todayʼs journey · any purpose related to licensed real estate activity. virginia technology...
TRANSCRIPT
Engage
Entice
Evolve
! Matthew Rathbun, Broker ABR, ABRM, AHWD, CDPE, CRB, CRS, ePRO, GREEN, GRI, SFR, SRS
Leading Today’s Brokerage
Trends
Today’s Journey
Technologies
Techniques
Troubles
Trends
Microsoft | Vision
Letting Go Is Hard To Do...
No More MLS Books
Everything Is Online
Telling ‘em Doesn’t CountYou Have to Show ‘em?Technology
Engagementmarketing
Clients
Real Estate
Video
Get InDon’t
WayThe Agents
Green’ing The Process
Visual Staging
What Is Your Greatest
Challenge in Recruiting?
“You Can Work From Your Goals or My Standards - Whichever Is
Higher”
Aptitude is more desirable than
Attitude
Building A
Tribe
Tech-Fatigue
86%of real estate buyers search from a mobile device before speaking to an agent
Mobile Payments
• Escrow • Rent • Credit Check • Home Inspections
The Goodlife Team
Technologies
MobileTechnologies
1Password
ArcGIS
CamScanner
DocUSign Ink
Evernote
Keynote
LogMeIn
MagicPlan
Sitegeist
Slydial
RealAlert
Make Sure You’re Mobile Ready
www.HowToGoMo.com
HouseLogic.com
RealtorPropertyResourcewww.NARRPR.com
LifeStyle Marketing
Imagine sitting in your cozy sunroom on a warm spring morning, reading a book or laughing with family in Ladysmith,VA. This amazing sunroom comes with 4 bedrooms, 3 full baths & 2 car garage. Enjoy over half an acre while playing volleyball, enjoying a garden or having a family cookout. Seller also including the private master with oversized closet, private bathroom, jacuzzi, cherry hardwoods, fireplace, granite counters & tall cabinets.
...or That?
Home has 4 bedrooms, 3 full baths, 2 car garage and over half an acre of land. Great house. Motivated Seller, bring all offers. Home is subject to Short Sale.
Re-Think Property DescriptionsThis?
Search Stats 2012 MRIS MLSItem Searched Times Per Day
Schools 100,203Rooms 10,687Amenities 13,083Appliances 14,306Transportation 18,850Exterior Features 20,247Community Rules 29,828Square Footage / Living 38,052Cooling Systems 38,052Current Financing 46,326Basement Type 49,488Parking 55,241Property Condition 64,298
The Cloud
Zopim.com
EasyEmerge.com
Let’s Interview Online
�44
Troubles
�46
John Smith, REALTOR®
ME!
When The Internet Goes Ugly
United Breaks Guitars
$3,500 guitar suffered $1,500 in damages because of the ground crew’s mishandling
According to the Times of London, "...within four days of the song going online, the gathering thunderclouds of bad PR caused United Airlines' stock price to suffer a
mid-flight stall, and it plunged by 10%, costing shareholders $180 million. Which, incidentally, would have bought Carroll more than 51,000 replacement
guitars."
Launches www.Gripevine.com in February 2012
Yelp and You
Yelp and You
Yelp and You
Client Ratings
Social Clients In A Mobile Minute
Think Differently
Techniques
Virginia Code 18VAC135-20-190 !
“Advertising” means all forms of representation, promotion and solicitation disseminated in any manner and by any means of communication to consumers for
any purpose related to licensed real estate activity.
Virginia Technology Defined
Disclosures Required: 1. Firm’s name, city and state of office 2. Licensee’s Name 3. License Status 4. Jurisdiction(s) Licensed
Agents name and licensed status must be disclosed on all solicitations or business related pages and e-mails.
!Brokerage Name and address must appear on all
webpages in the first viewable section. !
Both must disclose all the locations in which they hold a license.
!Actual status of listings must be show
Virginia Code 18VAC135-20-190 !
All On-line Listings must be kept current and consistent as follows:
! Ads must be consistent with Property Descriptions and
ACTUAL Status !
Reasonable effort must be made in a written, timely manner for third parties to update listing information.
! All listing information shall indicate in a readily visible
manner the date that the listing information shown was last updated.
Virginia Code 18VAC135-20-190 !
Section D – Prohibited Activities !
Implying that the property listed is for sale by the owner or unlicensed person
!Failing to include a notice in all advertising that the owner is a real estate licensee has interest in a particular property ( as in
financial or owner interest ) !
Fail to include firm’s licensed name on any sign displayed outside any place of business
!Failure to get written consent of the seller prior to advertising
any specific identifiable property !
Property not listed by the party making the advertisement
• Defamation !
• Unlicensed Practice of Law !
• Breach of Confidentiality of Clients !
• Copyright Violations !
• Untrue Statements !
• Trademark Considerations !
• Necessity for Required Disclosures
General Considerations
Resources Must Be
Easy To Access
Google.com/Alerts
Giving Advice Online
• Centralized Showing and Lockbox !• Agent Impersonations Online !• Access of Client Databases !• Shared Lockbox Access !• Shared MLS Entry !• Computer Threats (By and Against Agents)
Agent Watch
Hijacked Listings!
Being Recorded?
iRecorder
SmartHouse Monitoring
Cyber-Stalking
Copyright Issues
Virtual Office Website QuestionsVOW
1. Online Property Display !
2. Visual Address !
3. Estimated Values !
4. Allow Comments
• Further steps you can take to reduce your liability: !• Post only material you own, you have permission to use, or that is with the scope of fair use (generally includes review, news reporting, teaching, or scholarly research); !• Remove infringing content immediately; !• Have a well-crafted Terms of Use
Policy Considerations
!• Instruct agents and those posting to use caution when posting; !• Realize that blogs can be viewed as an advertisement and follow all applicable rules; and !• Don’t select and edit messages – it could subject you to greater liability because you are taking a more active role in the publishing the contents.
Policy Considerations
It is not the strongest of the species that survive, not the most intelligent, but the one who is most response to CHANGE .
- Charles Darwin
Don’t Let Them Walk
Alone
Facebook.com/mattrathbun
@mattrathbun
www.TheAgentTrainer.com
YouTube.com/MattRathbun1CE - 61522 PLE - 61271