• SUBMITTED BY – ROHIT KUMAR• NIT R

TOOLS FOR ATTRACTIVE ADVRETISEMENT

Keep the design simple.  Make sure that you use relevant pictures associated with your small business.

For example, if you are a coffee shop owner, include a picture of your fantastic coffee drink with your offer.

If you are a realtor, include a picture of a house and a small picture of yourself, something that will immediately associate your ad with the type of business you are in.

Choose relevent colours for your banner ad that get attention to reader.

Nitish Kumar election poster in bihar.

       STICK TO BRIEF, CONCISE CONTENT FOR YOUR BANNER ADS.

Think snack sized content and make sure you provide a strong call-to-action (CTA). Try to emphasize one benefit and one call-to-action per banner ad.  If you include too many call- to-actions then you stand a greater chance of confusing your prospective lead and your click-thru rate will suffer. This rule of thumb especially applies to static online banner ads.

Use legible fonts…

•…especially on smaller banner ad sizes since the area of a banner ad is small you will want to make sure that you use legible text.  Verdana and Arial are very popular fonts for the web because they are easy•Graphic design may attract their attention, it’s the strong message that is communicated that will improve your banner ad’s effectiveness.

Use The Right Design Tools.If you are looking for selecting the right designing tool, better go for great tools like Adobe Photoshop, Microsoft’s design and publisher tools etc. That really works well and helps you to make attractive designs. Try to become the expert with these tools.

• Ask questions on Banners.• Asking questions on the banner ads is the

intelligent way of calling the visitors. In general, a question strikes the people to look for the answer. So ask some attractive or catchy question to the viewers.

Human Interest : Related to emotion and sense of target audience.

Suggestion : Provides suggestive message to reader

Star Power Plenty of celebrities, sports heroes,

and teenage heartthrobs are recruited by companies or brands to help them sell and give credibility to a product. 

Slogan• short, simple and catchy words and unchanging

• brief, that widens the horizons of publicity.

• Comparative Ad: Compares one product with another

Some Pictures of Creativity in Advertising

THANK YOU