the 10 most engaging brands from our twitter study
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In our recent Twitter study, we analyzed how Interbrand Top 100 companies were performing on Twitter. Here we take a hard look at the content & strategy that make these brands great.TRANSCRIPT
The 10 Most Engaging Brands from Our Twitter Study
2 © 2013 Simply Measured, Inc
In our latest study, we took a look at the Interbrand 100’s presence on Twitter in Q4 of 2013.
We looked at the 10 brands with the highest total engagement and dove deeper into the strategy that makes them great.
Comparing The Best Of The Best
The 10 Most Engaging Brands from Our Twitter Study
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The 10 Most Engaging Brands from Our Twitter Study
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No. 1: eBay
Total Engagement: 1,651,877 Followers: 295,596
Total Tweets: 1,652*Stats from Q4 of 2013
Out of all the impressive brands in the top 10, eBay had the highest amount of total engagement. Why? Maybe it’s that they have a very attentive fan base, or people just love deals or that they’re very good at content creation.
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No. 2: MTV
Total Engagement: 1,392,274
Followers: 10,284,879
Total Tweets: 3,981*Stats from Q4 of 2013
MTV’s visual content, geared toward their young fan base, has propelled them into becoming one of the most engaging brands on Twitter. Although MTV may have come in 2nd place for total engagement, they have the most followers out of any brand in the top 10.
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No. 3: Amazon
Total Engagement: 1,161,673
Followers: 882,550
Total Tweets: 272*Stats from Q4 of 2013
Amazon’s ability to crack the top 3 most engaging brands on Twitter is a testament to the content they choose to share. Amazon only sent out 4 @Replies in Q4 of 2013, but their audience base clearly isn’t too concerned!
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No. 4: Starbucks
Total Engagement: 985,500
Followers: 5,527,769
Total Tweets: 1,179*Stats from Q4 of 2013
Starbucks, a social media great, landing on this list is no surprise. Starbuck’s gives their followers great content, and often asking for nothing in return. Only 15% of their Tweets include links.
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No. 5: McDonalds
Total Engagement: 493,488
Followers: 2,077,556
Total Tweets: 2,087*Stats from Q4 of 2013
McDonald’s does a great job at tapping into people’s everyday lives by highlighting holidays, current events and pop culture trends. Clearly, McDonald’s fan base is lovin’ it.
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No. 6: Nintendo
Total Engagement: 387,894
Followers: 562,532
Total Tweets: 608*Stats from Q4 of 2013
Nintendo engages their audience by showcasing the hottest games, deals and trends. Additionally, since their audience is tech-savvy, they’re also more likely to be on Twitter and engaging with this brand.
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No. 7: Pizza Hut
Total Engagement: 383,985
Followers: 673,808
Total Tweets: 34,029*Stats from Q4 of 2013
Pizza Hut talks to their fans. They send, by far and away, the most @Replies and Tweets than any other brand in the top 10. Although their audience size is smaller than most of the other brands on this list, their fans certainly enjoy the personal attention. Oh, and their Tweets are also hilarious.
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No. 8: Google
Total Engagement: 369,384
Followers: 7,798,946
Total Tweets: 424*Stats from Q4 of 2013
Google’s advantage is that they can pretty much Tweet about anything. From snow storm tips to the Grammys, Google provides rich, fun, and useful content that everybody enjoys and engages with.
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No. 9: Disney
Total Engagement: 365,896
Followers: 3,427,949
Total Tweets: 139*Stats from Q4 of 2013
Disney does a great job at curating content their fans care about. Whether it’s a Beauty & The Beast #TBT or a question about their latest movie, Disney’s content is what Disney fans care about. Disney made the top 10 despite sending only 1 @Reply in Q4 of 2013.
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No. 10: Nokia
Total Engagement: 300,862
Followers: 1,164,052
Total Tweets: 2,515*Stats from Q4 of 2013
Nokia engages their audience by showcasing their products with visual content in their Tweets. But, as an electronics brand, Nokia probably has a similar advantage as Nintendo. Techies loves Twitter!
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For more, check out our full Twitter study.
These 10 brands do an excellent job at connecting with their audience on Twitter.
Click here to learn more about these top brands and more in our full Twitter study.
Thank You!For More Social Media Analysis,
find us on Twitter at @SimplyMeasured.