top nigerian brands on facebook & twitter - jan 2012
DESCRIPTION
Playhouse Communication Ltd’s Top Ten Nigerian brands on Facebook & Twitter for January 2012.TRANSCRIPT
“Thoughts from the Playhouse”? “Thoughts from the Playhouse” is a series of reports, essays and case studies on all things digital from us at Playhouse Communication Ltd. We plan on producing at least one „Thought‟ a month but if we find a lot of interesting stuff happening, we‟re not going to limit ourselves. If you would like to subscribe to receive these thought pieces, please email us at [email protected]
TOP NIGERIAN
BRANDS ON FACEBOOK &
Playhouse Thought Piece Page 2 08/02/2012
Contents
1 INTRODUCTION .............................................................................................................................. 3
2 THE TOP TEN ................................................................................................................................... 4
3 TOP 10 BANKS .................................................................................................................................. 5
4 TOP 10 PUBLICATIONS ................................................................................................................. 6
5 TOP 10 RADIO STATIONS ............................................................................................................. 7
6 TOP 10 CONSUMER BRANDS ....................................................................................................... 8
7 TOP 10 IN MUSIC MALE AND FEMALE .................................................................................... 9
8 TOP 10 IN PUBLIC OFFICE ......................................................................................................... 11
9 TOP 10 IN NOLLYWOOD ............................................................................................................. 12
10 OUR THOUGHTS ........................................................................................................................... 14
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1 Introduction
The first month of the New Year has come to an end so we at The Playhouse are bringing to you a sequel/update of the Top Nigerian Brands on Facebook & Twitter. We‟ve updated the Top Ten and, as mentioned previously, we‟ve also looked at some other specific „product‟ categories. The categories are:
Banks
Publications
Radio Stations
Consumer brands
Music, Male & Female
Public Office
Nollywood actors & actresses Once again:
„Success‟ is based on the number of „Likes‟ and „Followers‟ a brand has.
We have looked solely at the official Nigerian page of the brands.
The figures we have here were accurate as of the date we checked the page! Have a read and get back to us if you have any one you think deserves to be in the Top 10 and is not included in this piece, if you have a category you think we should be considering or if you have any comments you would like to share – [email protected].
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2 The Top Ten
BRANDS NO. OF LIKES 1 MTN NIGERIA 424,629 2 BEAT FM 365,900 3 COOL FM 211,858 4 VANGUARD 209,433
5 GT BANK 198,621 6 DAILY TRUST 140,407
7 ALWAYS 126,703 8 MTV BASE NIGERIA 94,309
9 STAR 82,392 10 FIRST BANK OF NIGERIA 77,934
BRANDS NO OF FOLLOWERS
1 MTN 107,577 2 VANGUARD NEWSPAPER 57,051 3 CHANNELS TV 55,170 4 BEAT FM 50,234 5 SAHARA REPORTERS 40,900 6 PUNCH 40,694 7 BELLA NAIJA 27,532 8 COOL FM 21,908 9 THISDAY LIVE 20,933 10 GUARDIAN 20,400
MTN Nigeria maintains first position on both platforms increasing the gap between
itself and its nearest competitor while on Twitter it has almost double the number of followers as the next brand.
On the Facebook chart, the only change from the previous month is that Star larger and First Bank have swapped positions.
There has been more activity on the Twitter chart with Vanguard moving up one position to 2nd, Channels TV leaps 3 places to 3rd (might be a reflection on their coverage of the Fuel subsidy protests and the strike), Beat FM and Punch both drop down 2 places, Rhythm 93.7 drops out of the chart, while the new kid on the block is Bella Naija.
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3 Top 10 Banks
BANKS TOP 10 NO OF LIKES
1 GT BANK 198 673
2 FIRST BANK OF NIGERIA 77982
3 ACCESS BANK 31 397
4 WEMA BANK 21 224
5 STANDARD CHARTERED 15 621
6 DIAMOND BANK 13 570
7 UBA 5 678
8 KEYSTONE(BANK PHB) 1 380
9 FIDELITY 1 231
10 ZENITH BANK 649
TWITTER BANKS TOP 10 NO OF FOLLOWERS 1 GT BANK 11 538 3 FIRST BANK OF NIGERIA 2 336 4 WEMA BANK 1 126 5 ZENITH BANK 1 096 6 ACCESS BANK 953 7 UBA 762 8 SKYE BANK 584 9 DIAMOND BANK 452 10 FIDELITY 166 2 BANK PHB 127
In the Nigerian Banking sector, top spot goes to GT Bank as far as Facebook and Twitter is concerned, second spot goes to First Bank of Nigeria on both platforms while Access bank and Wema bank (a regional bank) are in third place on Facebook and Twitter respectively.
Whilst over three quarters of the 20 Nigerian banks have a Facebook page, it is interesting to note that Zenith Bank makes into the Top Ten with less than 1,000 likes. This suggests that some of the banks might have a presence on the platform but they aren‟t really doing much with it.
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4 Top 10 Publications
PUBLICATIONS NO OF LIKES
1 VANGUARD 209433
2 DAILY TRUST 140407
3 SAHARA REPORTERS 75281
4 NIGERIAN TRIBUNE 32708
5 PUNCH NIGERIA 31233
6 THISDAY 22215
7 PM NEWS 13598
8 THE SUN NEWSPAPER 7586
9 LEADERSHIP NEWSPAPER 6680
10 DAILY TIMES 5950
PUBLICATIONS NO OF
FOLLOWERS 1 VANGUARD NEWSPAPER 57 051 2 SAHARA REPORTERS 40 900 3 PUNCH 40 694 4 GUARDIAN 20 400 5 THISDAY LIVE 15 822 6 DAILY TRUST 13 223 7 PM NEWS 11 208 8 DAILY TIMES 5 000 9 TELL MAGAZINE 4 684 10 LEADERSHIP NEWSPAPER 4 197
Taking a look at the top publications on Twitter for the month of January 2012,
Vanguard newspapers still maintains top position on Facebook and Twitter, The Daily Trust comes second on Facebook but not doing so well on Twitter with a berth in sixth position.
Interesting to see the strong showing for Sahara Reporters which is basically an online only publication.
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5 Top 10 Radio Stations
RADIO STATIONS NO OF LIKES
1 BEAT FM 365 900
2 COOL FM 211 858
3 WAZOBIA FM 65 637
4 SPLASH FM 22 401
5 BRILLA FM 19 217
6 RAINBOW FM 11 722
8 RADIO CONTINENTAL 8 410
7 NAIJA FM 8 154
9 CLASSIC FM 8 141
10 RHYTHM 93.7 8 120
TWITTER RADIO STATIONS NO OF FOLLOWERS 1 BEAT FM 50 234 2 COOL FM 21 908 4 BRILLA FM 5 994 5 SPLASH FM 4 358 6 WAZOBIA FM 3 989 3 RHYTHM 93.7 2 108 7 RAINBOW FM 1 671 8 CLASSIC FM 1 436 9 NAIJA FM 1 107 10 RADIO CONTINENTAL 281
Beat FM and Cool FM reign supreme in 1st & 2nd spot on both platforms. Is their
strong showing due to their target audience who are naturally heavy social
media users or due to the cities they cover which contain the largest percentage
of internet users (Lagos for Beat FM and Lagos & Abuja for Cool FM)?
Talk to media planners and they‟ll tell you that the internet is still mainly the
preserve of the rich & educated in Nigeria. They‟ll also tell you that Wazobia
FM‟s audience is the working class, yet it comes in no 3 on Facebook and no 6
on Twitter.
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6 Top 10 Consumer Brands
BRANDS NO OF LIKES
1 MTN NIGERIA 369 159
2 ALWAYS 126 703
3 MTV BASE NIGERIA 94 309
4 STAR 82 392
5 TAJ HAIR NIGERIA 62 412
6 GLO 57 125
7 SAMSUNG NIGERIA 53 876
8 ETISALAT 42 780
9 GUINNESS VIP 38 275
10 GULDER 38 001
TWITTER BRANDS NO OF FOLLOWERS 1 MTN 107 577 2 CHANNELS TV 55 170 3 ETISALAT 14 565 4 GLOBACOM 5 415 5 DSTV NIGERIA 2 937 6 AIRTEL 2 696 7 HENNESSY NIGERIA 1 333 8 DANGOTE GROUP 650 9 MALTINA 502 10 OANDO PLC 465
Looking at „consumer‟ brands, interesting to see that three of the four telcos are represented.
The low numbers on Twitter seem to indicate that the majority of consumer brands have not yet figured out how to use the platform.
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7 Top 10 in Music Male and Female
MUSICAL ARTIST MALE NO OF LIKES 1 MI 417 578 2 DON JAZZY 411 977 3 TERRY G 320 431 4 DAREY ART ALADE 289 254 5 BANKY W 280 110 6 WANDE COAL 276 049 7 WIZKID 266 623 8 D'BANJ 258 262 9 NAETO C 247 037 10 9ICE 139 346 MUSICAL ARTIST FEMALE NO OF LIKES 1 NNEKA 175 649 2 ASA 107 274 3 GOLDIE 19 361 4 OMAWUNMI 17 212 5 EVA ALORDIAH 12 640 6 WAJE 10 649 7 TIWA SAVAGE 6 848 8 SASHA P 5 117 9 FRAGRANCE 4 574 10 BOUQUI 4 179
MUSICAL ARTIST MALE NO OF FOLLOWERS
1 DON JAZZY 198 576
2 WIZKID 173 050
3 D' BANJ 153 108
4 BANKY W 149 252
5 MI 128 001
6 NAETO C 97 754
7 ELDEE THA DON 95 696
8 PETER OKOYE 86 664
9 WANDE COAL 78 958
10 DAREY ART ALADE 64 876
MUSICAL ARTIST FEMALE NO OF FOLLOWERS
1 TIWA SAVAGE 76 493
2 MOCHEDDAH 47 932
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3 OMAWUNMI 36 798
4 WAJE 27 881
5 ASA 27 772
6 MUNACHI ABII 21 948
7 SASHA P 19 134
8 EVA ALORDIAH 17 274
9 GOLDIE 12 339
10 NNEKA 11 704
In the music charts, the guys are doing better than the girls – MI in 1st place has more followers than all the female artists in the Top Ten combined.
Don Jazzy is the master of the social media platforms coming 2nd on Facebook and 1st on Twitter. And as the „Oliver Twist;‟ video competition shows, he also knows how to utilise YouTube as well to reach his audience.
For the Female artists, is Nneka and Asa‟s strong showing on Facebook due to their international appeal?
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8 Top 10 in Public Office
PUBLIC OFFICE HOLDERS NO OF FRIENDS
1 GOODLUCK JONATHAN 690 245 2 BABATUNDE FASHOLA 163 914 3 BUKOLA SARAKI 35 336
4 EMMANUEL UDUAGHAN 14 799
6 OKONJO IWEALA 10 705 5 DIMEJI BANKOLE 9 092 7 SULLIVAN CHIME 5 247 8 LIYEL IMOKE 4 929
10 DIEZANI ALLISON MADUEKE 3 840
9 SEN. DAVID MARK 2 106
PUBLIC OFFICE HOLDERS NO OF FOLLOWERS
1 BABATUNDE FASHOLA 47 849
2 GOODLUCK JONATHAN 28 217
3 DELE MOMODU 20 713 7 OKONJO IWEALA 15 941 5 BUKOLA SARAKI 5 274 4 BOLAJI ABDULLAHI 4 312 6 OLUSEGUN MIMIKO 1 222 8 LIYEL IMOKE 851 9 DIMEJI BANKOLE 558
10 EMMANUEL UDUAGHAN 389
Our President sets the example for his colleagues in the use of social media and he is followed closely by BRF.
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9 Top 10 in Nollywood
NOLLYWOOD FEMALES NO OF LIKES
1 OMOTOLA JOLADE 640 474
2 STEPHANIE OKEREKE 432 680
3 TONTO DIKE 239 136
4 INI EDO 219 770
5 FUNKE AKINDELE 104 227
6 CHIKA IKE 92 115
7 OGE OKOYE 84 594
8 MERCY JOHNSON 83 181
9 KATE HENSHAW 32 478
10 GENEVIEVE NNAJI 19 088
NOLLYWOOD MALES NO OF LIKES
1 FEMI BRANCH 4 995
2 JETA AMATA 4 941
3 LANCELOT IMASUEN 4 926
4 RAMSEY NOAH 4 868
5 SAINT OBI 4 778
6 TONY UMEZ 4 742
7 CHIDI MOKEME 4 732
8 JIM IYKE 4 478
9 NKEM OWOH 4 021
10 YEMI BLAQ 3 671
NOLLYWOOD FEMALES NO OF FOLLOWERS
1 GENEVIEVE NNAJI 100 065
2 FUNKE AKINDELE 45 793
3 OMOTOLA JOLADE 45 479
4 RITA DOMINIC 45 117
5 UCHE JUMBO 32 842
6 INI EDO 23 700
7 MERCY JOHNSON 23 476
8 STEPHANIE OKEREKE 11 673
9 CHIOMA CHUKWUKA 10 274
10 CHIKA IKE 9 908
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NOLLYWOOD MALES NO OF FOLLOWERS
1 CHIDI MOKEME 16 249
2 NKEM OWOH 9 728
3 JIM IKYE 9 206
4 RICHARD MOFE DAMIJO 6 883
5 RAMSEY NOAH 2 184
6 YEMI BLAQ 1 745
7 JETA AMATA 465
8 FEMI BRANCH 294
9 FRED AMATA 112
10 SAINT OBI 90
In a reversal of what we saw in the case of Music artists, when it comes to Nollywood, the females are the ones with strong followings.
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10 Our thoughts
Still, thumbs up to MTN for their first position on both platforms.
FACEBOOK Numerically MTN Nigeria added 6526 likes over the month, Cool FM added 4959. 1513 new people liked the Beat FM page and the Brand with the highest number of clicks on its like button is Vanguard newspaper with 30189 new likes over the past month.
. TWITTER Just like on Facebook MTN Nigeria added 6526 new followers to keep the gap between it and other brands high, Vanguard newspaper had 18327 new followers over the month. The brand with the highest number of new followers is Channels TV with 34567 additional people following it. Bella Naija makes a new entry into the Top 10 on Twitter with 27532 followers (let‟s see how long it can stay in the Top 10). Finally we researched on-air personalities as part of our audit but found that most of them only have normal pages and haven‟t set themselves up with fan pages. Maybe they don‟t see themselves as „Brands/Personalities‟ yet? Maybe they should because I think that‟s the point the bucks, or Naira, will start rolling in for them in form of gigs, personal appearances etc. Well, that‟s it for now. Till the next report. About Playhouse Communication Ltd Playhouse is a full service digital advertising agency. If you would like to find out more, visit our website at www.playhousecomm.com, „like‟ us on Facebook at www.facebook.com/playhousecomm, email us at [email protected] or call us on +234 (0)13205232.