advertisement kit

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Page 1: Advertisement kit
Page 2: Advertisement kit

Why Advertise with BackgroundChecksWiki.com

• Acquire new customers. Our unique wiki website targets Human Resourceprofessionals, background screening specialists, government officers and manyother users. It offers a compelling experience that will help you reach your perfecttarget audience.

• Achieve Cost Effectiveness. Look at the big picture. Just one new contract will payfor your ad many times over.

• Pick your price. Stay in control of your budget by choosing from a variety of adoptions offered.

Limited Ad space available. Get started now to promote your business before your competitors do.

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Page 3: Advertisement kit

Hundreds of thousands of Pageviews monthly…

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More than 12,000 Unique Visitors monthly….

More than 1,000 registered members and growing…

299,077 338,727

555,537

758,517

1,083,388

0

200,000

400,000

600,000

800,000

1,000,000

1,200,000

Jun-11 Jul-11 Aug-11 Sep-11 Oct-11

Pageviews of BackgroundChecksWiki.com More than 1 million Pageviewsin October!

Page 4: Advertisement kit

Top 10 Countries

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1,013

1,031

1,107

1,531

1,707

2,102

2,753

3,436

9,700

19,383

- 5,000 10,000 15,000 20,000 25,000

Malaysia

Australia

Germany

China

Canada

United Kingdom

Philippines

Pakistan

India

United States

No. of Visitors

Top 10 Countries based on Visitors (Jun - Oct 2011)

19,475

19,524

41,910

61,934

69,586

75,166

127,588

226,245

295,252

1,986,852

- 500,000 1,000,000 1,500,000 2,000,000

United Kingdom

Singapore

Ukraine

Russia

Japan

Pakistan

India

Germany

China

United States

No. of Pageviews

Top 10 Countries based on Pageviews(Jun - Oct 2011)

Page 5: Advertisement kit

Top 3 Directories with the highest number of Pageviews

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• “Background Check Companies Directory” has been renamed to “Pre-employment Screening Firms Directory” after the launch of the new Wiki on 19 Sep 2011.

• Some sections in the Wiki were available only after the launch of the new Wiki, therefore past statistics on these sections are not available.

29,286 27,734 38,224

63,83943,83451,663

88,878

133,899156,303

185,824

88,878

108,685

229,123209,054

370,385

0

50,000

100,000

150,000

200,000

250,000

300,000

350,000

400,000

Jun-11 Jul-11 Aug-11 Sep-11 Oct-11

Background Checks Companies Education Employers

Page 6: Advertisement kit

Advertising Options

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Premium Service Providers Territory Advertisement

Page 7: Advertisement kit

Premium Service Providers

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• Being a Premium Service Provider helps your company stand out from the crowd. There are dozens of firms competing for business in your field. BackgroundChecksWiki now offers, on a first come basis, the opportunity to become a Premium Service Provider in your Country and/or U.S. State.

• When prospective clients surf BackgroundChecksWiki looking for a potential provider in your country or State, the first page they will come to is the Premium Service Providers page. On this will be listed all the Premium Service Providers. They will be listed from top down based on the date they chose to become a Premium Service Provider.

• With hundreds of thousands of page views at BackgroundChecksWiki every month, you will get a chance to be seen by a huge number of potential clients who may never have had a chance to hear about your firm.

Page 8: Advertisement kit

Premium Service Providers

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• Your company name, address and logo will appear on the Premium Service Providers listing page (based on the country/U.S. State and directory that you selected). This is the first page prospective clients will see when they surf BackgroundChecksWiki looking for a potential provider in the country you have selected.

• You get five (5) additional fields in your company profile so you can add your Company Logo, Profile and Presentations (Powerpoint slides, Youtube), basically, the details of what makes your company the preferred provider in your country. This additional information can be all the difference in the initial selection of prospective providers.

• A gold rosette type image is also added to your company profile to highlight that you are a Premium Provider.

What are the Benefits?

Page 9: Advertisement kit

Premium Service Providers

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How much does it cost?

• It costs only US$499 a year. It only takes a single new client to pay for this.

• All the benefits will start to deliver on the day you make the payment and they will last for a year. For example, if you make the payment on 5 Oct 2011, then the last day of the benefits will be on 4 Oct 2012.

Page 10: Advertisement kit

Premium Service Providers

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It's very easy. Go to your company profile in the Service Providers Directory. (If your company profile is not yet in the Directory, just click “Add New Record”.) There you will see a “Be a Premium Service Provider” button on top of your profile page – click on it and fill in a very simple form (which takes just a few seconds), make the payment, and immediately:• You will be brought to your company profile page, where five (5) additional

fields are opened up for you to upload your Company Logo, Presentations and YouTube link.

• Your company name, address and logo (once added) appears on the Premium Service Providers listing page (based on the country and directory that you have selected)

• A gold rosette type image is also added to your profile to show that you are a Premium Service Provider.

Yes, I want to be a Premium Service Provider, what do I do?

If you have any questions, just email us at [email protected] .

Page 11: Advertisement kit

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Available Ad Formats:

Leaderboard (LB): 728 x 90 px

Half Banner (HB): 234 x 60 px

Medium Rectangle (MR) : 300 x 250 px

Territory Advertisements

Ads are targeted according to where the users are coming from. For example, if you purchase the Leaderboard ad targeting at the U.S., your ad will appear every time a user from the U.S. visits BackgroundChecksWiki.

This Geo Targeting capability presents a huge opportunity for your company. For example, if you are a background screening company in India, you can target your ads to the U.S. and this could mean a lot of new work (subcontract and direct) for your company.

Page 12: Advertisement kit

Territory AdvertisementMonthly Rates (3-month minimum buy / 6-month maximum):

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Ads targeting the U.S.• Leaderboard US$1,500 per month• Half Banner US$350 per month• Medium Rectangle US$500 per month

Ads targeting any country other than the U.S.• Leaderboard US$750 per month• Half Banner US$175 per month• Medium Rectangle US$250 per month

Page 13: Advertisement kit

Territory AdvertisementsMonitoring & Optimizing Your Investment

Here are just some of the ways that BackgroundChecksWiki.com works with you tomonitor and optimize your investment:

• Reports – BackgroundChecksWiki.com will provide monthly performance reportsincluding the latest pageviews and unique visitors.

• Need help designing your Ad? – We can help you to design your ad creatives.– USD $200 for 1 ad creative– USD $300 for 2 ad creatives

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Page 14: Advertisement kit

Specifications for Territory AdvertisementBackgroundChecksWiki accepts the following file types for Territory Advertisement:

• Third party: A highly customizable, interactive creative. You can use any custom HTML and JavaScript snippets as well as tags from a third-party ad server.

• Flash: A creative containing animation, sound, video, or interactive features. Requires a Flash (.swf) file.

• Image: A basic image creative. Requires a .gif, .jpg, or .png file. CMYK color format is not supported for .jpg files.

• DoubleClick tag: A creative hosted by either DoubleClick for Advertisers (DFA) or DART for Publishers. You enter a redirect URL, which directs DoubleClick for Publishers to the location of the creative files.

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Page 15: Advertisement kit

I want to buy a Territory Ad now, what do I do?

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Simply email us at [email protected].

Just let us know the ad format (e.g. Leaderboard) and the target country that you want to purchase. We will email you the details and the PayPal payment link, which you can choose to either use a personal PayPal account, or pay with a leading credit card.

Your ad will be placed in BackgroundChecksWiki.com within 3 business days after payment is received.

Page 16: Advertisement kit

FAQ’s1. How do I become a Premium Service Provider?

Go to your company profile in the Service Providers Directory. There you will see a “Be a Premium Service Provider” red button on top of your profile page – click on it and fill in a very simple form (which takes just a few seconds), make the payment and you will receive the benefits of being a Premium Service Provider immediately.

2. How do I purchase an advertisement space?For Territory Advertisements, there are 3 available ad formats – Leaderboard, Half Banner and Medium Rectangle. Please email [email protected] with the ad format and the target country you want to purchase.

3. How do I make payment for my ad placement?We accept credit card payment via PayPal , or simply payment from your PayPal account.

4. If I intend to purchase more than one ad placement, will I be given discount?Please submit your inquiry to [email protected] .

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Page 17: Advertisement kit

About Us• BackgroundChecksWiki™ is an initiative of Ethics 360 Media Private Limited and Ethics 360

Private Limited. Whilst it is a new name, the team behind it have been involved ininternational background checks for the past decade. In fact BackgroundChecksWiki™ is thechild of a few parents including Quest Research Ltd, IntegraScreen Ltd and Dataflow Ltd.

• Over the past decade that the management team has been involved in background checks, ithas become more and more apparent that the vast majority of companies (outside of theU.S.) do not conduct thorough background checks. In fact many do none at all. The mainreason we hear is that they are too expensive and too time consuming.

• The purpose of this Wiki is to make everyone aware of the resources that are available andthat effective background checks can be done nearly anywhere in the world.

• If we are successful in getting this message across, it is our belief that the 95+% of majorcompanies that are not running systematic international programs will start to do so,benefiting their company with a higher calibre of recruit as well as the industry with a greatlyincreased customer base.

• We will be marketing the use of this site extensively to human resource departments andrecruitment firms to increase their knowledge of what can be done and who are the expertsin this field.

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Page 18: Advertisement kit

Contact Us

If you have any questions, please feel free to contact us at [email protected] .

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