brand brief

green + thornton

10

DISRUPTIVE

NEW LOW PRICE

NOW WITH STAIN REMOVER

No Emotion

10 9

style + substance

design.function.

sustainability.

Launches 2 to 3 product lines per year

Can launch a new product line in 4 to 6 months

Uses a trial-and-error process of innovation

hand care

dish

laundry

specialty

floor

air care all surface

baby + kids

bathroom body care

Hand Soap

$3.19 $4.29*

$5.99

Method Go Naked Hand Soap

Dish Soap

Method Go Naked Dish Soap Liquid

Dawn Direct Liquid Foam Dish Detergent

$4.99

Method Go Naked Liquid Hand Soap

Method Go Naked Liquid Hand Soap

SoftsoapAnti-bacterial

10 9 8

3390% Growth

0

25

50

75

100

2002 2003 2004 2005 2006 2007

method annual revenue

Source: Mintel International Group

28.5%method dish

2%dish category

68%method hand wash

12.8% leading brand

10 97

8

one billion impressions

10 97 6

8

Progressive Domestics

10 97 56

8

$18 Billion

$$$$

brands matter

10 97

4 56

8

15millionon toilet paper

3million onadvertising

2.7billionadvertising spend

Source: Yahoo interview with Eric Ryan

Source: Information Resources Inc. (Doesn’t include Wal-Mart sales)

69% 1%

1%

15%

2%11%

LysolClorox Green WorksPine-Solsimple greenmethodothers

All Purpose Cleaners/Disinfectants

16%1%

19%

1%2%62%

WindexClorox Green WorksSeventh GenerationPrivate LabelMethodother

Glass Cleaners

.0055%method total market share

420 million 161 million

10 97

4 56

3

8

Big 7 Companies

NaturalGreenProducts

Private Label

10 97

4 56

3 2

8

“People typically discover Method because of the design, love using it because of the fragrance, then discover it’s good for you. It’s that third piece that drives loyalty. It is easy to copy fragrance, the attitude, but

you can’t copy the philosophy.”

-Adam Lowry-Method, Co-Founder

Thought Leadership

Inspirational treatment of athletics and competition

Inspirational treatment of design and innovation

Inspirational treatment of cleaning

10 97

4 56

3 2

8

1

Enlist the help of your brand advocates

Encourage advocates to buy across categories, to support new innovations in current categories, and to help recruit

others with similar mind set.

The Objective:

$3 Million

thank you.