Top Tips For Follow Up Email Campaign

Download Top Tips For Follow Up Email Campaign

Post on 15-Jul-2015




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<p>Slide 1</p> <p>2015FOLLOW UP EMAILTIPS</p> <p>Tips to run successful follow up email campaign Provided by: MageWorld Magento extension provider </p> <p></p> <p>SHOCKING STATISTICS (Source: FollowUpSuccess) (Source: MarketingSherpa)</p> <p>ABOUT YOUAre you tired of following up customers? </p> <p> You dont have enough resources Your follow up campaign fails flat You have to run campaign manually</p> <p>SOLUTION: Follow up EmailsBenefits: </p> <p></p> <p>4 TIPS to run successful Follow Up Email</p> <p>#Tip 1: Content is KING</p> <p>Keep follow up email as short as possible (approx. 200 words) and go to the point</p> <p>#Tip 1: Content is KING</p> <p>PERSONALIZED</p> <p>Dont Write Generic EmailE.g: Dear customers/ Sir/ MadamPersonalized emails improve 14% click-through rate and 10% of conversion rate(Source: Hubspot)</p> <p>#Tip 1: Content is KING</p> <p>EMAIL SUBJECT</p> <p>Dont write too long subjectDont be too pushyKeep it simple and clearMake it engaging by referring to customers</p> <p>#Tip 2: Include Incentives</p> <p>Sending follow up emails including COUPON =&gt; Motivate customers to</p> <p>#Tip 2: Include Incentives</p> <p>Magento Follow Up Email Pro Extension by MageWorld: Allow to create incentives by integrating coupon automatically. </p> <p>Start follow up email</p> <p>#Tip 3: Suitable triggered events</p> <p>Triggered events should be based on SALES</p> <p>#Tip 3: Suitable triggered eventsExample of necessary triggered events: Abandoned cart Pending order Completed order Canceled order New register Customer s birthday </p> <p>Discover these events in Magento Follow Up Email Pro</p> <p>#Tip 4: Automating email sendingUse an integrated tool in ecommerce website to follow customers shopping process</p> <p></p> <p>Recommended Tool</p> <p>Increase Conversion RateSend abandoned cart emails2. Improve customer relationshipSend event based emails3. Boost your salesMotivate customers with coupon4. Evaluate performance easily- Visual report (line chart &amp; pie chart) FOLLOW UP EMAIL</p> <p></p> <p>Grab awesome tool</p>