Top Tips For Follow Up Email Campaign

Download Top Tips For Follow Up Email Campaign

Post on 15-Jul-2015

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2015FOLLOW UP EMAILTIPS

Tips to run successful follow up email campaign Provided by: MageWorld Magento extension provider

4www.mage-world.com

SHOCKING STATISTICS (Source: FollowUpSuccess) (Source: MarketingSherpa) www.mage-world.com

ABOUT YOUAre you tired of following up customers?

You dont have enough resources Your follow up campaign fails flat You have to run campaign manually .www.mage-world.com

SOLUTION: Follow up EmailsBenefits:

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4 TIPS to run successful Follow Up Email Campaignswww.mage-world.com

#Tip 1: Content is KING

Keep follow up email as short as possible (approx. 200 words) and go to the point directlywww.mage-world.com

#Tip 1: Content is KING

PERSONALIZED

Dont Write Generic EmailE.g: Dear customers/ Sir/ MadamPersonalized emails improve 14% click-through rate and 10% of conversion rate(Source: Hubspot)www.mage-world.com

#Tip 1: Content is KING

EMAIL SUBJECT

Dont write too long subjectDont be too pushyKeep it simple and clearMake it engaging by referring to customers issueswww.mage-world.com

#Tip 2: Include Incentives

Sending follow up emails including COUPON => Motivate customers to purchasewww.mage-world.com

#Tip 2: Include Incentives

Magento Follow Up Email Pro Extension by MageWorld: Allow to create incentives by integrating coupon automatically.

Start follow up email campaignwww.mage-world.com

#Tip 3: Suitable triggered events

Triggered events should be based on SALES PROCESSwww.mage-world.com

#Tip 3: Suitable triggered eventsExample of necessary triggered events: Abandoned cart Pending order Completed order Canceled order New register Customer s birthday

Discover these events in Magento Follow Up Email Pro www.mage-world.com

#Tip 4: Automating email sendingUse an integrated tool in ecommerce website to follow customers shopping process

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Recommended Tool

Increase Conversion RateSend abandoned cart emails2. Improve customer relationshipSend event based emails3. Boost your salesMotivate customers with coupon4. Evaluate performance easily- Visual report (line chart & pie chart) FOLLOW UP EMAIL

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