Top Tips For Follow Up Email Campaign

Download Top Tips For Follow Up Email Campaign

Post on 15-Jul-2015




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Tips to run successful follow up email campaign Provided by: MageWorld Magento extension provider

SHOCKING STATISTICS (Source: FollowUpSuccess) (Source: MarketingSherpa)

ABOUT YOUAre you tired of following up customers?

You dont have enough resources Your follow up campaign fails flat You have to run campaign manually

SOLUTION: Follow up EmailsBenefits:

4 TIPS to run successful Follow Up Email

#Tip 1: Content is KING

Keep follow up email as short as possible (approx. 200 words) and go to the point

#Tip 1: Content is KING


Dont Write Generic EmailE.g: Dear customers/ Sir/ MadamPersonalized emails improve 14% click-through rate and 10% of conversion rate(Source: Hubspot)

#Tip 1: Content is KING


Dont write too long subjectDont be too pushyKeep it simple and clearMake it engaging by referring to customers

#Tip 2: Include Incentives

Sending follow up emails including COUPON => Motivate customers to

#Tip 2: Include Incentives

Magento Follow Up Email Pro Extension by MageWorld: Allow to create incentives by integrating coupon automatically.

Start follow up email

#Tip 3: Suitable triggered events

Triggered events should be based on SALES

#Tip 3: Suitable triggered eventsExample of necessary triggered events: Abandoned cart Pending order Completed order Canceled order New register Customer s birthday

Discover these events in Magento Follow Up Email Pro

#Tip 4: Automating email sendingUse an integrated tool in ecommerce website to follow customers shopping process

Recommended Tool

Increase Conversion RateSend abandoned cart emails2. Improve customer relationshipSend event based emails3. Boost your salesMotivate customers with coupon4. Evaluate performance easily- Visual report (line chart & pie chart) FOLLOW UP EMAIL

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