top 10 us domestic airline brands online
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Top 10US Domestic Airline Brands Online
November 1, 2010 - Copyright 2010 - Heardable, Inc. - Heardable.com
Hundreds of airlines were scanned by the
Heardable brand ranking platform.
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To identifythe most effective
brands online.
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400+ variablescompared head-to-head in real-time.
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Brand health scoresassigned on a scale
of 0-1,000.
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The results are in.
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[in reverse order]
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Delta beat them all.
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1. Delta Air Lines (delta.com) - 5802. JetBlue Airways (jetblue.com) - 5583. SouthWest Airlines (southwest.com) - 5204. American Airlines (aa.com) - 4985. AirTran Airways (airtran.com) - 4926. US Airways (usairways.com) - 4877. Alaska Airlines (alaskaair.com) - 4658. Continental Airlines (continental.com) -
4109. Allegiant Air (allegiantair.com) - 37110.Virgin America (virginaamerica.com) -341
The List
How did Delta do it?
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Heardable Scoreof 580 out of 1,000
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Delta'sHeardable Scoreis comprised of 6
subscores
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Portable173 out of 200 points
Delta is optimized for the most popular mobile
browsers.25
Delta could improve how it's sharing/embedding content.
Shareable20 out of 150 points
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Delta tracks & optimizes using various analytics
tools.
Measurable40 out of 100 points
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Delta makes it moderately easy for people to do business
with them.
Actionable65 out of 150 points
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Delta has a brand presence on major social networks.
Sociable151 out of 200 points
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Delta.com is farily well optimized for search
engines.
Searchable131 out of 200 points
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Which airlinesmissed the cut?
Find out at heardable.com
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More information,
including a detailed
research report, is available at
Heardable.com
Heardable.commeasure your brand effectiveness online
1-888-520-0034 | [email protected] Ventura Blvd., Suite 201, Los Angeles, CA 91403
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Photo credits
http://www.airplane-pictures.net/images/uploaded-images/2007-5/20/4586.jpghttp://blogs.app.com/inthemoney/files/2010/03/asb-5thpzk1blok1hn70r12t_original.jpghttp://www.chipandco.com/wp-content/uploads/2009/12/alaska.jpghttp://i.usatoday.net/travel/_photos/gallery/week/tr091023/08_tr091023_allegiant.jpghttp://domains-unlimited.com/store/images/imageprod/rt8181.jpghttp://www.aviationexplorer.com/airliner_pictures/A320_Maintenance_US_Airways.jpghttp://consumertraveler.com/wp-content/uploads/jetblue-takeoff.jpghttp://tripcart.typepad.com/tripcart_the_blog/images/airtran_sign_3_by_troy_b_thompson_at_fli.jpghttp://tinyurl.com/cqb8p7http://www.hipstertravelguide.com/wp-content/uploads/2010/01/JetBlue21.jpghttp://www.andersssvensson.se/highflying/bilder/American_757_just_about_to_land.jpg