top international markets for renewable energy companies intl... · 2015. 8. 11. · international...

Top International Markets for

Renewable Energy Companies ● ● ●

Taking your green industry to the next level in the global market ● ● ●

Table of Contents

Introduction .................................................................................................................................... 4

Industry Analysis............................................................................................................................ 5

Suggested Certifications for Small Businesses and their products ............................................. 5

Overview of Renewable Energy Industry .................................................................................... 5

Entering the Renewable Energy Market ..................................................................................... 8

This information was acquired from a government website: epa.gov ........................................ 8

Renewable Energy in the US ...................................................................................................... 8

Global View .............................................................................................................................. 10

Export Opportunities for U.S Renewable Energy Firms............................................................ 11

#1 Canada ..................................................................................................................................... 12

#2 Mexico ..................................................................................................................................... 14

#3 China ....................................................................................................................................... 18

#4 South Korea ............................................................................................................................. 21

#5 Australia ................................................................................................................................... 25

#6 Japan ...................................................................................................................................... 28

#7 Brazil........................................................................................................................................ 31

#8 United Kingdom ...................................................................................................................... 35

#9 Germany ................................................................................................................................... 39

#10 Singapore ............................................................................................................................... 43

Additional Countries .................................................................................................................... 46

Upcoming Countries .................................................................................................................... 47

Turkey .................................................................................................................................... 47

India ....................................................................................................................................... 47

Vietnam ................................................................................................................................. 47

Additional Markets for Renewable Energy ................................................................................. 48

Belgium ..................................................................................................................................... 48

Italy............................................................................................................................................ 52

Spain .......................................................................................................................................... 56

South Africa .............................................................................................................................. 59

Resources and Contact Information ........................................................................................... 63

#1 Canada .............................................................................................................................. 63

#2 Mexico .............................................................................................................................. 63

#3 China ................................................................................................................................. 63

#4 S.Korea ............................................................................................................................. 64

#5 Australia............................................................................................................................ 65

#6 Japan ................................................................................................................................. 65

#7 Brazil ................................................................................................................................ 65

3

#8 United Kingdom ............................................................................................................... 66

#9 Germany ........................................................................................................................... 67

#10 Singapore ........................................................................................................................ 67

Upcoming Countries ................................................................................................................. 67

India, Turkey, and Vietnam ................................................................................................... 67

Additional Countries for Renewable Energy Market ............................................................... 68

Belgium ................................................................................................................................. 68

Italy ........................................................................................................................................ 68

Renewable Energy & Environmental Management .............................................................. 69

Spain ...................................................................................................................................... 70

South Africa ........................................................................................................................... 70

Bibliography ................................................................................................................................. 71

All Rights Reserved. No part of this publication may be reproduced in any form or by any means without written

permission from the publisher. All opinions, conclusions, or recommendations expressed are those of the author and

do not necessarily reflect the views of Duquesne University.

The Center for Green Industries and Sustainable Business Growth has made reasonable efforts to ensure the

accuracy of this information. If may, however, include inaccuracies or typographical errors and may be changed or

updated without notice. It is intended for discussion and educational purposes only and is not intended to and does

not constitute legal financial or other professional advice. Some materials may provide links to other Internet sites

only for the convenience of users. The Center for Green Industries and Sustainable Business Growth is not

responsible for the availability or content of these sites. Duquesne University and the Center for Green Industries do

not endorse or recommend any commercial products, processes, services, producer, or provider referenced in this

material or information described or offered at other Internet sites.

The Center for Green Industries and Sustainable Business Growth is supported by the U.S. Economic Development

Administration.

© 2014 by the Center for Green Industries and Sustainable Business Growth of Duquesne University,

Pittsburgh, PA.

4

Introduction

Making the World a more Sustainable Place with Green Innovations Creates

Promising Export Business Opportunities

In the last few years ‘Green Industries’ has taken a boom in the global market. Countries

are becoming more aware and concerned about sustainability, and alternative means of living.

These industries are developing a profitable market that is full of opportunities for U.S. products

and services. Environmental concerns have pushed themselves to the surface and have grabbed

the public’s attention as well. These concerns are then put on both government and private sector

agendas. The prospects for export sales are becoming promising for renewable energy,

environmental management, and green building services.

Both the private sectors and governments look to recent innovations to create a

sustainable environment and less polluting energy sources to transform a polluted, industrialized

world. This is why American companies must take this market by storm, and immerse

themselves in this fast-growing and highly competitive industry.

This publication lists the top ten foreign country destinations of U. S products and

services in the Renewable Energy field, in the time frame included in the charts. It also lists other

opportunities in emerging, fast growing countries that are rapidly developing infrastructure in a

sustainable way Of course, it is never certain that today’s market destinations will be certain in

tomorrow’s top destinations. This is the reason why both the current and emerging markets are

included.

The Renewable Energy Guide has categorized the top ten countries for selling U.S.

products and services in 2011. The subcategories included in the data are: solar heating, PV,

wind energy, hydro power, and geothermal. The major source of the information is from

export.gov and the others that are noted. The following list is of HS codes that were used to

collect data according to industry:

1. Solar Heating: 8419

2. PV:8511

3. Wind Energy: 8502

4. Hydro Power: 8410

5. Geothermal:8419

For each of the countries presented, this guide provides an insight to the country’s green

consciousness, a chart of the market size sum for these subcategories, best prospects and

opportunities, and a summary of how to get into this country’s market. This information is

what U.S. firms need when evaluating foreign market opportunities for their products and

services.

5

Research data have been obtained from government sources, trade association publications, business

journals, and company literature.

Industry Analysis Suggested Certifications for Small Businesses and their products The following information was acquired from government websites: export.gov, epa.gov,

The United States Small Business Administration lists several certifications that can help

you create a competitive advantage by labeling your product as environmentally sound on an

international level.

International Certification

The European Union Eco-Label Program is a voluntary scheme designed to encourage

businesses to market products and services that are kinder to the environment and for

European consumers

Canada's EcoLogo Label program certifies products from the United States and Canada

in over 120 categories

Germany's Blue Angel program provides ecolabeling for a wide variety products

Scandinavia's Nordic Swan allows companies to apply for an ecolabel in over 66 product

categories

Japan's EcoMark Program provides product certification and ecolabeling for several

product types.Also CASBEE is a labeling tool based on the Building Environmental

Efficiency (BEE).

Taiwan's Green Mark and Energy Label programs provide certification and ecolabeling

for green and energy efficient products

The French Conformite Europeene, CE : is a program which certifies that a product

has met EU health, safety, and environmental requirements, which ensure consumer

safety. Manufacturers in the European Union (EU) and abroad must meet CE marking

requirements, where applicable in order to market their products in the European Union.

The Waste Electrical and Electronic Equipment Directive (WEEE), which sets out

the financial and other responsibilities of EEE producers with regard to the collection and

recycling of waste from a broad range of EEE at their end of life.

The Restriction of Hazardous Substances Directive (RoHS), which bans the use of

certain hazardous substances (such as lead, mercury, cadmium, hexavalent chromium and

some polybrominated flame-retardants) in EEE.

REACH(Registration, Evaluation, Authorization and Restrictions of chemicals): is a

major reform of EU chemicals policy, affecting all global supply chains that produce and

use chemicals.

Overview of Renewable Energy Industry The following information was acquired from government websites: http://www.ren21.net

http://www.sba.gov/leaving-sba-dot-gov?url=http%3A%2F%2Fec.europa.eu%2Fenvironment%2Fecolabel%2Findex_en.htm

http://www.sba.gov/leaving-sba-dot-gov?url=http%3A%2F%2Fwww.ecologo.org%2F

http://www.sba.gov/leaving-sba-dot-gov?url=http%3A%2F%2Fwww.blauer-engel.de%2Fen%2Findex.php

http://www.sba.gov/leaving-sba-dot-gov?url=http%3A%2F%2Fwww.svanen.nu%2FDefault.aspx%3FtabName%3DStartPage

http://www.sba.gov/leaving-sba-dot-gov?url=http%3A%2F%2Fwww.ecomark.jp%2Fenglish%2F

http://greenliving.epa.gov.tw/GreenLife/greenlife-v2/E_GreenMark_systems.aspx

http://www.sba.gov/leaving-sba-dot-gov?url=http%3A%2F%2Fwww.energylabel.org.tw%2Findex_en.asp

6

Renewable energy sources, including wind, solar, geothermal, biomass, and water power

play an important - and increasing - role in our nation's energy mix. The growth of clean and

domestic renewable energy is an important part of addressing climate change and increasing our

energy security.

About 80 percent of the world's population uses electricity, in the above chart you have the

following broken down: more than 60 percent of the world's electricity is generated from coal and natural

gas; 16 percent from hydropower; 14 percent from nuclear energy; and 2 percent from wind, solar, and

biomass, according to the International Energy Agency (IEA).

Renewable Energy has become a cornerstone of the UN system strategy. Various UN

agencies, such as UN Environment Program, UN Development Program, and UN Framework

Convention on Climate Change, UN Industrial Development Organization, World Bank, The

Global Environment Facility and Commission on Sustainable Development recognize the

importance of tackling energy security. Many of their projects consist of projects that develop

initiatives through different spectrums of renewable energy1. They range from policy designs to

increasing financial accessibility, from rising public awareness to improving technological

potential. The recent addition, the International Renewable Energy Agency (IRENA) was

established, mandated by governments. Their mission is to promote the widespread and

increased adoption and sustainable use of all forms of renewable energy.

The G8 process has also taken an interest in renewable energy, and since the dialogues

and meetings of 2005, apart from G8 countries; large developing countries have taken an interest

in the topic as well. Both the Heads of State and Heads of Government set out in tackling climate

change, promoting clean energy and achieving sustainable development2.

1 http://www.ren21.net/RenewablesPolicy/InternationalProcesses/tabid/5607/Default.aspx

2 http://www.ren21.net/RenewablesPolicy/InternationalProcesses/tabid/5607/Default.aspx

World's Population Energy Usage

coal & natural gas

hydropower

nuclear energy

wind, solar, & biomass

7

The U.S. Energy Information Administration's International Energy Outlook 2011

(IEO2011) projects that the amount of global hydroelectric and other renewable electric

generating capacity will rise 2.7% per year through 2035, more than any other electricity

generating source (see chart below). The IEO2011 also projects that China and India will lead

the way in adding hydroelectric and renewable electric generating capacity.

Source: U.S. Energy Information Administration, International Energy Outlook 2011

Among renewable, installed hydroelectric power capacity is expected to increase more than other

renewable sources between 2008 and 2035. However, installed solar power capacity sees the largest

growth rate over the projection period, expanding 8.3% per year, based on EIA's IEO2011 released on

September 19, followed by 5.7% for wind, 3.7% for geothermal, 2.0% for hydropower, and 1.4% for

other renewable such as wood waste, landfill gas, and agricultural byproducts.

http://www.eia.gov/forecasts/ieo/

http://www.eia.gov/todayinenergy/detail.cfm?id=3130

http://www.eia.gov/todayinenergy/detail.cfm?id=3130


8

Source: U.S. Energy Information Administration, International Energy Outlook 2011Long-term annual growth

rates for global installed generating capacity are 2.0% for nuclear, 1.6% for natural gas-fired power

plants, and 1.3% for coal, according to the IEO2011. The report estimates installed capacity of power

plants running on petroleum products will fall by 1.0% a year, as higher oil costs and climate change

concerns encourage a switch to cheaper and cleaner generating fuels.

Entering the Renewable Energy Market

This information was acquired from a government website: epa.gov

Financial incentives for buying renewable energy, both as a business and a consumer, are

plentiful. The Database of State Incentives for Renewable and Efficiency (DSIRE), lists the

many different incentives and regulations for acquiring renewable energy. Incentives are

available at the federal, state, and local levels. The incentives include grants, rebates, loans, and

tax deductions. Many have strict stipulations, so be sure to read all the print before agreeing to

the incentive. In addition to incentives, the site lists federal rules, regulations, and goals for

renewable energy, as well as rules, regulations, and goals by state. Currently, Pennsylvania is

one of just six states to offer a state renewable program, as well as utility, local and private

renewable energy programs and incentives3.

In addition to financial incentives, it is important to understand the importance of

Renewable Energy Certificates (RECs). The EPA defines an REC something that “represents

the property rights to the environmental, social, and other non-power qualities of renewable

electricity generation.” At every renewable energy grid, two things are produced: physical

electricity and REC. REC is produced for every 1 megawatt hour (1,000 kilowatt hours). The

RECs are sold or traded and represent the attribute of the renewable energy (not the actual

electricity). Often RECs are bundled with the physical electricity before they are sold to the

buyer. RECs allow the buyer to procure green power virtually anywhere and apply the

electricity to a facility of their choice.

Renewable Energy in the US

“One of the fastest ways to create jobs in America is to invest in clean energy,” said

Rhone Resch, president and CEO of the Solar Energy Industries Association. “These are quality

jobs and they can’t be outsourced. From plumbers to electricians to construction workers, the

solar industry created nearly 20,000 jobs last year with the support of the stimulus bill. We

proved that we can create much-needed job growth now with the right policies in place. But we

can only keep up that momentum if Congress enacts a jobs bill that promotes deployment of

solar and other clean energy technologies.”4

3 http://www.windpoweringamerica.gov/econ_project_detail.asp?id=15

4 "Renewable Energy In 2010 – What To Expect In The Sector." Renewable Energy Sources. U.S Department of

Energy, Feb. 2010. Web. 13 Apr. 2012. <http://www.renewable-energy-sources.com/2010/02/10/renewable-energy-

in-2010-what-to-expect-in-the-sector/>.


9

According to the U.S Energy Department, the United States is the world’s largest energy

consumer and is a leader in the production and supply of energy. U.S. energy companies produce

oil, natural gas, coal, nuclear, alternative and renewable energy, and electricity

transmission/distribution equipment, as well as supply energy technology to almost every

country in the world. As for the manufacture of energy equipment, large companies dominate in

the oil and gas field equipment manufacturing sector, while small- and medium-sized companies

dominate the renewable energy equipment sector, according to the ‘Renewable Energy Data

Book 2009’.

The Obama Administration has committed approximately $11 billion of the ARRA funds

to upgrade the current grid system by incorporating smart grid technologies, namely information

and communication technology (ICT) overlay, into the existing grid system5.The United States,

is considered as the international leader in smart grid technologies and policies, is taking an all

encompassing approach to a fully-integrated smart grid system, including power generation,

electric meter, electricity end-user, and plug-in appliances/vehicles.

The following information were key notes acquired from the ‘2010 Renewable Data

Book’, provided from the U.S Department of Energy:

Renewable energy (excluding hydropower) is a relatively small portion of total energy

supply both globally and in the United States. The installed global renewable energy

capacity has more than quadrupled between 2000 and 2010.

Including hydropower, renewable energy sources represent nearly 12% of total installed

capacity and more than 10% of total generation in the United States in 2010. Installed

renewable energy capacity (including hydropower) is more than 137 gigawatts (GW).

Not including hydropower, 2010 renewable electricity installed capacity has reached

about 59 GW in the United States.

In 2010 in the United States, wind and solar photovoltaic’s (PV) were two of the fastest

growing generation technologies. In 2010, cumulative wind capacity increased by 15%

and cumulative solar PV capacity grew 71% from the previous year.

Worldwide, wind energy is one of the fastest growing renewable energy technologies—

between 2000 and 2010, wind energy generation worldwide increased by a factor of 11.

The United States experienced even more dramatic growth, as installed wind energy

capacity increased by a factor of nearly 16 between 2000 and 2010.

In the United States, renewable energy has been capturing a growing percentage of new

capacity additions during the past few years. In 2010, renewable energy accounted for

more than 25% of all new electrical capacity installations in the United States—a large

change from 2004 when all renewable energy captured only 2% of new capacity

additions.

5 "ENERGY INDUSTRIES:Renewable Energy and Energy Efficiency (Solar, Wind, Bio-Mass, Geothermal, Hydro,

Ocean." FY 2010 Industry Assessment. U.S Department of Energy, 2009. Web. 13 Apr. 2012.

<http://www.ita.doc.gov/td/energy/2010%20Energy%20Industry%20Assessment%20JAN10%20FINAL.pdf>.

10

Since 2006, the United States has been the world’s leading ethanol producer. Between

2000 and 2010, production of corn ethanol increased by a factor of 8. Use of ethanol in

the United States has also grown substantially, and it accounts for 9.4% of all gasoline

and gasoline blends consumed, up from 1% in 2000.

Source: 2010 Renewable Energy Data Book6

Global View The following information were key notes acquired from the ‘2010 Renewable Data

Book’, provided from the U.S Department of Energy7:

• Global renewable electricity installations (excluding hydropower) have more than

quadrupled from 2000–2010.

• Including hydropower, renewable energy accounts for 21% of all global electricity

generation; without hydropower, renewable energy accounts for 3.8% of global

generation.

• Wind and solar energy are the fastest growing renewable energy technologies worldwide.

Wind grew by a factor of 11 and solar PV generation grew by a factor of more than 28

between 2000 and 2010.

• In 2010, Germany led the world in cumulative solar PV installed capacity. The United

States leads the world in geothermal and biomass installed capacity. China leads in wind,

and Spain leads in Concentrating Solar Power(CSP).

6 "2010 Renewable Energy Data Book." U.S Department of Energy: Energy Efficiency and Renewable Energy. U.S

Department of Energy, 2010. Web. 13 Apr. 2012. <http://www.nrel.gov/analysis/pdfs/51680.pdf>. 7 "2010 Renewable Energy Data Book." U.S Department of Energy: Energy Efficiency and Renewable Energy. U.S

Department of Energy, 2010. Web. 13 Apr. 2012. <http://www.nrel.gov/analysis/pdfs/51680.pdf>.

11

Export Opportunities for U.S Renewable Energy Firms

Throughout the research in Renewable Energy, there were a few sub categories, such as:

solar heating, PV, wind energy, hydro power, and geothermal. The following chart depicts the

ranking for the top ten countries in the total market size of U.S exports to these countries for

2011.

Top 10 Countries for U.S. Renewable Energy Products and Services

In USD: thousands

Market Size Total 11' 2011 - 2009 % growth 2011-2006 % growth

#1 Canada $3,168,630,342 43% 21%

#2 Mexico $1,798,422,274 36% 46%

#3 China $767,835,708 -1% 40%

#4 S.Korea $555,616,795 26% 48%

#5 Australia $392,885,616 41% 62%

#6 Japan $382,346,721 17% 11%

#7 Brazil $366,959,398 31% 55%

#8 UK $349,911,058 21% -9%

#9 Singapore $238,730,765 -37% -1%

#10 Germany $283,679,861 17% 20%

12

#1 Canada

Green Consciousness Overview This information was acquired from the government website: export.gov

Canada is a world leader in the production and use of energy from renewable resources.

Renewable energy sources in Canada are derived from sun, wind, moving water, earth

and biomass, and marine energy extraction. Grid integration of renewable energy is a

driver for a major infrastructure modernization project known as “smart grid”

Wind energy is poised to experience the highest growth within the Canadian Renewable

Energy sector. In 2009, wind energy industry witnessed a record growth of 950 MW of

new wind turbine installations representing USD$ 2.2 billion in investment. New wind

generating capacity is estimated at 55,000 MW by 2025, and is expected to meet 20

percent of Canada’s electricity demand by 2025.

15 percent of Canada’s existing mixed power-generation facilities are scheduled to be

replaced by 2025.

The following chart depicts U. S export sales in these subcategories.

Products by Categories:

In USD: Thousands

Canada 2001 Canada 2011

SOLAR:

Solar Energy $434,986,332 $770,027,542

PV Generator $518,489,468 $529,434,631

WIND

Wind Energy $394,886,538 $155,502,798

HYDRO

Hydro & Marine Power $11,451,722 $943,637,829

GEOTHERMAL

Power Generation $434,986,332 $770,027,542

Market Sales Sum $1,794,800,392 $3,168,630,342

Source: data was calculated from the acquired information given on the government website:

tse.export.gov, by using HS codes

Best Prospects & Opportunities This information was acquired from the government website: export.gov

Wind turbines, tower sections, rotor blades, casting and forgings and transformers

Gears and generators

Hydro energy turbines and equipment

Engineering, construction and logistics service

A few upcoming projects that may provide opportunities for exporting companies are:

EcoENERGY Initiative – federal government support of Cartier Wind Energy Inc. wind

farms in Quebec

13

Gros-Morne Phase II (111 MW) – Construction to be completed Dec.

1, 2012.

Gros-Morne Power Grid Integration —Necessitates completion of a

106.1 km 230-kV power line for integration into Hydro-Québec’s

power grid. Construction will take place from winter to summer 2011.

Rivière-du-Moulin Phase I & II (350 MW) – Construction from spring

2013 to Dec. 1, 2015

Rivière-du-Moulin Power Grid Integration —Necessitates completion

of a 25 km 345-kV power line for integration into Hydro-Québec’s power grid.

Construction will take place from winter to summer 2014.

Getting into the market This information was acquired from the government website: export.gov

For many companies (particularly in the manufacturing and construction sectors),

frequent visits and establishing a local presence will be crucial to long-term market

success. For many U.S. companies, joining in a U.S. delegation to a Canadian trade show

can be the best first step.

For U.S. companies with limited budgets and marketing staff, we recommend:

o a pilot program called Client Finder which uses advanced database tools to help

identify potential Canadian clients and partners, and working with the

Commercial Service to seek potential sales to Canadian government entities.

U.S. companies new to the Canadian market should contact a CS Canada Commercial

Service Officer to obtain information about resources and value added assistance.

Canada and the U. S have a NAFTA-North American Trade Agreement, an agreement

which facilitates the trade of products.

For further information: work with Duquesne University SBDC Global Business

Program(www.duq.edu/SBDC), Pennsylvania DCED’s Center for trade Development,

and the U.S Department of Commerce, Pittsburgh office ( export.gov/pa/Pittsburgh)

http://www.duq.edu/SBDC

14

#2 Mexico


Energy production and infrastructure will continue to be a priority for Mexico’s federal

government during the period 2011-2012. State-owned energy companies, Petroleos Mexicanos

(PEMEX), and the Commission Federal de Electricidad (CFE), have been granted a 2011 budget

of USD 23 billion for new energy infrastructure and the maintenance of existing power plants,

refineries, oil and gas pipelines, etc.

Mexican Energy Market has been slow to new renewable energy technologies, but the

government and private sector are urging for a National Energy Plan.

According to the Secretary of Energy (SENER), PEMEX and CFE will continue

modernizing present infrastructure and are urging the private sector to bid on new energy and

renewable energy projects. The following chart depicts U. S export sales in these subcategories.


In USD: Thousands

Mexico 2001 Mexico 2011

SOLAR:

Solar Energy $164,325,559 $233,460,809

PV Generator $275,580,752 $618,555,551

WIND

Wind Energy $103,451,981 $577,473,002

HYDRO

Hydro & Marine Power $1,714,454B $135,472,103

GEOTHERMAL


Market Sales Sum $709,398,305 $1,798,422,274 Source: data was calculated from the acquired information given on the government website: tse.export.gov, by

using HS codes

Renewable Energy Market

The demand for imported renewable energy-related equipment and services will increase

by approximately 4 percent in 2012 and 2013, while U.S. exports to Mexico will grow by the

same amount in the same years. The only exception is wind power, which is the fastest growing

renewable energy in Mexico at an estimated 35% growth in 2012 and 2013. Mexico grew from 3

MW of installed wind power capacity in 2005 to 1,108 MW in place by April 2012 and experts

have defined a potential of at least 12,000 MW, which would reach 15% of the total energy

generation by 2020.

15

Renewable Energy Market

2010 2011** 2012

(estimated)

2013

(estimated)

Total Market Size 2,101.2 2,166.5 2,512.8 2,966.0

Total Local Production 317.8 325.7 334.4 343.3

Total Exports 318.6 328.9 339.5 350.4

Total Imports 2,102.0 2,169.7 2,517.9 2,973.1

Imports from the U.S. 865.7 901.4 1,050.7 1,240.8 Figures Listed in USD Millions

Wind Energy Market

2010 2011** 2012

(estimated)

2013

(estimated)

Total Market Size 824.0 848.1 1,147.2 1,551.5


Total Exports 120.0 123.6 128.5 133.6

Total Imports 834.0 859.0 1,159.7 1,565.6

Imports from the U.S. 341.3 354.9 479.1 646.8 Figures Listed in USD Millions

Solar Energy Market

2010 2011** 2012

(estimated)

2013

(estimated)

Total Market Size 737.2 758.5 784.3 811.0


Total Exports 97.0 99.9 102.9 106.0

Total Imports 752.0 774.6 801.7 829.8


Hydro Energy Market (Figures Listed in USD Millions)

2010 2011** 2012

(estimated)

2013

(estimated)



Total Exports 41.9 43.6 44.7 45.8

Total Imports 229.1 240.6 250.2 260.2

Imports from the U.S. 118.0 129.9 135.1 140.5

16

Geothermal Energy Market

2010 2011** 2012

(estimated)

2013

(estimated)



Total Exports 49.9 51.7 53.0 54.3

Total Imports 194.2 200.0 207.0 214.2



The industry’s growth has been driven primarily by government targets for renewable

energy and the availability of a world-class wind resource in southern Mexico and

coastal states, particularly those close to the border with the United States, which

matches California’s demand for extra energy. Mexico is modernizing at a fast pace

and this is the right time to participate in this explosive growth. Additional efforts on

sustainability include the governments of Mexico and the United States signing a

Memorandum of Understanding in January 2012, outlining a program of technical

collaboration to develop and expand Mexico’s Low Emissions Development Strategy

with funding of $70M for the following five years.

Energy sub-sectors: Oil and Gas (OGM), Electric Power Systems (ELP), and

Renewable Energy Equipment and Services continue to grow and represent

opportunities for US exporters.

PEMEX already relies heavily on imported products and services and is expected to

spend heavily in developing deepwater reserves as well as advanced extraction of

maturing on shore fields. Also, natural gas capture at well heads is an opportunity for

U.S. companies.

The Energy Regulatory Commission (CRE) will continue in 2011 to play a major role

by granting new permits for renewable energy projects, particularly wind. SENER ‘s

objective is to produce 3.600 MW of renewable energy by December 2013.

This would be comprised of:

1.Geothermal 490 mW

2.Wind 1,125 mW

3. Biomass 495 mW

4. Minihydraulic 1,120 mW

5. Solar (PV) 370 mW

17

A number of major projects will drive investment in the sector and offer opportunities to

US companies either as contractors, sub-contractors, or suppliers of

equipment/technology. During the first months of 2012, 650 MW of new capacity will be

launched with projects such as La Venta III & Oaxaca I, II, III & IV. Afterwards, the next

planned renewable power projects are:

Project / Capacity Technology Timing

Cerro Prieto (5 MW) Solar Q3 2012

Sureste I (300 MW) Wind 2012

Sureste II (300 MW) Wind 2013

Sureste III (300 MW) Wind 2015

Sureste IV (300 MW) Wind 2016

Rumorosa I (100 MW) Wind 2014

Rumorosa II (100 MW) Wind 2014

Rumorosa III (100 MW) Wind 2015


To do business in Mexico it is key to develop and maintain close relationships with

clients and partners. Mexicans prefer direct communication such as telephone calls or

face-to-face meetings. However, e-mail is widely used.

Mexican companies are extremely price conscious, seek financing options, tend to desire

exclusive agreements, and value outstanding service and flexibility.

U.S. firms wishing to export to Mexico will find a variety of market entry strategies.

Many factors help determine the best strategy, such as the product/service, logistics &

customs, distribution, marketing, direct or indirect sales, exporting experience, and

language proficiency, among others.

Mexico and the U. S have a NAFTA-North American Trade Agreement, an agreement

which facilitates the trade of products.





18

#3 China Green Consciousness Overview This information was acquired from the government website: export.gov

Although China still relies on coal to produce more than two-thirds of its energy, it

continues to rapidly increase renewable energy sources. China is now the world’s largest

producer of hydropower and in 2010 overtook the United States as the world leader in installed

wind capacity. China is also the world’s leading manufacturer of solar photovoltaic (PV) cells,

but its domestic market remains immature. Renewable sources produce approximately 10% of

China’s energy, and the Chinese government expects to boost that share to at least 15% by 2020.



In USD: Thousands

China 2001 China 2011

SOLAR:

Solar Heating $73,608,292 $227,688,086

PV Generator $24,821,698 $151,431,373

WIND

Wind Energy $57,336,659 $36,248,385

HYDRO


GEOTHERMAL


Market Sales Sum $233,590,905 $767,835,708

Source: data was calculated from the acquired information given on the government website: tse.export.gov, by

using HS codes.


Solar:

China has large solar resources and is the world’s leading manufacturer of solar PV and

solar water heaters. China-manufactured PV accounted for nearly 50% of global supply in 2010,

and China now produces over 70% of the world’s solar water heaters. However, 95% of its solar

panels are exported to countries with more favorable incentives. China has established a solar

energy target of 20 GW of installed PV capacity by 2020.

The government has used the concession process for utility-scale PV projects to help it

set a price it deems appropriate for solar energy. In 2009, China issued its first tender for two 10

MW utility-scale solar power plants in Dunhuang, Gansu province. In 2010, the Chinese

19

government initiated a second round of concession bids for 13 large-scale PV projects for a total

of 280 MW. The projects are located in six western provinces: Shaanxi, Qinghai, Gansu, Inner

Mongolia, Ningxia and Xinjiang.

Wind:

China has the largest wind resources in the world, with three-quarters offshore.

According to the China Wind Energy Association, China’s wind power capacity grew by more

than 100% for 4 consecutive years from 2006. In 2010, wind power installation capacity reached

30 GW, and China overtook the United States to become the world’s largest wind power market.

China aims to have 150 GW of wind power capacity by 2020.

China has over 80 wind turbine manufacturers and 70 blade manufacturers. In 2009, three

Chinese firms ranked among the top ten globally: Sinovel (No. 3), Goldwind (No.5) and

Dongfang (No. 7). From 2008 to 2009, Chinese firms began to export turbines and components

abroad. China’s Central government recently issued offshore wind regulations, with a target of

30 GW installed capacity planned for 2020; however, many uncertainties remain about the

viability of offshore wind in China.

Although China is already the world’s largest supplier of photovoltaic cells, it exports

approximately 90% of production with the domestic market still undeveloped. Utility-scale solar

is being explored in remote western regions with plentiful land and solar resources. China’s low-

carbon development zones and eco-cities present significant opportunities. Crystalline silicon is

favored in China due to the local manufacturing base, but there is growing interest in thin-film

technology. Concentrated Solar Power (CSP) is new in China, but a niche market may open up in

western regions. Chinese inverters and control boxes are less advanced and of lower quality than

foreign-made components, presenting opportunities for U.S. companies.

Cutting-edge and high-quality technologies that drive down operating costs, improve

wind farm efficiency, or support and enhance connectivity to the grid will play an important role

in the growth of the wind industry. Opportunities also exist for companies that can help China

more accurately assess wind resources. Materials technology, reliable high-

performance controllers, and bearings are in critical need by Chinese

manufacturers. Specialized coating products, particularly for offshore

projects, could also present opportunities.

According to the China Greentech Initiative, primarily due to

Chinese government policy objectives, the offshore wind sector should

experience strong growth in the coming years. Companies with offshore

experience will find most opportunities in areas where there is limited or no

domestic competition. This would include such things as bearings,

composites, installation expertise, undersea cables, offshore electronics,

foundations, generators, controls systems, and converters. Sinovel, for

20

example, sources 20% of its 3- MW offshore turbine components from foreign vendors.


Two of the primary objectives of U.S. policy with regard to China are (a) creating jobs

and growing the American economy by increasing exports, and (b) ensuring our

companies‘ ability to compete on a level playing field. A company should visit China in

order to gain a better perspective and understanding of its potential as a market.

Chinese company representatives respect ―face-to-face meetings, which can

demonstrate a U.S. company‘s commitment to working in China. Prospective exporters

should note that China has many different regions and that each province has unique

economic and social characteristics.




U.S. companies commonly use agents in China to initially create these relationships.

Localized agents possess the knowledge and contacts to better promote U.S. products and

break down institutional, language, and cultural barriers.


21

#4 South Korea


Korea is the world’s 10th largest energy consumer, with

virtually no domestic traditional energy sources of its own.

The country imports 97 percent of its energy resources, and is

currently the 6th largest oil importer in the world.

The Republic of Korea Government (ROKG) has launched a

bewildering array of plans and initiatives to promote the

domestic development and use of new and renewable energies

(NRE), to reduce the dependency on foreign fossil fuels.

The Korean power industry continues to seek imports of related advanced technologies,

providing good business opportunities for US companies with innovative technologies.



In USD: Thousands

S.Korea 2001 S.Korea 2011

SOLAR:

Solar Energy $53,732,376 $190,456,903

PV Generator $7,992,768 $28,983,512

WIND

Wind Energy $22,595,659 $47,384,355

HYDRO

Hydro & Marine Power $190,590 $98,335,122

GEOTHERMAL


Market Sales Sum $138,243,769 $555,616,795

Source: data was calculated from the acquired information given on the government website: tse.export.gov,

by using HS codes.

The highlight of ROKG’s policy initiatives towards NRE is Korea’s new National Energy

Plan announced in August 2008. Dubbed the “Low Carbon, Green Growth Plan,” it is

Korea’s first long-term energy plan proposed to serve as the governing policy for energy

generation and use for coming 20 years.

The Plan developed by ROKG will increase the ratio of NRE generation from 2.4 percent

to 11 percent by 2030.

Specifically:

1) Solar power will grow from 80 MW to 3,504 MW (44 times)

2) Wind energy will grow from 199 MW to 7,301 MW (37 times)

22

3) Bio energy from 1,874 KGcal to 36,487 KGcal (19 times)

4) And geothermal energy from 110 KGcal to 5,606 KGcal (51 times).

ROKG’s primary policy driver had been its much lauded feed-in-tariff (FIT)8, but due to

escalating costs, the Government is shifting to Renewable Portfolio Standard (RPS) that is

scheduled to be in full effect starting 2012. ROKG’s principal policy drivers are:

1) Providing financial incentives such as subsidiaries, low interest loans, tax

reduction/exemption, and feed-in-tariffs to power generation companies using NRE

2) Mandating power utility companies generate a certain portion of their power

generation from NRE, known as Renewable Portfolio Standard (RPS).

The following chart depicts the market for renewable energy in South Korea for the

estimated years of 2010-2012.

Figures in

USD Millions

2010 2011(estimated) 2012(estimated)

Total Market Size 4,570,964 6,620,054 8,671,220

Total Local Production 7,766,964 12,812,054 17,857,143

Total Imports 1,404,000 1,458,000 1,514,077

Exchange Rate: 1 USD 1,120 1,120 1,120

Sources:

Total Local Production: Korea Energy Management Corporation (KEMCO);Total Exports: Ministry of

Knowledge Economy; Total Imports: Ministry of Knowledge Economy; Imports from U.S.: NA.

Note: The above statistics are unofficial estimates by Commercial Service Korea based on information provided

by the data sources. For reporting purposes, a conversion rate of KW 1,120 to USD 1 is used.

Best Prospects& Opportunities This information was acquired from the government website: export.gov

Photovoltaic power- Next-generation solar cells including thin-film modules and roof-

top systems are expected to generate substantial demand in the future.

Wind power - With ocean on three sides, Korea’s focus on wind-power is rapidly

shifting from ground applications to offshore applications.

8Defined by investopedia as an alternative method of investment in renewable energy, it is an environment policy

that promotes investment in renewable energy. It usually contains long-term agreements, guaranteed pricing, and

allowing diversity to the energy technologies.

23

Fuel cells - Korea is home to some of the world’s largest hydrogen & fuel cell power

plants. This industry is forecast to grow to be one of the most rapidly growing NRE

sectors in the future.

Marine energy - Korea has an abundant access to marine energy and is aggressively

emphasizing such development through on-going R&D projects and pilot construction

projects.

Integrated gasification and combined cycle (IGCC) – Because of the high efficiency

and environmentally friendly feature of this technology, Korea has plans to adopt it for

new coal-fired plants including the one with a capacity of 300 MW which is planned to

be completed by 2012 by Korea Western Power Company.

Korea Electric Power Corporation (KEPCO), the state-run power company, is the

primary end-user of NRE products and services. It supplies more than 90 percent of Korea’s

entire electricity needs from its six generating subsidiaries (Gencos) that include 5 fossil fuel-

fired companies and one nuclear company. Required by ROKG’s policy initiatives towards NRE,

the Gencos have diversified their energy sources, and are now generating a certain amount of

electricity from low-carbon methods. They will need to continue to shift the power source to

NRE as RPS will be fully in effect starting 2012.

The six Gencos include:

Korea Hydro and Nuclear Company (KHNP): http://www.khnp.co.kr/index_en.jsp

Korea South-East Power Company, Ltd. (KOSEP): www.kosep.co.kr

Korea Midland Power Company, Ltd. (KOMIPO): http://www.komipo.co.kr/

Korea Western Power Company, Ltd. (KOWEPO): http://www.westernpower.co.kr

Korea Southern Power Company, Ltd. (KOSPO): http://www.kospo.co.kr

Korea East-West Power Company, Ltd. (KEWESPO): http://www.kewp.com

Under the current supply chain, engineering & construction companies (E&C) who if

provide turn-key construction service usually are the buyers of most NRE technologies and parts.


To compete in South Korea companies are recommended to have a capable local

distributor, licensee or franchise partner who has an established network in the market and

extensive market knowledge. A long-term perspective and a reliable partnership between a U.S

supplier and it’s local partner is one of the key factors in achieving success.

Singapore and the U. S have a FTA-Free Trade Agreement, an agreement which

facilitates the trade of products internationally.

javascript:redirect('http://www.khnp.co.kr/index_en.jsp')

javascript:redirect('http://www.kosep.co.kr/')

javascript:redirect('http://www.komipo.co.kr/')

javascript:redirect('http://www.westernpower.co.kr/')

javascript:redirect('http://www.kospo.co.kr/')

javascript:redirect('http://www.kewp.com/')

24





25

#5 Australia

Green Consciousness Overview

This information was acquired from the government website: export.gov

Power generation is a large sector in Australia with approximately US$90 billion invested

in generation, transmission, and distribution assets. Australia’s renewable energy production is

driven by hydroelectricity (6.4%) and wind (2.1%). Biomass, biogas, and solar account for about

one percent of electricity generation. Most solar energy is used for residential water heating and

accounts for 1.5 % of residential energy consumption. The following chart depicts U. S export

sales in these subcategories.


In USD: Thousands

Australia 2001 Australia 2011

SOLAR:

Solar Energy $38,620,380 $81,532,114

PV Generator $6,460,052 $22,338,449

WIND

Wind Energy $8,652,106 $50,671,524

HYDRO


GEOTHERMAL


Market Sales Sum $92,899,575 $392,885,616


by using HS codes.

A key barrier to development of Australia’s renewable energy industry has been the low cost of

non-renewable energy such as coal or gas-fired generation. By 2015, the carbon pricing scheme will

transition to an emissions trading scheme with the price of permits set by the market. The Australian

government has set a target to reduce greenhouse gas emissions by five percent of 2000 levels by 2050.

Also, they committed to a target that 20% of Australia’s electricity supply will come from renewable

energy sources by 2020.

Wind powered energy is the one of the most rapidly growing areas of renewable energy in

Australia. Bio-fuels are another area of growth and a number of groups are working on several initiatives

including large-scale bio-diesel and ethanol manufacturing. U.S companies are making inroads into this

area. The country’s location is ideally suited for solar power, making Australia a world leader in

photovoltaic technology (PV).

26

The following chart shows the: total market size, total local production, total exports,

and imports from the U.S for renewable energy in Australia.

2011 2012 2013 (e)

Total Market Size 118750 12230 125743

Total Local Production 28100 29000 29580

Total Exports 3050 3200 3232

Imports From the U.S. 14050 14500 14790

Data Sources: Total Local Production, Exports, and Imports from U.S: Industry estimates

Figures in unit of USD thousands


Suppliers to solar cell manufacturers:

Solar energy equipment, particularly for isolated communities

Small-scale (<200kW) to large-scale (>2MW) wind turbines

Energy storage technology for low temperature sources

Biomass generating technology

Current Renewable projects:

Project

Type

Project Name Company Value US$

Wind Musselroe Roaring 40s 425 million

Wind Waterloo Stage 1 Roaring 40s 300 million

Wind Hallet 4 (North Brown Hill) Energy Infrastructure

Investments

341 million

Hydro Bogong Power Development AGL 240 million

Wind Oaklands Wind Farm AGL/ Windlab Systems 200 million

Getting into the market

Successful market entry strategies for Australia have three common elements:

understanding the market, selecting the optimal partner, and providing ongoing support to

that partner in the market

Success often requires establishing a local sales presence, many American exporter this

means appointing an agent or distributor. American companies should visit Australia both

to meet prospective partners and demonstrate ongoing support, as this is the common

practice of their competitors.

27

Australia and the U.S have a FTA-Free Trade Agreement, an agreement which facilitates

the trade of products internationally.





28

#6 Japan


It has never been easier to do business in Japan. An active engagement with the Japanese

market remains critical to the success of American business, both big and small alike, as well as

to U.S. states seeking trade and investment with Japan. Japan is the world‘s third largest

economy, after the U.S. and China, with a GDP of roughly US$ 5.391 trillion. Japan is the fourth

largest export market for U.S. goods, and our fourth largest trading partner overall with over

$205 billion in two-way goods trade. The United States has a large services trade with Japan,

totaling $72.6 billion in two-way trade. The following chart depicts U.S export sales in these

subcategories.


In USD: Thousands

Japan 2001 Japan 2011

SOLAR:

Solar Energy $113,013,397 $146,808,151

PV Generator $16,169,935 $44,311,780

WIND

Wind Energy $10,782,742 $44,032,150

HYDRO

Hydro & Marine Power $959,309 $386,489

GEOTHERMAL


Market Sales Sum $253,938,780 $382,346,721


by using HS codes.

Renewable energy technologies, particularly photovoltaic solar power generation, are

expected to be a high growth industry in Japan over the next several years. Japan‘s Ministry of

Economy, Trade and Industry (METI) has set a target to attain 28,000,000 kW of solar power

generation by 2020 (a 20-fold increase over 2005 levels) and 53,000,000 kW by 2030.

METI‘s 2010 Energy White Paper estimates that the market volume of the photovoltaic solar

power industry was approximately $4.8 billion in FY 2008 but would grow to $17.1 billion by

2020. Japan‘s demand for equipment such as solar cells, modules and related products such

inverters, as well as services such as installation, will grow significantly.

The Japan Photovoltaic Energy Association (JPEA), forecasts that 2011 domestic

shipments will grow to 1.15 GW (non-residential 0.25GW, residential 0.9GW). The Government

of Japan (GOJ) continues to provide subsidies to homeowners who install solar panels, and it is

now commonplace to see advertisements promoting PV systems on television, and on train

29

station and road-side billboards in Japan. Furthermore, in November 2009, the GOJ introduced a

Feed-in Tariff (FiT) at the rate of 48 Yen ($0.55)/kWh. Unlike European FiTs, only surplus

power generated receives the FiT. So far, solar power is the only electric source to which the

GOJ grants FiT. The buy-back period is set at 10 years. Given all of the developments noted

above, the PV market in Japan is expected to grow.

The following chart depicts the total market size in Japan for Renewable Energy in 2010 &

estimated 2011.

Solar Photovoltaic Power Generation (Generation Capacity) Unit: Kilowatts

2010* 2011 (estimated)

Total Market Size 935,882 1,150,000

Total Local

Production

2,320,638 2,668,734

Total Imports 135,456 229.510

Unit: kilowatt


Until very recently the solar market in Japan was

dominated by small-sized solar panels (typical output of 3.3

kW) installed on rooftops of residential homes. However, since

2010, Japan has entered into an era of large-scale photovoltaic

power generation facilities (mega solar). For example, Japanese

electric utility companies alone have plans for solar power plants of approximately 140,000 kW

of mega solar power in 30 locations across the country by 2020. These developments create

opportunities for U.S. firms offering high-quality products or technologies for the PV market.

As Japanese power companies promote smart grid technology, demand is expected to

grow for technologies that can stabilize the distribution network when a large amount of solar

electricity is introduced into the grid. For example, the GOJ and Japanese industry are studying

how to install storage batteries in order to store excess electricity, or to limit power output from

solar panels when the supply from solar power generation is in excess of demand. These

developments, too, will create opportunities for U.S. firms offering innovative and problem-

solving technologies.

The Japanese solar power industry encompasses a vast array of sectors in which a number

of businesses are engaged, including manufacturers and suppliers of: silicon and other materials;

raw materials for cells and modules; motherboards; machines that make solar cells; solar cell

manufacturers (branded and OEM) themselves; related appliances such as junction boxes,

inverters, power conditioning subsystems, utility interactive protection units, batteries, etc.;

30

related electrical appliances and parts for servicing all of the aforementioned machines; building

product manufacturers that make PV modules and frames that are integrated into building

products; homebuilders, general contractors, and engineering companies that integrate all of the

parts to sell as systems; heavy electric machinery manufacturers; and power supply

manufacturers.

The industry also includes system installers who put solar panels onto homes, offices,

public and commercial facilities. End users include individual consumers, companies, local and

central governments, Independent Power Producers (IPP), and electric power utilities.

All of these elements of Japan‘s solar power industry represent opportunity for American firms

offering innovative, high-quality products and services.

Getting into the market This information was acquired from a government website: export.gov

U.S. companies wishing to enter the Japanese market should consider hiring a reputable,

well-connected agent or distributor, and cultivating business contacts through frequent

personal visits. Japan‘s business culture attaches a high degree of importance to personal

relationships, and these take time to establish and nurture.

The customs and pace of deal-making in Japan are quite different from the United States.

U.S. business executives are advised to retain a professional interpreter, as many

Japanese executives and decision-makers do not speak English, or prefer to speak

Japanese.





31

#7 Brazil

Green Consciousness Overview This information was acquired from a government website: export.gov

Including emissions from deforestation, Brazil is one of the largest emitters of

greenhouse gases. As part of its domestic commitments on climate change incorporated into

legislation in 2010, Brazil inscribed a target of reducing emissions by 36.1%-38.9% below

business as usual by 2020. This commitment includes further reductions in deforestation rates as

well as advances on renewable energy and energy efficiency. Brazil also created a National

Climate Change Fund, the country’s primary means for financing national climate change

policies.

Figures from 2010 demonstrated that Brazil had reduced the rate of Amazon

deforestation by more than 70%, its lowest rate of deforestation in over 20 years. Government

officials predict that, at the current pace, Brazil’s goal of reducing greenhouse gas emissions by

36.1%-38.9% could be reached by 2016 rather than 2020. In December 2010, the Brazilian

Government delegation played an important role in developing a characterization of country

commitments under the Kyoto Protocol, the central outcome of the conference. The following

chart depicts U. S export sales in these subcategories.


In USD: thousands

Brazil 2001 Brazil 2011

SOLAR:

Solar Energy $49,166,293 $100,713,381

PV Generator $15,120,223 $47,759,118

WIND

Wind Energy $343,218,532 $146,421,898

HYDRO


GEOTHERMAL


Market Sales Sum $457,118,555 $366,959,398 Source: data was calculated from the acquired information given on the government website: tse.export.gov,

by using HS codes.

Brazil is a regional leader in science and technology and a global

leader in fields such as biofuels, agricultural research, deep-sea oil

production, and remote sensing. The Brazilian Government seeks to

develop an environment that is more supportive of innovation, taking

scientific advances from the laboratory to the marketplace in order to

promote economic growth. With the vast majority of the population

living in urban areas, Brazil faces serious environmental obstacles in

providing potable water to its citizens and removing and treating their

32

waste water.

U.S. Government, private sector, and academic researchers have extensive ties with

Brazilian counterparts. Areas in which there is close cooperation include biofuels, medical

research, remote sensing, and agriculture. The extent of bilateral scientific and technological

cooperation is expanding and prospective areas in which to expand include advanced materials,

telecommunications, energy transmission, and energy efficiency.

Solar energy:

Photovoltaic technology (PV) is a competitive alternative to grid extension but is

limited to remote areas of the country and to applications that promote social interests

such as electricity supply to schools, hospitals, water pumping systems, and other

uses.

Currently, Brazil's National Electric Energy Agency (ANEEL) data shows only three

small PV plants in operation (3, 12 and 20 kW), with a fourth one being constructed

by MPX Energia, which is authorized to generate 5 MW. National oil company

Petrobras is also evaluating one new pilot PV project not to exceed 30 MW.

On the other hand, the use of solar water heaters in Brazil has increased rapidly in the

past few years, with nearly 150 Brazilian manufacturers producing these products for

residences, hotels, hospitals, and swimming pools.

Wind:

The Brazilian government envisions wind power playing a greater role, about 3.6 percent,

in Brazil’s power matrix by 2019. Brazil's National Electric Energy Agency (ANEEL)

held two wind power auctions in 2009 and 2010, where 3,850 megawatts (MW) were

contracted with energy from 141 wind power plants scheduled to be delivered by 2013.

Brazil currently has 48 operating wind power plants, nineteen under construction, and

another 84 pending construction.

The estimated 2011 market for Brazil’s power generation, transmission, and distribution

(GTD) equipment market is projected to be US$7.1 billion of which US$545 million is

projected to be imported with about US$ 70 million of that import total coming from the

United States.

Based on the chart below, the market sizes in this table are likely to be underestimated due to the

lack of sufficient data.

In USD $ Million 2010 2011(estimated)

Total Market Size $5,828 $7,095

Total Local

Production

$ 6,050 $ 7,200

Total Exports $ 740 $ 650

Total Imports $ 518 $ 545

Imports from the U.S. $ 66 $ 70

33

These market estimates do not include GTD services. The figures noted in the table above are partially based on

the Brazilian Electrical and Electronics Industry Association’s (ABINEE) statistics. Note that other power

related trade associations do not release their local industry production figures. Likewise, the power associations

do not publish their members’ consolidated equipment imports.

ABINEE’s studies forecast a 19 percent growth in the GTD segment in 2011 as a result

of the “Light for All” rural electrification program and expected equipment orders

following the recent power generation and transmission power auctions.

The participation of foreign equipment suppliers has increased over the past year and is

projected to remain steady over the next years, if the Brazilian Real currency remains

strong in relationship to the U.S. dollar.

EPE’s 2010-2019 Power Expansion Plan calls for investments of US$99 billion to bring

an additional 63,482 MW of power generation capacity into Brazil’s power grid.

From 2010 to 2014, Eletrobras and its subsidiaries plan to invest approximately US$25.4

billion. This amount includes investment by its private sector partners as well as

Eletrobras itself.

Between 2009 and 2019, the amount of power transmission lines (PTL) will grow from

95,582 km to 132,379 km, a 38 percent increase, representing investments of

approximately US$22 billion.

The construction of the world’s largest high voltage direct current PTL to connect the

Madeira River hydro-power plants to southeastern states of Brazil will begin in 2011.

Public-private partnerships are expected to be the best means of market access for new-

to-market U.S. companies interested in future power transmission auctions.

From 2011 to 2014, the program is expected to connect an additional 495,000 Brazilian

homes to electric power. Besides this “Light for All” program, power distributors will

continue to invest in power distribution system upgrades and more efficient operational

and management systems to make their companies more competitive, and to meet more

stringent regulations concerning client satisfaction and client servicing.

Best Prospect & Opportunities This information was acquired from the government website: export.gov

In the power generation subsector, solar energy equipment can also offer longer-term

opportunities in Brazil, including liquid pumps for photovoltaic (PV) generation, air cooling

systems, photovoltaic panels, solar inverters and batteries, as well as their parts.

Best equipment sales prospects for the power transmission subsector include:

compact sub-stations

SF6

gas insulation transformers

glass and polymer insulators for 600 kV bipolar DC transmission lines

electrical switches to open circuits

circuit breakers

capacitor banks

34

relays

electrical protection panels.

The power distribution subsector offers equipment sales potential for lightning arresters,

ground and surge protection systems, relays, insulated electric conductors, surge suppressors,

and innovative technologies to reduce technical and commercial losses, including smart grid

technologies.

Over the longer term, industry sources predict that Brazil will need to invest about US$15

billion to implement a smart grid network to increase Brazil’s interconnected power grid’s

efficiency and reliability (e.g. to reduce power black-outs).


Brazil’s business culture is largely based upon personal relationships. Companies will

need a strong presence and must invest time in developing relationships in Brazil. The

U.S. Commercial Service encourages U.S. companies to visit Brazil to meet one-on-one

with potential partners. One of the best ways to enter the Brazilian market is by attending

a local trade show or using the U.S. Commercial Service’s Gold Key Service (GKS).

U.S. companies have found it essential to work through a qualified agent or distributor

when entering the Brazilian market. It is extremely difficult for U.S. companies to get

involved in public sector procurement without a local Brazilian partner.





35

#8 United Kingdom


The United Kingdom has the seventh-largest economy in the world, has the second-

largest economy in the European Union, and is a major international trading power. A highly

developed, diversified, market-based economy with extensive social welfare services provides

most residents with a high standard of living.

In response to the financial crisis, the British Government implemented a wide-ranging

stability and recovery plan that included a fiscal stimulus package, bank recapitalization, and

credit stimulus schemes. Extraordinary monetary policy measures, including very low interest

rates (0.5%) and a quantitative easing program, remain in place. However, the Conservative-

Liberal Democrat coalition government that took power in May 2010 has initiated a 5-year

austerity program, which aims to lower the U.K.’s budget deficit from over 11% of GDP in 2010

to near 1% by 2015. The following chart depicts U. S export sales in these subcategories.


In USD: Thousands

UK 2001 UK 2011

SOLAR:

Solar Heating $118,605,406 $117,029,898

PV Generator $26,955,509 $27,320,224

WIND

Wind Energy $77,381,785 $25,764,600

HYDRO


GEOTHERMAL


Market Sales Sum $344,824,491 $349,911,058


by using HS codes.

As one of the leading markets for US exports, the UK offers many opportunities for US

companies to enter this broad and innovative market. The UK government's main 'green' focus is

on climate change, and it is seeking to lead the world in cutting emissions of greenhouse

gases. The UK established aggressive targets to cut CO2 emissions by at least 34 percent by

2020 and 80 percent by 2050 (compared to 1990 levels).

In March 2011, the UK government launched a comprehensive Carbon Plan, with actions

and deadlines, to combat climate change and build a green economy; with implications for and

36

participation required by all government departments. The UK's determination to become a low

carbon economy creates many opportunities for innovative US companies to supply 'green'

solutions – products and services – that will help the UK reduce carbon emissions, generate

renewable energy, and improve energy efficiency.

The chart below demonstrates the “green” market size for 2010, 2011, and estimated

2012.

2010 2011 2012

(estimated)

2013

(estimated)

Total Market

Size

80,545,000 84,625,000 90,074,000 92,220,000

Total Local

Production

84,179,000 88,568,000 94,349,000 96,884,000

Total Exports 8,581,000 9,046,000 9,712,000 10,280,000

Total Imports 4,947,000 5,103,000 5,437,000 5,616,000

Imports from

the U.S.

63,000 65,000 67,000 70,000

Exchange

Rate: 1 USD

£0.6 £0.6 £0.6 £0.6

Figures listed in USD thousands

In 2011, the market for low carbon energy products and services was estimated to be

worth nearly $85 billion. The market for wind products and services were worth over $25

billion; biomass, more than $10 billion; and solar photovoltaic, $8 billion.

The UK's determination to become a low carbon economy creates many opportunities for

innovative U.S. companies to supply 'green' solutions - products and services - that will

help the UK develop sustainable, secure, renewable energy sources. Some $180 billion

will need to be invested over the next 10 years to replace existing fossil fuel power plants

and to upgrade the grid - that is twice the rate of investment of the last decade.

All segments of the market are expected to grow by 5 to 7% per year for the next few

years. This growth will be fuelled by the construction of very large offshore wind farms, the

development of dedicated biomass-fired power stations and more widespread uptake of small

scale PV installations subsidized by the UK’s Feed-in-Tariff (FIT). Which is defined by as

alternative method of investment in renewable energy, it is an environment policy that promotes

investment in renewable energy9. It usually contains long-term agreements, guaranteed pricing,

and allowing diversity to the energy technologies.

9 http://www.investopedia.com/terms/f/feed-in-tariff.asp#axzz1viW7exqy

37

One thousand companies are actively involved in the renewable energy industry in the

UK. Partnerships between UK and overseas organizations are increasingly viewed as an

important means of fast-tracking the introduction of additional renewable energy projects into

the UK. The government provides generous subsidies for large scale renewable energy projects

through its renewable obligation certificate (ROC) scheme and for small projects (less than 5

MW) through the FIT. To be eligible for the FIT, products must be approved under the

Microgeneration Certification Scheme (MCS) and be installed by MCS-approved installers.


Wind: The UK has more than 50% of Europe’s wind resource and the development of nine

large offshore wind farms will stimulate demand for large, maximized turbines and

associated equipment.

Biomass: Several companies, including new entrants to the electricity generating business,

have announced plans to build new biomass-fuelled plants that benefit from attractive

government subsidies.

Solar (photovoltaic) and small wind turbines: The British government’s Feed-in-Tariff

rewards home owners and businesses for the electricity they generate by PV and other micro

generation systems.

Offshore wind developments could total more than 32GW of installed capacity at a cost of

more than $120 billion if they are all completed as planned. The developers, who have signed

exclusivity zone agreements, are:

Moray Offshore Renewables Limited

SeaGreen Wind Energy

Forewind Consortium

Siemens Project Ventures and Mainstream

Renewable

East Anglia Offshore Wind Limited

Eon Climate and Renewables UK

Eneco New Energy

RWE Npower Renewables

Centrica Renewable

Getting into the market

Demonstrate a clear competitive advantage (i.e.,

price, quality, branding).

Pay close attention to both the obvious and subtle cultural differences between the United

States and the United Kingdom and adjust marketing strategies accordingly.

38

Evaluate prospective partners carefully and choose an experienced, well-established local

distributor.

The EU and the U. S are negotiating bilateral and multilateral Transatlantic Free Trade

Agreement- FTA, an agreement which facilitates the trade of products across the

European Union.10




10

http://en.wikipedia.org/wiki/United_States_free_trade_agreements


39

#9 Germany


Germany favors the sun, wind and water energy strategies. There is a consistent based

development of renewable energies, which is why Germany’s electricity supply is to be

increased by at least 35 per cent by the year 202011

.

The German economy--the fifth-largest in the world in purchasing power parity (PPP)

terms and Europe's largest--is a leading exporter of machinery, vehicles, chemicals, and

household equipment and benefits from a highly skilled labor force. Like its Western European

neighbors, Germany faces significant demographic challenges to sustained long-term growth.



In USD: Thousands

Germany 2001 Germany 2011

SOLAR:

Solar Heating $63,823,188 $112,877,598

PV Generator $11,349,814 $28,121,288

WIND

Wind Energy $13,726,280 $29,138,398

HYDRO

Hydro & Marine Power $459,898 $664,979

GEOTHERMAL


Market Sales Sum $153,182,368 $283,679,861


by using HS codes.

In May 2011, Chancellor Merkel announced Germany’s plan to phase out nuclear energy

power by 2022. It is expected that this policy will further accelerate the growth of the renewable

energies sector.

11

http://www.dena.de/en/topics/renewable-energies/

40

The following chart depicts the market overview of Germany for 2010 in renewable energy.

The following graph shows that prices for conventional fuels continue to increase and

prices for renewable energy steadily decrease, the renewable energy sector is expected to

continue to grow. Electricity generation from renewable energies is substantially based on the

German Renewable Energy Sources Act (Erneuerbare-Energien-Gesetz, EEG), which is in

accordance with European policy (Directive 2001/77/EC). The share of renewable energy

sources in the total energy consumption (heat, electricity and fuels) is expected to be more than

28% by 2020.

(Source: http://www.erneuerbare-energien.de/)

USD 1,000 2010 (e)

New domestic installations, not

including resulting energy

generation or sales

21,460

Energy sales generated using

renewable energies

23,055

Total Domestic Market (1+2) 44,515

Total exports 14,000

http://www.erneuerbare-energien.de/

41


Renewables will generate an expected 47% of the entire electricity (incl., 25% of all

heating energy and 19 % of all fuels used for transportation purposes

(ships, automobiles, trucks, and electricity for electric vehicles and

trains).

Wind Energy

Of all renewable energy sources, wind energy will remain the

most significant. Until 2020, 25%, or 149 TWh, of the entire electric

consumption in Germany is expected to be met by wind energy.

Bio Energy

In 2020, bio energy will account for 54 TWh (2008: 27 TWh) or 9.1% of all electricity,

150 TWh (2208: 97 TWh) or 13% of heating energy , and 111 TWh (2008: 37 TWh) or 21% of

all fuels. The major share will come from biogas, followed by solid biomass (mainly wood and

plants), liquid biomass (plant oils), and sewage and landfill gas.

Photovoltaic (PV) and Solar Thermal Energy

Only about 6% of the entire suitable roofs (not considering free standing installations) are

being used for solar energy purposes at present in Germany. In 2020, 39.5 GW of installed cells

will generate 40 TWh (2008: TWh). PV will then generate around 7% of the electricity used in

Germany. Solar thermal heating energy is expected to increase to an annual yield of 30TWh in

2020 (2008: 4 TWh).

Hydro Power

Most hydro power plants operating in Germany were built before the 1960s and the

majority is in the 5-10 MW class. Experts state that the 31 TWh that were generated in 2008 can

be increased (mainly by repowering existing plants) to over 31 TWh by 2020 and then account

for 5.4% of the electric power generation in Germany. In addition to repowering, major

investment is also expected for environmental protection measures for hydro power plant

surrounding waterways (fish steps, re-naturalization of riverbeds, and optimization of river flow).

Geothermal Energy

Industrial, deep geothermal energy: At present, total installed electrical power equals to 7

MW generating 220 Million kWh per year. It is expected that this energy form will reach as

much as 6000 MW and 38 TWh by 2020. Surface geothermal energy: In 2008 alone, about

42

62,000 heat pumps were installed, mostly in private residences bringing the total number of heat

pumps to over 350,000 units. More than half use water-to-water or brine-to-water technology for

which vertical drilling or horizontal netting is required. A little less than half use air-to-air heat

pump technology, which is expected to carry the highest growth potential.


The most successful market entrants are those that offer innovative products featuring

high quality and modern styling. Germans are responsive to the innovation and high

technology evident in U.S. products, such as computers, computer software, electronic

components, health care and medical devices, synthetic materials, and automotive

technology.

The German market is decentralized and diverse, with interests and tastes differing

dramatically from one German state to another. Successful market strategies take into

account regional differences as part of a strong national market presence. Experienced

representation is a major asset to any market strategy, given that the primary competitors

for most American products are domestic firms with established presences. U.S. firms

can overcome such stiff competition by offering high-quality products, services at

competitive prices, and locally based after-sales support.

The EU and the U.S are negotiating bilateral and multilateral Transatlantic Free Trade

Agreement- FTA, an agreement which facilitates the trade of products across the

European Union.





43

#10 Singapore


In 2011, Singapore was the 11th

largest export market and 15th

largest trading partner of

the United States. The U.S. is the number two supplier of Singapore’s total imports just behind

Malaysia. Singapore’s other top import sources include China, Japan, Taiwan, Indonesia, South

Korea, Saudi Arabia, India and United Arab Emirates. The U.S.

and Singapore signed a Free Trade Agreement (FTA) in May

2003 that went into effect January 1, 2004. During the first eight

years of the U.S.-Singapore FTA, two-way trade increased 59.1

percent and U.S. exports by 89.4 percent.

Singapore’s real GDP grew 4.9% in 2011 but the government

expects growth to slow to 1% to 3% in 2012. Foreign investments,

combined with investments through Singapore government-linked

corporations (GLCs), underpin Singapore's open, heavily trade-

dependent economy. The World Bank Report “Doing Business 2011” cited Singapore as the world’s

easiest place to do business. The World Economic Forum Global Competitiveness Report 2011-2012

ranks Singapore as the world’s second most competitive country and having the best protection of

intellectual property. The following chart depicts U. S export sales in these subcategories.


In USD: Thousands

Singapore 2001 Singapore 2011

SOLAR:

Solar Energy $24,637,167 $56,693,924

PV Generator $6,206,509 $33,370,771

WIND

Wind Energy $52,286,809 $23,859,712

HYDRO


GEOTHERMAL


Market Sales Sum $107,913,930.00 $238,730,765


by using HS codes.

The harsh realities of climate change and pollution have spurred the Government of

Singapore and many companies here to find and adopt environmentally-friendly services and

solutions. In particular, Singapore has placed great emphasis in developing the clean technology

sector which includes the fields of Clean Energy, and Environment and Water.

44

A holistic blueprint is already in place to grow the Clean Energy industry with US$280 million

of public funds. Its initiatives include the US$40 million Clean Energy Research Program

(CERP) set up to support R&D efforts as well as a US$20 million graduate scholarship program

to groom top-notch talent for the industry.


Singapore’s Green Plan 2012 (SGP 2012) will incorporate programs for reduction of

waste volumes through waste minimization and recycling; reduction of the amount of land for

sewage treatment; stricter emission standards, and tougher vehicular emission controls. The

Singapore Government has announced it will upgrade and build environmental infrastructure

projects over the next ten years. Related products from the U.S. will have good market prospects,

given that imports of environmental products from the U.S. account for over 21% of the total

imports.

Hydro power technologies also offer great opportunities in Singapore. The water industry in

Singapore is becoming more liberalized. The national water agency, the Public Utilities Board

(PUB), has opened its doors to private companies that want to test-bed projects using its

infrastructure. PUB also offers contracts to private companies to design, build and operate water

plants. U.S. companies are encouraged to participate in future tenders offered by the PUB.

American manufacturers could also supply their equipment to the successful prime contractors of

PUB projects. Areas of particular interest include filtering and purifying machinery and

apparatus, technologies involving wastewater recycling and treatment, and modular wastewater

treatment system.


Singapore is a major trading hub, importing and exporting all kinds of products from

consumer goods to high technology and industrial goods for re-export to third countries.

U.S. companies will find attractive market opportunities in the following best prospects

sectors: electronics, oil and gas equipment, aircraft and parts, pollution control

equipment, medical devices, laboratory and scientific instruments, computer hardware

and software, telecommunication equipment, university education services and

franchises.

Singapore firms are aggressive when it comes to representing new products and usually

respond enthusiastically to new opportunities. In addition, most Singaporean companies

are open to joint venture proposals, and many are interested in manufacturing under

license.

Price, quality and service are the main selling factors in Singapore. Prospective exporters

to Singapore should be aware that competition is strong and that buyers expect good

45

after-sales service. Selling techniques vary according to the industry and product but are

comparable to the techniques used in any other sophisticated market.

Singapore and the U.S have a FTA-Free Trade Agreement, an agreement which

facilitates the trade of products internationally.





46

Additional Countries

The following countries were included in some of the data of HS codes for the top ten countries’

subcategories for Renewable Energy. For further information on these countries, please visit: export.gov.

Algeria

United Arab Emirates

Malaysia

Turkey

Poland

Paraguay

Dominican Republic

French Guiana

Guadeloupe

47

Upcoming Countries

The following country quick facts are in compliance with Ex-Im Bank’s upcoming

countries that have shown prospect opportunities for Green Industries. Ex-Im Bank is defined by

entrepreneur’s encyclopedia website as an independent bank established by Congress that

finances or insures foreign purchases of U.S. goods for customers unable or unwilling to accept

credit risk.12

Turkey

Special Programs o Ex-Im has signed an MOU with the Ministry of Energy for collaboration on the

development of Renewable Energy financing opportunities

Recent Transactions o THY – Significant Boeing Commercial Aircraft orders

o Geothermal Energy Projects – EPC Contracts

Sector Opportunities o Oil and gas, power, renewable energy, medical equipment, transportation, logistics

and aviation.

Exposure o Ex-Im Bank exposure to Turkey is $3.8 billion

India

Market Facts o With over 1.2 billion population, a rapidly growing economy and major

infrastructure development requirement, this market presents extraordinary

opportunities to U.S. exporters.

o Projected expenditures on infrastructure will amount to over $1 trillion during the

next 5 years.

o Strong market for Solar Power projects with over $100 million covering several

projects that have been recently approved.

Cover Policy o Ex-Im Bank is fully open for all tenors in India for both the public & private

sectors with no specific restrictions.

Exposure o Ex-Im Bank exposure to India is $7 billion

Vietnam

Market Facts

12

http://www.entrepreneur.com/encyclopedia/term/82410.html

48

o Ex-Im opened coverage in 2001. Starting from a low level of activity, the country

has massive needs for industrialization and infrastructure development.

Current Transactions o Power Generation – Renewable energy, EPC - engineering/management contracts

o Power Transmission - Smart grid technology, substations

o Satellite – Telecommunications technology

o Aviation - Aircraft, replacement parts and service, airport development, air traffic

control systems

Exposure o Ex-Im exposure to Vietnam is $185 million.

The following countries are countries that have also jumped on the green innovations

market, and are growing to be a competitor among the top countries in this market.

Additional Markets for Renewable Energy The following countries are countries that have also jumped on the green innovations

market, and are growing to be a competitors among the top countries in this market.

Belgium


Currently, several shifting factors influence the rapidly changing Belgian energy market,

among others the continuing EU-wide process of de-regulation and liberalization, the discussion

on phasing or non-phasing out of nuclear energy, the incentives to develop renewable energy

sources, the changing structure of the country’s energy distribution and so forth. U.S. companies

wanting to export to the Belgian energy market must be aware and take into account these

uncertain or changing factors, which will determine the potential for exports of relevant goods

and services to this market.

Except for coal and some of energy potential, Belgium has no natural energy sources.

The country now imports all its coal, natural gas and petroleum requirements for its energy needs

that amount to almost 42,000 ktoe (kilo-ton oil equivalent, or about 489 TWh).

Of this total consumption, 31% is used for residential needs, 30% by the industry and 23% for

transport purposes. Because of various policies (among others, energy security and

environmental considerations) there has been a slight shift in energy sources

49

On the national level, energy policies in Belgium are guided by strategic and socio-

economic interests. As with most western countries, strategic interests concern the security of

supply and source diversification, especially in view of recent disruptions of gas deliveries by

Russia to the EU. Recently two new supplier countries have emerged in 2006, Qatar and Libya,

on top of the traditional gas-producing countries delivering to Belgium. This issue has led to a

national (still ongoing) debate on the possible overruling of the decision to abandon nuclear

energy in the country. Economic interests are largely the result of breaking up former national

monopolies in energy production, transit and delivery as enforced by EU legislation. Social

interests include environmental considerations and EU directives stemming from the Kyoto

Protocol, and job retention and creation.

The following chart depicts Belgium’s market size sum in these subcategories for the last

five years.

Belgium 2006 2011

solar energy $25,188,229 $123,313,609

PV $15,093,609 $21,786,304

wind energy $98,768,519 $36,827,844

Hydro Power $36,241 $34,884

Geothermal $25,188,229 $123,313,609

Market Size $164,274,827 $305,276,250

% Growth --------- 46%


Several trends are still shaping the Belgian energy market, yielding opportunities for U.S. firms.

Electricity market

a) Market liberalization:

50

Deregulation has been set in place on a policy level, but this has not yet led to a

satisfactory level of competition. The federal and regional governments will most likely

continue to create incentives to improve the efficiency of market forces on the industry.

While the various government bodies have persistently warned against a likely shortage

of Belgian electricity production capacity, the industry itself seems reluctant to invest in

relevant infrastructure at the moment.

b) Nuclear energy:

The uncertainty around the abandonment of the nuclear energy industry in Belgium

negatively affects the prospect of any investments in this sector. However, with 54% of

Belgium’s electricity coming from the seven ageing nuclear reactors, abandonment seems

unlikely as no other source can easily replace that capacity before 2015, the date when

the first decommissioning is due. One can therefore expect a decision on continuation of

the nuclear energy program as this deadline approaches, with subsequent purchases of

equipment and services for revamping and maintaining the country’s nuclear reactors, if

not the ordering of entirely new production plants.

c) Emissions-controlling measures and renewable energies:

Belgium is committed to lowering its CO2 output under the

EU’s adherence to the Kyoto Protocol. Several studies made

specifically for the Belgian market have shown that a wide

approach will be needed to attain the national emissions-

reduction targets. These comprise a mixture of consumption

reduction, green/ renewable technologies and investments in

cleaner, more efficient production facilities. Many power plants

in Belgium consume a mixture of coal and natural gas, and are

highly polluting. Some parties suggest their replacement with

more modern versions, which would serve the purpose of

capacity expansion as well as lowering the country’s output of CO2 and other pollutants.

Retro-fitting these facilities with pollution-mitigating devices could also present

opportunities for U.S. firms.

In this context, the Commission for Electricity and Gas Regulation (CREG) submitted a

proposal for an indicative power generation program in 2005-2014, stating that the

capacities to be invested in the period 2005-2014 that amount to 1,729 MW in renewable

energy sources and 1,749 MW in qualitative co-generation. In this same proposal, by

2014, decisions are recommended on investments in eight units using combined cycle

gas-turbine (CCGT plants) of 400 MW and four gas turbines with open cycles (GT) of 80

MW.

Many smaller businesses are investing in renewable energies given the advantages of

using electricity from their own sources (i.e. not subject to a volatile market) and the

51

generous incentives proposed by the government, often allowing for very short return on

investments. Distribution centers and other businesses with large surface areas that allow

the installation of wind turbines and/or photovoltaic cells are driving this market.

d) Maintenance and provision of spare parts:

Opportunities for small equipment manufacturers specializing in process control and

similar equipment can find a market in Belgium, especially when working through an

effective, well established distributor.

Gas Market

Natural gas is seen as a key source in Belgium’s future energy basket. First, because it is

relatively clean. Second, because at least one key provider of gas in Belgium is a reliable partner

(Norway), while new suppliers are appearing (Qatar and Libya), promoting the diversity of

supply.


U.S. exporters can penetrate the Belgian market through importers/distributors,

wholesalers or specialized retailers, depending on their products and their company size.

Interested U.S. exporters will have to focus on innovation, quality and competitive

pricing to successfully penetrate the market.

In support of U.S. commercial interests in Belgium, the U.S. Embassy in Brussels uses

the combined resources of the various U.S. Government agencies to promote exports of

U.S. goods and services. It also supplies information on trade and investment

opportunities and serves as an advocate for U.S. firms. For further information: work with Duquesne University SBDC Global Business




52

Italy This information was acquired from the government website: export.gov

Five good reasons to enter Italy’s solar and green building market

1) Italy is the world’s second largest market for photovoltaic installations

2) Italy already has over 1GW of solar power in place and is expected to add at least 1GW of

capacity annually over the next three years

3) Immediate opportunities exist with one of the most generous government backed feed-in-tariff

programs in the world, with rates of $0.34 to $0.60 per kWh of generation capacity

4) Best prospects for the Italian green building market include insulation products, energy saving

systems for residential and industrial applications, solar thermal panels for building heating and

hot water production, wood construction and geothermal energy for building heating applications

5) The Leadership in Energy & Environmental Design (LEED) green building certification

system is gaining prominence in Italy. Italian builders and construction professionals are in need

of U.S. architectural and engineering expertise to develop LEED projects in Italy


The promotion of alternative sources of energy is a necessity in Italy, as the country still

depends on foreign suppliers for over 80% of its needs (versus the European average of 56%).

With an estimated gross energy production from renewable energy sources (RES) exceeding 75

TWh in 2010, Italy is one of the European leaders in RES development and is considered one of

the world’s most attractive markets for renewable energy projects. Particularly strong are Italy’s

opportunities in solar, geothermal, onshore wind and infrastructure projects.

The exponential growth of the renewable energy sector in Italy is driven by sky-high

energy rates, national and local government subsidies (feed-in tariffs, “Green

Certificates” system and new investments in the research and technology areas), compliance with

Europe's mandatory renewable energy targets, recent Italian legislation that sets energy

efficiency requirements in building construction and the country’s favorable climate conditions.

To comply with European Directive 2009/28/CE - the so-called “20-20-20” to fight

climate change - Italy is required to achieve a target of 17% of total energy consumption from

renewable sources by 2020. The Italian Government has recently submitted to the EU

Commission the National Renewable Energy Action Plan (NREAP), which outlines the

53

development strategy and support policies to meet this legally binding goal by 2020 through the

implementation of administrative, technological, fiscal and financial measures. The NREAP calls

for wind sources to contribute 12.7 GW, solar sources 8.5 GW and biomass 4.6 GW of the total

energy consumption by 2020.

Traditionally, hydropower has been the most significant source of green energy in Italy.

It accounts for more than 15% of the total gross electricity production and represents more than

70% of renewable energies production, with close to 50 TWh estimated in 2010. Italy also holds

an important position in the geothermal sector. Although production is limited to the Tuscany

Region, Italy is third in the world and first in Western Europe with a production of about 6 TWh

and a weight of around 1.8% on total energy produced.

Solar energy production experienced the most exceptional growth in 2010, with an

increase in newly installed capacity of over 265%, from 711 GWh in 2009 to 2 GWh in 2010.

Preliminary estimates indicate that the number of installed photovoltaic (PV) plants in Italy in

2010 surpassed 150,000, with a total installed power of 3 GW. This makes Italy the second most

important PV market in the world. The incentives offered by the Feed-in-Tariff (FiT) or “Conto

Energia” have proven to be extremely effective in boosting PV implementation and are expected

to continue driving the market in the next three years. The Italian Concentrating Solar Power

(CSP) industry, although in its early stages, is also expected to gain momentum in the next five

years.

Business opportunities will lie on large-scale rooftops in both commercial and industrial

buildings, in full building-integrated PV solutions and in small and medium-size highly efficient

installations. With regard to biomass (including solid biomass, bioliquids, biodegradable waste

and biogas), it is estimated that energy production grew from 7,631 GWh in 2009 to 8,500 in

2010, an increase of 12%. Total production in the last 10 years has grown 410%, with 430

functioning plants.

The following chart depicts the market in Italy for Renewable Energy in the estimated

years of 2009-2012.

US millions

54

Total Market Size = (Total Local Production + Total Imports) – (Total Exports)The above data are unofficial

estimates, mainly elaborated from reports and statistics from the following sources: GSE Gestore dei Servizi

Elettrici – Agency promoting the development of renewable energy sources, GME – Electricity Market Managing

Agency, ENEA – National Energy Agency, ISTAT - National Institute of Statistics, ANEV – Wind Industry

Association


Further development of the renewable energy sector requires a modernization of the

Italian energy network in order to facilitate access to the market and to improve energy

distribution. To this end, the smart grid system – which has been already implemented in the

United States – may be introduced in the short term. U.S. technologies and experiences could be

therefore useful for Italian energy operators and institutions, and this may represent a real

opportunity for U.S. companies.

The solar energy sector represents the most attractive segment of the Italian renewable

energy market. As the most advantageous incentives are offered to full building integrated

PV solutions with innovative features, the Italian market is particularly attractive for those U.S.

exporters specializing in PV solutions for rooftops, walls and windows or exploring innovative

applications in the architectural field. In addition, excellent opportunities exist for U.S. products

for large-scale rooftops in both commercial and industrial buildings. The following products also

have excellent prospects:

PV cells

Monocrystalline

polycrystalline and thin film PV modules

PV tiles/PV shingles

PV sun shades

canopies and shelters

solar trackers

concentrating PV plants

CSP solutions

anti-theft devices for PV modules.

As far as the bio-mass sector is concerned, Italy has a large and growing market for

heating systems that use pellets. The growth of the Italian market and the difficulty to satisfy the

demand for pellets has led to an increase in foreign pellet imports. Consequently there is a good

potential for sales of U.S. wood pellets.

55

Renewable energy is considered one of the key resources for the future Italian economic

development and presents good market opportunities for U.S. exporters.

Green energy projects also offer opportunities for cooperation between U.S. and Italian

firms to manage new investments and to exchange know-how and technologies.

U.S. advanced technology is well known and appreciated in Italy. Although the total

market is still limited, there is a strong potential for U.S. renewable energy firms to carve

out a substantial share of this niche market. Small and medium-sized enterprises may find

good business opportunities, but it is essential that new-to-market companies use the

expertise and services of well-established representatives, who in this specific subsector

may be specialized distributors or installers.


The cultivation and maintenance of personal relationships are a vital part of doing

business in Italy. Finding the right agent, distributor, or business partner in Italy is

essential in entering the Italian market. Italian market remains individual to that one of

the EU, so it is best to rely on a distributor that is native to the Italian market.

Ideally contracting someone that already has a network of relationship in place, this will

open many doors for a U.S exporter trying to enter the Italian market. Patience is always

essential, as it may take two to three times longer than expected to establish a business.

E-Commerce remains relatively less developed in Italy due to factors such as a high level

of credit card fraud, lack of trust in the postal system, and the tradition all less favorable

return practices of Italian merchants. However, Italians do use the internet for social

networking and information.





56

Spain


The demand for electrical energy in Spain was 259.940 GWh, according to estimated

figures released in December 2010 from the Spanish grid operator Red Eléctrica de España

(REE). Renewable energy covered 35 percent of 2010 demand, six percent more than in 2009,

mainly due to the increase of hydrological electricity production. Hydrological energy generation

increased 59 percent, covering 14 percent of demand, whereas in 2009 it only covered 9 percent.

Another important factor was wind energy generation, which increased by18.5 percent and

covered 16 percent of demand over the previous year. The increased production in both

hydrologic and wind energy was the result of atmospheric conditions that caused more rain and

wind than in previous years.

Renewable energy generation steadily increased, accounting for 46.2 percent of total

electricity produced. Within renewable energy applications, solar energy contributed to 2 percent

of yearly demand. Average electricity demand in Spain is projected to increase approximately

1.47 percent in 2011. Conventional gas demand is projected to increase by 2.37 percent in 2011.

According to Eurostat, the EU statistics office, Spain imports more than 80 percent of the energy

that it consumes, and it is the seventh most energy-dependent country in Europe, after Cyprus,

Malta, Luxemburg, Ireland, Italy and Portugal. The average dependency on energy imports in the

27 EU countries is approximately 54 percent. The only EU country that exports is Denmark.

Among the less import-dependent countries are Poland and the UK.

The Spanish Government estimates that this energy dependency will decrease by 75

percent in 2012 thanks to a drop in energy demand, combined with the trends of greater energy

efficiency and wider usage of renewable energy. To reach these objectives, they have prepared

the Energy Saving and Efficiency Plan 2008-2012 (PA4+), with the objective of reducing the

energy expended per unit of GDP. The Plan consists of a set of concrete measures which

specifically target seven sectors: industry, transport, construction, public services, household and

office automation equipment, agriculture, and energy transformation. The challenge Spanish

regulators face is balancing the country's energy needs while keeping Spain's carbon-emissions

commitments under the Kyoto Protocol.

The following chart depicts the market for Renewable Energy for the estimated years of

2010-2012.

Unit: USD millions 2010 (est.) 2011 (est.) 2012(est.)

Total Market Size 13,565 14,617 15,641

Total Local Production 10,404 11,236 12,023

Imports from the U.S. 1,136 1,193 1,253

Exchange Rate:1 USD 0.754 0.754 0.754

57

Data Sources: Total Local Production: unofficial estimates, Total Exports: unofficial

estimates. Total Imports: unofficial estimates , Imports from U.S.: unofficial estimates


As the market becomes increasingly competitive, joint ventures and partnerships will

play an important role in capturing market share and in injecting the necessary capital and state-

of-the-art technology. In order to meet the country’s growing energy demand, Spanish

government officials predict that companies will spend a total of 6.5 billion Euros (USD 8.5

billion) during the 2002-2012 timeframe.

The current Energy Saving and Efficiency Plan 2008-2012 (PA4+) forms part of the EU

Energy Efficiency Action Plan. The objective of the PA4+ is not only to achieve the

commitments set out in Directive 2006/32 EC, which defines a framework for a joint effort to

achieve energy savings of nine percent in 2016, but also to meet the more ambitious target,

included in the decision of the European Council dated March 9, 2007, namely to achieve

savings of 20 percent by 2020.

The strategic targets of this Plan include:

To acknowledge energy saving and energy efficiency as a tool for economic growth and

social welfare.

To create appropriate conditions for knowledge of energy saving and energy efficiency to

become more widespread and better developed in society, in particular as regards the

measures in all the national strategies and in the Spanish Climate Change Strategy.

To encourage competition in the market under the guiding principle of energy saving and

efficiency.

To strengthen the position of Spain at the forefront of energy saving and efficiency.

Opportunities will emerge for building energy efficiency and in the areas of transportation

and industry. The new legal framework being developed in Spain encourages the use of solar

energy devices in buildings and houses to guarantee the minimum coverage of power demanded.

Electric utilities are the main promoters of renewable-energy projects in Spain, since they

possess the resources and technology necessary to develop them. Federal, regional and local

governments are also very active in renewable energy development and these organizations offer

incentives to attract the investment which they consider beneficial in economic, political, social

and environmental terms.

The challenge is to make the renewable-energy sector attractive to private investors, to

maintain the interest that has already been created in some sectors, and to expand it to other areas

of the energy industry.

58

Business opportunities exist for U.S. firms in the Spanish renewable energy and energy

efficiency market with state-of-the-art technology and services. Strategic alliances with Spanish

companies can also give U.S. companies access to Latin America and other foreign markets as

well. U.S. small and medium- sized companies should know that doing business with Spanish

energy companies can open up opportunities in other industries, such as environmental

technology, that are closely linked with energy.


The Spanish market is made up of a number of regional markets joined by the two hubs

of Madrid and Barcelona.

The key to a foreign firm's sales success is to either appoint a competent agent or

distributor, or to establish an effective subsidiary in the Madrid or Barcelona areas.

Spanish commercial procedures are in line with the rest of Western Europe, where price

and value remain paramount. However, credit terms, marketing assistance and after sales

service are also important factors in local purchase decisions. The use of credit to

purchase consumer goods is widely accepted in Spain, particularly in the cities, with

banks competing to offer coverage.

The approach to doing business is similar to that of Italy or France. Professional attire is

recommended. There is no substitute for face-to-face meetings with Spanish business

representatives to break into this market. Spaniards expect a personal relationship with

suppliers. It can be challenging to elicit a response to initial communication by phone or

e-mail. Direct mail campaigns generally yield meager results. Less than 30 percent of

local managers are fluent in English.





59

South Africa


As an economy dependent on coal for its energy input, South Africa has a relatively large

carbon “footprint.” Although it was a signatory to the Copenhagen Accord, the South African

Government framework for a concerted Green Technology policy is a long way off. However,

with pressure on government, consumers and industry to address the mandate of Copenhagen, a

variety of measures can be expected in the foreseeable future.

These will all revolve around mandating energy efficiency that will add a new variable to

the business equation. The early stages of a formal Green Technology policy are

evidenced by voluntary energy efficiency programs that are being driven by industry;

these will presumably be adapted the South African Government as a mandatory standard

in due course.

A variety of South African Government Green Technology measures can be expected in

the foreseeable future, including:

A progressive carbon tax due in FY 2011 on fuel-inefficient internal combustion motor

vehicles, going hand-in-hand with mandating the latest technology fuels from South

African oil refineries to power EURO 5-compliant internal combustion engines.

Reduction of South Africa’s coal energy reliance (around 92 percent of all power

generation) despite the country having abundant supplies for both domestic and export

purposes;

The use of Clean Coal Technologies (CCT), which may alleviate some pressure to reduce

reliance on fossil-fueled power generation.

Medium term, establishment of a nuclear power generation capacity, to supplement the

only, problem-prone facility at Koeberg in the Western Cape. Commissioned in 1984,

Koeberg has a capacity of 1,800MW to supply six percent of South Africa's electricity

needs.

The use of solar and to a lesser degree wind power generation are long- term Green

Technology options, given the country’s natural endowment of abundant sunshine and a

long coast line.

Industry sector developments in this field include: Pollution Control Equipment

o Renewable Energy

o Green Build Technology

A large percentage of South Africa’s energy generation is produced from fossil fuel. Only about

9 percent of the total energy produced comes from renewable sources, comprising mostly of

wood-fuel burning in individual households.

60

In an attempt to integrate renewable energy into the country’s conventional energy mix,

the Department of Energy has set a target that the share of renewable energy in the

country’s final energy consumption should be 10,000 GWh (Gigawatt Hours) by 2013.

This is approximately a 4 percent increase in the current renewable contribution to the

projected total energy demand of 41,539 MW for 2013.

Although energy generation contributes about 15% to South Africa’s GDP, the only

figures available show the percent contribution of different technologies to the total

national MW generated.

Best Prospects & Opportunities

This information was acquired from a government website: export.gov

Wind and solar thermal energy are currently heading the list in South Africa as having

the most potential to be linked to the national grid; and, there is much potential for non-grid

renewable power applications, which can be used to ensure access to power in remote rural

areas.

Wind energy, currently one of the fastest-growing renewable-energy sectors, is leading

the way in the implementation of environment-friendly electricity generation capacity.

According to a recent parliamentary announcement by the Minister of Energy, South

Africa seeks to commission 400 MW of wind power through independent power

producers (IPPs) within the next three years.

South Africa's solar resources are among the highest in the world. The annual 24-hour

global solar radiation average is about 220 W/m2 for South Africa compared with about

150 W/m2 for parts of the USA, and about 100 W/m2 for Europe and the United

Kingdom. Annual photovoltaic (PV) panel-assembly capacity totals 5MW, and a number

of companies in South Africa manufacture solar water-heaters. In sum, Energy studies

identify solar energy as the most readily accessible renewable energy resource available

in South Africa.

Products and services with potential for renewable component include:

Construction of New Power Stations and Related Equipment,

New Plant Equipment and Related Systems, and

Systems Control Equipment.

The renewable energy mix most likely to be added grid will be produced mainly from:

Biomass

Wind

Solar

Landfill gas, and

Small-scale hydro developments

61

The State-owned Central Energy Fund has established the Energy Development

Corporation, whose mandate is to investigate opportunities in the field of renewable energy and

prepare business cases for viable initiatives.

The Department of Minerals and Energy (DME) established the Renewable Energy

Finance and Subsidy Office (REFSO), whose duty includes:

The management of renewable energy subsidies; and offering advice to developers and

other stakeholders on renewable energy finance and subsidies. This includes information

on the size of awards, eligibility, procedural requirements, and opportunities for

accessing finance from other sources.

The Department of Energy (DoE) is formulating the Integrated Resource Plan 2010

(IRP2010) that will determine current and future energy requirements for South Africa

for the next 20 years. The Minister of Energy recently indicated that the plan would

emphasize renewable energy, electricity imports and demand-side management (DSM)

schemes. She further said that it is likely to also include additional coal-fired power

stations and the resurrection of the country's nuclear energy program.

The expected publication of the plan in the Government Gazette is September 2010.

The World Bank recently approved a $3 billion loan to assist the State utility, Eskom,

with its development of a coal-fired power station at Medupi in northern Limpopo. While

the loan would fund the bulk of the construction of the six units, 4,788 MW coal-fired

Medupi Power Station, the remainder of the funds would go toward the country's first

large wind and concentrated solar power projects.


Because the South African market is sophisticated, entry should be well planned and should take

into consideration the following factors:

The skewed demographic income distribution pattern, where ten percent of the

population earns 45 percent of national income;

The price-sensitive nature of the majority of consumer demand;

Distribution issues given that the large retail centers are spread over only five

metropolitan regions;

A judicious selection of one of three low-risk entry strategies: representation, agency or

distributorship (Note: if you are selling to the government or government-funded

organizations, any local partner should be BEE-compliant);

The entrenched bias of a conservative market that sticks to known suppliers and therefore

requires sustained market development; and

62

South Africa’s position as the pre-eminent stepping stone for developing most sectors in

sub-Saharan Africa: the marketing mix should anticipate this medium-term option.





63

Resources and Contact Information This data was acquired from a government website: export.gov

#1 Canada

Major upcoming events/trade shows supported by CS Canada in this sector:

Web Resources:

http://www.geo-exchange.ca/en/

#2 Mexico

Resources

Secretariat of Energy: http://www.energia.gob.mx

Mexican oil company- PEMEX: http://www.pemex.gob.mx

Federal Electricity Commission: http://www.cfe.gob.mx

Energy Regulatory Commission: http://www.cre.gob.mx

College of Petroleum Engineers of Mexico: http://www.cipm.org.mx

National Infrastructure Plan: http://www.infraestructura.gob.mx

Nat’l Commission for the Efficient Use of Energy http://www.conuee.gob.mx

For more information please contact:

Mr. Francisco Ceron, Senior Commercial Specialist (Energy)

Commercial Service, U.S. Embassy in Mexico City

[email protected]

Arturo Dessommes, Commercial Specialist (Electric Power)

Commercial Service, U.S. Embassy in Mexico City

[email protected]

#3 China

Renewable Energy

CS China Energy Webpage and Newsletter http://www.buyusa.gov/china/enenergy.html

China Greentech Initiative http://www.china-greentech.com

U.S.-China Energy Cooperation Program http://www.uschinaecp.org

China Renewable Energy Industry Association http://www.creia.net

China Wind Energy Association http://www.cwea.org.cn

China New Energy Chamber of Commerce http://www.cnecc.org.cn

Solarcon China 2011 http://www.semi.org.cn/solarconchina/cn/

Wind Power Asia 2011 Expo http://www.koelnmesse.cn/fair/New_WindPowerAsia_E/index.asp

China Wind Power 2011

http://www.geo-exchange.ca/en/

mailto:[email protected]

64

http://www.chinawind.org.cn/home.html

Important Contacts: Environmental Management, Renewable Energy & Green Building

Ministry of Housing and Urban-Rural Development

http://www.mohurd.gov.cn/

See also: http://www.uschina.org/public/china/govstructure/govstructure_part5/

China Building Materials Industries Association

http://www.cbminfo.com/

China Energy Conservation Program

http://www.cecp.org.cn/english/index.asp

Ministry of Environmental Protection of China

http://www.mep.gov.cn/

US China Build (a program of Evergreen Building Products Assoc)

http://www.uschinabuild.org

CS China Energy Webpage and Newsletter

http://www.buyusa.gov/china/enenergy.html

CS China Design Construction Webpage

http://www.buyusa.gov/china/endesignconstruction.html

China Greentech Initiative

http://www.China-Greentech.com

U.S.-China Energy Cooperation Program

http://www.uschinaecp.org

U.S. Commercial Services Contact Information in China Beijing Office: Tel: (86-10)8531-4463 Fax: (86-10)8531-3701

Merry Cao, Commercial Specialist

[email protected]

Elizabeth Shieh, Commercial Officer

[email protected]

#4 S.Korea

Commercial Services Contacts:

Mr. Young Wan Park

Commercial Specialist

US Commercial Service Korea

US Embassy Seoul

32 Sejong-no Jongno-gu

Seoul 110-710 Korea

Tel: 82-2-397-4164

Fax: 82-2-739-1628

Email: [email protected]

Website: http://www.buyusa.gov/korea

http://www.chinawind.org.cn/home.html



http://www.buyusa.gov/korea

65

Mr. Chris Ahn

Senior Commercial Specialist,

US Commercial Service Korea

US Embassy Seoul

32 Sejong-no Jongno-gu

Seoul 110-710 Korea

Tel: 82-2-397-4186

Fax: 82-2-739-1628

E-mail: [email protected]

Website: http://www.buyusa.gov/korea

Renewable Energy

Ministry of Knowledge Economy

http://www.mke.go.kr/language/eng/index.jsp

#5 Australia

Australian Bureau of Agricultue and Resource Economics: http://ww/abare/org/au

Clean Energy Council: http:// www.cleanenergycouncil.org.au

Department of Climate Change and Energy Efficiency:

http://www.climatechange.gov.au/

Renewable Energy Generators of Australia: http://ww.rega.com.au

#6 Japan


Aaron Held, Tokyo

Commercial Officer

Phone: 81-3-3224-5080

[email protected]

Kevin Haley, Trade Event Programs

Senior International Trade Specialist

Phone: 202-482-6434

[email protected]

Renewable Energy

CS Japan Contact: Takahiko Suzuki

[email protected]

Japan Electrical Safety & Environment Technology Laboratories

Web: http://www.jet.or.jp/en/

Ministry of Economy, Trade and Industry, Government of Japan

Web: http://www.meti.go.jp/english/index.html

#7 Brazil

Renewable Energy


http://www.buyusa.gov/korea

javascript:redirect('http://www.mke.go.kr/language/eng/index.jsp')

javascript:redirect('http://www.mke.go.kr/language/eng/index.jsp')

http://ww/abare/org/au

http://www.cleanenergycouncil.org.au/

http://www.climatechange.gov.au/

http://ww.rega.com.au/



http://www.meti.go.jp/english/index.html

66

Please visit CS Brazil’s Energy Industry Web page and the other noted important

websites:

http://www.export.gov/brazil/industryhighlights/energy/index.asp

Eletrobras: www.eletrobras.com.br

EPE (Empresa de Pesquisas Energéticas):

http://www.epe.gov.br/leiloes/Paginas/default.aspx?CategoriaID=21

Ministry of Mines and Energy (MME): www.mme.gov.br

www.aneel.gov.br

For more market research reports please visit:

http://www.export.gov/mrktresearch/index.asp

U.S. Commercial Service Brazil: www.buyusa.gov/brazil

Contacts:



Phone: 202-482-6434

[email protected]

Sergio Teixeira, Rio De Janeiro

Trade Event Manager/Coordinator

Phone: 55 21 3823-2419

[email protected]

#8 United Kingdom

Commercial Service Contacts:

For further information about the UK environment, please contact:

Sara Jones, Commercial Assistant

U.S. Commercial Service, American Embassy

24 Grosvenor Square, London W1A 1AE

Tel: 011 44 20 7894 0451

Email: [email protected]

Renewable Energy

Government Departments

Department of Energy and Climate Change (DECC)

www.decc.gov.uk

Department for Business, Innovation and Skills

www.bis.gov.uk

For further information about the UK renewable energy market, please contact:

Richard Stanbridge, Senior Commercial Specialist

U.S. Commercial Service

American Embassy

24 Grosvenor Square

London W1A 1AE, UK

Tel: 011 44 20 7894 0419

Fax: 011 44 20 7894 0020

Email: richard.stanbridge@trade

http://www.mme.gov.br/

http://www.aneel.gov.br/

http://www.export.gov/mrktresearch/index.asp

http://www.buyusa.gov/brazil




67

#9 Germany

Renewable Energy

Hydro Energy: Bundesverband Deutscher Wasserkraftwerke e.V. (BDW):

www.wasserkraft-deutschland.de/

Wind Energy: Bundesverband Windenergie (BWE): www.wind-energie.de

Solar Energy: Bundesverband Solarwirtschaft (BSW): www.solarwirtschaft.de

Geothermal Energy: Bundesverband Geothermie (GtV-BV): www.geothermie.de

Biogas: Fachverband Biogas: www.biogas.org

Government:

Federal Ministry for the Environment, Nature Conservation and Nuclear Safety

(BMU): www.bmu.de, www.erneuerbare-energien.de

German Energy Agency (DENA): www.dena.de

International Renewable Energy Agency (IRENA): www.irena.org

Trade Fairs:

Wind Energy: Husum Wind Energy, www.husumwind.de

Hannover Messe Energy, www.energy-hannover.de

Solar Energy: Intersolar, www.intersolar.de

Geothermal Energy: GeoTherm expo + congress, www.geotherm-offenburg.de

Biogas: Eurotier, www.eurotier.de

Bio Energy Decentral, www.bioenergy-decentral.com IFAT, www.ifat.de

www.entsorga-enteco.com Entsorga,

Renewable Energy: Hannover Messe Energy, www.energy-hannover.de enertec,

www.enertec-leipzig.de RenExpo, www.renexpo.de

Commercial Service Contact: [email protected]

#10 Singapore




Phone: 202-482-6434

[email protected]

Yiu Kei Chan, Singapore


Phone: (65) 6476-9029

[email protected]

Upcoming Countries

India, Turkey, and Vietnam

For further information please visit www.exim.com

http://www.dena.de/

http://www.husumwind.de/

http://www.energy-hannover.de/

http://www.geotherm-offenburg.de/




http://www.exim.com/

68

Additional Countries for Renewable Energy Market

Belgium

Renewable Energy

CREG – Committee for Regulation of Gas and Electricity CREG carries out studies and conducts research, formulates recommendations and

proposals for the attention of the Minister, evaluates the requests for authorization of

production and transport, and monitors the protection of economic competition.

Rue de l’Industrie, 26-38

B-1040 – Brussels

Tel: +32 (0)2/289.76.11

Fax: +32 (0)2/289.76.09

Website: http://www.creg.be


VREG - Flemish Regulation Authority for the Electricity and Gas Markets North Plaza B – Boulevard du Roi Albert II, 7

B-1210 – Brussels

Tel: +32 (0)2/775.75.11

Fax: +32 (0)2/775.76.79

Website: http://www.ort.be/vreg/vreg/index.htm

CWAPE - Wallonia Energy Commission Avenue Gouverneur Bovesse, 103-106

B-5100 Jambes (Namur)

Tel: +32 (0)81/33.08.10

Fax: +32 (0)81/33.08.11


Website: http://www.cwape.be

BRUGEL – Brussels Region Commission for Gas and Electricity Gulledelle, 92

B-1200 Brussels

Tel: +32 (0)800 97198

Website: www.brugel.be

Italy

Commercial Service Contacts:

Federico Bevini, Milan


Phone: Direct +39 02 6268 8520 or Main +39 02 02 6268 851

[email protected]



http://www.brugel.be/


69

Phone: 202-482-6434

[email protected]

U.S. Commercial Service Trade Specialist in Milan:

Federico Bevini

[email protected]

Ph.: +39 02 626 88 520

www.buyusa.it

Renewable Energy & Environmental Management

Nicoletta Postiglione, Commercial Specialist, ICT Sector

American Consulate General, Commercial Service

Via Principe Amedeo 2

20121 Milan, Italy

Tel. +39/02/62688-522 (direct)

Fax +39/02/6596561

[email protected]

http://www.buyusa.gov/italy/en/

ASSOSOLARE - National Photovoltaic Industry Association

http://www.assosolare.org/associazione/about/

APER – Italian Renewable Energy Producers Association

http://www.aper.it

ANEV – Wind Industry Association

http://www.anev.org/

AUTORITA’ PER L’ENERGIA ELETTRICA ED IL GAS - Regulatory Authority for

Electricity and Gas

http://www.autorita.energia.it

COGENA -Italian Cogeneration Promotion Association

http://cogena.ascomac.it/home/home.aspx

ENEA – National Agency for New Technologies, Energy and Sustainable Economic

Development

http://www.enea.it/com/ingl/default.htm

EPIA - European Photovoltaic Industry Association

http://www.epia.org

GIFI/ANIE – PV Italian Companies Group

http://www.gifi-fv.it/cms/en

GME SpA – Electricity Market Managing Agency

http://www.mercatoelettrico.org/En/GME/Info/ProfiloAziendale.aspx

GSE SpA - Gestore dei Servizi Elettrici – Agency promoting the development of

renewable energy sources

http://www.gse.it/Eng/Pagine/default.aspx


http://www.buyusa.it/

http://www.buyusa.gov/italy/en/

http://www.mercatoelettrico.org/En/GME/Info/ProfiloAziendale.aspx

70

Spain

Renewable Energy

Spanish Ministry of Industry:

http://www.mityc.es/energia/en-US/Paginas/Index.aspx

Comisión Nacional de la Energía (Nacional Energy Comisión - Regulador):

http://www.eng.cne.es/cne/Home

Instituto para la Diversificación y el Ahorro de Energía IDAE: (Instituto por Energy

Diversificación and Saving):

http://www.idae.es/index.php/mod.indice/mem.i

Red Eléctrica de España (Electricity Transmission and Operations):

http://www.ree.es/ingles/home.asp

Spanish Association of Renewable Energy Producers:

http://www.appa.es/index.php

Spanish Utilities Association: http://www.unesa.es/index.html

Spanish Energy Sector: http://energuia.com/

EU Energy Sector:

http://ec.europa.eu/index_en.htm

http://www.aquieuropa.com/

South Africa

Renewable Energy

Website: www.cef.org.za

Department of Minerals & Energy

Website: www.dme.gov.za

Eskom Holdings Limited

Website: www.eskom.co.za

For More Information The U.S. Commercial Service Commercial Specialist for the Energy Sector in

Johannesburg, South Africa can be contacted via e-mail at: [email protected] or

Tel: +27 (0)11 290 3356; Fax: +27 (0)11 884 0253; or visit our website:

http://www.buyusa.gov/southafrica/

javascript:redirect('http://www.mityc.es/energia/en-US/Paginas/Index.aspx')

javascript:redirect('http://www.eng.cne.es/cne/Home')

javascript:redirect('http://www.idae.es/index.php/mod.indice/mem.i')

javascript:redirect('http://www.ree.es/ingles/home.asp')

javascript:redirect('http://www.appa.es/index.php')

javascript:redirect('http://www.unesa.es/index.html')

javascript:redirect('http://energuia.com/')

javascript:redirect('http://ec.europa.eu/index_en.htm')

javascript:redirect('http://www.aquieuropa.com/')

http://www.buyusa.gov/southafrica/

71

Bibliography The greater part of this guide had its information acquired from the U.S government’s

website: export.gov. Other sections that were not were cited which included:

http://www.ren21.net

http://www.ren21.net/RenewablesPolicy/InternationalProcesses/tabid/5607/Default.aspx

http://www.windpoweringamerica.gov/econ_project_detail.asp?id=15

http://www.export.qld.gov.au/Pdfs/TR446_GreenBldg_MktProf_global_LR.pdf

http://www.colliers-sustainability.com/resources-market-research/green-building-market-

worldwide/

http://www.sba.gov/content/export-loan-

programs#International%20Trade%20Loan%20Program

Images:

Canada: pg. 13:

http://commons.wikimedia.org/wiki/File:Canadian_Coat_of_Arms_Shield.svg;

Mexico: pg. 15 : http://commons.wikimedia.org/wiki/File:Mexico_coat_of_arms.png

Brazil: pg. 28: http://commons.wikimedia.org/wiki/File:Coat_of_arms_of_Brazil.svg

UK: pg 33: http://commons.wikimedia.org/wiki/File:CoatofArmsElizabethI1581.jpg

Germany: pg 37:

http://commons.wikimedia.org/wiki/File:Coat_of_Arms_of_Germany.svg

Belgium: pg 44:

http://commons.wikimedia.org/wiki/File:Coats_of_arms_of_Belgium_Government.svg

China: pg. 18: http://commons.wikimedia.org/wiki/File:Yunluo.jpg

Japan: pg. 26: http://commons.wikimedia.org/wiki/File:Flag_of_Japan.svg

Singapore: pg 38: (Xavi Garcia, copyright holder)

http://commons.wikimedia.org/wiki/File:Coat_of_arms_of_Singapore_(blazon).svg

South Korea: pg20:

http://commons.wikimedia.org/wiki/File:Coat_of_arms_of_South_Korea.svg

Australia: pg. 24:

http://commons.wikimedia.org/wiki/File:Coat_of_arms_of_Australia.svg

http://www.windpoweringamerica.gov/econ_project_detail.asp?id=15

http://www.export.qld.gov.au/Pdfs/TR446_GreenBldg_MktProf_global_LR.pdf

http://www.colliers-sustainability.com/resources-market-research/green-building-market-worldwide/

http://www.colliers-sustainability.com/resources-market-research/green-building-market-worldwide/

http://www.sba.gov/content/export-loan-programs#International%20Trade%20Loan%20Program

http://www.sba.gov/content/export-loan-programs#International%20Trade%20Loan%20Program

http://commons.wikimedia.org/wiki/File:Canadian_Coat_of_Arms_Shield.svg

http://commons.wikimedia.org/wiki/File:Mexico_coat_of_arms.png

http://commons.wikimedia.org/wiki/File:Coat_of_arms_of_Brazil.svg

http://commons.wikimedia.org/wiki/File:CoatofArmsElizabethI1581.jpg

http://commons.wikimedia.org/wiki/File:Coat_of_Arms_of_Germany.svg

http://commons.wikimedia.org/wiki/File:Coats_of_arms_of_Belgium_Government.svg

http://commons.wikimedia.org/wiki/File:Yunluo.jpg

http://commons.wikimedia.org/wiki/File:Flag_of_Japan.svg

http://commons.wikimedia.org/wiki/User:Xavigivax

http://commons.wikimedia.org/wiki/File:Coat_of_arms_of_Singapore_(blazon).svg

http://commons.wikimedia.org/wiki/File:Coat_of_arms_of_South_Korea.svg

http://commons.wikimedia.org/wiki/File:Coat_of_arms_of_Australia.svg

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