todayʼs agenda - university of michigan · 2016-08-12 · todayʼs agenda •!meet and greet...

Todayʼs Agenda •! Meet and Greet•! Welcome •! Communicators ̓Forum Survey Results•! New Hires•! Notable News•! Show and Tell: #umichchat

•! Feature Presentation: Strategy and Structure

•! Q&A

WELCOMECommunicatorsʼ Forum — 1/29/15

UPDATES

UPDATES: Communicators ̓Forum Survey

234 participantsHereʼs what you said!

UPDATES: Communicators ̓Forum Survey Open-ended responses:

•! Time and format

•! Participation and campus representation

•! Hosting locations and time of day

Amy WhitesallWeb Content Specialist and Writer College of Engineering

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UPDATES: Congratulations to!

Cara Gonzalez Web Content Specialist and Writer College of Engineering

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Gabriel Cherry News/Feature Writer and Content Specialist College of Engineering

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AmyWeb Content Specialist and Writer College of Engineering

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Jessica KnedgenWeb Specialist College of Engineering

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Zachary Young Web Designer/AdministratorCollege of Engineering

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Jessica KnedgenWeb Specialist College of Engineering

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Emily Mathews Director of Marketing and CommunicationsSchool of Kinesiology

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Yasin Id-DeenSocial Media ManagerOffice of the Vice President for Global Communications

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Kenneth Caldwell MarketingCommunicationsSpecialistITS

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Nardy Baeza BickelSpanish Communications AssociateMichigan News

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Susanne KocsisCommunicationsMarketing Manager University of Michigan Museum of Art (UMMA)

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Adam ZehelMarketing and Data AssistantBusiness Engagement Center

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Dan HenneDirector of Marketing and CommunicationsStudent Life Auxiliary

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UPDATES: Notable News •! President Schlissel — Agenda:

– Leadership breakfast on diversity – Upcoming trip to China – Times Higher Education essay

•! Leadership changes

•! Sexual assault survey

•! Severe weather updates

UPDATES: Notable News •! Giving Tuesday campaign results:

– 5,437 donors – $3,252,309

•! Detroit Center: Celebrating 10 year anniversary in 2015

•! Michigan News satellite uplink broadcast studio: Opened in mid December with first live interview

SHOW & TELL #umichchat

Nikki Sunstrum – Director of Social Media

[email protected]&

#UMichChat•! Elevating the Conversation

•! Showcasing our Expertise

•! Being a part of the moment

•! Creating open Dialogue

•! Providing Unprecedented Access

•! Reshaping Expectations

•! Elevating Perceptions

•! Driving a new type of engagement

_=W&4)%)&";&`42/JBAB+0&N("&2?/@%&9#QJ.%)&W_a&O%J+*&O%+8)&

•! Gathering Thought-Leaders

•! Living in the Moment

•! Sparking Debate

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Looking Forward!•! January Chat garnered 912,000 Impression & reached over

325,000 Twitter users • Next #UMichChat: Friday, February 6th

1–2:30pm

• President @DrMarkSchlissel on the docket for coming months

•! Contact me @nikkisunstrum

FEATURED EVENT

Facilitated by Lisa Rudgers&

STRATEGY & STRUCTURE: DOING IT RIGHT AND HOW YOU'D KNOW!

DAN KLYNInformation Architect and Co-Founder of The Understanding Group!

&StructureStrategyDoing It Right, And How Youʼd Know

D%0%#&2+#0%..Z9!DZH%b>&K$+C%)&1115050505050

404040

design

architecture

- Jared Spool - Jared Spool

Design is the

renderingof intent.

c&

Jared Spool Jared Spool

1989

$111,000,000

$7,500,000

2014

1963

“Sleeper” by Woody Allen © United Artists 1973

1963

“I wanted the shape of it to sing an unencumbered song”

image: https://www.linkedin.com/in/digijeff

1962“Always design a thing by considering it in its next larger context”

https://flic.kr/p/awoXAa https://flic.kr/p/awoXAa

1962

1963

What IsGood Structure?

http://99percentinvisible.org/episode/u-t-b-a-p-h/

TACTICS

STRATEGY !&

3NO9NIHd&3NO9NIHd&

PLACES MADE OF INFORMATION

Photo: Melissa Mahoney

“There is no right way.”

http://www.theguardian.com/environment/2014/mar/14/europe-gm-crop-regulations

1894

Toward GoodStructure4

Library of Congress Prints and Photographs Division - LC-DIG-npcc-22697

1. Mapped Intentions

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Service Acquire!Acquire

Acquire! Service!

Optimize! Innovate!

Now! Future!

Engagement! Conversion!

Intention Map

INTENT!!!

!!STRUCTURE!

THE CLASSIC, PERVASIVE SEDUCTION TO DESIGNERS HAS BEEN TO FIND A SOLUTION

INSTEAD OF THE TRUTH

1971

http://www.uxbooth.com/articles/designing-for-mobile-part-1-information-architecture/

Wafa&

1955

Carlton O

aks Lutheran Church, San D

iego USA.

Robert D

es Lauriers (1960)

Cha

pelle

Not

re D

ame

du H

aut,

Ron

cham

p, F

ranc

e.

Le C

orbu

sier

(195

0 - 1

955)

19202. Arrange for Meaning

Changed Arrangement = Changed Meaning

ChangedAdjacencies= Changed

Meaning

“The Structural Integrity of Meaning Across Contexts”

- Jorge Arango

MEANING!!STRUCTURE

INTENT!!

3. Dumb Models

Rhetorical > Pictorial

shopping*

g&

g&

shopping

quoting

rentals

quoting

requesting

customrentals

us

us

g&custom

g&

4. Structural Vocabulary

@lukew

Implicit Connotation Integral Ornament

InnovativeRevolutionaryExtraordinary

OriginalNew Words

Pretty All Around Consistent

Advanced Tech Looks Expensive

“Interesting”Heroic DU

CK

Wafa&

2011

<==h&<==h&<==h&<==h&

DECORATED SHED !Explicit Denotation ! !!Applied Ornament ! !!Evocative ! ! !!Evolutionary! ! ! !!Ordinary ! ! ! !!Conventional ! ! ! ! !!Pretty In Front ! !!Inconsistent! ! ! ! !!Looks Cheap ! !!“Boring” ! ! !!Expedient ! ! !!

!Explicit Denotation !Implicit Connotation!Applied Ornament! !Integral Ornament!Evocative ! ! !Innovative!Evolutionary! ! !Revolutionary !!Ordinary ! ! !Extraordinary !!Conventional ! !Original!Old Words ! ! !New Words!Pretty In Front ! !Pretty All Around!Inconsistent! ! !Consistent !!Conventional Tech! !Advanced Tech!Looks Cheap ! !Looks Expensive!“Boring” ! ! !“Interesting”!Expedient ! ! !Heroic!

Explicit DenotationApplied OrnamentEvocativeEvolutionary! !Evolutionary! !EvolutionaryOrdinary ! !ConventionalOld Words Pretty In FrontInconsistentConventional TechLooks Cheap“Boring” ! !Expedient

!Explicit Denotation !!Applied Ornament! !!Evocative ! ! !!Evolutionary! ! !!Ordinary ! ! !!Conventional ! !!Old Words ! ! !!Pretty In Front ! !!Inconsistent! ! !!Conventional Tech! !!Looks Cheap ! !!“Boring” ! ! !!Expedient ! ! !!

Complexity and Contradiction

INTENT!!!

MEANING!

!!STRUCTURE!

INTENTMEANING

STRUCTURE

Space < Place

Product < Experience

Minimallyviable

1.!Mapped Intentions 2.!Meaningful Arrangement 3.!Dumb Models 4.!Structural Vocabulary

March 12

Next Communicators ̓Forum

THANK YOU You can go back to work now :)

todayʼs agenda - university of michigan · 2016-08-12 · todayʼs agenda •!meet and greet...

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