top 5 things to know about your data

Top 5 Things to Know About Your Data And Why You Should Care Neil Fisher, Spireon Vice President of Sales

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Why Should I Care?

Auto dealers partner with third-party service providers to help automate and optimize their customer data every day. In this session, we will explain: •  Different ways your data can be managed •  Why you should care •  How to safeguard your dealership

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5 Key Elements for Successful Partnerships

1.  Compliance & Security 2.  Service & Availability 3.  Scalability & Performance 4.  Growth & Innovation 5.  Big Data & Predictive Analytics

3 ©2014 Spireon, Inc. Confidential & Proprietary. Do Not Duplicate.

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Compliance & Security What are industry experts saying?


“Dealers must select and retain service providers that are capable of maintaining appropriate safeguards, for the customer information dealers share with them.” NADA’s A Dealer Guide to Safeguarding Customer Information

“Your ability to keep your customer’s data secure is one of those make it or break it events” - Better Business Bureau

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Q: How do I evaluate if my vendors have appropriate Safeguards? The FTC’s Safeguards Rule specifically requires every dealer, regardless of the size of his dealership, to develop, implement and maintain a comprehensive written information security plan that describes the dealership’s program to protect customer information. Things to ask: •  “Can you tell me about your server and data center setup?” •  “What security controls do you have in place to protect my data?” Look for providers who •  Don’t be fooled by the server in a closet •  Manage your data with experienced security experts trained in the latest security

threats and tools. •  Experts should dedicated to monitoring your data 24/7 year-round – not splitting their

time doing other IT tasks. •  Regularly updates their security procedures to counter recent security attacks and

trends. •  Employ robust firewalls and sophisticated access protection with multi-layered

security •  Adhere to stringent security protocols - Physical security of the data center with

features that include mantraps, palm readers, cameras, etc.


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So now your data is secure… But you don’t want it held hostage


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Service & Availability Your data is worthless if it’s not there when you need it

What You Need to Know: Make sure you understand your provider’s system infrastructure and how they will ensure service availability Core elements: •  Redundancy

•  Does your provider have built-in redundancy and fault tolerant systems? •  Or, do they rely on a single facility or server?

•  Storage & Location •  Do they have a network of multiple data centers located in different disaster zones? •  Or, are they vulnerable to a location specific event? •  Find out if you are dealing with a data center on US soil or exported to foreign location?

•  Support •  Is their data center manned by a dedicated IT and security staff? Or is the data center a

part time job for a generalist? •  Communications & Network Coverage

•  Look for partners who have multiple carrier partnerships, technologies and options with broad coverage maps – CDMA is ideal for M2M

•  System Monitoring & Reporting •  Put your trust in vendors that offer transparent monitoring and are willing to post their

performance and availability for all to see. This lets you inspect what you expect.


85% of customers didn’t know about the AT&T 2G Sunset -‐ Summer 2013 Survey

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Okay, now our data is secure and we have reliable access to it... But does it perform for us?


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Scalability & Performance Will you get what you need, when you need it most?

What You Need to Know: Your SaaS solution should be available to easily accommodate an increase in demand without impacting delivery of service or data. Isn’t it Ironic when demand is at its highest, service can be at its lowest? Here is what to look for: •  Ability to add Computing Storage on the fly WITHOUT a physical trip to data center

•  New state-of-the-art technology allows for the service providers to expand their server storage space as your business grows – so they don’t need to for extra storage that you’re not using.

•  Additionally, they could add capacity almost instantly with no downtime for you

•  Real-Time Capacity Management •  Can capacity be added almost immediately through automated scripts, not

subject to lengthy human intervention? •  Ask How Many Customers They Have…Has your Vendor Broken the Activation

Barrier? •  Vendors who support millions of activations simultaneously have a proof point of

Infrastructure – Don’t leave your success to chance


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Excellent! Now my data is secure, easily available and very responsive for

my needs today… But what about tomorrow?


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Growth & Innovation Will My Partner Adapt to Changes in Market & Technology?

What You Need to Know: How not to get trapped at a competitive disadvantage Helpful Hints: •  Go with Open Platforms

•  We all have examples of applications and products that could not keep up with continuous improvements and disruptive ideas since they were designed as a single, proprietary, closed niche application.

•  Published API’s •  The power of data can be unleashed when combined with other data

points. Make sure your solutions play well with other applications and can easily integrate through well documented Application Programming Interfaces.

•  Scalable Code •  Lets you add new features with Plug-n-Play ease.


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Finally, My data is now Secure, Available, Performs and is Keeping up with Innovation…..What else can my Data tell me?


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Big Data & Predictive Analytics What Insights Can My Partner Offer Me?

“The return on investment (ROI) of business analytics solutions that incorporate predictive analytics is about 250%, significantly higher than the 89% ROI of projects focused only on information access and internal productivity gains.” IDC Research

Great Questions to Ask: •  Big Data Means Lots of Data

•  How Many Data points is your partner capturing? Do they publish it? The greater the data set, the more meaningful the predictive nature and benchmarking insight we can receive.

•  Commitment to Business Intelligence and Predictive Analytics •  Is your Partner in the business of Intelligence? Tracking and Historical Data

is valuable but Predictive Data Changes the Game. What is their roadmap?

•  Human Capital •  How Much does your partner invest in R&D? How many software engineers

to they have. Do they have dedicated experts for data and analytics? What is the breadth and depth of their technology leadership?.


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Quick Start

That is a lot of Information, is there an easier way to identify if I am on the right track? Quick Indicators – Does Your Partner Have the Following: 1.  Multiple Professional Data Centers, Not In-House Servers 2.  Public Application Availability Status Monitor 3.  Performance Guarantee 4.  White Paper on their Data Infrastructure & Does it meeting the Criteria

discussed 5.  An Open Extensible Platform 6.  A Platform Recognized by Industry Analysts and Experts – Award Winner 7.  Already Supports Millions of Activations and Billions of Data points

If Yes to All, You are off to a Strong Start


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Thank You

Questions?


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