topic two - tq pioneers new

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    TOPIC 2TOTAL QUALITY

    PIONEERS

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    Leaders in the Quality Revolution /

    Quality Gurus

    1. Edward W. Deming

    2. Joseph Juran

    3. Philip B. Crosby

    4. A. V. Feigenbaum

    5. Kaoru Ishikawa6. Genichi Taguchi

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    W. Edwards Deming

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    The Deming philosophy focuses oncontinual improvements in product andservice quality by reducing uncertainty andvariability in design, manufacturing, and

    service processes, driven by the leadership

    of top management.

    Quality management and improvement areresponsibility of all the firms employees.

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    Improve quality

    Costs decrease

    Productivity improves

    Increase market share with better qualityand lower prices

    Stay in business

    Provide jobs and more jobs

    Deming Chain Reaction

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    Demings System of Profound

    Knowledge Appreciation for a system

    Understanding variation

    Theory of knowledge

    Psychology

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    Systems

    Most organizational processes arecross-functional

    Parts of a system must work together

    Every system must have a purpose

    Management must optimize the system

    as a whole

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    Variation

    Many sources of uncontrollable variationexist in any process

    Excessive variation results in productfailures, unhappy customers, andunnecessary costs

    Statistical methods can be used to identifyand quantify variation to help understand itand lead to improvements

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    Theory of Knowledge

    Knowledge is not possible without theory

    Experience alone does not establish a

    theory, it only describes Theory shows cause-and-effect

    relationships that can be used for

    prediction

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    Psychology

    People are motivated intrinsically andextrinsically; intrinsic motivation is themost powerful

    Fear is de-motivating

    Managers should develop pride and joy inwork

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    Demings 14 Points

    1. Create and publish a company mission statementand commit to it.

    2. Learn the new philosophy.

    3. Understand the purpose of inspection.4. End business practices driven by price alone.

    5. Constantly improve system of production andservice.

    6. Institute training.

    7. Teach and institute leadership.

    8. Drive out fear and create trust.

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    9. Optimize team and individual efforts.

    10. Eliminate exhortations for work force.

    11. Eliminate numerical quotas and M.B.O.- Focus on improvement.

    12. Remove barriers that rob people of pride ofworkmanship.

    13. Encourage education and self-improvement.

    14. Take action to accomplish the transformation.

    Demings 14 Points (Cont)

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    Lack of constancy of purpose.

    Emphasis on short-term profits.

    Evaluation of performance, merit rating orannual review.

    Mobility of management (job hopping).

    Use of only visible figures.

    Demings Deadly Diseases

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    Joseph M. Juran

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    Juran proposed a simple definition of quality:fitness for use.

    Fitness for use --- 5 major dimensions; quality ofdesign, quality of conformance, availability, safetyand field use.

    Quality should be viewed from both external andinternal perspectives

    Quality is related to:- product performance that results in customer

    satisfaction- freedom from product deficiencies, which

    avoids customer dissatisfaction.

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    Jurans Quality Trilogy

    Quality planning

    - A process that identifies the customers, their

    requirements, the products and services withthe correct attributes and then facilitates thetransfer of this knowledge to the producingarm of the organization.

    www.juran.com

    http://www.juran.com/main.html
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    Jurans Quality Trilogy (Cont)

    www.juran.com

    Quality control

    - The activity of meeting quality goals duringoperations.

    Quality improvement

    - A process in which the sustaining mechanism isput in place so that the quality can be achieved in

    a continuous basis.

    http://www.juran.com/main.html
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    Philip B. Crosby

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    Quality is free . . .

    Quality is free. Its not a gift, but it is free.What costs money are the unquality things ---all the actions that involve not doing jobs right

    the first time.

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    Absolutes of Quality Management:

    - Quality means conformance torequirements

    - Problems are functional in nature

    - There is no optimum level of defects

    - Cost of quality is the only usefulmeasurement

    - Zero defects is the only performancestandard

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    Quality Vaccine / Basic Elements ofImprovement:

    - The ingredients of vaccine --- integrity,policies, system, communications andoperations.

    Strategy to administer the vaccine continually:

    - Determination- Education

    - Implementation

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    A.V. Feigenbaum

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    Three Steps to Quality:

    - Quality Leadership, with a strong focus onplanning.

    - Modern Quality Technology, involving the

    entire work force.- Organizational Commitment, supported by

    continuous training and motivation.

    Hidden factory --- the part of plant capacitywasted due to quality.

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    Kaoru Ishikawa

    Instrumental in developing Japanese qualitystrategy

    Influenced participative approaches involving

    all workers Advocated the use of simple visual tools and

    statistical techniques

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    Cause and Effect Diagram

    A simple graphical method for presenting a chain ofcauses and effects and for sorting out causes andorganizing relationships between variables.

    Enables a team to focus on the content of aproblem, not on the history of the problem ordiffering personal interests of team members

    Creates a snapshot of collective knowledge andconsensus of a team; builds support for solutions

    Focuses the team on causes, not symptoms

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    EffectCause

    Cause

    Cause

    Cause

    Cause

    Cause

    Environment

    Main Cause Main Cause

    Main CauseMain Cause

    Cause and Effect Diagram (Cont)

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    Genichi Taguchi

    Pioneered a new perspective on quality based

    on the economic value of being on target andreducing variation and dispelling the traditionalview of conformance to specifications:

    No Loss LossLoss

    Tolerance

    0.500 0.5200.480

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    Loss Function- Quality of a product is the loss imparted to

    society from the time the product is shipped ---losses cover consumers dissatisfaction,

    warranty costs, loss of reputation and loss ofmarket share

    Off-line Quality Control

    - Optimizing production process and productparameters to minimize item-to-item variationsin the product and its performance --- productdesign

    Two Related Areas in Quality:

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    Three Stages of Quality Designing

    System design --- basic configuration of the system isdeveloped.

    Parameter design --- standards are being determinedby conforming the factors (i.e. the product andprocess parameters) optimum level of acceptanceagainst disturbance.

    Tolerance design --- use if the system is unsatisfactory-- improving performance by tightening the tolerance.

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    HOMEWORK

    Find additional info on :

    Crosbys 14-step to quality improvement Key elements of Ishikawas philosophy

    Feigenbaums 10 benchmarks for Total

    Quality success. The Juran method.

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    End of Topic 2

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