TOP NIGERIAN BRANDS

ON FACEBOOK & TWITTER

(DECEMBER 2012)

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TABLE OF CONTENTS

1 INTRODUCTION ....................................................................................................................... 3

2 THE OVERALL TOP TEN ........................................................................................................ 4

3 TOP CONSUMER GOODS ............................................................................................................. 5

4 TOP PUBLICATIONS ................................................................................................................ 6

5 TOP RADIO STATIONS ............................................................................................................ 7

6 TOP NOLLYWOOD ACTOR/ACTRESSES ............................................................................. 8

6.1 ACTRESSES................................................................................................................................ 8 6.2 ACTORS .................................................................................................................................... 9

7 TOP MUSICIANS MALE/FEMALE ....................................................................................... 10

7.1 MUSIC (MALE) ......................................................................................................................... 10 7.2 MUSIC (FEMALE) ..................................................................................................................... 11

8 TOP PUBLIC OFFICE HOLDERS .......................................................................................... 12

9 TOP BANKS .............................................................................................................................. 13

10 ABOUT US ................................................................................................................................ 14

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1 Introduction The Top Ten covers the following categories

Overall Top 10

Consumer Goods

Publications

Radio Stations

Music, Male & Female

Public Office holders

Nollywood actors & actresses

Banks

Measurement:

‘Success’ is based on the number of ‘Likes’ and ‘Followers’ a brand has.

We have looked solely at the official Nigerian page of the brands.

The figures we have here were accurate as of 8th January 2013.

Note:

This is based on our own manual search of Facebook & Twitter pages. If you

have any brands you think we have missed; a category you think we should be

considering or if you simply have any comments you would like to share, please

email us at info@playhousecomm.com .

The Overall Top 10 is a list of the best performing Nigerian brands on Facebook and Twitter.

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2 The Overall Top Ten

FACEBOOK NO OF LIKES

2 1 ˄ GT BANK 912,085

1 2 ˅ MTN 851,124

3 3 ˃ VANGUARD 535,497

4 4 ˃ BEAT FM 436,098

6 5 ˄ AIRTEL NIGERIA 334,303

7 6 ˄ NOKIA NIGERIA 316,696

5 7 ˅ COOL FM 308,042

8 8 ˃ DAILY TRUST 291,021

9 9 ˃ PUNCH 264,347

10 10 ˃ WAZOBIA FM 249,102

TWITTER NO OF FOLLOWERS

1 1 ˃ NIGERIA NEWS DESK 308,536

2 2 ˃ CHANNELS TV 170,788

3 3 ˃ MTN 154,008

4 4 ˃ VANGUARD 150,971

5 5 ˃ PUNCH 122,525

6 6 ˃ SAHARA REPORTERS 109,367

7 7 ˃ BEAT FM 109,608

8 8 ˃ COOL FM 73,380

9 9 ˃ THISDAY LIVE 58,931

10 10 ˃ GUARDIAN 57,687

Gtbank had a very good December on facebook, their numbers jumped mainly due to the launch of the Ndani pop-store at Selfridges and the interview with D’banj on Ndani TV. This jump takes Gtbank to the top of the TOP10. KEY – position last month Position this month N – New entry

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3 Top Consumer Goods

FACEBOOK NO OF LIKES

1 1 ˃ MTN 851,124

2 2 ˃ AIRTEL NIGERIA 334,303

3 3 ˃ NOKIA NIGERIA 316,696

4 4 ˃ ETISALAT 239,518

5 5 ˃ ALWAYS 217,967

6 6 ˃ STAR NIGERIA 186,388

7 7 ˃ SAMSUNG NIGERIA 168,053

8 N GLOBACOM 148,349

8 9 ˅ INDOMIE NIGERIA 135,606

9 10 ˅ MTV BASE 123,905

TWITTER NO FO FOLLOWERS

1 1 ˃ CHANNELS TV 170,788

2 2 ˃ MTN 154,008

3 3 ˃ ETISALAT 38,716

4 4 ˃ GLO 17,943

6 5 ˄ AIT 13,560

5 6 ˅ AIRTEL NIGERIA 11,649

7 7 ˃ DSTV NIGERIA 8,806

8 8 ˃ HENNESSY NIGERIA 3,587

10 9 ˄ SAMSUNG NIGERIA 2,595

9 10 ˅ TOMTOM HONEY LEMON 1,801

KEY – position last month

Position this month N – New entry

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4 Top Publications

FACEBOOK NO OF LIKES

1 1 ˃ VANGUARD 535,497

2 2 ˃ DAILY TRUST 291,021

3 3 ˃ PUNCH 264,347

4 4 ˃ SAHARA REPORTERS 169,155

5 5 ˃ TRIBUNE 136,967

6 6 ˃ THISDAY LIVE 104,268

7 7 ˃ LEADERSHIP 75,024

8 8 ˃ PM NEWS 59,237

9 9 ˃ THE SUN 42,543

10 10 ˃ DAILY TIMES 25,102

TWITTER NO OF FOLLOWERS

1 1 ˃ NIGERIA NEWS DESK 308,536

2 2 ˃ VANGUARD 150,971

3 3 ˃ PUNCH 122,525

4 4 ˃ SAHARA REPORTERS 109,367

5 5 ˃ THISDAY LIVE 58,931

6 6 ˃ GUARDIAN 57,687

7 7 ˃ DAILY TRUST 50,318

8 8 ˃ PM NEWS 44,389

9 9 ˃ LEADERSHIP 28,635

10 10 ˃ DAILY TIMES 21,538

KEY – position last month

Position this month N – New entry

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5 Top Radio Stations

FACEBOOK NO OF LIKES

1 1 ˃ BEAT FM 436,098

2 2 ˃ COOL FM 308,042

3 3 ˃ WAZOBIA FM 249,102

5 4 ˃ BRILA FM 97,964

4 5 ˃ SPLASH FM 66,955

6 6 ˃ NAIJA FM 23,091

8 7 ˃ CLASSIC FM 20,480

7 8 ˃ RAINBOW FM 17,738

9 9 ˃ RHYTHM 93.7 17,315

10 10 ˃ RADIO CONTINENTAL 10,415

TWITTER NO OF FOLLOWERS

1 1 ˃ BEAT FM 109,608

2 2 ˃ COOL FM 73,380

3 3 ˃ RHYTHM 47,430

4 4 ˃ WAZOBIA FM 27,251

5 5 ˃ BRILA FM 20,799

6 6 ˃ SPLASH 11,790

7 7 ˃ CLASSIC FM 7,183

8 8 ˃ RAINBOW FM 3,797

9 9 ˃ RADIO CONTINENTAL 2,549

10 10 ˃ NAIJA FM 1,815

KEY – position last month Position this month N – New entry

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6 Top Nollywood Actor/Actresses

6.1 Actresses

FACEBOOK NO OF LIKES

1 1 ˃ OMOTOLA JOLADE 971,784

2 2 ˃ STEPHANIE OKEREKE 583,210

3 3 ˃ MERCY JOHNSON 591,272

4 4 ˃ TONTO DIKE 415,676

5 5 ˃ FUNKE JENIFA AKINDELE 398,318

6 6 ˃ INI EDO 245,587

7 7 ˃ OGE OKOYE 228,973

8 8 ˃ GENEVIEVE NNAJI 200,533

9 9 ˃ CHIKA IKE 153,119

10 10 ˃ CHIOMA CHUKWUKA 114,974

TWITTER NO OF FOLLOWERS

1 1 ˃ GENEVIEVE NNAJI 235,018

2 2 ˃ UCHE JOMBO 167,316

3 3 ˃ TONTO DIKE 137,954

4 4 ˃ OMOTOLA JOLADE 124,625

5 5 ˃ FUNKE AKINDELE 96,955

6 6 ˃ RITA DOMINIC 94,616

7 7 ˃ INI EDO 60,184

9 8 ˄ STEPHANIE OKEREKE 55,247

8 9 ˅ MERCY JOHNSON 51,412

10 10 ˃ CHIKA IKE 26,200

KEY – position last month Position this month

N – New entry

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6.2 Actors

FACEBOOK NO OF LIKES

2 1 ˄ NKEM OWOH 247,909

1 2 ˅ ODUNLADE ADEKOLA 155,242

3 3 ˃ BABA SUWE 69,668

4 4 ˃ FEMI BRANCH 36,413

5 5 ˃ DESMOND ELLIOT 34,356

6 6 ˃ CHINEDU IKEDIEZE AKI 14,872

7 7 ˃ OSITA I HEME PAWPAW 11,751

8 8 ˃ NONSO DIOBI 9,946

9 9 ˃ YEMI BLAQ 1,593

10 10 ˃ RMD 1,815

TWITTER NO OF FOLLOWERS

1 1 ˃ JIM IYKE 49,320

2 2 ˃ DESMOND ELLIOT 37,673

3 3 ˃ CHIDI MOKEME 33,514

4 4 ˃ MIKE EZURUONYE 25,547

5 5 ˃ NKEM OWOH 25,285

6 6 ˃ NONSO DIOBI 26,967

7 7 ˃ RMD 20,641

8 8 ˃ CHINEDU IKEDIEZE AKI 11,731

9 9 ˃ OSITA IHEME PAWPAW 9,945

10 10 ˃ KALU IKEAGWU 5,596

KEY – position last month Position this month N – New entry

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7 Top Musicians Male/Female

7.1 Music (male)

FACEBOOK

MUSIC MALES NO OF LIKES

1 1 ˃ D BANJ 598,723

2 2 ˃ WIZKID 587,418

4 3 ˄ MI 487,187

3 4 ˅ DON JAZZY 486,470

6 5 ˄ ICE PRINCE 406,797

5 6 ˅ TERRY G 400,360

7 7 ˃ WANDE COAL 333,212

8 8 ˃ BANKY W 329,743

9 9 ˃ NAETO C 323,903

10 10 ˃ DAREY ART ALADE 309,780

TWITTER MUSIC MALES NO OF FOLLOWERS 2 1 ˄ DON JAZZY 492,597

1 2 ˅ D BANJ 468,665

3 3 ˃ WIZKID 431,871 4 4 ˃ BANKY W 291,650 5 5 ˃ INNOCENT IDIBIA (TUFACE) 271,789 6 6 ˃ DAVIDO 261,138 7 7 ˃ ELDEE 236,839 8 8 ˃ MI 225,952 9 9 ˃ PETER P SQUARE 221,964 10 10 ˃ WAN DE COAL 171,923

KEY position last month Position this month N – New entry

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7.2 Music (female)

MUSIC FEMALES NO OF FRIENDS

1 1 ˃ NNEKA 234,036

2 2 ˃ GOLDIE 82,250

3 3 ˃ ASA 70,799

4 4 ˃ OMAWUNMI 22,800

5 5 ˃ TIWA SAVAGE 20,388

6 6 ˃ WAJE 15,033

7 7 ˃ SASHA P 5,857

8 8 ˃ MOCHEDDAH 4,601

9 9 ˃ DENCIA 2,496

10 10 ˃ CHIDYNMA 373

MUSIC FEMALES NO OF FOLLOWERS

1 1 ˃ TIWA SAVAGE 209,189

2 2 ˃ GOLDIE 179,602

3 3 ˃ MOCHEDDAH 121,540

4 4 ˃ OMAWUMI 79,429

5 5 ˃ ASA 66,563

6 6 ˃ WAJE 59,186

7 7 ˃ SASHA P 51,168

8 8 ˃ WEIRD MC 44,273

9 9 ˃ EVA ALORDIAH 42,606

10 10 ˃ MUNA ABII 41,300

KEY – position last month Position this month N – New entry

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8 Top Public office holders

FACEBOOK NO OF LIKES

1 1 ˃ GOODLUCK JONATHAN 859,610

2 2 ˃ NUHU RIBADU 215,152

3 3 ˃ PAT UTOMI 188,062

4 4 ˃ BABATUNDE FASHOLA 180,613

5 5 ˃ NASIR EL RUFAI 159,650

6 6 ˃ BUKOLA SARAKI 43,813

7 7 ˃ RAUF AREGBESOLA 37,173

8 8 ˃ ROTIMI AMAECHI 24,481

9 9 ˃ EMMANUEL UDUAGHAN 16,578

10 10 ˃ DONALD DUKE 16,031

TWITTER NO OF FOLLOWERS

1 1 ˃ NASIR EL RUFAI 128,012

2 2 ˃ BABATUNDE FASHOLA 102,164

3 3 ˃ DELE MOMODU 72,026

4 4 ˃ GOODLUCK JONATHAN 49,466

5 5 ˃ NUHU RIBADU 42,170

6 6 ˃ PAT UTOMI 33,382

7 7 ˃ BUKOLA SARAKI 19,181

8 8 ˃ BOLAJI ABDULLAHI 9,139

9 9 ˃ SEGUN MIMIKO 5,146

10 10 ˃ LIYEL IMOKE 2,583

KEY – position last month Position this month N – New entry

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9 Top Banks

FACEBOOK NO OF LIKES

1 1 ˃ GT BANK 912,085

2 2 ˃ FIRST BANK 180,541

3 3 ˃ FCMB 45,842

4 4 ˃ ACCESS BANK 36,529

5 5 ˃ WEMA BANK 33,213

6 6 ˃ UBA 23,077

7 7 ˃ DIAMOND BANK 29,473

8 8 ˃ FIDELITY BANK 13,449

9 9 ˃ UNITY BANK 12,524

10 10 ˃ SKYE BANK 10,807

TWITTER NO OF FOLLOWERS

1 1 ˃ GT BANK 32,824

2 2 ˃ FIRST BANK 11,255

3 3 ˃ ACCESS BANK 3,790

4 4 ˃ SKYE BANK 3,797

5 5 ˃ ZENITH BANK 2,187

7 6 ˃ WEMA BANK 1,777

6 7 ˃ UBA 1,688

9 8 ˃ FIDELITY BANK 1,258

8 9 ˃ DIAMOND 1,021

10 10 ˃ KEYSTONE BANK 418

KEY – position last month

Position this month N – New entry

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