top 8 steps in development of social media strategy plan for small business
TRANSCRIPT
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Development Of Social Media Strategy Plan For
Small Business
Top Steps8www.wesrch.com
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Define GoalsAnalyse any cross-over that exists and identify
any opportunities for departments to work together for mutual benefit.
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Identify A Key Performance Indicator
With every goal, you will need to also identify an associated metric/s to measure the success
of social media at solving that problem.
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Discover
Opportunities
Social media can be used for a range of
business activities including. Within any
organisation, different departments will have
different goals and their associated KPIs will
vary.
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Align With
Business
A sensible social media strategy is one where the social media goals align with the business
objectives. .
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Investigate the suitability of each social media channel to serve the
specific goals. Don’t assume that all social media channels are created
equal, they’re not.
Decide on The Channels
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Select Analytics
Capture multiple analytics as some metrics may later become a better KPI after you have had the experience of measuring and
analysing the data.
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Once you have finalized your strategic plan, document and present it to:
Confirm buy-in from individual
departments and management, Add
timelines and assign tasks, Agree and manage roll out.
Roll Out Strategy
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Determine Tactics
Once you have decided on the most suitable social media
channel/s, you will need to
determine those tactics that best serve that goal.
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