tomas martūnas - mobile applications for begginers - pre app camp seminars

7/31/2019 Tomas Martnas - Mobile Applications for Begginers - pre app camp Seminars

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Mobile Apps for Beginners

By Tomas Martnas


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Content

Macro level - mobile apps in the world

and Lithuania

Applications and mobile devices shares Mobile application creation process

About App Camp


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What do people do with their smartphonesand feature phones?


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What is happening in the world?

In 2011 1,5 Billlion mobile phones were sold worldwide, from which 27% were

smartphones. In 2012 - 40% are smartphones.

In 2011 sales of mobile devices surpassed sales ofPCs and notebooks. In 2016 there

will be 3 times more mobile devices sold than PCs and notebooks.

Mobile applications market value in 2011 was ~$9 billion and growing at 100% yearly

rate. In 2013 mobile application sales will surpas that of the music industry.


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Worldwide: In 2016, consumption of mobile data will increase 10 times;

The most of mobile data are used by users at age of 18 45.

The biggest group of mobile data usersare aged from 18 to 45 years.

Source: Nielsens research


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Source: Nielsens 2012'Q2, GfK research 2012m. August, Omnitelinformation and App Camp forecast.

Numbers of smartphones in Lithuaniais

rising rapidly 2011 4Q405.000total users; 2012 4Q840.000 total users; 2013 4Q to 1.640.000 total users.

Therfore, smart equipment as a main tool

for app usage is already in customers hands.

App usage in Lithuania is increasing atenormous speeds:2011 4Q - 113.400;2012 4Q - 420.000; 2013 4Q to ~1M. (18-75 age category).

So, the habit of app using is already formed.

Increase of smart devices and app usage inLithuania (2012 - 2013). It is happening now!


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Life is changing


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It will change even more

Smartphone OS 2012 Market Share 2016 Market Share 2012 2016 CAGR

Android 61.0% 52.9% 9.5%

Windows Phone 7 /

Windows Mobile 5.2% 19.2% 46.2%

iOS 20.5% 19.0% 10.9%

BlackBerry OS 6.0% 5.9% 12.1%

Others 7.2% 3.0% -5.4%

Total 100.0% 100.0% 12.7%

Source: IDC 2012'Q2, Worldwide Quarterly Mobile Phone Tracker report. June, 2012.

Worldwide Smartphone Operating System 2012 and 2016

Market Share and 2012-2016 Compound Annual Growth Rate

probably new rising star!


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What is mobile app?Mobile application (app) software that has to be

downloaded and installed. It allows smartphone users to

execute particular actions such as searching for information,

ordering and/or purchasing goods or services.

Mobile application takes advantage

of smartphones capabilities

camera, touchscreen, visuals, sound,accelerometer, geo-location, also

connect and transfer data through

internet or other connectivity

devices.

Just in one click users can: buy,

recommend, express opinion, order,

find you, get in touch...


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Process of app development


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Interactivity

Emotions

Stimulus

Entertainment

Make sure your mobile app has all

these ingridients!

And also Dont forget to put the

users glasses from time to time

and feel what the customer feels!

A good technical decision is not everythingwhat it takes to create a good mobileapplication


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We recommend to use our checklist beforestarting developing a mobile application

Who is my target app user?

What problem my application solves?

Is my application being used frequently?

How my application differentiates fromcompetitors?

Am I good designer?

Do I know how I will promote my application onceit is submitted in the market?


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Programming tools?


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100

40

App Camp events 2010-2011-2012


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App Camp three pillars


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tomas martūnas - mobile applications for begginers - pre app camp seminars

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