre-arrange meetings with wish list of prospects• White Paper or editorial content on Customer Love

At the show• Keynote presentation on the conference programme (30 mins) • An additional client case study presentation on a conference track • Your speaker on a panel session • Your logo will be included on all on-site signage and event banners as Diamond sponsor• Exhibition space • Corporate insert (max 2 A4 pages) in the conference delegate documentation • Full access to Speed Networking session

After the show• Logo on Contact, our online networking portal, for 1 year• First refusal for Diamond sponsorship at Loyalty World 2013

Platinum sponsor package



Before the show• Your logo to feature on the event brochure, website and marketing as Platinum sponsor• Personalised emailing of conference brochures to sponsor’s wish-list of clients offering registration discounts of 15% courtesy of the sponsor (up to a maximum of 200 names) • 4 passes for sponsor staff including speakers• Use of Networking manager to pre-arrange meetings with wish list of prospects• White Paper or editorial content on Customer Love

At the show• Keynote presentation on the conference programme (20 mins incl. Q&A) • An additional client case study presentation on a conference track OR a speaker on a panel session • Exhibition space • Your logo on all on-site signage and event banners as Platinum sponsor• Corporate insert (max 2 A4 pages) in the conference delegate documentation • Full access to Speed Networking session

After the show• Logo on Contact, our online networking portal, for 1 year• First refusal of Platinum sponsorship at Loyalty World 2013

Gold sponsor package



Before the show• Your logo to feature on the event brochure, website and marketing as Gold sponsor• 3 passes for sponsor staff including speakers• Use of Networking Manager to pre-arrange meetings with wish list of prospects• White Paper or editorial content on Customer Love

At the show• Presentation on a conference track (20 mins incl. Q&A) • Face to face introductions facilitated by dedicated Networking Manager • Exhibition space • Your logo will on all on-site signage and event banners as Gold sponsor• Corporate insert (1 A4 page) in the conference delegate documentation • Full access to Speed Networking session

After the show• Logo on Contact, our online networking portal, for 1 year• First refusal of Gold sponsorship at Loyalty World 2013

Silver sponsor package



Before the show• Your logo to feature on the event brochure, website and marketing as Silver sponsor• 2 passes for sponsor staff including speakers• Use of Networking manager to pre-arrange meetings with wish list of prospects• White Paper or editorial content on Customer Love

At the show• Your speaker on a panel discussion on the conference programme • Face to face introductions facilitated by dedicated Networking Manager • Exhibition space • Your logo will be included on all on-site signage and event banners as Silver sponsor• Corporate insert (1 A4 page) in the conference delegate documentation • Full access to Speed Networking session

After the show• Logo on Contact, our online networking portal, for 1 year• First refusal of Silver sponsorship at Loyalty World 2013

Clinic sponsor package



Before the show• Your logo to feature on the event brochure, website and marketing as Clinic sponsor (subject of clinic to be determined in conjunction with conference producer)

• 3 passes for sponsor staff including speakers• Use of Networking Manager to pre-arrange meetings with wish list of prospects• White Paper or editorial content on Customer Love

At the show• Host and lead “Advanced marketing clinic” – ‘how to’ workshop for more advanced marketers (90 minutes)• Face to face introductions facilitated by dedicated Networking Manager • Exhibition space • Your logo will on all on-site signage and event banners as Clinic sponsor• Corporate insert (1 A4 page) in the conference delegate documentation • Full access to Speed Networking session

After the show• Logo on Contact, our online networking portal, for 1 year• First refusal of Clinic sponsorship at Loyalty World 2013

Lunch sponsor package



Before the show• Your logo to feature on the event brochure, website and marketing as Lunch sponsor• 2 passes for sponsor staff • Use of Networking manager to pre-arrange meetings with wish list of prospects• White Paper or editorial content on Customer Love

At the show• Deliver a short opening speech during the Lunch break • Two banners positioned within the Lunch area (banner supplied by sponsor)• Branded placards on tables during Lunch• Face to face introductions facilitated by dedicated Networking Manager • Exhibition space • Your logo included on all on-site signage and event banners as Lunch Sponsor• Corporate insert (1 A4 page) in the conference delegate documentation • Full access to Speed Networking session

After the show• Logo on Contact, our online networking portal, for 1 year• First refusal of Lunch sponsorship at Loyalty World 2013

Exhibitor package



Before the show• Your logo to feature on the event website as an Exhibitor • White Paper or editorial content on Customer Love• 2 complimentary conference passes for your company’s executives

At the show• Exhibition space • Full access to Speed Networking session

The Lovehearts sponsor package



The Lovehearts Celebrating excellence in marketing - The Loveheart Awards

Join us in recognizing the outstanding achievements of those organisations who have demonstrated that they truly place the customer at the heart of their business.

Enjoy a glamorous evening and celebrate the achievements of the industry by sponsoring the Loyalty World Awards.

Dinner sponsor package



Before the awards• Your logo to feature on the event brochure, website and marketing as Dinner sponsor• 2 main conference passes for sponsor staff • White Paper or editorial content on Customer Love

At the awards• Brief welcome address (5-10 minutes) at start of Awards ceremony• Sponsorship of 1 awards category• The award will be announced in association with sponsor and will be presented on stage by a senior representative of sponsoring organisation.• Two banners positioned within the room (banners supplied by sponsor)• Your company logo on banners at Awards dinner, on main screen, table placard and seating plan• VIP Table for 10 for your staff/ clients, table guaranteed to be in the first rows

Award category sponsor package



Before the awards• 2 main conference passes for sponsor staff • White Paper or editorial content on Customer Love

At the awards• Sponsorship of 1 awards category• The award will be announced in association with sponsor and will be presented on stage by a senior representative of sponsoring organisation.• Your company logo on banners at Awards dinner, on main screen, table placard and seating plan• VIP Table for 10 for your staff/ clients, table guaranteed to be in the first rows • Sponsors name and logo will be engraved on the winners’ trophy in their category

loyalty 2012 brochure

Documents

industry head

head of mobile

senior marketing executives

analytics manager

sponsorsand loyalty

lwconf loyalty world

loyalty world sawengagement

loyalty world industry