Today’s Agenda Discuss use of rhetorical devices

in MLK’s “I Have a Dream” Notes on and discuss: Flawed

persuasive techniques Creating an extremely flawed

website illustrations (include and label 6 of the flawed techniques discussed in class)

Look at sample reviews and discuss format again

HOMEWORK: Be ready to draft your articles in

class tomorrow KYCE Friday (Morgan)

I highly recommend Cheddar BBQ flavored Pringles.

?

Logical Arguments Logical arguments are statements made

up of opinions which can be supported by REASONS and EVIDENCE.

Succeeds with… Reasons - statements that justify or support an

action or belief. Evidence - language consisting of facts,

opinions, statistics, examples, anecdotes, or quotations, etc., to support a reason.

Flawed Persuasive Techniques

Testimonial This technique uses the transfer method of

persuasion. An authoritative source or celebrity will endorse a product, and the advertisers hope to make positive connections or transfers between you, the celebrity and the product. You buy because you want to be like the endorser.

[Example] Pro athletes that endorse Nike: If you buy/wear these shoes, you’ll be like them.

Flawed Persuasive Techniques

Bandwagon This is a technique that encourages people

to act because everyone else is doing so. It plays on our fear of being left out. Example: “Everyone is dressing up on Classy

Wednesday. If you don’t want to be the only one left out, you need to join in.”

Flawed Persuasive Techniques

Card Stacking

Presenting only partial information which gives an inaccurate or slanted impression. Example: “Vote for Phil Davison for Stark

County treasurer because he has several Master’s Degrees.” (Not said: He is nuts.)

Flawed Persuasive Techniques

Loaded Language/Name Calling Words that create a strong positive or

negative attitude--toward a person, group, product or thing--through the effect of the words’ connotations. (Ex: pushy vs. confident) Example: “Do you really want some Socialist

Muslim running our country?”

Flawed Persuasive Techniques

Circular Reasoning What may look like a reason is simply

restating the speaker’s opinion. Example: “Our dress code should be abolished

because dress codes should be abolished in the modern world.”

Flawed Persuasive Techniques

Stereotypes

Example: All tall people play basketball.

A biased belief or attitude about an entire group of people, based on insufficient evidence.

Flawed Persuasive Techniques

Faulty Reasoning Begging the

Question:

Assumptions that imply the truth of a statement before it is proven.

EXAMPLE: “You need to be wide awake during your exams, so be sure to drink lots of caffeine and you’ll get a good grade.”

Irrelevant Evidence: Impressive information that may have nothing to do with the argument being made.

EXAMPLE: “The merchandise at Designer Mart is top quality; the products are shipped from all over the world.”

Flawed Persuasive Techniques

Faulty Reasoning [cont.]

False Premise:

An implied starting point for an argument or case which is an untrue, distorted, or unproven assumption.

EXAMPLE: “The teachers at this school are the best in the county….The students’ standardized test scores are top notch.”

Flawed Persuasive Techniques

Activity What is a topic that you are passionate about, but is

not controversial? [best pizza place, best movie ever made, favorite sports team, favorite band, least favorite band, etc.]

Use SIXSIX of the flawed persuasive techniques we discussed today to create a poster, brochure, etc. that supports your claim.

Be sure that each of the techniques is clearly labeled and explained [on back, separate piece of paper, etc.].

Writing a Review: Format Paragraph #1: an attention grabbing

introduction Pargraph #2: clearly state your stance on the

item being reviewd Paragraphs #3-5: give three reasons why you

liked it [actor’s performance, writing, particular song, service, etc.]

Paragraphs #6-8: give a brief summary [avoid temptation to use work of others here]

Paragraph #9: conclusion