TOP 10 THINGS... you didn’t know about penguins

1 x 60 SECOND TITLE SEQUENCE/4 x 10 SECOND IDENT(S)

CONTENTS INCLUDESSUBJECTCONTENTSECONDARY SOURCESVISUAL CONTENTVISUAL CONCEPT

PRESENTATION BOARDSConcept development presentation board series

SOPHIE WILSON//OUGD202//TOP 10//DESIGN PRODUCTION FOR DIGITAL

TOP 10 THINGS... you didn’t know about penguins

FACTS & TRIVIA

PLUMAGEWhen penguins are (rarely) born with brown feathers as opposed toblack, they are known as isabelline penguins

SCALEThe emperor penguin is the largest/heaviest at 90 pounds, the little (blue) is the smallest/lightest at 2 pounds

SLIDEPenguins toboggan through ice and snow in order to move more quickly

SPECIESThere are seventeen species of penguin including: Adelie, African, Chinstrap,Emperor, Erect-Crested, Fiordland, Galapagos, Gentoo, Humboldt, King, Little (Blue),Macaroni, Magellanic, Rockhopper, Royal, Snares, Yellow-Eyed

SWIMThe fastest swimming species of any bird(Gentoo penguins, the fastest penguin species, can swim up to 25 mph)

COLONYPenguins live in large groups called colonies or rookeries

CONSERVATIONThe yellow-eyed penguin is the rarest of all the species, with an approximate number of 5,000 birds (found in New Zealand)

DIVINGPenguins can hold their breath for up to 20 minutes underwater

EVOLUTIONPenguins are one of the rare species of living (non-extinct) birds which are flightless- their wings have now evolved into flippers for swimming

HABITATPenguin species can be found in South America, South Africa, Australia,New Zealand and Antarctica

SUBJECTMotion graphics design outcome theme & subject matter

SOPHIE WILSON//OUGD202//TOP 10//DESIGN PRODUCTION FOR DIGITAL

TOP 10 THINGS...you didn’t know about penguins

5-11 (44.4%)0-5 (22.2%)

60+ (11.1%)

21-60 (27.8%)

18-21 (11.1%)11-18 (22.2%)

“What age range do you feel is most commonly associated with penguins through visual media (eg television programmes, animation, documentaries, etc?)”

TOP 10 THINGS... you didn’t know about penguins

FACTS & TRIVIA

“TOP 10” FACTS/TRIVIACOLONY/CONSERVATION/DIVING/EVOLUTION/HABITAT/PLUMAGE/SCALE/SLIDE/SPECIES/SWIM

BROADCASTING CHANNELCBBC ChannelChannel’s target audience 6-12 years

BROADCASTING SCHEDULE5:00PM Pre-dinner entertainment for children and families alike, bedtime viewing for younger scale of the target audience (5-8)

TARGET AUDIENCE5-11 year olds, children who love facts, trivia, wildlife, zoos, nature, animals, and animation (see diagram to theright to see questionnaire responses)

CONTENTFacts, quotes, TV Channels, broadcasting times, & audience

SOPHIE WILSON//OUGD202//TOP 10//DESIGN PRODUCTION FOR DIGITAL

TOP 10 THINGS...you didn’t know about penguins

TOP 10 THINGS... you didn’t know about penguins

FACTS & TRIVIA

COLOUR PALETTE INSPIRATIONColour palette specified by picking colours from photographic stills & documentaries such as ‘Frozen Planet’ & ‘The Bachelor King’

MOTION GRAPHICS/VIDEOPenguins of Madagascar, Cartoon NetworkANATOMICAL, SCIENTIFIC, YET HUMOROUS DIAGRAMS/PICTOGRAMS

ILLUSTRATION/ANIMATIONOliver Jeffers, Lost & FoundCHILD-LIKE, GEOMETRIC SHAPES, BLOCK COLOUR

SECONDARY SOURCESExisting inspiration, graphic design, & visual representation

SOPHIE WILSON//OUGD202//TOP 10//DESIGN PRODUCTION FOR DIGITAL

TOP 10 THINGS...you didn’t know about penguins

CBBCLogo and existing title sequence & ident designINFLUENCING COLOUR PALETTE AND ILLUSTRATIVE VECTOR STYLE

TOP 10 THINGS... you didn’t know about penguins

FACTS & TRIVIA

VISUAL CONTENTProposed visual communication and design outcomes

SOPHIE WILSON//OUGD202//TOP 10//DESIGN PRODUCTION FOR DIGITAL

TOP 10 THINGS...you didn’t know about penguins

VISUAL OUTCOMES & CONTENT

EMPEROR150 CM

LITTLE (BLUE)40 CM

HEIGHT

PENGUIN CHICKS gather in groups called

CRΈCHES

YELLOW-EYED

ADELIE

AFRICAN

CHINSTRAP

EMPEROR

ERECT-CRESTED

FIORDLAND

GALAPAGOS

GENTOO

HUMBOLDT

KING

LITTLE (BLUE)

MACARONI

MAGELLANIC

ROCKHOPPER

ROYAL

SNARES

TOP 10 THINGS... you didn’t know about penguins

FACTS & TRIVIA

COLOUR PALETTEFeature and focus RGB colours to be featured in my motion graphic designs

SOUNDTRACKXylophone-based backing track/composition to fit the waddlemotion of the penguins- upbeat, child-like, joyful rhythm

‘YOU’RE SO COOL’Hanz Zimmer

‘THE ENTERTAINER’Scott Joplin

VISUAL CONCEPTProposed material(s) for visual communication

SOPHIE WILSON//OUGD202//TOP 10//DESIGN PRODUCTION FOR DIGITAL

TOP 10 THINGS...you didn’t know about penguins

STOCKTo feature as a background throughout the sequence- adds texture and visuallycommunicates the more factual.trivia aspect of the programme

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