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Safety / Value / Availability / Support 08457 28 28 28 hsshiregroup.com

Safety / Value / Availability / Support



HSS Hire Group is a leading UK equipment rental company

A one-stop provider of:

Tools & equipment | Powered access | Temporary power generation Value-added services including equipment sourcing and Health & Safety training

INFORMATION LEAFLET

ADVERTISEMENT: This is an advertisement and not a prospectus. Potential investors should not apply for or buy any shares in HSS Hire Group plc except on the basis of the information contained in the prospectus to be published by HSS Hire Group plc in due course in connection with the potential offer of shares in HSS Hire Group plc and which will be made available at hsshiregroup.com

* Source: B2B International, 2011 † As measured by TNS (based on 591 customer interviews conducted between July and August 2014) **As measured by Hitwise against major competitor set

HIGHEST REVENUE GROWTH & ROA OVER LAST 5 YEARS

WELL KNOWN BRANDUNPROMPTED AWARENESS OF 89% a measure of customers’ willingness

to recommend its products and services among rental companies

THE LEADING NET PROMOTER SCORE

ESTABLISHED IN 1957

ONLINE RENTAL MARKET SHARE DRIVING CLICK & COLLECT

>60%

272m

Amongst major rental companies in the UK and Ireland

in 12 months to September 2014

Adjusted



PLANNING TO GROW TO 500

NATIONWIDE ACROSS UK & IRELAND

265

6

90

5

1

THE HSS HIRE GROUP SHARE OFFER

B2B





TOOL & EQUIPMENT HIRE

SERVICES

HSS HIREGROUP

EXPERTISE

THIRD PARTY EQUIPMENT SOURCING

NATIONWIDE POWER

SOLUTIONS

DEDICATED POWERED ACCESS

SPECIALISTS

CLEANING EQUIPMENT SERVICES

EXPERT SPECIALIST TRAINING DIVISION

HSS Hire Group caters to diverse and high quality customers across a broad spectrum of industries and markets

- Retail & shopfitting (including three of the “big four” supermarkets)

- Fit-out of commercial buildings

- Utilities & waste

- Property services and facilities management

- Infrastructure (including telecoms and major UK airports)

- Public sector and social housing

- c.35,000 “live” customer accounts

- c.230,000 cash customers each year

We choose to target the resilient “maintain and operate” segments rather than heavy construction

2

THE HSS HIRE GROUP





3

• We target the segments of the market where we can offer a higher value-added service:

- Fit-out stage of building projects

- Facilities maintenance

- Building and infrastructure operations (e.g. in industrial, transport and other commercial settings)

• We derive value from a portfolio of strongly branded services

• Our nationwide network and distribution system drives:

- Scalable operations

- High equipment availability

- High equipment utilisation

• We develop quality in our colleagues:

- Established management team with proven track record

- Unique staff training academy

- Culture of continuous improvement— the “HSS Way”

• We use our capital efficiently:

- Customer demand and return on investment drives continual procurement decision-making

- Product refurbishment centre delivers product life extension

• We have successfully acquired and integrated businesses with the potential to grow the HSS Hire Group

• Our business approach is customer driven

• We ensure 100% testing prior to every hire

The key demands of our customers from our products are:


WHY WE ARE DIFFERENT





GROWTH DRIVERS – CUSTOMER REQUIREMENTS

TREND TO OUTSOURCE PREFERENCE FOR ONE-STOP-SHOP

SHIFT FROM DIY TO TRADE SAFETY AND RISK MANAGEMENT

AVAILABILITY AND SUPPORT ARE THE MAIN DRIVERS

Source: Company reports

Notes: Return on assets calculated as: Reported EBITA (Avge. Total Assets excl. Goodwill – Avge. Current Liabilities). CAGR = compound annual growth rate. LTM = last twelve months. EBITDA = earnings before interest, tax, depreciation, amortisation and exceptional items.

*Source: European Rental Association

4

A GROWING MARKET The size of the UK market for equipment hire was estimated at around £5.4bn in 2013 and is expected to grow by 14.5% to around £6.1bn by 2015.* The market remains highly fragmented, with almost half of it served by independent operators.

Our growth strategy

• Roll out low cost Local Format branches in local trade markets

• Grow key accounts through trend to outsource

• Lead online click-and-collect through e-commerce platform

• Further expand specialist businesses and services

• Additional bolt-on acquisitions

Revenue (£m)

300

250

200

275

225

175

150

2011

2011-2014 LTM CAGR 17%

2012 2013 2014 LTM

177 182

227

27270

30

40

50

60

2011

2011-2014 LTM CAGR 19%

2012 2013 2014 LTM

Adjusted EBITDA (£m)

21% ROA

21% ROA

30% ROA

26% ROA

42 41

56

67

Robust and sustainable financial performance

In the 12 months ended 27 September 2014:

• £272m revenue

• £67m earnings (adjusted EBITDA)

• 26% return on assets





Alan Peterson Chairman

Joined HSS Hire Group as Chairman in 2012, having previously served as Chairman in the period 2004–2007.

Previously CEO or Chairman in several manufacturing, industrial and retail companies, including Enterprise Group Plc and Meyer International Plc, and became 3i’s first Industrialist in Residence in 2001, serving until 2005.

John Gill Chief Operating Officer

Joined HSS Hire Group as Chief Financial Officer in February 2009 and promoted to COO in 2014.

Previously Finance director at Screwfix, Head of Corporate Development and Head of Corporate Strategy at Kingfisher, and Finance Manager of M&A for GE Capital.

Fiona Perrin Group Sales & Marketing Director

Joined HSS Hire Group as Sales and Marketing Director in 2007.

Previous positions include Sales and Marketing Director and Online Marketing Director at Rentokil Initial, European Marketing Director at DigiPlex and Director at Enigma Publishing.

Chris Davies Chief Executive Officer

Joined HSS Hire Group as Chief Executive in 2006 and oversaw the sale to Exponent in 2012.

Previously CEO of Hunter Boot, Managing Director for Disney Stores Europe and Vice President for Staples Inc as well as Group Finance Director at Harcros where he oversaw the sale of the company to Jewsons.

Steve Trowbridge Chief Financial Officer

Joined HSS Hire Group in 2008 as Group Financial Controller, promoted to Finance Director in 2011 and to CFO in 2014.

Previously Senior Head of Finance at Thomson Reuters and Finance Manager at Cable and Wireless.

5

CHAIRMAN AND THE EXECUTIVE TEAM

Risk factors

There are a number of risks that may affect the value of your investment, including, among others, risks relating to:

• Macroeconomic factors in the UK or Ireland;

• Competition in the Group’s industry;

• Operation of the Group’s distribution network;

• Execution and implementation of the Group’s strategy;

• Collection of amounts owed by customers;

• Relationships with key suppliers;

• Outsourcing arrangements;

• Replacing or refurbishing equipment in the hire fleet;

• Maintaining customer service levels.

Prices of shares may go down as well as up and in the worst case you could lose all of your investment.

This advertisement is issued by and is the sole responsibility of HSS Hire Group plc (“HSS Hire Group”) and has been approved solely for the purposes of Section 21 of the Financial Services and Markets Act 2000 by J.P. Morgan Securities plc (“J.P. Morgan Cazenove”), whose registered address is at 25 Bank Street, Canary Wharf, London E14 5JP, and who is authorised by the Prudential Regulation Authority and regulated by the Financial Conduct Authority and the Prudential Regulation Authority. J.P. Morgan Cazenove is acting exclusively for HSS Hire Group and no-one else in relation to or in connection with the potential offer of the shares in HSS Hire Group and will not be responsible to anyone other than HSS Hire Group for providing protections afforded to clients of J.P. Morgan Cazenove and is not providing, and will not provide, advice in relation to the offer or any matter referred to in this advertisement. This advertisement does not constitute an offer or recommendation concerning the shares referred to in this advertisement. This advertisement is not for distribution or publication in any jurisdiction outside the UK, the Channel Islands and the Isle of Man. Any prospective investor is recommended to consult an independent financial adviser.

The securities of HSS Hire Group plc have not been and will not be registered under the U.S. Securities Act of 1933, as amended the (“Securities Act”) and may not be offered or sold within the United States absent registration or an applicable exemption from the registration requirements of the Securities Act. There will be no public offering of the securities in the United States.

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